Mirakl Named a Leader in Marketplace Development Platforms by Independent Research Firm

Enterprise Marketplace Pioneer, Mirakl, Earns The Highest Score in Current Offering, Receiving Nine Differentiated Ratings

BOSTON, October 8, 2021 – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, has been recognized as a leader in The Forrester New Wave™: Marketplace Development Platforms Q4 2021 report.

Forrester, a globally renowned technology research and advisory firm, identified and assessed the 14 most significant providers in the marketplace development platforms category, including the Mirakl Marketplace Platform. Each vendor was evaluated against 10 criteria related to their current offering and strategy as well as market presence. Companies are placed in one of four “waves” based on their scores: Leaders, Strong Performers, Contenders, and Challengers.

“We’re pleased to see that Forrester has identified Mirakl as a leader in marketplace development platforms,” said Adrien Nussenbaum, co-founder and co-CEO of Mirakl. “We believe Mirakl stood out as a Leader because it has the product vision, core capabilities, expertise, and ecosystem strategy necessary to support enterprise marketplaces now and in the future – as it has done already as part of its growth to more than 300 Mirakl-powered Marketplaces over nearly a decade. Our goal is to remain the best and only platform to support the commerce needs of leading enterprises, regardless of industry or geography.”

Mirakl: Forrester’s Take

Forrester’s analysis found that Mirakl’s Marketplace Platform received a differentiated rating – the highest score possible – in nine out of the 10 assessed criteria, including vision, market approach, roadmap, architecture, operations management, customer management, seller management, pricing and fee schedule, and physical product catalog. Mirakl was the only vendor to receive a differentiated rating in nine criteria, which we believe demonstrates the strength of the Mirakl Marketplace Platform.

The Forrester New Wave evaluation also found that Mirakl:

  • Is a leader in Marketplace Development Platforms with the highest score in the current offering category combined with the highest score possible in the strategy category
  • Is the best fit for large brands doing assortment expansion, working equally well for consumer retail range extension and for B2B manufacturers streamlining their distributor networks
  • Offers strong operations management and seller management capabilities

“Mirakl’s platform and outstanding track record of enabling B2B marketplace success at scale made them the ideal partner for our crucial marketplace initiative,” said Bertrand Fontaine, President, SalonCentric, a subsidiary of L’Oreal USA.

About Mirakl’s Marketplace Platform

Only Mirakl provides the industry’s most advanced software and automation to onboard new suppliers, expand product catalogs, and manage customer care with the quality, security, and scale that leading enterprises demand. Bolstered by artificial intelligence and built using an API-first, multi-tenant, and microservices-driven architecture, the platform includes a host of enterprise-oriented capabilities and the reliability and scale to specifically meet the growing demand for high-performance marketplaces.

The latest marketplace insight and viewpoints can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn, Twitter, and YouTube.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Mirakl Powers New SHOP APOTHEKE Marketplace to Create One-Stop Shop For a Healthy Lifestyle

Munich (20 December, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the launch of the Mirakl-powered SHOP APOTHEKE Marketplace.

The global online pharmacy market size is expected to cross revenues of over $131 billion by 2025 and Germany is a key market in this growth trajectory. Both the launch of Amazon Pharmacy and the pandemic have accelerated momentum in the sector and resulted in increased consumer interest in using eHealth to access medicines and health-related products.

Looking to win in this competitive context, SHOP APOTHEKE EUROPE, one of Europe’s leading and fastest-growing online pharmacies, has launched a one-stop shop marketplace to further expand its product range in health-related, as well as beauty and personal care products. The goal is to help their customers achieve a 360-degree healthy lifestyle by having access to a larger choice of products, all in one place.

Powered by the Mirakl Marketplace Platform, there are already 20,000 new products on the marketplace, carefully curated from over 30 partner sellers who now have access to SHOP APOTHEKE’s vast customer base in Germany. This results in much more choice for customers, as well as greater transparency on prices. Shoppers can also collect RedPoints on marketplace products, rewarding their loyalty to the SHOP APOTHEKE brand.

Patrick Schneider, Executive Director, Marketplace & Same-day Service, SHOP APOTHEKE EUROPE, commented, “Our new marketplace is highly curated and third-party partner sellers are strenuously tested before being selected to join. We choose to work with Mirakl because they provide the leading technology and seller ecosystem that allows us to scale our product offering and add new categories in a controlled way, so that we can maintain the quality of products and service our customers are accustomed to.”

 

Sophie Marchessou, Executive Vice President, Customer Success Beauty, Fashion, Home, Mirakl, added, “The online pharmacy industry is growing, and fast. SHOP APOTHEKE has the vision to know that they need to transform digitally in order to diversify their offering and stay ahead of customer demand. With our support, they are adopting the marketplace model so that they can easily add new categories without any risk.”

