Darty: Being The Best of The Best With Its Own Marketplace
"The Marketplace is essential to the omni-channel customer journey. The the ability to have a conversation with the customer through digital anywhere - store or online - and meet the customer expectation for convenience and choice is critical. Marketplaces also drive cost-effective growth; they deliver incremental, free web traffic, whereas Google takes 15% if you want to increase visitors through search. Marketplaces provide and the flexibility and agility needed in today’s fast-moving world."
Regis Shultz, former CEO - Darty
Darty is the leading retailer in consumer electronics and household electrical goods in France. The “Trust Pact”®, (translated from French “Contrat de Confiance”), has been at the heart of Darty’s business philosophy for over 40 years. This pact is based on three pillars: guaranteed low prices, choice of equipment in store and online, and quality service made available 7 days a week.
- €3.6 BN
- 10,000 employees>
- 430 Stores>