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In a platform model, a company organizes itself around

the necessity to have this ecosystem work and operate in a

seamless way for partners and for the customers.

As a platform operator, a retailer no longer has to stress at all

times about buying low and selling high. Rather, the platform

operator takes a commission that is virtually pure profit. The

principal revenue model for a Marketplace is based on sales

commission. When the sale takes place on the operator s

showcase, the operator takes a percentage commission

on the transaction. This is a win-win-win model: Win for

the customer who has found the product or service he or

she wants at a competitive price; Win for the seller who

has opened a new risk-free sales channel where technical

infrastructure and marketing costs are entirely assumed by

the operator; and a Win for the operator who is guaranteed

customer loyalty by being able to offer more products, at more

competitive prices, without running logistical or stock risks.





the Platform model