Launch of “Mistergooddeal Shopping”, a Marketplace powered by Mirakl

The online household goods specialist Mistergooddeal launches its Marketplace “Mistergooddeal Shopping” with Mirakl to cover high-tech, decoration, lighting and musical instruments product ranges.

With more than 13 years of experience in e-commerce and a pioneer in household goods, Mistergooddeal.com has decided to extend its existing product offering by deploying this marketplace to offer complementary categories. The marketplace relies on Mirakl software solution, integrated by CGI and Expertime.

A wider product offering for customers…
”“The launch of the marketplace “Mistergooddeal Shopping” primarily meets our customers’ demand who, for 13 years, have been coming to Mistergooddeal to find thousands of household goods from various brands. The launch of our marketplace will enable us to feature 100 000 products in addition to the 20 000 references already offered on our website, by the end of the year. The deployment will focus on categories related to home furnishing such as lighting, high-tech, DIY and even musical instruments!”” indicates __Patrick Labarre, Deputy General Manager of Mistergooddeal.

…the reliability of a reputable and well-known retailer for vendor-partners
Thanks to its new platform, Mistergooddeal enables third party vendors to sell their products directly to its audience, enlarging the choice available on the website and thus offering a highly qualitative purchasing experience without any additional cost, stock or logistical constraints.

-Olivier Guillemot, Sourcing and Marketplace Director adds: ”“We are giving to vendor-partners an excellent and qualified visibility on our website since they are benefiting from:
– 2 to 3 million unique visitors each month
– Mistergooddeal reputation: 8 out of 10 French people know our name
– Our customer qualification, deeply rooted in the home universe.””

The launch of this marketplace is the result of a project started several months ago and led by Mirakl, Expertime and CGI. For Mistergooddeal this is a new step forward in their development strategy.

Founded by Philippe Corrot and Adrien Nussenbaum in 2011, Mirakl is the leading provider of online marketplace technology helping major retailers and e-commerce players to create their own marketplace. ”“We are very happy with the success of Mistergooddeal’s marketplace project. It clearly demonstrates that our solution can be perfectly integrated and operational within just a few months.”” declares Philippe Corrot, President of Mirakl.

To discover “Mistergooddeal Shopping”, please click here.


Hybris offers marketplace functionality from Mirakl

hybris, an SAP company and the world’s fastest-growing commerce platform provider, today announced that it is working with Mirakl, the leading provider of online marketplace solutions for B2B and B2C retailers, to provide hybris customers with the ability to quickly and easily add marketplace functionality to the hybris Commerce platform. With many retailers in B2B and B2C recognising the revenue and brand extension opportunities marketplaces represent, the availability of Mirakl’s marketplace solutions, via the hybris Extend integration marketplace, will be a welcome addition to the functionality and customisation available to hybris Commerce customers.

Fast and easy to deploy, the SaaS-based marketplace solution from Mirakl is fully integrated with hybris via plug-ins developed by both companies. Speaking about the announcement, Adrien Nussenbaum, co-founder and CEO of Mirakl, said, “For many retailers, marketplaces have become an essential tool that provides an effective response to client expectations in terms of choice, price, and service. Based on a multitude of specialised selling partners, and a range of indicators to ensure quality of service for customers, the marketplace model allows online retailers to significantly broaden their range while ensuring the best prices and quality of service.

By taking a commission on sales, cutting storage and logistics costs, and sharing technical and marketing costs, the marketplace model is beneficial for the operator, for retailers, and for customers who remain loyal to their favourite brands,” Nussenbaum added.

Using Mirakl, hybris customers can develop their own marketplace strategies and increase their revenue and profitability from their online business. Major retailers, such as Galeries Lafayette in France, are already using the combined hybris/Mirakl marketplace and commerce solution to successfully extend their e-commerce portfolio.

“By offering Mirakl’s marketplace solution on hybris Extend we are ensuring our customers can maximize the effectiveness of hybris as a commerce solution and cover every sell-side customer touch-point,” said Frank Schoutissen, Vice President Channel at hybris. “Scalable to support retailers of any size, operating in any location and selling both digital and physical goods, hybris can enable the full range of commerce activities across all sales channels. We look forward to seeing the benefits that marketplace functionality from Mirakl on our Extend portal will bring to our customers.”