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Accenture Interactive and Mirakl Collaborate to Help Organizations Speed the Implementation of Online Marketplaces and Support Growth

PARIS; Dec. 15, 2016  – Accenture Interactive and Mirakl, a provider of software-as-a-service based online marketplace platforms, are joining forces to help French organizations speed the creation of their own online marketplaces to generate new revenue streams, optimize operating profits and enhance their brand image by extending their products and services.

Under the new agreement, the companies will help accelerate the velocity with which customizable, cloud-based online marketplaces for business-to-business and business-to-consumer transactions of goods and services can be created and deployed. Mirakl technology, which provides an open, secure and scalable marketplace infrastructure, will be coupled with Accenture Interactive’s digital expertise and capabilities to provide an integrated, end-to-end solution for organizations to more cost-efficiently and quickly launch new commerce platforms. Collaborating at the Accenture Innovation Center in Paris, which provides an immersive environment, the companies are already working together to prototype, pilot and implement the solution for several French retailers.

“By 2018, 53 percent of eCommerce growth will be driven by online marketplaces* and there is a strong potential to realize this opportunity,” said Olivier Ravel, managing director for eCommerce practice within Accenture Interactive in France. “Digital platforms are now becoming a default business model in most industry sectors. In our challenging business landscape, organizations must replicate the retail commerce leaders by improving synergies between complementary brands and our relationship with Mirakl will enhance our ability to help our enterprise clients do just that.”

Mirakl marketplace framework includes quality control and performance management for operators, prepackaged application programming interfaces, streamlined onboarding of products and services and advanced promotional features for sellers. As part of the relationship, Accenture Interactive will design the strategic positioning, implement and operate the Mirakl marketplace. The collaboration was formed as a result of Accenture Venture’s focus on open innovation, which aims to bring enterprise-relevant technology innovation from startups to Accenture’s enterprise clients.

“This collaboration strengthens our digital as-a-service offering, addressing the onboarding velocity challenge many organizations face by offering a turnkey solution,” adds Claude Chaffiotte, managing director Accenture Interactive France Benelux.

“We are very pleased to team with Accenture and develop a relationship based on strong, complementary, and recognized expertise,” said Philippe Corrot, Mirakl CEO. “Both Accenture and Mirakl have fully embraced the challenges imposed by digital transformation in a rapidly evolving business world and share a common goal of helping our clients improve their business performance.  Since its inception, Mirakl has been recognized for pioneering and streamlining the development of marketplaces, thanks to the robustness and agility of the solution and our business expertise. Through this relationship, we seek to accelerate this phenomenon, opening up new potential revenue streams.”* Sources : iCE / Fevad, Xerfi-Percepta

* Sources : iCE / Fevad, Xerfi-Percepta

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Mirakl Accelerates Online Marketplace Adoption With SAP® Hybris® Commerce

Mirakl’s SAP-Certified Extension for SAP Hybris Commerce Allows Brands, Manufacturers and Retailers to Rapidly Grow Assortment and Profit Margin

Boston, Paris, London, Munich – December 8, 2016Mirakl, a leading global marketplace solutions provider, today announced the availability of its SAP-certified extension for the SAP® Hybris® Commerce solution. Designed to speed the time-to-market for companies to launch their own online marketplaces, the extension makes it faster and easier to integrate the Mirakl Marketplace Platform™ with SAP Hybris Commerce to onboard external vendors and sync critical product and commerce components. This new extension, which is featured in the Hybris Extend Marketplace, completes the majority of the integration work required to connect the Mirakl Marketplace Platform with SAP Hybris Commerce. As a result, customers are better able to focus on their marketplace strategy rather than the integration effort.

In 2015, nearly a third of all U.S. ecommerce sales were completed on the top 10 marketplaces, according to research released by Retail Touchpoints. The online marketplace model, pioneered by Amazon.com, eBay and Alibaba, has taken both B2C and B2B ecommerce by storm. According to a study conducted by Forrester Consulting, commissioned by Mirakl, 89% of global consumers agree that marketplaces offer convenience; 90% said they would shop with same marketplace again when purchasing a similar product. To help them meet consumer expectations for greater choice, competitive prices and service experience, Mirakl gives manufacturers and retailers the solution and expertise they need to launch their own online marketplace. Customers such as Outiz, a major brand of Saint-Gobain Retail Building France, and Galeries Lafayette, rely on SAP Hybris Commerce and Mirakl to offer their B2C and B2B customers a smooth omni-channel experience.

