Mirakl Amplifies Digital Retail Space with New Department Store and Mall Marketplace Solution

New solution seamlessly integrates with retailers’ existing e-commerce environments and extends omnichannel capabilities

BOSTON, Feb. 22, 2016 Mirakl, a leading global Marketplace solutions provider, announced today the launch of its Department Store and Mall Marketplace solution. This new solution enables department store and mall retailers to extend their digital floor space with richer and deeper product assortments, add more brands to their catalog and provide a unified omnichannel customer journey with no logistics or inventory overhead.

Today’s retailers are racing to keep up with the pace of consumers who are digitally empowered and in control. At the forefront is the desire for an omnichannel experience where shoppers can purchase goods across every channel and device—online or offline. Mirakl’s new Marketplace offering gives department stores and malls the ability to deliver a robust, customer-focused omnichannel experience by expanding their overall offerings through an online Marketplace, allowing extended omnichannel features such as click & collect or return in store. Galeries Lafayette and El Corte Ingles already trust Mirakl to deliver more value to their customers.

Bringing convergence between the physical and the digital worlds

In the physical world, department stores bring together shoppers and brands, relying heavily on concessions operated directly by brands,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “The online Marketplace business model is the natural replication of the department store model which is to federate brands to create a unique shopping experience. This leads to a unified and truly omnichannel relationship between the department store and the brands, online and offline, without disrupting the traditional business model.”

Mirakl’s solution helps department stores and malls overcome their limited physical floor space by opening digital concessions for new and adjacent product categories, reach new customers with the ability to go even beyond their regional location and operate internationally, remove any fulfillment challenges they might experience.

Department stores that have included the Marketplace model into their strategy are able to reduce lost sales, sell more products overall and increase store visits. Marketplaces allow this by providing:

  • Framework to curate the products that are appropriate for customers
  • More product choice for buyers without increasing the physical footprint, eliminating expansion costs
  • More digital floor space to partner brands
  • International operations with no additional logistics or inventory
  • Stronger relationship between the retailer and the brand

Simplified marketplace deployment and management

Mirakl enables marketplace deployment and management by including the full spectrum of functionalities that are required to efficiently onboard third-party brands to the retailer’s marketplace. Mirakl enables retailers to manage each brand at scale, ensuring that catalog imports and product structures are all consistent through the Mirakl Catalog Integrator© feature, giving department stores and malls full control over how they merchandise products to their shoppers, helping them to easily onboard new brands with qualitative and unified product data.

Additionally, through the Mirakl Quality Control© feature, retailers can set rules for vendors, follow customer reviews, and solidify their role as a trusted third-party between vendors and customers. Mirakl’s marketplace solution integrates with the existing online experience allowing shoppers to create a single shopping cart to purchase multiple products from a variety of departments and sellers without multiple transactions. The marketplace solution then provides the appropriate details to each seller that is participating in the sale and ensures their responses are timely, consistent and respectful of the quality rules that the department store or mall is enforcing.

Brands with a strong physical presence are constrained by the fact that buyers lack visibility into 100% of the product range,” said Nussenbaum. “Having a marketplace where department stores and malls can give brands an extended digital floor space that they control in terms of assortment, pricing and messaging, provides a strategic win for everyone.”

Creating a unified omnichannel customer experience

In addition to providing department stores and malls with expanded operational benefits, Mirakl’s marketplace solution provides these retailers with the ability to gain a 360-degree view of their customers. The customer journey that used to be dictated by the brand has become more complex as shoppers have developed an omnichannel approach to engagement. Customers have seized control of the relationships they have with their favorite brands and service providers. Mirakl’s Marketplace facilitates a three-way communication between the brand, the retailer and the customer.

Mirakl’s Department Store and Mall Marketplace solution is platform agnostic and integrates seamlessly with all the front-end commerce solutions of the market. As a result, retailers can easily deploy the Mirakl Department Store and Mall solution as a complementary solution and be up and running in a short time.


Label-Park.com chooses Mirakl to launch its marketplace

Label Park chooses Mirakl to accelerate growth and to launch its marketplace dedicated to extreme sports

Mirakl, the global marketplace solutions provider and Label-Park.com, the online private sales and outlet store in the boardsports sector, are joining forces to launch a marketplace dedicated to extreme sports.

For the last nine years, Label-Park.com has been selecting the best surf, skate, snow and streetwear brands and making them available to boardsports enthusiasts at reduced prices through its private sales and outlet site, built with Magento’s e-commerce solution. Label-Park’s expertise is recognised by both consumers and brands for its detailed knowledge of market trends and customer expectations. Hence, the Biarritz-based company has built relationships of trust with several hundred brands in the world of boardsports. Although it is a niche area, it represents over 10% of the global sports market.

