Darty, leading retailer in consumer electronics and household electrical goods deploys its multichannel strategy and speeds up its e-commerce activity. Darty has chosen to collaborate with Mirakl, leading provider of e-commerce software solutions to help extend its product offering.
Darty is showing its willingness to innovate and rapidly adapt to the new expectations of its market and consumers. Thanks to this solution, Darty intends to gather offers of selected partner sellers and grow its catalogue on new related categories, without adding inventory and logistic constraints. This platform is part of Darty’s multichannel strategy development and enables its stores to better serve its customers by offering an extended range.
This large-scale project has been led in only 4 months relying on Mirakl’s technology, which is based on more than 8 years of technical and functional expertise. The solution enables Darty to ease the opening of its e-commerce website to third party merchants, and simplify the integration of their catalog. Numerous tools are also provided to Darty and merchants to ensure high quality of service. Therefore, this platform guarantees a consistent buying experience answering the growing customers expectations.
Created in 2011 by Philippe Corrot and Adrien Nussenbaum, Mirakl provides a turnkey SAAS solution that enables brick & mortars retailers, pureplayers, BtoB or BtoC, or media companies to benefit from a fully featured platform to quickly scale their online activity with partner sellers.
“”We are very proud that Darty has chosen Mirakl to develop their e-commerce. Darty is a key player in brick & mortar and online retail that has made the quality of service delivered to its clients their core value. Respecting this aspect is one of the key pillars of Mirakl. The time to market of this project demonstrates one more time the facility of integration and use of our SaaS solution. Darty managed to gather all the ingredients to make this project an inevitable success.”” states Philippe Corrot, President of Mirakl.
By launching this new activity, Darty is strengthening its leading position in its market. “”We’ve chosen Mirakl’s solution to widely expand our product offering by integrating selected partner sellers on our website, to benefit from the quality of their offer and service they can deliver to our clients. The flexibility and functional richness of the solution developed by Mirakl have been decisive in our choice.”” says Jean-Philippe Marazzani, Managing Director of Darty.com.