Chapter 1 : Where we've come from
Interconnectedness The third digital commerce disruption is interconnectedness.
Many IT projects over the last two decades have centered
on systems integration. In today s world systems - ERPs,
order management, back-end, front ends, middle ends - can
communicate with each other much more easily than in the
past. As systems talk to each other better and better, more
fruitful collaboration takes place, both within and between
companies. This collaboration creates benefits throughout
the value chain - benefits that extend all the way to the
The perfect example of these collaborations is TMall Global,
owned by Alibaba. Chinese customers are able to buy
products - for businesses or themselves - from anywhere
around the world at great prices. It s a new collaborative
channel for foreign brands to enter the Chinese market,
which is the largest eCommerce Market in the world.
A major innovation driving this type of collaboration is the
application programming interface (API). APIs let diverse
systems talk to each other efficiently, which breaks down
boundaries in order to fuel business collaboration.