In 2015, Label-Park.com entered a new phase of its development, principally as a result of its recent takeover by Xtrementerprise, a global group with over 400 employees, founded in 1994.

Xtrementerprise specializes in designing and distributing mainstream electronic goods for capturing and sharing audio and video content, including major brands such as GoPro, Skullcandy Philips, Jaybird, 3DR and Recon, as well as its own brands, Xsories and EQ.

Xtrementerprise also offers a range of themed content through its company XTreme Vidéo, which combines and runs a community of over 200 channels and three million subscribers on Youtube®.

The decision to launch a specialist marketplace to broaden its offering and drive exponential growth was the obvious next step. The private sales and outlet site will become LABEL PARK XTREME MARKETPLACE: a real community platform offering a diverse and extensive range of on-trend products.

The new marketplace will enable LABEL PARK to increase the number of lines it stocks, add new collections to the outlet store via private sales, select the best brands from all over the world and test new products, allowing it to target a broader audience and simplifying the shipping process. The new specialist marketplace will act as a real growth driver for the brands listed by Label-Park, to reach a demanding customer base that is eager for new products.

“The time had come for LABEL PARK to offer a hybrid solution (new collection, private sales and outlet) to brands and shops so that they could list their products in the most appropriate part of the site, over a 12-month life cycle,” comments Giovanni Chaffron, the site’s founder and development director for the marketplace. “LABEL PARK XTREME MARKETPLACE will be the world’s first specialist marketplace for extreme sports, offering sellers a comprehensive solution.”

Commenting on the decision to work with Mirakl, Chaffron adds, “We had seen the success of marketplaces already launched with Mirakl and were attracted by the reliability, intuitiveness and ease of use of their solutions for the sellers we wanted to work with, the solution’s powerful management tool and the project’s speed of implementation. What’s more, Mirakl can point to numerous examples of successful integration with Magento sites.”

Mirakl’s co-founder and CEO Philippe Corrot, was involved in the development of this economic model: “Today’s consumers are very well informed and know exactly what they want. That’s why they are happily turning to highly specialized firms that can meet their expectations in every way. By opening up its site to a wider range of specialist sellers, Label-Park will be in a position to create a comprehensive, coherent offering in the extreme sports sector. The listing possibilities are almost limitless, which will allow Label-Park to strengthen its image as an expert and attract and retain a customer base of real connoisseurs.”

The launch of the Label-Park XTREME marketplace is scheduled for March 2016.

Mirakl Marketplace B2B Solution Brings Online Marketplaces to B2B Distributors and Manufacturers

New solution allows B2B organizations to improve product choice, customer service and develop new e-commerce revenues

Mirakl, a leading global marketplace solutions provider, announced today the launch of its B2B solution, Mirakl Marketplace B2B, designed to help distributors and manufacturers create their own online marketplaces.

Online marketplaces are a major growth area in retail, and B2B organizations now have the chance to embrace this wave of innovation to increase their product range by offering products from third- party sellers.

Online marketplaces are as well-suited for B2B as they are for B2C,” said Adrien Nussenbaum, U.S. CEO and co-founder of Mirakl. “The fundamentals are just the same, offering customers more choice, better service and more competitive pricing. With B2B firms feeling the pressure from pure-players such as Amazon Business or Alibaba, Mirakl Marketplace B2B delivers a host of specific features tailored for the B2B market, enabling those organizations to meet their customer needs, without cost or inventory.

Mirakl launched Mirakl Marketplace B2B as a response to the changing behaviours and needs of B2B stakeholders. Due to the popularity of same-day delivery, price transparency and first-class customer service in B2C from pure-players such as Amazon, has meant that buyers and procurement teams in business now also expect that same convenience, price and service at work.

The rise of digital has had a strong impact on the B2B market because it facilitates peer to peer exchanges, continued Adrien Nussenbaum. B2C e-commerce has induced a change in behaviour and today B2B consumers expect the same kind of experience as B2C consumers. B2B companies must address this e-commerce challenge or they will face extinction. Creating their own online marketplace allows a B2B organization to adapt to changing markets, remain competitive and relevant in the face of stiff competition from new players.

