A Worten Expande a Variedade e as Capacidades Omnichannel com o Mercado Online Desenvolvido pela Mirakl

A Worten, líder retalhista português em tecnologia e eletrónica, lançou uma nova oferta digital pelo uso da Plataforma de Mercado Mirakl

BOSTON – 04 de dezembro de 2018 – A Mirakl, um fornecedor líder de soluções para o mercado global, anunciou hoje que a Worten, líder retalhista português em tecnologia e eletrónica, lançou um novo mercado online pelo uso da Plataforma de Mercado Online Mirakl. Com este novo mercado, a Worten abre-se a novas categorias de retalho com mais de 100.000 produtos para casa, decoração e lazer, assim como uma maior gama de itens dentro da sua especialidade – eletrónica.

Sob a direção da liderança da Worten, o retalhista propõe encontrar um modelo que lhe permita concentrar-se na sua estratégia multi-canal, enquanto alarga a sua variedade de produtos. Para a Worten, o modelo de mercado provou ser a melhor escolha para a consecução destes objetivos. Para além disso, a plataforma permite à Worten ligar a sua rede de mais de 200 lojas em Portugal e em Espanha e mais de quatro milhões de clientes online.

“Atendendo às soluções disponíveis, a Plataforma de Mercado Online Mirakl é inovadora na abordagem e proporciona uma experiência verdadeiramente integradora entre a loja física e a online,” disse Mário Pereira, COO, Worten Iberia. “Esta nova plataforma permitir-nos-á ampliar a marca em novas categorias de retalho, enquanto mantemos a qualidade do nosso serviço e continuamos a construir relacionamentos longos e duradouros com os clientes.”

A Worten trabalha com parceiros selecionados para assegurar um valor especializado e relevante para os consumidores através da Worten.pt – o site e-commerce mais visitado em Portugal. O cliente tem a certeza que as vendas são feitas pela empresa parceira, e que usufruirão do selo de confiança da Worten.

O modelo de mercado destaca-se por ser completamente multi-canal; os vendedores colocam os seus produtos à venda em Worten.pt e a Worten coloca a sua rede de lojas à disposição dos vendedores para ajudá-los no trajeto de compra e a proporcionar um serviço de atendimento satisfatório ao cliente. Isto permitirá também à Worten rapidamente introduzir novas categorias de produtos.

“Todas as áreas da sociedade estão a tornar-se digitalizadas,” disse Pereira. “Sabemos que, cerca de um terço das pessoas em Portugal, compram online e que em 2025 este número atingirá os 60%. Enquanto líder de mercado, a Worten esforça-se por facilitar esta evolução, acompanhando os seus clientes ao introduzir novas áreas de retalho, e fortalecendo a sua estratégia e liderança.”

Desde o início da plataforma em setembro, a Worten criou 100 novos postos de trabalho nos seus departamentos de Tecnologia de Informação, gestão de produto e vendas. Além disso, a Worten espera ter mais de um milhão de referências no fim de 2018.

“Temos orgulho em unir forças com a Worten, já que a empresa expande os seus principais negócios eletrónicos e introduz novas categorias de produtos,” disse Adrien Nussenbaum, U.S.A. CEO e co-fundador Mirakl. “O crescimento inicial é um indicador do sucesso da Worten e esperamos continuar a apoiar o retalhista nesta viagem.”

O mercado da Worten está acessível em Worten.pt.

Sobre a Worten:

A melhor tecnologia está na Worten. A marca existe há mais de 20 anos, tornando o acesso à tecnologia mais democrático e oferecendo a todos os nossos clientes inovação, os produtos mais recentes e, obviamente, os preços mais baixos.

A empresa tem mais de 230 lojas em Portugal e em Espanha, com escritórios centrais e centros de distribuição em ambos os países. Temos mais de 4,000 empregados que trabalham em equipas multidisciplinares. Dentro da nossa área de especialização, somos todos responsáveis pelo aparecimento de novas ideias, desafiar velhos hábitos, identificar oportunidades de melhoramento e implementar práticas novas e boas. “Make it happen” é o moto do Grupo SONAE e pelo qual a Worten vive. Todos os dias.