The Mirakl Marketplace Platform integration for SAP Hybris Commerce:

  • Helps retailers drive more traffic and sales with more SKUs at a higher margin, without inventory investment.
  • Helps B2B distributors rapidly introduce new products and subsidiaries into their B2B ecommerce catalog, while reducing long tail inventory costs.
  • Helps B2B manufacturers increase sales through distribution partners while improving the brand experience for customers.

“We are excited to work with SAP Hybris and offer customers an efficient way to integrate our solutions, speeding time-to-market for marketplace projects,” said Philippe Corrot, Mirakl CEO. “Mirakl has been recognized for pioneering and streamlining the development of marketplaces, an area of keen importance to global brands. Our industry-leading solutions are recognized for the security, reliability, and robust features that modernize and improve our customer’s digital experience. Through this integration, we seek to accelerate the deployment of marketplaces on SAP Hybris Commerce.”

“At SAP Hybris, we believe the path to providing the greatest customer value is by offering a flexible, extensible platform to drive digital business,” said Marcus Ruebsam, senior vice president, Global Head Solution Management, SAP Hybris. “The Mirakl Marketplace Platform solution and the Mirakl extension help accelerate customer value for our B2B and B2C customers globally, who are investing in marketplace capabilities.”

The Mirakl Marketplace Platform™ makes it easier for commerce and marketing teams to enrich the customer experience by quickly scaling product assortment, without overhead. Bringing more product selection through easily managed external vendors helps increase the brand footprint, making it easier to acquire new customers and retain current customers.

About Mirakl
Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online Marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations, large and small, including Best Buy Canada, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives Marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com

SAP, Hybris and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See http://www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.

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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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Coolshop Chooses Mirakl’s Marketplace Solution as The ‘Natural Way to Grow’ Its Online Retail Business

London, 21 November 2016 – Mirakl, a leading global Marketplace solutions provider, has announced today that Coolshop, one of Europe’s fasting growing online video game and accessories stores, is using Mirakl’s B2C SaaS Marketplace platform as a foundation for future growth and expansion.

Operating from stores in seven countries (UK, Germany, Sweden, Norway, Finland, Netherlands and Denmark), Coolshop has served over 1.6 million customers since its foundation in 2003.  Originally focused on computer games, the business has expanded to sell across 22 categories, giving customers the highest quality products and value for money.

The success of Coolshop has meant that space in its warehouses and stores has come under a lot of pressure.  Coupled with plans to continue expanding, the company needed to find a solution that would support controlled online expansion into new countries and categories, such as domestic appliances, without requiring a substantial investment in warehousing or infrastructure.

Jacob Risgaard, CEO at Coolshop said, “We fundamentally believe that a Marketplace is the natural way to grow Coolshop and means less risk or investment than other routes.  Mirakl Marketplace will allow us to more quickly on-board suppliers and expand categories without needing to hold stock.  Customers order from us, but items are shipped directly from the supplier through the Mirakl platform.  The flexibility of Mirakl will also mean that we can expand into new countries at speed and localise our site for language, pricing, and which products should be available.  What really attracted us to Mirakl, was not just the platform, but the support and expertise that we knew we would receive throughout the implementation, we did not feel that other providers could deliver the same value added services that would get us to market faster.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.  Organisations can use marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free.  Ultimately this keeps customers excited about a brand and generates repeat business.Commenting on Coolshop’s go live, Eric Chemouny, Senior Vice President for EMEA at Mirakl said, “Coolshop has seen the opportunity Marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals.  As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”

Commenting on Coolshop’s go live, Eric Chemouny, Senior Vice President for EMEA at Mirakl said, “Coolshop has seen the opportunity Marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals.  As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”

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Mirakl Announces Top Retail Industry Leaders to Join Advisory Board

Sucharita Mulpuru, chief retail strategist for Shoptalk, and Ed Coke, senior vice president at DigitasLBi, have joined Mirakl’s advisory board

BOSTON – Oct. 20, 2016Mirakl, the leading marketplace platform provider, today announced the addition of two retail thought leaders to its advisory board: Sucharita Mulpuru and Ed Coke. Mirakl believes in surrounding its team with the most respected and knowledgeable experts, and Mulpuru and Coke represent the best and brightest. The new advisors will counsel Mirakl on continued enhancement of the Mirakl Marketplace Platform and how to raise the visibility of Mirakl’s unique solution.

