Toys“R”Us, Inc. Selects Mirakl to Launch Online Marketplace

Wayne, NJ – September 29, 2017Toys“R”Us, Inc. today announced that it has entered into an agreement with Mirakl, the leading global marketplace solutions provider, to support the creation of a new online marketplace for the Toys“R”Us® and Babies“R”Us® businesses in the United States and Canada. The platform, set to launch in 2018, will enable Toys“R”Us to increase its product selection and decrease time to market for new merchandise, as part of the company’s commitment to serve its customers whenever, wherever and however they want to shop.

“As the leading toy and baby retailer, customers expect us to have the latest and greatest assortment of products available. The marketplace model provides the opportunity to accomplish just that,” said Lance Wills, TRU Global Chief Technology Officer. “We look forward to working with Mirakl, and its experienced team, to bring this user-friendly shopping option to our customers.”

Beyond enhancing its breadth and depth of selection, the online marketplace will allow Toys“R”Us to leverage data from third-party products and sellers to identify potential, new retail partners and influence the company’s in-store offerings.

“When we met with the Toys“R”Us team, it was evident they have a clear vision for the future of their business,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We are confident in our ability to support their growth objectives with our Mirakl Marketplace Platform, and we are honored to become one of their trusted partners. We’re thrilled to help Toys“R”Us successfully launch and operate its marketplace and bring joy to millions of more consumers.”

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 810 international stores and over 255 licensed stores in 38 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has nearly 65,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Over the past three decades, the Company has given more than $100 million in product donations to children’s charities. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has also donated more than $130 million in grants.  For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter.

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 100 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Toys”R”Us, 1-800-Flowers, Urban Outfitters, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com

 

Media Contacts

Ketner Group PR + Marketing (for Mirakl)

Adrienne Newcomb/Greg Earl

miraklpr@ketnergroup.com

512-794-8876

 

 

 

SMITH and Mirakl Announce Strategic Partnership

The partnership is designed to help B2B and B2C brands drive revenue, and explore the role of Mirakl in augmented commerce.

SEATTLE – Oct. 11, 2017 – SMITH, a leading global commerce agency position as the Architects of Future Commerce, announced today a strategic partnership with Mirakl, the leading global marketplace platform provider. The partnership combines SMITH’s decades of commerce expertise with Mirakl’s marketplace platform, which helps retailers and brands rapidly extend their range to reach more customers with more products.

Mirakl has over 140 clients across 40 countries, and is on track to see $500 million Gross Merchandise Value (GMV) realized through their platform in 2017.

“More and more of our clients are looking to maximize their brand’s reach and capitalize on customer traffic to their sites,” said Ryan Heusinkveld, CTO, SMITH. “Mirakl provides a solution for brands to engage in commerce through downstream partners, ensuring that marketing efforts translate into revenue.”

SMITH’s combination of highly-experienced strategists and over 20 years of deep ecommerce technical implementation experience allows the company to use Mirakl to open new and very profitable opportunities for our clients within very aggressive timelines.

“We’re very excited to partner with SMITH,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “Their truly unique focus on architecting the future of commerce, backed by artificial intelligence and other experiential solutions, aligns with our vision of the evolution of commerce. While we offer brands and retailers a platform for ensuring they always have the best offer possible for customers, SMITH brings the experience of finding those products to life in truly innovative ways.”

Both teams will be attending the SAP Hybris Live: Global Partner Summit in Barcelona, Oct. 17-19, where the SMITH team will be showcasing a prototype HoloLens-driven augmented commerce experience with Mirakl integrated.


About SMITH

SMITH helps B2B and B2C brands navigate the future of commerce to differentiate and grow. Whether this means creating and implementing anywhere, anytime buying experiences, enabling the sales force, or incorporating the latest in mobile, voice, and AI, SMITH provides end-to-end commerce and content services to deliver successful business outcomes and happy customers. Privately owned with over 20 years of commerce experience, SMITH combines the expertise of Cactus Commerce and Ascentium in servicing clients such as AT&T, Microsoft, and PCNA with custom solutions and platform partners such as Episerver, SAP Hybris, and Sitecore. The company is headquartered in Seattle and has offices in Spokane and Ottawa-Gatineau and satellite presence in Dallas, Dayton, Minneapolis, Montreal, and Toronto. 