A recent Forrester report1 showed that 82% of B2B buyers would buy again from the same supplier because of that supplier’s broad selection. Additionally, 84% of B2B buyers would buy again from the same supplier because of consistently low prices. So Mirakl Marketplace B2B comes with a host of additional features designed to specifically address these customer requirements of choice and competitive pricing in the B2B market, including :

  • Negotiation Tool: allows the vendor to negotiate specific price offerings for a specific buyer. It also includes a chat feature in which buyers and vendors can discuss the products.
  • Quantity Discount: a common feature of B2B sales, which involves decreasing the cost per unit of goods or materials when purchased in greater numbers. 1 “Building The B2B Omni-Channel Commerce Platform Of The Future”, November 2014
  • Customer Personal Prices: prices are displayed on the marketplace according to each individual buyer.
  • Quotation Management: a buyer can interact with a seller to ask for a quote through a managed process until the quote is approved. These quotes can then be used as a basis for future transactions between the buyer and the seller.
  • Catalogue Integration: third-party sellers offer catalogues in many diverse formats. Mirakl Catalog Integration enables easy integration of catalogues and onboarding of sellers at scale to ensure continuity of look and feel of the marketplace.
  • Multiple Vendor Order Management: provides the operator with a complete overview and control of order lifecycle on the marketplace, ensuring that customers can order from different vendors with the same service levels.
  • Packing Unit Management: this feature takes into account the volume of data to be purchased in order to calculate the order value, assess shipping costs and select the right carrier.

Whether a manufacturer is offering a new innovative sales channel for its distributors, or a distributor is wanting to offer its customers more choice with complimentary or related products and better pricing, the future of B2B e-commerce is linked to online marketplaces,” said Adrien Nussenbaum. “The key to successful e-commerce is providing a first-class customer service and with the launch of Mirakl Marketplace B2B, this is now possible for B2B firms as well as traditional retailers.

To learn more, check our B2B page and download our new B2B white paper.

Mirakl hires to boost its international strategy

Mirakl strengthens its team and boosts its ambitious international strategy with two senior hires

 Online marketplace provider Mirakl, has strengthened its international team with the appointment of Eric Chemouny as SVP Sales & Marketing EMEA and Géraldine Teboul as Director Global Marketing and Communication. Following its fundraising round of $20M this summer, Mirakl has made the two hires to meet ambitious growth targets that will mean doubling its sales in 2016.

Eric joins Mirakl from hybris, where since 2010 he has held a number of roles, including VP Sales Southern Europe, SVP Sales EMEA, and then SVP Sales EMEA at SAP hybris, following the acquisition by SAP. He has also held strategic business roles in MicroStrategy and SAP. As part of his new role, Eric will be responsible for driving the commercial strategy and marketing of Mirakl across Europe, particularly in France, UK and Germany.

“I am delighted to join the Mirakl team at such an interesting phase in the evolution of online marketplaces,” said Eric Chemouny, SVP Sales & Marketing EMEA. “Marketplaces are rapidly becoming essential in the competitive world of e-commerce, as consumers now demand access to a wide range of products, competitive pricing and high quality customer experience. Mirakl’s solution is the result of more than 10 years of expertise and many of the world’s biggest and best-known retailers are already using Mirakl – we are planning to target many more to join them.”

To further support its international expansion, Mirakl has also hired Géraldine Teboul. Geraldine has previously held the positions of Marketing Director Southern Europe at hybris and Director Global Communications of SAP hybris. Geraldine has almost 20 years’ experience of marketing and communication in the technology sector, and in this new role Geraldine will drive the marketing strategy and communication for Mirakl globally.

Read the featured articles in :
Retail Times – Mirakl strengthens team and boosts ambitious international strategy with two senior hires
Retail Systems – Appointments


Mirakl Nets $20M To Support International Expansion

The success story of a French Start-up with a global vision

Mirakl is proud to announce to have closed a $20 million Series B round of funding. The injection of capital will be used to bring Mirakl’s online marketplace platform to a greater number of B2C and B2B retailers across the globe.

The deal was led by 83North’s Laurel Bowden (an investor in firms such as hybris, Just Eat and Notonthehighstreet), Felix Capital’s Frederic Court and Dave Strohm, Partner at Greylock and a founding investor and advisor to 83North.
The funding comes on the back of Mirakl achieving growth of 200% between 2013 and 2014 and signing 22 new customers so far in 2015. The round, one of the largest secured by a French firm this year, will drive Mirakl’s international expansion.

Following the opening of its first office in the USA in 2014, the country will continue to be a key growth market. Current B2C customers of Mirakl include Best Buy, GAME, Halfords, Woolworths, Galeries Lafayette and Darty. In total Mirakl has 55 customers across 11 countries.

According to IDC the SaaS enterprise applications, market is forecast to increase to a total of USD $50.8 billion by 2018. At the same time Statista projects retail ecommerce to grow to USD $2.39 trillion by 2018.