Sucharita Mulpuru, recently announced as Chief Retail Strategist for Shoptalk, was previously a Vice President & Principal Analyst with Forrester Research for more than a decade. At Mirakl, Mulpuru will bring her deep experience in retail and e-commerce to guide the company on how to help retailers reimagine their business, build profitable growth, and embrace the marketplace model. Her specialization in multichannel customer acquisition and retention, and knowledge of evolving consumer habits, will provide Mirakl with an enhanced perspective of current conversations within the retail industry.

“The digital marketplace model continues to disrupt the retail industry more than ever before, influencing large retailers such as Wal-Mart to change their e-commerce strategies,” said Mulpuru. “As an analyst I saw hundreds of e-commerce vendors on a yearly basis, and believe Mirakl offers a unique solution to the most challenging issue retailers face today: falling profit margins. I believe every retailer should have their own marketplace, and I am excited to join Mirakl’s advisory board and advise the team.”

Ed Coke, who currently serves as senior vice president at DigitasLBi, has built a successful career helping leading brands and retailers adopt e-commerce technology. In his previous roles as VP, Global Omni-Channel Strategy, Retail Business Unit at Oracle, and Group Vice President at ATG, Ed has seen hundreds of e-commerce projects deployed, and many competitors in his sales process. Ed will be a key advisor to the Mirakl team on their customer experience and growth strategies.

“In my experience, there is a specific path that software vendors with disruptive solutions must take to win customers and educate the market,” said Coke. “It is exciting to lend my know-how to a company with such a compelling and innovative solution that addresses the major challenges facing retailers today.”

“At Mirakl, we’re helping companies rethink the traditional retail and distribution value chain to meet today’s consumer need for greater assortment, competitive prices, and a better experience. Our goal is to provide a superior marketplace platform that allows retailers to improve their customer experience and bottom line,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We are excited to bring renowned industry leaders like Sucharita and Ed to our advisory board to continue strategically evolving our solution and the value to our customers.”

To learn more about Mirakl’s advisory board, visit: https://www.mirakl.com/investors-advisors/

About Mirakl

Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations large and small, including Best Buy Canada, Woolworths, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com

Media Contacts
Ketner Group PR + Marketing (for Mirakl)
Adrienne Newcomb/Mariana Fischbach, 512-794-8876
miraklpr@ketnergroup.com

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Electronics Retailer Darty Boosts Profit Margins with Mirakl Marketplace Solution

BOSTON – Aug. 18, 2016 Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins and new category growth after implementing the Mirakl Marketplace Solution in 2014. According to a new case study published by Forrester Research1, Darty attributes its marketplace success to buy in from C-level support and the foresight to start with non-overlapping product categories, dedicate adequate employee resources and take advantage of Mirakl’s marketplace platform versus custom building their own solution.

Darty’s online marketplace has delivered the following results to date:

  • The retailer is able to generate €6 to €7 for every €100 sold through the marketplace (including any costs for administering the marketplace), compared to €2 to €3 that it generates from €100 sold in products that it stocks directly.
  • 20% of visits to the Darty website are driven by its marketplace items, which it attributes to increased visibility in search engine results.
  • An increase from 120,000 owned SKUs on Darty.com to 520,000 SKUs via the marketplace initiative.

Forrester spoke with Darty executives Cecile Helme-Guizon, Strategy Director, and Olivier Godart, Director of E-Commerce.

Based on Darty’s experience, Forrester makes the following recommendations to retailers in order to make the most of their own marketplace:

Analyze the buy- versus -build question carefully
Few retailers truly understand the complexities of managing hundreds or thousands of sellers, and few have the full IT resources to dedicate to this effort. Darty pays a maintenance and service fee to an outside vendor on an ongoing basis – but outsourcing the marketplace project ensured the company spent less upfront on an uncertain technology product and was able to generate a quick win.

Dedicate resources
Online marketplaces are not “set- and -forget” initiatives. Retailers must constantly manage seller effectiveness, accuracy of seller content and customer satisfaction with seller products. These tasks require dedicated and capable team members whose careful management ensures the overall success of the marketplace program.