In order to easily accelerate their marketplace activity, a large proportion of the sellers on the SHOP APOTHEKE EUROPE’s marketplace are sourced from Mirakl Connect, the world’s only independent network of curated, high-quality marketplace sellers and service providers. By joining Mirakl Connect, SHOP APOTHEKE EUROPE has direct access to a community of thousands of curated sellers, enabling the e-pharmacy to quickly scale its offering with confidence knowing that these sellers have been vetted for quality.

The marketplace model is helping organizations around the world to meet and exceed consumer and buyer demands across all industries. In the last quarter of 2020, marketplaces grew by 81%, more than double the rate of overall eCommerce growth, while research has shown that third-party sellers outperform traditional eCommerce benchmarks for assortment quality and customer service. Consumers continue to increasingly shop on marketplaces – for the holiday shopping season this year, consumers plan to do at least half of their shopping online and nearly 80% of German consumers are open to purchasing their holiday gifts through 3rd party sellers on online marketplaces.

About Mirakl
Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Press contact
Hugo Weber
Director, External Communications & Public Affairs EMEA, Mirakl
hugo.weber@mirakl.com
+33 (0)6 33 53 50 19

Laura Bug
Oseon GmbH & Co. KG
laura@oseon.com

Leading Social Commerce App AGORA Launches Mirakl-Powered Marketplace to Pioneer New Era of Online Beauty Commerce

AGORA online marketplace launches with more than 100 sellers, 700 brands and 16,000 products via transformative commerce model that connects beauty brands, content creators, and consumers through live-streamed events and tutorials

London, UK (23 November, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, and AGORA, a social and live-shopping platform dedicated to beauty and wellness, today announced the launch of the AGORA marketplace.

Inspired by the rise of social and live shopping commerce in Asia, AGORA is the UK’s next-generation beauty commerce app combining a unique livestream shopping experience with a marketplace of thousands of products, powered by the Mirakl Marketplace Platform. AGORA was founded with the vision of bringing the breadth and excitement of the offline beauty experience online, so that consumers can truly experience products through passionate content creators before making their purchases.

Live shopping is on the verge of exploding in Europe as it has in China over the last few years, where on Singles Days this year one live show host sold $1.7B in beauty products. Live shopping sales in China are estimated to reach over $400B by 2022. In the US, the market is expected to hit $25B in 2023, and Europe will follow in its footsteps. With 360,000 registered users and over 5,000 content creators, the AGORA app is at the forefront of this trend for social beauty commerce in Europe. Live shopping through the Agora app maximizes the opportunity for revenue generation for both content creators (who receive a share of any sale placed during their live events) and sellers. In November, AGORA will host close to 200 shows, with plans to continue growing their live show offering so as to have a constant stream of hosts going live.

For brands sold via the app, the marketplace offers the opportunity to reach new audiences via an existing peer-to-peer sales channel and also minimises advertising costs. It also allows for a first-class shopping experience for the app’s users, who can directly shop from a rapidly growing selection of curated products demoed on the platform.

“We are at the forefront of bringing live shopping to Europe and with that a new form of monetization for content creators,” said Riccardo Basile, Co-founder and CEO of AGORA. “With our new Mirakl-powered Marketplace, we are pioneering a new era of online beauty commerce. We are empowering content creators to become sellers, creating new jobs and disrupting traditional physical retail.”

Lizzie Craft Townsend-Rose, Co-founder and President of AGORA added, “Brands and sellers alike are given the opportunity to leverage the power of the community to market and sell their products.”

Sophie Marchessou, Executive Vice President of Customer Success, Beauty, Fashion and Home, Mirakl, added, “AGORA recognised a huge market opportunity for social commerce in Europe and is yet again a first mover with the launch of this marketplace. By bridging the gap between content creators and brands, AGORA is building the future for online beauty shoppers. Our technology is making it easy for AGORA to seamlessly and quickly onboard the brands they need to power a massively scaled product offering that feeds a highly elevated experience for the app’s users.”

The marketplace model is helping organizations around the world to meet and exceed consumer and buyer demands across all industries. In the last quarter of 2020, marketplaces grew by 81%, more than double the rate of overall eCommerce growth, while research has shown that third-party sellers outperform traditional eCommerce benchmarks for assortment quality and customer service. They also have lower refund rates (50% lower than traditional eCommerce) and fewer customer service inquiries per order than their first-party seller peers.

Brands interested in joining the AGORA marketplace can contact partners@agoraworld.co or contact the Mirakl team.

