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23

In a platform model, a company organizes itself around

the necessity to have this ecosystem work and operate in a

seamless way for partners and for the customers.

As a platform operator, a retailer no longer has to stress at all

times about buying low and selling high. Rather, the platform

operator takes a commission that is virtually pure profit. The

principal revenue model for a Marketplace is based on sales

commission. When the sale takes place on the operator s

showcase, the operator takes a percentage commission

on the transaction. This is a win-win-win model: Win for

the customer who has found the product or service he or

she wants at a competitive price; Win for the seller who

has opened a new risk-free sales channel where technical

infrastructure and marketing costs are entirely assumed by

the operator; and a Win for the operator who is guaranteed

customer loyalty by being able to offer more products, at more

competitive prices, without running logistical or stock risks.

PLATFORM OPERATOR

CUSTOMERSSELLERS

MARGIN

COMMISSION DATA

the Platform model