Work with most receptive internal partners first
Internal merchants and stores often see marketplace as a sales competitor. To avoid that scenario, it can be wise to begin with non-overlapping categories. This gives the company culture time to digest the marketplace initiative.

“Darty’s marketplace success is the result of three things,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “First, Darty had the full support of the C-Suite and the ability to ingratiate the marketplace into company culture. Second, thanks to management’s support, Darty was able to dedicate the proper resources to the project. Finally, Darty chose to use the proven Mirakl Marketplace Solution, avoiding a long and costly custom technology build that ultimately saved the company millions of dollars.”

To learn more about Darty’s marketplace success and learn how other retailers can achieve similar results, download the full case study: ”Case Study: French Retailer Darty Boosts Margins Via Its Online Marketplace,” Forrester Research, Inc., Aug. 17, 2016.

About Mirakl
Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online Marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations, large and small, including Best Buy Canada, Woolworths, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives Marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Mariana Fischbach
Ketner Group PR + Marketing (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

1“Case Study: French Retailer Darty Boosts Margins Via Its Online Marketplace,” Forrester Research, Inc., Aug. 17, 2016

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Mirakl Announces Kelly Gow as EMEA Strategic Alliance Manager

Mirakl creates new role to develop and expand technology and implementation alliances in Europe

Mirakl has announced the appointment of Kelly Gow in the role of EMEA Strategic Alliance Manager. The new role is part of Mirakl’s strategic plans to support the substantial growth it has experienced, and to help drive further European growth through an enhanced partner program.

In her new role, Gow will be responsible for the development of key technology alliances to ensure that Mirakl’s customers can benefit from integration with the latest e-commerce and retail technologies to support their B2B and B2C Marketplace goals. Retailers, online pure players, service providers and media houses are all looking towards Marketplaces to drive new online revenue streams; globally, e-commerce sales are set to exceed USD3.5 trillion in the next five years; the web will account for 12.4% of global retail sales by 2019, according to research from eMarketer .

As part of this partner growth strategy, earlier this year Mirakl announced plans to expand its BLINK programme, a select group of e-commerce solution providers that deliver support and consultancy to B2B and B2C clients implementing the Mirakl Marketplace Platform. Gow will oversee the development of these relationships, as well as extend the value-add services available to partners, so that they receive the support needed to meet the high standards expected by Mirakl and its customers during and post-implementation.

Eric Chemouny, Senior Vice President for EMEA at Mirakl, said, “Kelly has played a key role at Mirakl as the company has developed, working directly with leading brands to deliver Marketplace solutions that are both increasing revenues and making them more agile as retailers. This role will apply that experience to building the best partnerships for our customers’ future needs, and ensure Mirakl continues to deliver ground-breaking solutions, as we grow.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel. Organisations can use Marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free. Ultimately, this keeps customers excited about a brand and generates repeat business.

If you wish to know more about the Mirakl Partners ecosystem, get in touch with us.

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[REPORT] Retailers must seize the Marketplace opportunity

BOSTON – May 10, 2016

According to study, 89 percent of global consumers agree Marketplaces offer convenience; 90% said they would shop with same Marketplace again when purchasing a similar product.

Mirakl and ChannelAdvisor, a leading provider of cloud-based e-commerce solutions, announced the results of a new study, titled “Retailers Must Seize The Marketplace Opportunity,” conducted by Forrester Consulting and commissioned by Mirakl and ChannelAdvisor. The survey evaluates the success of Marketplace retailers and what they must do to better serve today’s empowered customer; it concluded that Marketplaces encourage customer loyalty, increase average order values and build trust.

“As evidenced by the Forrester survey, launching an online Marketplace offers retailers a new opportunity to interact and engage with customers,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We’ve found that, in the U.S. alone, 64 percent of consumers purchase products from online Marketplaces one to two times per month.”

Among the findings uncovered by the survey, three stand out:

Online Marketplaces enhance the customers’ shopping experience.

Online Marketplaces allow customers to shop more conveniently, compare a wide assortment of products and discover new retailers. According to the Forrester report, 95 percent of U.S. respondents agreed that Marketplaces offer the convenience they appreciate.

Building trust is a central part of Marketplaces.