###

About AGORA
Launched in 2020, AGORA is the UK’s next generation commerce app focused on beauty and wellness and aiming to bridge the gap between physical retail and e-commerce, revolutionizing beauty shopping. Our slogan “Beauty gets real” reflects this vision and purpose; allowing consumers to make informed and transparent decisions when it comes to shopping. The AGORA community is empowered to create video reviews about their tried and tested products, sharing genuine and visual feedback to help others shop. In addition to this, they are able to interact socially through livestream shopping events, learning from experienced beauty lovers, experts and brand owners.

AGORA was launched by co-founders Riccardo Basile and Elizabeth Craft Townsend-Rose who were previously part of the team who founded Lazada, the largest e-commerce in South-East Asia, sold to the Alibaba Group in 2016. Based in London, AGORA counts 20 team members hailing from Lazada, McKinsey, Vogue, Charlotte Tilbury, Farfetch, Badoo, and Goldman Sachs. For more information see here.

About Mirakl
Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Press contact
Hugo Weber
Director, External Communications & Public Affairs EMEA, Mirakl
hugo.weber@mirakl.com
+33 (0)633535019

Paula Munteanu
Account Director, Harvard
Paula.Munteanu@harvard.co.uk
+44 (0)7474673460

Macy’s, Inc. Announces Plans to Launch Curated Digital Marketplace

Digital Marketplace Platform to Further Accelerate Polaris Strategy and Fuel Enterprise Growth. Technology Company Mirakl to Serve as a Partner to Power the Marketplace Platform.


NEW YORK—November 18, 2021— Macy’s, Inc. (NYSE: M) today announced plans to launch a curated digital marketplace to build on the company’s existing authority as a digitally-led omnichannel retailer. The new marketplace will significantly expand the company’s assortment in existing categories and brands and introduce a range of new categories, by enabling carefully selected third-party merchants to sell their products on macys.com and bloomingdales.com.

“Today’s announcement is an exciting next chapter in our digital evolution. The marketplace platform will further accelerate our Polaris strategy and unlock new opportunities for sustainable and profitable growth. Our digital business is targeted to generate $10 billion in sales by 2023, and we expect the new marketplace platform to produce incremental revenue on top of that target,” said Matt Baer, chief digital and customer officer at Macy’s, Inc. “The marketplace platform will enable us to expand our assortment at a low incremental cost, while giving Macy’s customers easy access to even more product selection to meet their diverse needs.”

Macy’s, Inc. is partnering with Mirakl, the industry-leading enterprise marketplace technology company, to power the platform. In addition to extensive industry experience in marketplace growth, Mirakl brings dynamic platform capabilities that will seamlessly integrate into Macy’s and Bloomingdale’s architecture and allow for evolving strategies over time. Mirakl’s best-in-class seller tools will enable sellers to easily monitor, drive, and grow their businesses within Macy’s curated parameters.

“To be a retail leader in today’s economy means balancing two imperatives: staying true to the trusted brand DNA that your customers value, while also anticipating and rising to meet their evolving expectations. It’s a pleasure to partner with Macy’s, a retailer that both understands the potential of marketplaces to positively transform a business and has the vision, ambitions and strategy to fully reap the benefits,” said Adrien Nussenbaum, co-founder and co-CEO, Mirakl.

The marketplace platform is expected to launch in the second half of 2022.

About Macy’s, Inc.

Macy’s, Inc. (NYSE: M) is one of the nation’s premier omnichannel retailers. Headquartered in New York City, the company comprises three retail brands: Macy’s, Bloomingdale’s, and Bluemercury. With a robust e-commerce business, rich mobile experience and a national stores footprint, our customers can shop the way they live — anytime and through any channel. For more information, visit macysinc.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. For more information: www.mirakl.com

Mirakl Acquires Invoice Compliance Startup Octobat

Integration of Invoicing and Compliance Technology with Industry’s Leading Enterprise Marketplace Platform Will Reduce Complexity and Increase Speed to Market for Businesses


PARIS & BOSTON (October 13, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the acquisition of Octobat, a French startup specializing in invoice compliance for enterprises throughout the world. The acquisition – the company’s first – will make it easier for Mirakl marketplace operators to manage local and global regulations as they expand and operate across multiple geographies.

Simplifying Invoicing and Compliance Across Borders

As marketplaces become a critical component of enterprise digital transformation strategies, businesses need both the platform and the knowledge to help them navigate global and domestic legal and compliance requirements in a seamless manner. Using Mirakl’s technology, expertise and partner ecosystem, marketplace operators can expand their assortment geographically, faster than they could on their own. However, with international expansion comes greater complexity in invoicing and compliance. Online marketplace operators and sellers are challenged to understand and comply with geographic tax regulation, adhere to region-specific invoicing content and formatting rules, and manage the storage and filing of invoices and the transition to e-invoicing. The acquisition will allow Mirakl-powered Marketplace operators to manage invoicing compliance directly as part of the Mirakl solution, removing the need for customers to invest in expertise in-house or develop a custom solution.