Fornecemos uma vasta gama de produtos (eletrónica de consumo e entretenimento, e telecomunicação) nas nossas lojas e através de Worten.pt. Oferecemos também uma vasta gama de serviços, que podem assumir a forma de aconselhamento especializado antes de comprar ou serviço pós-venda assegurado pela Worten Resolve.

 

Worten expande sus capacidades omnicanal y su gama de productos con un marketplace online gestionado por Mirakl

Worten, el minorista portugués líder en tecnología y electrónica, ha lanzado una nueva oferta digital mediante la plataforma Mirakl Marketplace

BOSTON – 4 de diciembre, 2018 – Mirakl, uno de los proveedores líderes en soluciones para marketplaces globales, ha anunciado hoy que Worten, el minorista portugués líder en tecnología y electrónica, ha lanzado un marketplace online que utiliza su plataforma Mirakl Marketplace. Con este nuevo marketplace, Worten se expande hacia nuevas categorías con más de 100.000 artículos de hogar, decoración y ocio, y amplía la gama de productos de su especialidad, la electrónica.

Bajo la dirección del equipo directivo de Worten, el minorista se propuso la búsqueda de un modelo que le permitiera centrarse en su estrategia omnicanal al tiempo que expandir su surtido de productos. Para Worten, el modelo de marketplace se demostró como la mejor opción para lograr estos objetivos. Además, la plataforma permitirá a Worten conectar su red de más de 200 tiendas en Portugal y España con más de cuatro millones de clientes online.

“En la búsqueda de soluciones disponibles, descubrimos que la plataforma Mirakl Marketplace era innovadora en su enfoque y que proporcionaba una experiencia verdaderamente integradora entre la tienda online y la física”, afirmó Mário Pereira, COO de Worten Iberia. “Esta nueva plataforma nos permitirá hacer crecer la marca en nuevas categorías de productos manteniendo la calidad de nuestro servicio y continuando con la creación de relaciones duraderas con los clientes”.

Worten trabaja con socios selectos para asegurar un valor especializado y relevante para los clientes a través de Worten.pt, la web de comercio electrónico más visitada de Portugal. Resultará evidente para el cliente que las ventas las realiza el socio comercial, pero que este se beneficia del sello de confianza de Worten.

El modelo de marketplace destaca por ser completamente omnicanal: el vendedor pone a la venta sus productos en Worten.pt, y Worten pone su red de tiendas a disposición de los vendedores para ayudar en el ciclo de compra y proporcionar servicios de atención y satisfacción para el cliente. Esto también ayudará a Worten a introducirse rápidamente en nuevas categorías de producto.

Todas las áreas de la sociedad se están digitalizando”, aseguró Pereira. “Sabemos que alrededor de un tercio de la población de Portugal realiza compras online, y que para 2025 esta cifra habrá llegado hasta el 60%. Como líder del mercado, Worten se esfuerza en agilizar esta evolución, acompañando a sus clientes en estas nuevas categorías de producto y reforzando su estrategia y liderazgo”.

Desde el debut de la plataforma en septiembre, Worten ha creado 100 nuevos puestos de trabajo en sus departamentos de informática, gestión de productos y ventas. Además, Worten espera tener un millón de referencias para finales de 2018.

Estamos orgullosos de unir fuerzas con Worten en este momento en el que la compañía expande el núcleo de su negocio electrónico y se adentra en nuevas categorías de producto”, declaró Adrien Nussenbaum, CEO para Estados Unidos y cofundador de Mirakl. “El crecimiento inicial es un indicador del éxito de Worten, y esperamos seguir ofreciendo nuestro apoyo al minorista en este viaje”.

El marketplace de Worten es accesible a través de worten.pt.