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 140 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Best Buy Canada, Carrefour, Condé Nast, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com.

 

 

 

 

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Casa del Libro launches its new online Marketplace with 2,8 million products

Spain’s leading bookstore chain Casa del Libro has implemented a new marketplace platform to support its growth strategy.

 

Madrid, March 1st 2017: Mirakl, the global leader in online Marketplace solutions, has announced that Casa del Libro, the bookstore chain owned by Grupo Planeta, has implemented a new Marketplace platform relying on its solution. By replacing its custom-built Marketplace platform with the Mirakl Marketplace Platform solution, Casa del Libro improves its Marketplace offering by both diversifying and expanding the number of products and categories, and by enabling an international deployment.

 

During the last 4 years, as the Casa del Libro Marketplace grow more successful; the necessity to upgrade the existing platform to reach the company’s growth objectives became more apparent. Moreover, with the intensification of competition in the Latin American market – mainly represented by Amazon arriving in Mexico – Casa del Libro has become aware of the need to use a more agile solution to optimize the management of its online activities.
The replacement of the existing platform with the Mirakl Marketplace Platform ™ is part of the three main axes of Casa del Libro’s strategy to accelerate:

 

  • Growth: with the ability to quickly recruit and integrate new sellers, both individuals and professionals, national and international, and therefore add new offers to its website.

 

  • Diversification: with the ability to add new categories, including school supplies, stationery, and a selection of accessories to provide better service and a better purchasing experience to its customers.

 

  • Internationalization: the marketplace is currently open only to the domestic market, but thanks to Mirakl’s currency and tax-management features, Casa del Libro can rapidly expand its activity to 7 new Latin American countries.

 

“Casa del Libro’s ambition is to be a leader in the books and cultural products business both online and in physical stores in the Spanish and Latin American markets. We have invested heavily in the strategic development of our marketplace to successfully offer 2.8 million products currently on our website” said Emiliano Ayala GALIAN, CEO of Casa del Libro.

 

“In order to offer the same quality and assortment in other Latin American markets, we needed to invest in a more flexible and modern solution. Mirakl provides us with the technology and expertise to succeed in this new stage in Casa del Libro’s Marketplace”.

 

Today, around 550,000 products sold by Casa del Libro are offered by some of its 19,000 marketplace sellers. By launching its marketplace platform with Mirakl, Casa del Libro expects to achieve an exponential increase in the number of sellers and products offered throughout the world.

 

We are pleased to contribute to this new initiative for Casa del Libro,” explains Philippe Corrot, CEO and co-founder of Mirakl. “Casa del Libro has been an e-commerce pioneer in Spain for more than 20 years, and already had the ambition to develop its own marketplace four years ago.

Custom-built platforms offer fewer capacities to manage the assortment expansion and require a lot of resources for their maintenance. These resources are generally consumed instead of being used to innovate and develop new features. At Mirakl, we are proud to have designed a safe and reliable solution to provide Casa del Libro with all the features and innovations required to support this new historic step of its activity.

 

About Casa del Libro

Founded in 1923, Casa del Libro S.L. is Spain’s leading bookstore chain, with 39 physical stores. In 1992, the company was integrated into Grupo Planeta, a multimedia group based in Barcelona and operating in the publishing, audiovisual and communication sectors in Spain, France, Portugal and the Americas. In 1996, Casa del Libro distinguished itself as a pioneer in the digital market, inaugurating casadellibro.com, the leading online bookstore in Spanish.

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Mirakl Announces Record Growth, Continued International Expansion

Platform drives marketplace adoption and higher profit margin for leading global retailers and B2B organizations

Paris, Boston, London, Munich – Jan. 26, 2017Mirakl, the leading global marketplace solutions provider, today announced record customer, revenue and organizational growth. Mirakl is dedicated to helping multi-channel retailers, pureplay eCommerce providers, and B2B organizations, build a highly profitable new sales channel by deploying the marketplace model.