“For the first acquisition in Mirakl’s history, we looked for an opportunity that would keep us ahead of customer needs,” said Philippe Corrot, co-founder and CEO of Mirakl. “With Octobat, we saw we could simplify and automate complex invoicing for marketplace operators across the globe, enabling them to scale faster than ever. Mirakl already leads the market in advanced payments and financial flows, and this acquisition extends the capabilities of our open, flexible marketplace platform even further.”

“Since our founding in 2014, we’ve had success helping online merchants more easily manage the complexities of e-invoicing compliance,” said Gaultier Laperche, co-founder and CEO at Octobat. “We were eager to see our unique solution in use by customers around the world, so joining forces with Mirakl fulfills that vision. Like us, Mirakl believes invoicing is a critical aspect of the marketplace buying and selling process and an essential capability for the future direction of the entire enterprise marketplace category. Our team is proud to be joining one of the fastest-growing and most innovative French tech companies.”

In September, Mirakl announced the conclusion of a $555 million Series E funding round, bringing the company’s total valuation to over $3.5 billion. The company’s flagship enterprise marketplace platform powers billions in gross merchandise value for more than 300 of the world’s leading brands.

About The Mirakl Marketplace Platform

Recently named a leader in marketplace development platforms by Forrester, Mirakl provides the industry’s most advanced software and automation to onboard new suppliers, expand product catalogs, and manage customer care with the quality, security and scale that enterprises require. Bolstered by artificial intelligence and built using an API-first, multi-tenant, and microservices-driven architecture, the platform includes a host of enterprise-oriented capabilities to specifically meet the demand for high-performance marketplaces.

The latest marketplace insight and viewpoints can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn, Twitter, and YouTube.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

About Octobat

Octobat brings to marketplaces, platforms, and e-sellers an ultra-fast, one-click, and compliant software as a service (SaaS) solution that integrates with the most popular payment gateways and billing applications in order to create tax invoices for every online transaction. Octobat operates a web application and API-based invoicing solution that enable the automatic creation, delivery and storage of invoices and credit notes in order to ensure compliance with global and local invoicing regulations. Today, 300+ internet sellers across EMEA, North America, and APAC, use Octobat solutions not just to add automation to their billing flows, but to improve the user payment experience by reducing friction and improving compliance. For more information, visit www.octobat.com.

Media Contacts

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Tara Klein
Bateman Agency for Mirakl
mirakl@batemanagency.com
+1-650-270-9454

Onceit, New Zealand’s Top Brand Outlet, Accelerates eCommerce Growth with Marketplace Powered by Mirakl

New Mirakl-powered Marketplace will comprise 50% of eCommerce gross merchandise value (GMV) for Onceit, delivering new levels of operational efficiency and scale in a fast-growing eCommerce environment.


Auckland, New Zealand (October 13, 2021)Onceit, one of New Zealand’s fastest-growing online fashion sites, today announced that it has chosen Mirakl to accelerate the growth of its online marketplace, bringing an even broader selection of premium designer goods at insider prices to shoppers across New Zealand. By replatforming its marketplace business onto the Mirakl Marketplace Platform, Onceit will rapidly scale the products it offer at onceit.co.nz, increasing assortment by 70% and onboarding 250+ new marketplace sellers over the next 12 months.

Nearly two-thirds of New Zealanders are now shopping online, driving eCommerce sales up by a record 31% in 2020. With this acceleration comes rising consumer expectations, placing convenience, competitive pricing, and extensive selection all top-of-mind for shoppers. With its new Mirakl-powered Marketplace, Onceit is positioning for future growth in this competitive environment, partnering with hundreds of local ANZ businesses to reinforce its position as New Zealand’s number-one destination for online fashion.

“With the launch of our Mirakl-powered Marketplace, we’re able to offer our customers even more of what they want: premium goods, at unbeatable prices, from the retailers that they know and trust,” said Jay Goodey, Executive Director, Onceit. “Mirakl is the only marketplace solution that gives us everything we need to scale our assortment with efficiency at the speed our customers demand. We look forward to partnering with even more local ANZ sellers to elevate their reach and impact as the marketplace grows to make up half of our eCommerce GMV.”

Launching just in time for the holiday shopping season, Onceit’s marketplace offers New Zealand shoppers an expanded, curated selection of products from brands like Kathmandu and Azura Runway, across categories including fashion, beauty, homewares, kids, baby, and pets. The marketplace is seamlessly integrated into Onceit’s existing online assortment, making it easy for shoppers to browse and check out with confidence in a single convenient experience.