Sobre Worten:

La mejor tecnología se encuentra en Worten. La marca lleva funcionando más de 20 años, haciendo el acceso a la tecnología más democrático y ofreciendo a todos nuestros clientes innovación, los artículos más novedosos y, naturalmente, los precios más bajos. La empresa posee más de 230 tiendas en Portugal y España, y cuenta con oficinas centrales y centros de distribución en ambos países. La empresa cuenta con más de 4.000 empleados trabajando en equipos multidisciplinares. Todos y cada uno de ellos son responsables, dentro de sus campos de habilidades, de aportar nuevas ideas, desafiar viejos hábitos, identificar oportunidades de mejora e implementar nuevas y buenas prácticas. “Haz que suceda” es un lema de SONAE Group que Worten se asegura de cumplir. Todos los días. Worten ofrece una amplia gama de productos (electrónica de consumo y entretenimiento, además de telecomunicaciones) en sus tiendas y a través de Worten.pt. También ofrece una gran variedad de servicios, que pueden ser asesoramiento especializado previo a la compra o atención post-venta garantizada por Worten Resolve.

 

METRO France strengthens its partnership with Mirakl to launch the first omnichannel B2B marketplace of food products and services in Europe

The leading provider of independent catering in France has chosen Mirakl’s technology to launch a product marketplace, which will then be complemented by a marketplace of services.

Paris, November 27, 2018: METRO France, the professional wholesaler who has been supporting independent restaurants and retailers since 1971, today announces that it has strengthened its partnership with Mirakl to achieve its ambition of expanding its product offering and providing new services to its customers.

To face the growing expectations and needs of its customers, the B2B retailer wants to accelerate its digital transition in order to offer them the experience they demand, thanks to the marketplace model. METRO has placed omnichannel at the heart of its strategy and wants to allow its customers to find a large number of products, food and non-food, both in store and in a few clicks online using store to web and web to store. The brand has chosen the marketplace model that will allow it to quickly integrate a large number of new products by relying on third-party sellers, and to offer the long tail.

METRO has always put the quality and local origin of its product at the forefront, that’s why the marketplace will be a tool to showcase the offerings of small and local producers, and thus answer a growing demand from professionals buyers willing to differentiate themselves. In addition, the core business of the brand remains to provide solutions to catering professionals daily to enable them to focus on their business. This is why METRO also wants to offer a large number of services in the near future, such as installation, plumbing, maintenance, accounting, or server recruitment; with the help of providers who will be referenced as sellers on the marketplace. METRO is thus at the center of the B2B food ecosystem, giving it easy access to all the essential products and services in order to become the main partner of its customers.

To carry out this ambitious project, METRO has chosen to extend its partnership with Mirakl by selecting three of its solutions:

  • Mirakl Marketplace Platform for B2B, the technological base of the product marketplace and including many adapted functionalities such as volume discounts, quote requests;
  • The Mirakl Marketplace Platform for Services, the technological foundation of the service marketplace, to manage the technical complexity of aggregating many service providers;
  • Mirakl Catalog Manager, METRO France’s preferred solution for efficiently managing the complexity of integrating and enriching product data from heterogeneous sources.

Beyond the technological solutions, it is also the expertise of Mirakl which attracted the wholesaler, as explains Sylvain Bozoc, Marketplace Manager at METRO France: “The functional richness of Mirakl’s solution entirely meets the needs of our project. It is also Mirakl’s experience in B2B commerce and the support provided by their teams that was key in our decision. We are convinced we have all the cards in hand to offer an enriched experience to our customers.

Philippe Corrot, CEO of Mirakl, says: “We are very proud to be able to support such an emblematic brand such as METRO, located in no less than 32 countries, on their digital transformation project. I am convinced that this innovative initiative will be popular with all Metro partners and customers and will be a great success.

METRO France’s product marketplace will be available in early 2019 and will soon be followed by a marketplace of services.

To learn more about Mirakl’s solution for B2B players, click here.