The close of 2016 marked the 16th consecutive quarter of customer and revenue growth for Mirakl. In addition, Mirakl experienced:

  • 77% year-over-year customer count increase, with 110 customers operating marketplaces in over 40 countries and 20,000 sellers on the Mirakl Marketplace Platform.
  • 100% year-over-year bookings increase.
  • Most notably, customers who deployed the Mirakl’s Marketplace Platform in both 2015 and 2016 experienced 500% year-over-year revenue growth.

Mirakl continues to see record revenue and profit margin growth for customers who continue to invest in their marketplace strategy, add more sellers and expand their offerings.

Fueling Mirakl’s growth is the increased understanding by retail and B2B executives of the marketplace model and its importance to their omni-channel customer experience. While giants like Amazon, Alibaba and eBay have captured the lion’s share of eCommerce growth, Mirakl customers, including Best Buy Canada and Halfords, have seen the power of the marketplace model and are deploying it as part of their strategy.

“Digital commerce has a profound effect on in-store experiences,” said Régis Schultz, CEO, Monoprix, and former CEO, Darty. “Beyond the revenue contribution, I see the need to embrace the dramatic impact the online channel has on consumer expectations offline. The marketplace is a strategic investment in any omni-channel effort because it delivers incremental free traffic, it adds more customer value creating an endless aisle and fast introduction of new products which can then be brought into your owned inventory, and the marketplace is highly profitable which helps absorb the fixed costs of eCommerce – creating a revenue stream for innovation and improving the customer experience. The Mirakl team and solution have been exceptionally valuable – thanks to their unmatched expertise and innovative platform.”

Underpinning the success of these marketplace strategies is the Mirakl Marketplace Platform that saw significant product innovation in 2016, including:

  • Omni-channel enablement features for operators. Mirakl launched two core features – integration with click and collect, enabling operators to use the expanded online portfolio to drive in-store foot traffic, and pay on delivery in-store – further encouraging buyers to collect goods in-store.
  • Easy internationalization for operators. Mirakl launched comprehensive internationalization features including pricing and shipping management, and international seller quality assurance standards, allowing operators to easily enter new territories without the cost and overhead of establishing a local presence.
  • Comprehensive promotion and pricing tools for sellers. Mirakl launched a promotion engine that gives sellers greater ability to showcase offers and control price, such as amount reduction, percentage reduction, and free item offers.
  • Streamlined onboarding experience for sellers. Already a core strength of the Mirakl platform, Mirakl launched several enhancements to the Mirakl Catalog Integrator. New features include more formats for catalog import, auto-mapping for categories and stock synchronization between multiple shops.
  • Complex order and quote management for B2B manufacturers and distributors. Mirakl launched a quotation system that allows custom quotes to be provided at scale. This embraces the traditional B2B selling model of providing highly customized quotes, and order management is streamlined with invoice and credit management features.

To ensure customer success, Mirakl’s invested significantly in its alliance program, with over 50 partners involved in Mirakl’s BLINK partner program. Highlights include the joint launch of a Marketplace-as-a-Service offering with Accenture Digital in France, the release of Mirakl’s certified connector for SAP Hybris Commerce, and the announcement of a strategic partnership with ChannelAdvisor.

Additionally, Mirakl was recognized by Forrester Research as one of 20 Startups All Retail eBusiness Executives Should Know in 2016. To support this massive growth, Mirakl doubled its employee headcount to 105 total in 2016. Strategic executive hires included Jessica Iandiorio, SVP, Global Marketing, and Art Boyd, VP, Global Channels and Alliances. Mirakl also bolstered its advisory board with the addition of top retail industry veterans Sucharita Mulpuru, Chief Retail Strategist, Shoptalk, and Ed Coke, SVP, DigitasLBi.

