Conrad Operating First B2B Marketplace for Technology and Electronics in Germany
"Within a few months, we have surpassed the one million mark for our product assortment, thanks to our marketplace solution. This dynamic development is enabled by a strong IT architecture, a professional marketplace team, and not least reputable partners with high-quality products. Mirakl supported us as an external technology partner who made it possible to integrate such a large quantity of products so quickly in the first place."
Pietro Otto, Senior Director Conrad Marketplace at Conrad
Conrad Electronic, a family company based Germany, currently offers over 3 million articles and more than 160 sellers for business customers on its marketplace, conrad.de. The company welcomes over 14 million visitors to its stores each year, making it one of the leading omnichannel technology retailers today.
- 17 national subsidiaries in Europe
- Over 20 stores in Germany
- Over 3,000,000 technology and electronics products
- Cutting-edge logistics center dispatching an average of 40,000 packages each day to over 150 countries
products
visits per month
sellers
Conrad’s marketplace project
Context and goals
In addition to its network of stores, Conrad has always served as a strong and innovative partner for business customers, thanks to its online shop, 24-hour standard delivery proposition, e-procurement solutions, field sales team, and comprehensive product services. Leading companies in every industry rely on Conrad’s quality and service.
Conrad introduced a B2B marketplace platform so it could offer its business customers an even more professional service, with a larger selection of products, and easy access to all of the sellers and products relevant to their business. This platform is the first B2B marketplace for technology and electronics in Germany.
Why Mirakl?
Right from the start Conrad was impressed by the expertise that Mirakl’s team had to offer. Mirakl was able to provide Conrad with professional, end-to-end support for all business-relevant topics in the marketplace environment, such as selecting a suitable payment provider that enables customers to pay by invoice. The marketplace solution meets both the high requirements of the sellers and the increasing expectations of Conrad’s customers with regards to shopping experience and service quality.
Conrad’s marketplace results
The Implementation of the platform took around nine months, from planning to go-live, and Conrad is already seeing first successes:
- Expansion of product assortment by 500,000 products in just a few months
- 2 million listed products (as of April 2018)
- Average of 600,000 visits to conrad.biz each month
- One-stop shopping experience for customers
- Reliable quality thanks to ISO-certified partners
