Conrad Operating First B2B Marketplace for Technology and Electronics in Germany

"Within a few months, we have surpassed the one million mark for our product assortment, thanks to our marketplace solution. This dynamic development is enabled by a strong IT architecture, a professional marketplace team, and not least reputable partners with high-quality products. Mirakl supported us as an external technology partner who made it possible to integrate such a large quantity of products so quickly in the first place."

Pietro Otto, Senior Director Conrad Marketplace at Conrad

Why Conrad choose to launch a B2B Marketplace with Mirakl

Conrad Electronic, a family company based Germany, currently offers over 4 million articles and more than 200 sellers for business customers on its marketplace, conrad.de. The company welcomes over 14 million visitors to its stores each year, making it one of the leading omnichannel technology retailers today.

17 national subsidiaries in Europe
Over 20 stores in Germany
Over 4,000,000 technology and electronics products
Cutting-edge logistics center dispatching an average of 40,000 packages each day to over 150 countries

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5,000K

products

600K

visits per month

250+

sellers

Conrad’s marketplace project

Context and goals

In addition to its network of stores, Conrad has always served as a strong and innovative partner for business customers, thanks to its online shop, 24-hour standard delivery proposition, e-procurement solutions, field sales team, and comprehensive product services. Leading companies in every industry rely on Conrad’s quality and service.
Conrad introduced a B2B marketplace platform so it could offer its business customers an even more professional service, with a larger selection of products, and easy access to all of the sellers and products relevant to their business. This platform is the first B2B marketplace for technology and electronics in Germany.

Why Mirakl?

Right from the start Conrad was impressed by the expertise that Mirakl’s team had to offer. Mirakl was able to provide Conrad with professional, end-to-end support for all business-relevant topics in the marketplace environment, such as selecting a suitable payment provider that enables customers to pay by invoice. The marketplace solution meets both the high requirements of the sellers and the increasing expectations of Conrad’s customers with regards to shopping experience and service quality.