“Onceit’s marketplace ambitions place them at the forefront of retail leaders in ANZ, and this launch is a crucial step towards marketplace hypergrowth,” said Tzipi Avioz, EVP Customer Success, Americas and APAC, Mirakl. “By transitioning their marketplace onto the Mirakl Marketplace Platform, Onceit is achieving the coveted ‘curation at scale’ that defines successful scale-up and enterprise marketplace businesses.”

Onceit aims to bring 250 new sellers onto the marketplace within the next 12 months, giving New Zealand, Australian, and international brands and retailers access to a convenient, scalable channel to grow their businesses through Onceit’s base of 600,000+ loyal members. New Zealand, Australian, and international brands and retailers interested in selling on the Onceit marketplace can contact the Onceit sales team

Check it out for yourself, and explore the Onceit marketplace

About Onceit

Onceit delivers premium designer goods at insider prices to shoppers in New Zealand and Australia. As one of the region’s fastest-growing online fashion sites, Onceit has become a one-stop destination to deliver the best in premium fashion, footwear, beauty & home-décor to 600,000 + loyal members across ANZ. The retailer works with more than 3,000 local & international brands, keeping customers on top of the latest styles & trends with an experience that surprises, excites & delights shoppers. To learn more about Onceit, visit www.onceit.co.nz.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.

As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Debenhams Launches Mirakl-Powered Marketplace to Become UK’s Largest Marketplace Across Fashion, Beauty, Sport and Homeware

New marketplace enables Debenhams to meet evolving customer demand, rapidly scaling assortment to more than 70,000 new products in 3 months

London, (5 October 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, and the boohoo group, leading online fashion retailer, today announced the launch of the Debenhams online marketplace. The marketplace allows Debenhams, leading UK fashion and beauty retailer, to evolve into a new era of digital commerce and respond to changing customer demand by rapidly growing its product offering while staying true to the Debenhams brand. 

Debenhams already has 300 million UK website visits per year, is positioned as the number two retailer of skincare products in the UK, and has the largest market share in make-up products. With the launch of the marketplace, Debenhams will build on this strong online presence to cater to the new and ever-growing demands of today’s consumer, who looks to find everything they need via a one-stop online shop.  

Through the Debenhams marketplace, the ambition is to create the UK’s largest marketplace across fashion, beauty, sport and homeware. By leveraging the Mirakl Marketplace Platform, Debenhams can quickly onboard new brands, as well as maintain and extend both existing boohoo and Debenhams brand relationships. Mirakl’s marketplace expertise and leading technology enabled the launch of the Debenhams marketplace in only 3 months. Debenhams has also already made around 200 new brands available through the new marketplace, and new suppliers and brands are joining weekly.

Jo Graham, Chief Information Officer, boohoo group, commented, “With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital-first world of commerce. Our partnership with Mirakl is critical to this evolution. With its unmatched technology, expertise, and seller ecosystem, Mirakl is supporting us to drive forward Debenhams’ digital transformation while ensuring we maintain the iconic brand that customers have come to love since its creation over 240 years ago.”

Mirakl continues to drive marketplace momentum in the UK, with more B2C and B2B organizations tapping into the huge potential of the model, including Decathlon UK, Feelunique, Harvey Nichols,  H&M Home, Joules, and Turner Price. Underlining this increase in the adoption of the marketplace model, the 2021 Enterprise Marketplace Index shows that marketplaces grew by more than 80 percent year-over-year in 2020, more than double the rate of overall eCommerce growth.

“In creating an online marketplace, Debenhams is able to transform the way it reaches and engages with both existing customers and a new customer base of digital native shoppers by providing a one-stop online shop,” said Adrien Nussenbaum, Co-CEO and Co-Founder, Mirakl. “In order to thrive, businesses need to invest in their online platforms to help better navigate the new world of retail and remain resilient. This partnership with Debenhams is further validation of the capacity of our market-leading solution to enable UK retailers to meet changing customer demand and lead in this new digital age.”

The launch of the marketplace follows the acquisition of Debenhams by the boohoo group in January of this year. The boohoo group has a strong track record of using its expertise in online sales strategies to revitalize heritage brands and help them thrive in the new era of eCommerce.  

The acquisition is an important development for the boohoo group, as it seeks to capture incremental growth opportunities arising from the accelerating shift to online retail. The marketplace represents a strategic opportunity to transform the boohoo group’s target addressable market through the creation of an online marketplace that leverages Debenhams’ high brand awareness and existing traffic. It will accelerate the boohoo group’s ambition to be a leader, not just in fashion eCommerce, but in new categories including beauty, sport and homeware.

To learn more about the Mirakl Marketplace Platform for B2C digital transformation, visit www.mirakl.com/mirakl-b2c-marketplace-platform/ 

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, Feelunique, Decathlon, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

About boohoo group plc

“Leading the fashion eCommerce market”

Founded in Manchester in 2006, boohoo is an inclusive and innovative global brand targeting young, value-orientated customers, pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7.

In 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing and free-thinking brand Nasty Gal. In March 2019, the group acquired the MissPap brand, in August 2019 the Karen Millen and Coast brands and in June 2020 the Warehouse and Oasis brands, all complementary to the group’s scalable, multi-brand platform. In January 2021, the group acquired the intellectual property assets of Debenhams, with the goal of transforming a leading UK fashion and beauty retailer into a digital department store and marketplace through a new capital-light and low-risk operating model. In February 2021, the group acquired the intellectual property assets of UK brands Dorothy Perkins, Wallis and Burton. As at 28 February 2021, the boohoo group had 18 million active customers across all its brands around the world.

 

Media contacts

 

Hugo Weber

Director, External Communications & Public Affairs EMEA

hugo.weber@mirakl.com

+33 (0)633535019

 

Paula Munteanu

Account Director

Paula.Munteanu@harvard.co.uk 

+44 (0)7474673460

New Report from Mirakl Shows How Third-Party Sellers Are Accelerating Enterprise Marketplace Growth Among Top Retailers Worldwide

2021 Enterprise Marketplace Seller Report analyzes more than 50,000 sellers to uncover how they are driving customer time-to-value and retention – with 36% joining enterprise marketplaces in just the last 15 months

BOSTON, (July 13, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today released the 2021 Enterprise Marketplace Seller Report, the largest and most comprehensive analysis of enterprise marketplace data examining third-party seller activity on leading retailer marketplaces around the world. A companion to Mirakl’s 2021 Enterprise Marketplace Index, this inaugural report sheds light on third-party sellers and how they are fueling the growth of the enterprise marketplace model. Top findings include: marketplace momentum is attracting sellers, with 36% joining enterprise marketplaces in just the last 15 months; the largest sellers (top 25%) contribute 88% of gross merchandise value (GMV); and sellers outperform traditional eCommerce customer service benchmarks, with 50% lower return rates and 4.5/5 satisfaction ratings.

The 2021 Enterprise Marketplace Seller Report aggregates data from across more than 50,000 sellers, 60 million products, and billions of dollars in GMV representing more than 70 Mirakl-powered Marketplaces worldwide. Over the last year, marketplaces have grown at more than double the rate of eCommerce, demonstrating the increasing importance of third-party sellers in enabling top retailers to provide customers with anytime, anywhere access to the products they need. Despite these impressive numbers, the world of marketplace sellers remains mysterious to many retailers. This lack of understanding limits marketplace operators in their efforts to grow and expand, as each new seller provides a GMV contribution of nearly $110,000 on average. The Enterprise Marketplace Seller Report empowers retailers launching and scaling enterprise marketplaces to better understand seller profiles and craft effective plans for seller onboarding, retention and growth.

“The acceleration of the enterprise marketplace model is expanding opportunities for incumbent retailers and third-party sellers alike to come together and thrive in a highly competitive eCommerce environment,” said Adrien Nussenbaum, co-founder and co-CEO of Mirakl. “The data from this new report quantifies that in addition to gaining new GMV from each new third-party seller, sellers are key to retailer marketplaces expanding their assortment faster, with greater differentiation, and higher customer satisfaction than through traditional eCommerce models alone.”

The Enterprise Marketplace Seller Report’s key findings include:

  • Enterprise marketplace sellers are diverse, representing three main business models: There are three primary types of sellers: marketplace native sellers (generating 63% of GMV across all enterprise marketplaces in Q1 2021), brand sellers (generating 20% of GMV), and eCommerce retailers (generating 17% of GMV). The variety allows retailers to more precisely tune and curate the composition of their marketplaces to better serve the needs of their shoppers.
  • Large sellers are prevalent, but a wave of small and medium-size sellers are on the rise: While large sellers accounted for 88% of marketplace GMV during the first quarter of 2021, small-and medium-sized sellers have doubled their GMV contribution in that same period and tripled in the past year. Small-to mid-sized sellers will continue to be a force in the coming years as retailers look for unique product selections. The momentum of enterprise marketplaces is reflected in the increasing rush of sellers online: More than a third (36%) of sellers joined enterprise marketplaces in just the last 15 months.
  • Nearly half of all sellers cover multiple marketplaces: Cross-marketplace coverage is on the rise, as sellers are seeking – and finding – expansion opportunities by partnering with leading retailers. Nearly half (47%) of sellers are now covering multiple marketplaces, up from 38% the previous year. As they expand, however, they proactively differentiate their assortment to match the needs of each partner: 74% of these sellers have different catalogs per marketplace.
  • Third-party sellers outperform traditional eCommerce benchmarks for assortment quality and customer service: Experienced sellers earn an impressive 4.5 out of 5 rating from highly satisfied shoppers. They also have lower refund rates (50% lower than traditional eCommerce) and fewer customer service inquiries per order than their first-party seller peers.
  • Marketplace sellers onboard quickly, and rapidly grow GMV for retailers: Time-to-value is accelerating for marketplace sellers. The fastest 25% of sellers averaged only five calendar days of total onboarding, from first contact to live marketplace offer, with catalog integration taking as little as a single day. A retention rate of 93% reflects a lasting relationship between seller and marketplace. The report also highlights that sellers tend to expand to additional marketplaces after succeeding on their first marketplace, leading to an environment where sellers are treated like marketplace customers.

“We are very, very happy with the quarter-over-quarter and month-over-month growth we are seeing in the marketplace,” said Timothy Baxter, CEO of Express, Inc.

“Express’s marketplace accounted for 30% of my company’s sales during the holiday season, and most customers who come through the site are new to our brand,” stated Rocky Collins, founder and CEO of CALI HNDSME, a seller on Express’s enterprise marketplace.

Learn more about the 2021 Enterprise Marketplace Seller Report by Mirakl and download the complete report.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255  

Galeria Inno accelerates the implementation of new strategy: launch of online marketplace

galeria inno department store

Brussels, July 2, 2020 — Galeria Inno, one of the strongest Belgian brands and a unique department store, will launch an online marketplace next spring 2021 that will extend its range of products and services to a large degree. With 16 outstanding locations in all major cities and fruitful partnerships with more than 800 premium brands, Galeria Inno has an excellent foundation to offer an innovative online and offline experience.

“To become the leading omnichannel department store”

“As part of the new strategy, we have launched 21 projects that will make Galeria Inno a future-proof, fast retailer in all areas. These projects will ensure sustainable growth in sales and earnings in the coming years. The new strategy expands our offline business to an online marketplace. Scalability and flexibility will provide us with a strategic advantage. This will enable Galeria Inno to become the leading omnichannel department store for national and international customers in Belgium. In other words, we will develop Inno into a fascinating marketplace for all Belgians, where wishes arise and come true in an inspiring atmosphere that appeals to all the senses”, says Armin Devender, CEO of Galeria Inno.

Gold standard

Over the decades, Galeria Inno has built a brand loyalty that is unrivaled in the country. This works as a safeguard and a guarantee for quality-seeking customers that will be delighted by the variety and possibilities of an omnichannel shopping experience. Omnichannel strategies are becoming the gold standard for retailers and their customers. Omnichannel means that marketplace products can be available for in-store pick-up and returned for face-to-face customer service. In the near future customers in-store can place orders that will be shipped directly to their homes. Galeria Inno can also implement its successful offline loyalty program to create a devoted online community.

The marketplace model also provides a “save the sale” opportunity, since everytime a product is unavailable in-store, a store associate will be able to offer an immediate alternative to the customer from the extended online product catalogue.

Mirakl and Salesforce as technology providers

The digital marketplace solution for Galeria Inno will be provided by Mirakl and Salesforce and be developed by Forward of the Belgian Xplore Group. This latter is the leading provider of digital end-toend solutions in Belgium.

“We are proud to support Galeria Inno in being the first Belgian company to face the strong international competition head-on in this competitive marketplace landscape. We are convinced the marketplace is the go-to model for Galeria Inno to digitalize its business model in a successful way”, says Evelyne Dhaenens, commercial manager Belgium of Xplore Group. The Mirakl solution, used by more than 250 companies worldwide allows Galeria Inno to offer a broader product catalogue managed by brands, enabling the department store to focus on customer relationships.

“Galeria Inno is transforming its business model, The Mirakl team is thrilled that Galeria Inno has selected our solution to power its first-ever online marketplace to reach its growth ambition”, says Philippe Corrot, CEO and founder of Mirakl. “Our platform will give Galeria Inno a comprehensive and flexible marketplace solution to provide its customers with a broader product range, without the worry of inventory or logistic constraints.”