Consumer generated content is a crucial component to building trust with retail shoppers, with 88 percent of U.S. consumers citing ratings and reviews as important attributes to purchasing via an online Marketplace. To earn the trust of consumers, Marketplace sellers must deliver a high-quality experience, avoiding long delivery times, damaged items and low-quality products. Therefore, Marketplace operators need a robust technology platform that can automate and enforce seller quality control.

Marketplaces create deep customer relationships.

On a global scale, the majority of consumers indicated that they were satisfied with Marketplace purchases, more than 90 percent translating into increased customer loyalty. In the U.S. alone, 94% of consumers said they would shop with same Marketplace again if getting a similar product.

To take advantage of the growing popularity of Marketplaces, Forrester recommends retailers develop a strategy to build their own Marketplaces, with a focus on boosting customer experiences, building trust and getting noticed. Forrester also suggests that retailers building their own Marketplaces should proactively recruit and continuously assess sellers, and enhance their technology capabilities to support their Marketplace strategy.

“Mirakl believes the key to a successful online Marketplace strategy is engaging with partners who can help you deliver an excellent customer experience with the quality sellers and technology,” said Nussenbaum. “With Mirakl, a proven online Marketplace software solution, and ChannelAdvisor, the Marketplace provider to one of the largest database of sellers in the world, retailers can have the right components and partners in place to build a loyal customer base for their online Marketplace without risking damage to the overall brand image.”

Download the Forrester thought leadership paper “Retailers Must Seize the Marketplace Opportunity” here.

 

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Mirakl Integrates ‘Click & Collect’ for Marketplaces to Create a Complete Omni-channel Solution

Buy online, pick up in-store feature is available to retailers using Mirakl Marketplace solution

 BOSTON – April 28, 2016Mirakl, a leading global online marketplace platform provider, has announced the release of a new feature in its Mirakl Marketplace solution. The latest feature, ‘Click & Collect,’ is now available to all third-party sellers operating on marketplaces run by brick and mortar retailers using the Mirakl Marketplace solution. With this development, Mirakl is creating a standard omni-channel format for all brick and mortar brands, and is breaking down the barriers between marketplaces and traditional e-commerce.

Ordering something online and then picking it up in retail stores or other locations is growing in popularity with 32% of holiday shoppers using a click-and-collect service this past holiday season[1]. The development of online channels is profoundly transforming the world of retail, and this growth is largely driven by the emergence of ‘Click & Collect’.

Mirakl is now integrating ‘Click & Collect’ into its Mirakl Marketplace solution allowing Marketplace sellers to offer customers a new delivery option. In addition to the home delivery option, shoppers can now collect and pay for the product they have ordered in one of the operator’s stores. Retailers can therefore satisfy increasingly demanding customers, who expect more freedom and convenience from their online experience and whose buying behavior is omni-channel.

“E-commerce now plays a key role for distributors, retail chains and brands that must be able to satisfy increasingly complex demands to meet customer expectations,” said Philippe Corrot, CEO and co-founder, Mirakl. “What customers really expect is to find the product they want, get it at the best price, receive an excellent quality of service and to collect and pay for the product at their chosen location. Retail chains also have the opportunity to draw customers into their stores to buy or collect products that could not be offered without their online marketplace.”

This new feature automates the management of all stages and exchanges between the third-party seller and the retailer relating to a request for delivery in store, while giving the end customer visibility throughout the process. The retailer can also offer shoppers the option to pay for their order when they come to collect their purchases in store.

Having launched their marketplace, chain stores find that the ‘Click & Collect’ feature creates the possibility of increasing in-store traffic. By making their outlets available to third-party sellers, operators are becoming part of customers’ buying journey. Increased in-store traffic is an opportunity for chain stores to enhance their offering and generate additional sales, thus increasing revenue and customer loyalty.

Finally, the consumer feels that this new feature enhances their omni-channel purchasing experience. They can arrange for delivery in their favorite store even if the product is ordered from a third-party seller on a marketplace.

“Marketplaces allow retailers to expand their product offering significantly and to keep consumers on their website for longer,” said Corrot. “By combining this greater choice and competitive prices with the convenience of ‘Click & Collect,’ retailers can significantly improve their e-commerce offering. We are removing the remaining barriers between marketplaces and traditional e-commerce. This translates into more sales for third-party sellers, more in-store traffic for the retailer and an enriched omni-channel shopping experience for the consumer.”