About Metro:

METRO is the leading supplier of independent catering in France. With 98 warehouses spread throughout the territory, METRO France offers all restaurateurs and independent traders a global offer combining the supply of food products from ultra-fresh to dry, and their supplements in equipment and services. Its 9,000 employees put their expertise to the service of 400,000 professionals every day.

With 50,000 references, including 7,000 in local and regional products, and more than 100,000 on metro.fr, the brand is the only one to offer the biggest offer on the market every day, and is committed to the professionals whether producers, restaurateurs or artisans. METRO also supports major events such as the Bocuse d’Or, Gault & Millau Young Talents, the Golden Spoon, the Maître d’Hôtel Trophy and the launch of the Michelin Guide.

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International online store vidaXL to accelerate growth with Mirakl Marketplace Platform

London, UK – April 20, 2017 – The international online store, vidaXL, which sells products for in and around the house at competitive prices to 29 countries across Europe, Australia and the US, has selected the Mirakl B2C Marketplace Platform, supporting the growth of its category offering, streamlining operations, and accelerating expansion into new territories. The vidaXL marketplace has gone live earlier this year and is now open for subscription.

vidaXL’s unique offering to price conscious consumers has seen its revenues grow to €178m since its conception 10 years ago, with consistent double digit growth as high as 50 per cent.  Combining branded products for the home, with its own vidaXL brand of high quality products manufactured across the world, the vidaXL website receives 3.5 million unique visitors a month. By opening a marketplace to other sellers they enabled online retailers to grow along with vidaXL.

“There was no doubt that we would need a marketplace one day – it was just a matter of when to make that move,” says Kijo Oudshoorn, Chief Commercial Officer at vidaXL.  “It has always been in our strategic planning, and will allow us to continue supporting the rapid growth we have experienced to date.  We’re working hard to develop our own brand, but also make sure customers can buy the brands they know and love, as well as accessories in our existing categories.  A marketplace model allows us to do this without substantial capital investment in manufacturing, warehousing or logistics, because products are held and delivered directly by our sellers.”

vidaXL had historically taken products into its own warehouses and then shipped them out to customers.  The adoption of a marketplace model allows the company to expand its international reach and brand offering with greater agility and minimal capital investment.  vidaXL is also revising many of its internal processes and diverting internal resources to focus on the expansion of the product offering.  The new marketplace already has 120 active sellers, with 18,000 new products live and an additional 100,000 being rapidly added.

Oudshoorn continued, “The response from suppliers and customers to the marketplace has been fantastic.  We can quickly scale to new countries and to bring customers the products trending in new categories such as fashion, electronics and professional tools.

“Mirakl was the clear market leader for us and making that choice has paid off. They are experts in marketplaces, but not just from a technical integration standpoint.  We have had a very good collaboration with the team, who have helped us define our model, supplier on-boarding rules, and other processes to ensure the smooth running of the marketplace. We do not believe any other marketplace provider could have provided the same level of service.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.  Organisations can use marketplaces to retain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately this keeps customers excited about a brand and generates repeat business.

 

Eric Chemouny, Senior Vice President for EMEA at Mirakl concluded, “Marketplaces across Europe are freeing up online retailers to focus on the growth of their businesses and brands.  Buying marketplace technology and completing the technical integration is only part of implementation process.  Choosing a partner that understands retail, and that will work with you to understand and adapt your business, will be the true mark of success.  Mirakl has proven time and time again that is has that expertise, and it has been fantastic to see vidaXL go live on the Mirakl Marketplace Platform.”

For more information about Mirakl and the Marketplace Platform, please visit www.mirakl.com. 

About vidaXL

vidaXL is an international online retailer, who offers the best deal to a billion consumers worldwide. By employing cost-effective design and production techniques, without compromising on quality, the company makes its own vidaXL products accessible and affordable for as many people as possible. vidaXL opened its first web shops in 2008, and the company has since then grown into one of Europe’s biggest online retailers. The company is active in 27 European countries, as well as Australia and the United States. For more information: www.vidaxl.com or subscribe directly to the vidaXL marketplace.”