“Today, companies need to become platform businesses – building networks of buyers and sellers – to earn new digital revenue,” said Philippe Corrot, CEO, Mirakl. “At Mirakl, we believe in a world where every retailer and brand can build and operate networks, capitalizing on their core DNA and brand value, to bring even more value to their customers. Our vision is to provide companies with a platform to help build networks of sellers, easily connecting more customers with more products in a highly profitable way. We believe deploying the marketplace model gives customers a new path to profitability and future-proofs their businesses. We’re so proud of our growth after only five years in business, and our critical investments in 2016 poise us for massive growth in 2017.”

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Accenture Interactive and Mirakl Collaborate to Help Organizations Speed the Implementation of Online Marketplaces and Support Growth

PARIS; Dec. 15, 2016  – Accenture Interactive and Mirakl, a provider of software-as-a-service based online marketplace platforms, are joining forces to help French organizations speed the creation of their own online marketplaces to generate new revenue streams, optimize operating profits and enhance their brand image by extending their products and services.

Under the new agreement, the companies will help accelerate the velocity with which customizable, cloud-based online marketplaces for business-to-business and business-to-consumer transactions of goods and services can be created and deployed. Mirakl technology, which provides an open, secure and scalable marketplace infrastructure, will be coupled with Accenture Interactive’s digital expertise and capabilities to provide an integrated, end-to-end solution for organizations to more cost-efficiently and quickly launch new commerce platforms. Collaborating at the Accenture Innovation Center in Paris, which provides an immersive environment, the companies are already working together to prototype, pilot and implement the solution for several French retailers.

“By 2018, 53 percent of eCommerce growth will be driven by online marketplaces* and there is a strong potential to realize this opportunity,” said Olivier Ravel, managing director for eCommerce practice within Accenture Interactive in France. “Digital platforms are now becoming a default business model in most industry sectors. In our challenging business landscape, organizations must replicate the retail commerce leaders by improving synergies between complementary brands and our relationship with Mirakl will enhance our ability to help our enterprise clients do just that.”

Mirakl marketplace framework includes quality control and performance management for operators, prepackaged application programming interfaces, streamlined onboarding of products and services and advanced promotional features for sellers. As part of the relationship, Accenture Interactive will design the strategic positioning, implement and operate the Mirakl marketplace. The collaboration was formed as a result of Accenture Venture’s focus on open innovation, which aims to bring enterprise-relevant technology innovation from startups to Accenture’s enterprise clients.

“This collaboration strengthens our digital as-a-service offering, addressing the onboarding velocity challenge many organizations face by offering a turnkey solution,” adds Claude Chaffiotte, managing director Accenture Interactive France Benelux.

“We are very pleased to team with Accenture and develop a relationship based on strong, complementary, and recognized expertise,” said Philippe Corrot, Mirakl CEO. “Both Accenture and Mirakl have fully embraced the challenges imposed by digital transformation in a rapidly evolving business world and share a common goal of helping our clients improve their business performance.  Since its inception, Mirakl has been recognized for pioneering and streamlining the development of marketplaces, thanks to the robustness and agility of the solution and our business expertise. Through this relationship, we seek to accelerate this phenomenon, opening up new potential revenue streams.”* Sources : iCE / Fevad, Xerfi-Percepta

* Sources : iCE / Fevad, Xerfi-Percepta

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Mirakl Accelerates Online Marketplace Adoption With SAP® Hybris® Commerce

Mirakl’s SAP-Certified Extension for SAP Hybris Commerce Allows Brands, Manufacturers and Retailers to Rapidly Grow Assortment and Profit Margin

Boston, Paris, London, Munich – December 8, 2016Mirakl, a leading global marketplace solutions provider, today announced the availability of its SAP-certified extension for the SAP® Hybris® Commerce solution. Designed to speed the time-to-market for companies to launch their own online marketplaces, the extension makes it faster and easier to integrate the Mirakl Marketplace Platform™ with SAP Hybris Commerce to onboard external vendors and sync critical product and commerce components. This new extension, which is featured in the Hybris Extend Marketplace, completes the majority of the integration work required to connect the Mirakl Marketplace Platform with SAP Hybris Commerce. As a result, customers are better able to focus on their marketplace strategy rather than the integration effort.

