Mirakl, the Marketplace Company
  • Platform
        • Platform
          • Mirakl B2B Marketplace Platform
          • Mirakl B2C Marketplace Platform
          • Mirakl Services Marketplace Platform
          • Mirakl Catalog Manager
        • Mirakl ConnectThe technology platform for operators, sellers and partners to promote, engage, and grow together
        • Architecture & TechnologyMirakl’s secure, API-based platform provides unmatched flexibility scale, and reliability
        • Use cases
          • Range ExtensionRapidly expand suppliers with an agile assortment, while minimizing cost and risk of inventory
          • DropshipOffer your customers greater choice and experience beyond the constraints of your logistics
          • Distribution PlatformManufacturers unify and empower distribution channels, build customer relationships and visibility to data
          • Sell on Mirakl-powered MarketplacesLearn more about becoming a seller on Mirakl-powered marketplaces to accelerate your growth
          • Procurement MarketplaceOptimize tail spend with an improved purchasing experience, better visibility, and lower cost to manage
  • Why Mirakl?
        • Why Mirakl?

          The world’s most trusted brands choose Mirakl.

          Learn More >

        • Our CustomersMirakl powers 300+ enterprise marketplaces, helping companies transform to platform businesses
        • Our PartnersOur ecosystem of technology and service partners represent the best tools & talent your team can trust
        • ServicesMirakl’s experts help ensure you don’t just launch a marketplace, but a growth driver for your business
        • Our visionThe platform revolution is happening now and is the future of digital business
  • Customers
        • Our Customers

          Mirakl powers 300+ enterprise marketplaces, helping companies transform to platform businesses

          Learn More >

        • Industries
          • B2C Retailers
          • Consumer Brands
          • B2B Distributors & Wholesalers
          • B2B Manufacturers
  • Resources
        • Enterprise Marketplace Index by Mirakl

          The industry’s largest compendium of third-party marketplace insights.

          Learn more >

        • ResourcesVideos, Webinars, eBooks, Whitepapers, and more
        • EventsJoin us online or at an event near you
        • BlogsThe marketplace strategy blog
  • Company
        • Latest News
          • Press ReleasesRead what’s hot from the Mirakl news desk
          • Press CoverageAnd see what the buzz is all about
        • About Us
          • Careers
          • Our Vision
          • Executive Team
          • Investors & Advisors
          • Security
          • Contact us
English
FrançaisDeutsch
BlogMirakl ConnectContact us

Conrad Operating First B2B Marketplace for Technology and Electronics in Germany

"Within a few months, we have surpassed the one million mark for our product assortment, thanks to our marketplace solution. This dynamic development is enabled by a strong IT architecture, a professional marketplace team, and not least reputable partners with high-quality products. Mirakl supported us as an external technology partner who made it possible to integrate such a large quantity of products so quickly in the first place."

Pietro Otto, Senior Director Conrad Marketplace at Conrad

Why Conrad choose to launch a B2B Marketplace with Mirakl

Conrad Electronic, a family company based Germany,  currently offers over 4 million articles and more than 200 sellers for business customers on its marketplace, conrad.de. The company welcomes over 14 million visitors to its stores each year, making it one of the leading omnichannel technology retailers today.

  • 17 national subsidiaries in Europe
  • Over 20 stores in Germany
  • Over 4,000,000 technology and electronics products
  • Cutting-edge logistics center dispatching an average of 40,000 packages each day to over 150 countries
Download the case study
5,000K

products

600K

visits per month

250+

sellers

Conrad’s marketplace project

Context and goals

In addition to its network of stores, Conrad has always served as a strong and innovative partner for business customers, thanks to its online shop, 24-hour standard delivery proposition, e-procurement solutions, field sales team, and comprehensive product services. Leading companies in every industry rely on Conrad’s quality and service.
Conrad introduced a B2B marketplace platform so it could offer its business customers an even more professional service, with a larger selection of products, and easy access to all of the sellers and products relevant to their business. This platform is the first B2B marketplace for technology and electronics in Germany.

Why Mirakl?

Right from the start Conrad was impressed by the expertise that Mirakl’s team had to offer. Mirakl was able to provide Conrad with professional, end-to-end support for all business-relevant topics in the marketplace environment, such as selecting a suitable payment provider that enables customers to pay by invoice. The marketplace solution meets both the high requirements of the sellers and the increasing expectations of Conrad’s customers with regards to shopping experience and service quality.

Conrad’s marketplace results

The Implementation of the platform took around nine months, from planning to go-live, and Conrad is already seeing first successes:

  • Expansion of product assortment by 500,000 products in just a few months
  • Over 5,000,000 technology and electronics products
  • Average of 600,000 visits to conrad.biz each month
  • One-stop shopping experience for customers
  • Reliable quality thanks to ISO-certified partners

Related resources

Analyst Report

Forrester: Retailers Must Seize The Marketplace Opportunity

Read the paper

Analyst Report

Roland Berger: The Spring of B2B Marketplaces

Read the paper

Brochure

Enhancing your omni-channel business with the Mirakl Marketplace Platform

Download

© Mirakl 2020 | Privacy Policy | Security | Legal mentions
  • SOLUTIONS
  • CLIENTS
  • WHY MIRAKL?
  • RESOURCES
  • CAREERS
  • Contact us
X
Just Released: Enterprise Marketplace Index by Mirakl - The industry’s most comprehensive analysis of live marketplace data and revenue.
Discover the results
Scroll to top