Why smart retailers should have a Marketplace

Any smart retailer in 2015 should have an online marketplace, or be considering it as an option,” said Adrien Nussenbaum, co-founder and US CEO, Mirakl. “Consumers want choice, service and competitive pricing and an online marketplace delivers all three, allowing controlled growth and the on-going improvement and refinement of the customer experience. It doesn’t matter if your business model is B2C or B2B, an online marketplace will help you reach and service customers better than ever before.”

Laurel Bowden, Partner, 83North said: “Online marketplaces are everywhere, driving multichannel retail and offering a greater scope for expansion combined with higher profit growth and lower risk. We are getting ever closer to a time where every sector, be it art, professional services or travel, will be utilising online marketplaces and Mirakl is well positioned to deliver this. I’m excited to begin working alongside the exceptional entrepreneurial team that has already built Mirakl to where it is today. ”

Philippe Corrot, co-founder and CEO, Mirakl commented: “Mirakl is growing incredibly fast and attracting such a range of world-class investors will be a major benefit to us as we continue our journey. Global commerce is continuously increasing in competitiveness, and those who adapt to changing consumption patterns and place customers at the heart of their business succeed. With this investment we can capitalise on our market leading position in Europe and achieve the same success supporting the most dynamic B2C and B2B online marketplaces.”

Discover related articles in the press

 Forbes – Mirakl Nets $20m In Series B Funding To Bring Online Marketplaces To World’s Retailers

Retail Systems – Mirakl seeks Stateside success

Unquote – Felix Capital et al. in $20m series-B round for Mirakl

Techcrunch – Mirakl Closes $20M Series B From VCs That Love Online Marketplaces

PE Hub – French online marketplace Mirakl raises $20 mln led by 83North

Internet Retailer – An e-commerce technology provider raises $20 million in funding

Best Buy Canada Selects Mirakl to launch its Marketplace

Best Buy Canada launches its marketplace with Mirakl

Cambridge, MA – May 6, 2015 – Mirakl, the global leader in online marketplace platforms, today announced that Best Buy Canada has selected the Mirakl Marketplace Platform to power Best Buy Canada’s online marketplace and increase its top-line revenue at BestBuy.ca. Through Mirakl’s turnkey SaaS-based marketplace solution, the company also expects to increase its online traffic acquisition, online conversion rates, average order value, order profitability and customer loyalty. Best Buy Canada plans to go live in fall 2015.

Prior to selecting the Mirakl platform, Best Buy Canada wanted a secure solution to increase profitability for its online channel while enhancing customer satisfaction and loyalty by offering a wider range of products through third-party sellers. By selecting the Mirakl solution over a homegrown one, Best Buy Canada will now quickly and efficiently launch a proven online marketplace, without the risks and costs associated with internal development.

“We’re ecstatic to partner with Mirakl and include their talented team in our growth strategy to bring our online marketplace on BestBuy.ca to Canadians this fall,” said Thierry Hay-Sabourin, vice president, eCommerce, Best Buy Canada. “Once we saw Mirakl’s Marketplace Platform, we realized this was the solution to bring us industry expertise, a faster time-to-market and the potential for greater success.”

The Mirakl solution, built by seasoned marketplace experts provides retailers with an unlimited product catalogue managed entirely by third-party sellers, enabling them to focus on customer relationships. The Mirakl platform also allows retailers to:
• Optimize inventory management so they can focus on high-selling and high-margin products while leaving the “long tail” opportunities to third-party sellers
• Test new products without associated inventory risks
• Increase profits through a commissions-based model with third-party sellers

“We are thrilled Best Buy Canada has selected the Mirakl platform to power its first-ever online marketplace,” said Kamal Kirpalani, vice president and general manager, Americas, Mirakl. “Our platform will give Best Buy Canada a comprehensive and flexible marketplace solution to provide its customers with a broader product offering without the worry of inventory or logistic constraints.”


Read featured articles about Best Buy Canada on:


Press Contacts

Catherine Seeds
Ketner Group PR + Marketing (for Mirakl)
(512) 794-8876

GAME launches its online Marketplace

Game chooses Mirakl to launch its online marketplace.

The specialist game retailer has launched its online marketplace this month with Mirakl, offering its customers access to 50,000+ of new and pre-owned products. Game Marketplace has been designed to allow customers a way to easily browse and discover thousands of unique products including current and retro games, PC hardware, electronics, toys and collectibles, gaming memorabilia, books, clothing and more.

Read our selection of featured articles here: