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Chapter 2: The Platform Revolution is here

The beauty of the platform model is that, even if the operator

sells a product that is not its own (it is through a third-party

seller), the all-important customer data still flows through the

operator. Armed with that data, the operator can then find

ways to improve the customer experience, and offer more

products, solutions, and services that the customer expects to

find. The operator can also very openly share this data with

the partners in the ecosystem, because it strengthens them

and their offering, too.

It s critical that businesses assess the technology options

available to them in their transition to platform operator. For

example, in order to have a successful marketplace, you need

a solution that easily onboards sellers, enforces governance

around seller performance, ensures quality control, and

enables easy access & transfer of the data from marketplace

sales. Many companies have tried and failed to build these

kinds of technology platforms on their own only to find that

their core competence is not building software, but rather

selling goods.

Companies moving to platform business models should

instead focus their attention on becoming a best-in-class

platform operator, while making use of technology that will

speed their time-to-market, and is purpose-built with the

features required for their success.