In 2015, nearly a third of all U.S. ecommerce sales were completed on the top 10 marketplaces, according to research released by Retail Touchpoints. The online marketplace model, pioneered by Amazon.com, eBay and Alibaba, has taken both B2C and B2B ecommerce by storm. According to a study conducted by Forrester Consulting, commissioned by Mirakl, 89% of global consumers agree that marketplaces offer convenience; 90% said they would shop with same marketplace again when purchasing a similar product. To help them meet consumer expectations for greater choice, competitive prices and service experience, Mirakl gives manufacturers and retailers the solution and expertise they need to launch their own online marketplace. Customers such as Outiz, a major brand of Saint-Gobain Retail Building France, and Galeries Lafayette, rely on SAP Hybris Commerce and Mirakl to offer their B2C and B2B customers a smooth omni-channel experience.

The Mirakl Marketplace Platform integration for SAP Hybris Commerce:

  • Helps retailers drive more traffic and sales with more SKUs at a higher margin, without inventory investment.
  • Helps B2B distributors rapidly introduce new products and subsidiaries into their B2B ecommerce catalog, while reducing long tail inventory costs.
  • Helps B2B manufacturers increase sales through distribution partners while improving the brand experience for customers.

“We are excited to work with SAP Hybris and offer customers an efficient way to integrate our solutions, speeding time-to-market for marketplace projects,” said Philippe Corrot, Mirakl CEO. “Mirakl has been recognized for pioneering and streamlining the development of marketplaces, an area of keen importance to global brands. Our industry-leading solutions are recognized for the security, reliability, and robust features that modernize and improve our customer’s digital experience. Through this integration, we seek to accelerate the deployment of marketplaces on SAP Hybris Commerce.”

“At SAP Hybris, we believe the path to providing the greatest customer value is by offering a flexible, extensible platform to drive digital business,” said Marcus Ruebsam, senior vice president, Global Head Solution Management, SAP Hybris. “The Mirakl Marketplace Platform solution and the Mirakl extension help accelerate customer value for our B2B and B2C customers globally, who are investing in marketplace capabilities.”

The Mirakl Marketplace Platform™ makes it easier for commerce and marketing teams to enrich the customer experience by quickly scaling product assortment, without overhead. Bringing more product selection through easily managed external vendors helps increase the brand footprint, making it easier to acquire new customers and retain current customers.

About Mirakl
Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online Marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations, large and small, including Best Buy Canada, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives Marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com

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Coolshop Chooses Mirakl’s Marketplace Solution as The ‘Natural Way to Grow’ Its Online Retail Business

London, 21 November 2016 – Mirakl, a leading global Marketplace solutions provider, has announced today that Coolshop, one of Europe’s fasting growing online video game and accessories stores, is using Mirakl’s B2C SaaS Marketplace platform as a foundation for future growth and expansion.

Operating from stores in seven countries (UK, Germany, Sweden, Norway, Finland, Netherlands and Denmark), Coolshop has served over 1.6 million customers since its foundation in 2003.  Originally focused on computer games, the business has expanded to sell across 22 categories, giving customers the highest quality products and value for money.

The success of Coolshop has meant that space in its warehouses and stores has come under a lot of pressure.  Coupled with plans to continue expanding, the company needed to find a solution that would support controlled online expansion into new countries and categories, such as domestic appliances, without requiring a substantial investment in warehousing or infrastructure.

Jacob Risgaard, CEO at Coolshop said, “We fundamentally believe that a Marketplace is the natural way to grow Coolshop and means less risk or investment than other routes.  Mirakl Marketplace will allow us to more quickly on-board suppliers and expand categories without needing to hold stock.  Customers order from us, but items are shipped directly from the supplier through the Mirakl platform.  The flexibility of Mirakl will also mean that we can expand into new countries at speed and localise our site for language, pricing, and which products should be available.  What really attracted us to Mirakl, was not just the platform, but the support and expertise that we knew we would receive throughout the implementation, we did not feel that other providers could deliver the same value added services that would get us to market faster.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.  Organisations can use marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free.  Ultimately this keeps customers excited about a brand and generates repeat business.Commenting on Coolshop’s go live, Eric Chemouny, Senior Vice President for EMEA at Mirakl said, “Coolshop has seen the opportunity Marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals.  As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”

Commenting on Coolshop’s go live, Eric Chemouny, Senior Vice President for EMEA at Mirakl said, “Coolshop has seen the opportunity Marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals.  As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”

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Mirakl Announces Top Retail Industry Leaders to Join Advisory Board

Sucharita Mulpuru, chief retail strategist for Shoptalk, and Ed Coke, senior vice president at DigitasLBi, have joined Mirakl’s advisory board

BOSTON – Oct. 20, 2016Mirakl, the leading marketplace platform provider, today announced the addition of two retail thought leaders to its advisory board: Sucharita Mulpuru and Ed Coke. Mirakl believes in surrounding its team with the most respected and knowledgeable experts, and Mulpuru and Coke represent the best and brightest. The new advisors will counsel Mirakl on continued enhancement of the Mirakl Marketplace Platform and how to raise the visibility of Mirakl’s unique solution.

Sucharita Mulpuru, recently announced as Chief Retail Strategist for Shoptalk, was previously a Vice President & Principal Analyst with Forrester Research for more than a decade. At Mirakl, Mulpuru will bring her deep experience in retail and e-commerce to guide the company on how to help retailers reimagine their business, build profitable growth, and embrace the marketplace model. Her specialization in multichannel customer acquisition and retention, and knowledge of evolving consumer habits, will provide Mirakl with an enhanced perspective of current conversations within the retail industry.

“The digital marketplace model continues to disrupt the retail industry more than ever before, influencing large retailers such as Wal-Mart to change their e-commerce strategies,” said Mulpuru. “As an analyst I saw hundreds of e-commerce vendors on a yearly basis, and believe Mirakl offers a unique solution to the most challenging issue retailers face today: falling profit margins. I believe every retailer should have their own marketplace, and I am excited to join Mirakl’s advisory board and advise the team.”

Ed Coke, who currently serves as senior vice president at DigitasLBi, has built a successful career helping leading brands and retailers adopt e-commerce technology. In his previous roles as VP, Global Omni-Channel Strategy, Retail Business Unit at Oracle, and Group Vice President at ATG, Ed has seen hundreds of e-commerce projects deployed, and many competitors in his sales process. Ed will be a key advisor to the Mirakl team on their customer experience and growth strategies.

“In my experience, there is a specific path that software vendors with disruptive solutions must take to win customers and educate the market,” said Coke. “It is exciting to lend my know-how to a company with such a compelling and innovative solution that addresses the major challenges facing retailers today.”

“At Mirakl, we’re helping companies rethink the traditional retail and distribution value chain to meet today’s consumer need for greater assortment, competitive prices, and a better experience. Our goal is to provide a superior marketplace platform that allows retailers to improve their customer experience and bottom line,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We are excited to bring renowned industry leaders like Sucharita and Ed to our advisory board to continue strategically evolving our solution and the value to our customers.”

To learn more about Mirakl’s advisory board, visit: https://www.mirakl.com/investors-advisors/

About Mirakl

Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations large and small, including Best Buy Canada, Woolworths, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com

Media Contacts
Ketner Group PR + Marketing (for Mirakl)
Adrienne Newcomb/Mariana Fischbach, 512-794-8876
miraklpr@ketnergroup.com

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Electronics Retailer Darty Boosts Profit Margins with Mirakl Marketplace Solution

BOSTON – Aug. 18, 2016 Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins and new category growth after implementing the Mirakl Marketplace Solution in 2014. According to a new case study published by Forrester Research1, Darty attributes its marketplace success to buy in from C-level support and the foresight to start with non-overlapping product categories, dedicate adequate employee resources and take advantage of Mirakl’s marketplace platform versus custom building their own solution.