[1] “91 Percent of Holiday Shoppers Made Purchases in a Physical Store According to ICSC Holiday Study.” The Center of Shopping. 11 Jan. 2016. Web.

 

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Independent Research Firm Includes Mirakl as One of “20 Startups All Retail eBusiness Executives Should Know In 2016”

Mirakl picked as a startup for helping retailers even the playing field

 BOSTON – April 18, 2016 Mirakl, a leading global Marketplace solutions provider, announced today it has been named as one of 20 startups designed to help retailers alleviate key pain points in Forrester’s recent report, “20 Startups All Retail eBusiness Executives Should Know In 2016.”[1]

The report, which identified a series of business challenges for retailers, is designed to help retail executives identify startups that provide unique-value propositions for their current business. Mirakl’s Online Marketplace solution was featured as a solution that can help retailers even the playing field.

Mirakl’s online marketplace solution helps retailers host marketplaces on their own websites and cost-effectively increase their overall product selections, deliver a customer-centric model through the ability to provide the products they want and help merchants increase their profitable sales margin.

According to Forrester, Amazon’s third-party marketplace generates revenues of approximately $20 billion, and Mirakl enables retailers, including Galeries Lafayette host similar marketplaces on their own sites, ”which can cost-effectively increase selection while also providing merchants with profitable sales and great customer experience”.

“Mirakl provides a customer-driven approach that helps retailers tailor their marketplace to specifically control their product selection by giving customers a 360-degree view into all details for every product on their marketplace including pricing, origin and availability,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “The marketplace model allows retailers to build lasting relationships with customers and open up infinite possibilities.”

The Forrester report “20 Startups All Retail eBusiness Executive Should Know in 2016” can be downloaded at http://info.mirakl.com/forrester-market-report-mirakl

[1] Forrester,“20 Startups All Retail eBusiness Executive Should Know in 2016,” Sucharita Mulpuru et al. March 9 2016.

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Mirakl Announces Strategic Partnership with ChannelAdvisor to Expand Retailers’ Marketplace Networks

Partnership gives Mirakl customers access to new sellers and ability to target highly-relevant audiences and tap into niche markets

Mirakl, a leading global online marketplace platform provider, announced today a strategic partnership with ChannelAdvisor, a leading provider of cloud-based e-commerce solutions. The joint solution enables retailers and branded manufacturers to integrate, manage, and optimize merchandise sales across hundreds of online channels. Through this partnership, Mirakl customers can now choose to add the Access ChannelAdvisor program to their overall marketplace solution.

With this ChannelAdvisor plug-in, Mirakl customers gain access to one of the largest database of sellers in the world, and can easily onboard new sellers to their marketplace. ChannelAdvisor features a rich diversity of audiences and niches, allowing Mirakl’s customers to quickly identify new pools of demand, and to diversify and expand their global reach.

Likewise, sellers that use ChannelAdvisor also have access to marketplace sites built using Mirakl’s technology and may sell their offerings to new audiences.

“We are pleased to partner with Mirakl to help bring an even more comprehensive and diverse e-commerce network to retailers in the U.S. and abroad,” said Mark Vandegrift, ChannelAdvisor vice president of marketplaces product management. “With Mirakl’s technology platform and ChannelAdvisor’s vast network of merchants, retailers now have access to a robust solution and the opportunity to stay competitive in a complex industry.”

By adding Access ChannelAdvisor to the Mirakl Marketplace solution, retailers can better manage the synchronization of all product and order data across ChannelAdvisor and Mirakl via a seamless API-based integration. Specifically, the feature allows Mirakl customers to access:

  • Real-time product updates across channels – customers can add and update product content, updates to quantity and price, and enable or disable products on the site.
  • Expanded visibility into order fulfillment – customers gain the option to work cohesively with ChannelAdvisor sellers to manage orders, shipment details, and actively manage cancellations and refunds.

“A successful marketplace strategy requires retailers to implement an enhanced commercial strategy that incorporates the right sellers and partners. As a leader in marketplace integration, ChannelAdvisor was a natural choice for us” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “Through Mirakl’s partnership with ChannelAdvisor, our customers now have access to a wealth of great brands and distributors that will enrich their marketplace offering.”

ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.