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About Galeria Inno

Galeria Inno is the only department store in Belgium with a wide range of premium brands. Galeria Inno has been an integral part of the retail landscape of all major 16 Belgian cities for almost 125 years and has accompanied the Belgians in their everyday life for generations. Galeria Inno is one of the most important Belgian brands, boasting a loyal customer base that continues to grow. With the launch of a digital marketplace, Galeria Inno is leading the way in offering an omnichannel shopping experience in which online and offline shopping comfort complement and reinforce each other. www.inno.be

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Galeries Lafayette, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc.. For more information: www.mirakl.com

About Xplore Group

Xplore Group is an ecosystem of business units that are specialized in digital platforms and commerce solutions. Each business unit has its experts in a particular technology or solution of which Forward is focusing on Salesforce Commerce Cloud, Marketing Cloud and Service Cloud. Innovation and entrepreneurship are central to us. We are not afraid to take on any challenge and respond to the latest market trends. By combining the strengths of our various business units, we can offer the right answer to every digital challenge. Xplore Group is a growing Belgian private company with an open organizational structure. With 9 locations in 3 different countries and more than 800 ‘Xplorers’, we act as a regional and local partner for our customers to let them grow to the next digital level. www.xploregroup.be www.forward.eu

Press relations:

Aries Press & PR – Martine Baetslé – martine@ariespr.be – +32 472 675 439

Mirakl

Dickel Sooriah
Vice President of Marketing EMEA
dickel.sooriah@mirakl.com
+33 01 72 31 62 00

Carrefour Launches Its Food & Beverage Marketplace to Meet the New Expectations of Its Ecommerce Customers in France

carrefour marketplace

Paris, June 22, 2020 – Carrefour, in line with its digital transformation plan, is one step closer to its ambitions of becoming the e-grocery leader with the launch of its food & beverage marketplace. Available on the Carrefour.fr website, this marketplace will feature +100 retailers and up to +100k products that will complement its daily product offering by the end of 2020. Thanks to this online marketplace, Carrefour allows easy access to a complementary offer, while enabling vendor partners to display their catalogue on its site.

Uniting partners on Carrefour marketplace

Developed in partnership with Mirakl, the world-leading marketplace provider, Carrefour marketplace provides a truly compelling  and innovative e-grocery shopping experience.

In early June, Carrefour launched their marketplace on its French site, which aims to boost sales on the Carrefour.fr website by offering complementary products that correspond to trends observed amongst its eCommerce customers, such as organic, natural, healthy, gourmet foods, local / regional items, international goods, gluten-free and salt-free products. The product categories include: grocery items, beverages (wine, beer, spirits, soft drinks), hygiene/ beauty care, pet supplies, and child care items. 

This marketplace allows Carrefour.fr customers to find their everyday products, as well as discover new items or more ‘gourmet’ goods, sold by vendor partners.

Carefully selected for the quality of their products and services, vendor partners are able to share their expertise, allowing customers to discover their brands and range of goods. The multitude of products on a single website saves consumers a large  amount of time and their orders can  be delivered directly to their doors throughout France.

Becoming tomorrow’s eCommerce leader in food retail

During these difficult times for retailers, Carrefour offers vendors a prime spot on its food marketplace, providing greater visibility and higher traffic for Carrefour.fr  

“To meet consumer expectations, the entire Carrefour ecosystem has been adapted  over the past two years to promote buying locally  and ensure digital solutions that will simplify daily life for all French consumers. With this food & beverage marketplace, which is the first to provide such an ambitious offer, our goal is to become the leading eCommerce site for our clients. This marks a new stage in the transformation of our omnichannel solutions,” explains Elodie Perthuisot, Executive Director of eCommerce and Marketing for Carrefour France.

Carrefour has shown its capacity to quickly innovate and make essential changes during this period of crisis. Applying the marketplace model to the food sector is an innovation at a time when consumers are using novel services to meet their new needs and face current challenges. Mirakl is delighted to join forces with Carrefour, lending its technology and expertise to this project that will transform an entire industry, ” added Philippe Corrot, founder and CEO of Mirakl.

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About Carrefour France

Carrefour has over 5,600 stores in France operating in four formats (hypermarket, supermarket, convenience and cash & carry).  For sixty years, Carrefour has been a partner in the daily lives of millions of customers, offering a wide range of products and services at the lowest prices.  To keep pace with new consumer modes and make shopping easier for its customers, Carrefour has developed a number of multichannel solutions (e-commerce, Drive, Click and Collect, express delivery and mobile applications). Carrefour employs 110,000 people and welcomes more than three million customers every day throughout France. Carrefour is committed to a more sustainable and responsible form of trade through its daily initiatives. The Group’s global approach to CSR is based on three pillars: combating all forms of waste, protecting biodiversity and supporting its partners.  

For more information, visit: www.carrefour.com (press area) or follow us on Twitter: @CarrefourFrance, @GroupeCarrefour.

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:

Mirakl

Dickel Sooriah
Vice President of Marketing EMEA
dickel.sooriah@mirakl.com
+33 01 72 31 62 00

Carrefour

Tél. : +33 01 58 47 88 80

Email : presse_france@carrefour.com