Darty’s online marketplace has delivered the following results to date:

  • The retailer is able to generate €6 to €7 for every €100 sold through the marketplace (including any costs for administering the marketplace), compared to €2 to €3 that it generates from €100 sold in products that it stocks directly.
  • 20% of visits to the Darty website are driven by its marketplace items, which it attributes to increased visibility in search engine results.
  • An increase from 120,000 owned SKUs on Darty.com to 520,000 SKUs via the marketplace initiative.

Forrester spoke with Darty executives Cecile Helme-Guizon, Strategy Director, and Olivier Godart, Director of E-Commerce.

Based on Darty’s experience, Forrester makes the following recommendations to retailers in order to make the most of their own marketplace:

Analyze the buy- versus -build question carefully
Few retailers truly understand the complexities of managing hundreds or thousands of sellers, and few have the full IT resources to dedicate to this effort. Darty pays a maintenance and service fee to an outside vendor on an ongoing basis – but outsourcing the marketplace project ensured the company spent less upfront on an uncertain technology product and was able to generate a quick win.

Dedicate resources
Online marketplaces are not “set- and -forget” initiatives. Retailers must constantly manage seller effectiveness, accuracy of seller content and customer satisfaction with seller products. These tasks require dedicated and capable team members whose careful management ensures the overall success of the marketplace program.

Work with most receptive internal partners first
Internal merchants and stores often see marketplace as a sales competitor. To avoid that scenario, it can be wise to begin with non-overlapping categories. This gives the company culture time to digest the marketplace initiative.

“Darty’s marketplace success is the result of three things,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “First, Darty had the full support of the C-Suite and the ability to ingratiate the marketplace into company culture. Second, thanks to management’s support, Darty was able to dedicate the proper resources to the project. Finally, Darty chose to use the proven Mirakl Marketplace Solution, avoiding a long and costly custom technology build that ultimately saved the company millions of dollars.”

To learn more about Darty’s marketplace success and learn how other retailers can achieve similar results, download the full case study: ”Case Study: French Retailer Darty Boosts Margins Via Its Online Marketplace,” Forrester Research, Inc., Aug. 17, 2016.

About Mirakl
Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online Marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations, large and small, including Best Buy Canada, Woolworths, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives Marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Mariana Fischbach
Ketner Group PR + Marketing (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

1“Case Study: French Retailer Darty Boosts Margins Via Its Online Marketplace,” Forrester Research, Inc., Aug. 17, 2016

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Mirakl Announces Kelly Gow as EMEA Strategic Alliance Manager

Mirakl creates new role to develop and expand technology and implementation alliances in Europe

Mirakl has announced the appointment of Kelly Gow in the role of EMEA Strategic Alliance Manager. The new role is part of Mirakl’s strategic plans to support the substantial growth it has experienced, and to help drive further European growth through an enhanced partner program.

In her new role, Gow will be responsible for the development of key technology alliances to ensure that Mirakl’s customers can benefit from integration with the latest e-commerce and retail technologies to support their B2B and B2C Marketplace goals. Retailers, online pure players, service providers and media houses are all looking towards Marketplaces to drive new online revenue streams; globally, e-commerce sales are set to exceed USD3.5 trillion in the next five years; the web will account for 12.4% of global retail sales by 2019, according to research from eMarketer .

As part of this partner growth strategy, earlier this year Mirakl announced plans to expand its BLINK programme, a select group of e-commerce solution providers that deliver support and consultancy to B2B and B2C clients implementing the Mirakl Marketplace Platform. Gow will oversee the development of these relationships, as well as extend the value-add services available to partners, so that they receive the support needed to meet the high standards expected by Mirakl and its customers during and post-implementation.

Eric Chemouny, Senior Vice President for EMEA at Mirakl, said, “Kelly has played a key role at Mirakl as the company has developed, working directly with leading brands to deliver Marketplace solutions that are both increasing revenues and making them more agile as retailers. This role will apply that experience to building the best partnerships for our customers’ future needs, and ensure Mirakl continues to deliver ground-breaking solutions, as we grow.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel. Organisations can use Marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately, this keeps customers excited about a brand and generates repeat business.

If you wish to know more about the Mirakl Partners ecosystem, get in touch with us.