Mirakl has won a Retail Systems Award in Online Vendor of the Year category

 Retail Systems Awards recognize technology excellence of Mirakl

The Online Technology Vendor of the Year award was one of the most keenly contested of the ceremony, which took place at the London Marriott Hotel and was attended by a who’s who of the UK retail industry. Mirakl was up against some of the world’s most highly-regarded retail technology firms, including HookLogic, Intershop Communications, Maxymiser, Oracle Marketing Cloud and SpinMe, and was voted the winner by Retail Systems’ independent judging panel.

“2015 has been the year that online marketplaces have really come of age in the retail sector and for Mirakl it has been our best ever year,” said Adrien Nussenbaum, CEO of Mirakl Inc. “Not only have we confirmed deals with some of the world’s biggest retailers, but we have closed a funding round of $20M and now won one of the industry’s most prestigious awards for our online marketplace technology. We have even bigger plans for 2016 and winning this Retail Systems award gives us the ideal platform to go forward and meet our goals.”

The Retail Systems Awards are now in their 10th year and seek to recognize technology excellence and innovation within the retail sector. Winning entries come from retailers and technology suppliers who are leading the way in such areas as mobile, online, payments, loyalty and personalization.

Mirakl has signed more than 20 retail customers so far in 2015, as the demand for online marketplaces increases. Retailers such as Best Buy, GAME and Halfords have been attracted by a marketplace’s ability to offer greater scope for expansion combined with higher profit growth and lower risk. This allows a retailer to increase the products it offers, to introduce new categories, offer more competitive pricing improve the service offered to its customers.

“Online marketplaces retain some of the core principles of retailing, and provide the customer with price, choice and availability,” continued Adrien Nussenbaum. “Mirakl is the company making this happen and to be recognised for the quality and success of our product at the Retail Systems Awards 2015 is hugely gratifying. The reasons that we won are the same reasons that so many of the world’s retailers have chosen to work with us, and we look forward to continuing that into 2016 and beyond.”

Earlier this year Mirakl recently closed a $20 million Series B round of funding, a deal led by noted investors such as 83North’s Laurel Bowden (an investor in firms such as hybris, Just Eat and Notonthehighstreet), Felix Capital’s Frederic Court and Dave Strohm, Partner at Greylock. Mirakl has offices in France, the UK and North America, and now numbers more than 50 customers.

Read the featured article and discover all the winners on E-commerce News : These are the winners of the Retail Systems Awards

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Mirakl hires to boost its international strategy

Mirakl strengthens its team and boosts its ambitious international strategy with two senior hires

 Online marketplace provider Mirakl, has strengthened its international team with the appointment of Eric Chemouny as SVP Sales & Marketing EMEA and Géraldine Teboul as Director Global Marketing and Communication. Following its fundraising round of $20M this summer, Mirakl has made the two hires to meet ambitious growth targets that will mean doubling its sales in 2016.

Eric joins Mirakl from hybris, where since 2010 he has held a number of roles, including VP Sales Southern Europe, SVP Sales EMEA, and then SVP Sales EMEA at SAP hybris, following the acquisition by SAP. He has also held strategic business roles in MicroStrategy and SAP. As part of his new role, Eric will be responsible for driving the commercial strategy and marketing of Mirakl across Europe, particularly in France, UK and Germany.

“I am delighted to join the Mirakl team at such an interesting phase in the evolution of online marketplaces,” said Eric Chemouny, SVP Sales & Marketing EMEA. “Marketplaces are rapidly becoming essential in the competitive world of e-commerce, as consumers now demand access to a wide range of products, competitive pricing and high quality customer experience. Mirakl’s solution is the result of more than 10 years of expertise and many of the world’s biggest and best-known retailers are already using Mirakl – we are planning to target many more to join them.”

To further support its international expansion, Mirakl has also hired Géraldine Teboul. Geraldine has previously held the positions of Marketing Director Southern Europe at hybris and Director Global Communications of SAP hybris. Geraldine has almost 20 years’ experience of marketing and communication in the technology sector, and in this new role Geraldine will drive the marketing strategy and communication for Mirakl globally.

Read the featured articles in :
Retail Times – Mirakl strengthens team and boosts ambitious international strategy with two senior hires
Retail Systems – Appointments



French supermarket chain Auchan to launch new online marketplace

Auchan marketplace, at the heart of a real cross-canal strategy

Auchan, the third largest food retailer in France, has announced the launch of its marketplace, powered by Mirakl’s technology. Auchan aims to extend its product range and offer a complete cross canal experience to its customers.

The retailer will focus on two main categories: food, which is the core of its business, and garden articles. The categories ‘high-tech’,  ‘baby care’, ‘furniture’ and ‘toys’ should complement the marketplace by the end of this year.

The marketplace won’t be confined to just e-commerce. It will integrate with the company’s existing cross-channel strategy, so purchases and returns from the marketplace will be possible from the physical stores.

Learn more about this project

E-commerce news – French supermarket  to launch new online marketplace

Tamebay – 3rd biggest French food retailer opens marketplace

Retail Times – French supermarket giant Auchan launches online marketplace with Mirakl

Retail Systems – Auchan branches out with Mirakl

Direct Commerce – French supermarket giant Auchan launches online marketplace

C4 Commerce – Auchan branches out with Mirakl


Mirakl is “becoming the standard for retailers” – Halfords Marketplace

Halfords launches its Marketplace with Mirakl

Halfords today launches its marketplace service, which will give customers abundance in choice amid plans to stock up to 40,000 SKUs.

By partnering with online marketplace provider Mirakl, the retailer will anticipate and react to trends and customer’s buying behaviour, and test the market for new brands in real time. New products can be introduced to the site within weeks in response to customer demand, strengthening the digital offer further as Halfords’ online sales reached £100million for the first time in the last financial year.

Halfords marketplace trading manager Nina Morris says: “This launch means we can react faster than ever to the needs of our customers, with more choice and access to more brands. Our sector-leading innovation also means we will be able to target new customers who may not have shopped with Halfords before”.

Halfords made the choice to put back the customer at the heart of their business, a strategy that will certainly and shortly have a significant and positive impact on its growth and profit.  By choosing Mirakl, Halfords proves that Mirakl is becoming a standard for retailers, like Tamebay stated.


Read the articles on :

Tamebay – New Halfords Marketplace launched today

Retail Gazette – Halfords launches marketplace to add to customer choice

Retail Systems – Halfords unveils new digital platform

Direct Commerce – Halfords launches marketplace to widen customer choice

Retail Week – Halfords unveils online marketplace to offer 40,000 extra SKUs

The Drum – Halfords opens Marketplace to better test ecommerce trends

Post & Parcel – Halfords launches online marketplace

Ecommerce News – Halfords launches online marketplace

The Retail Bulletin – Halfords launches online marketplace

Retail Technology – Halfords extends range with marketplace launch

Retail Times – Halfords ties with Mirakl to launch Marketplace and offer 40,000 SKUs

Kam City – UK: Halfords Launches Online Marketplace

Essential Retail – Why are retailers launching online marketplaces?

Retail Technology Review – UK bike retailer Halfords boosts digital and e-commerce with online marketplace launch


Banzai / Eprice: Strong e-commerce performance in 2015

Banzai Group, owner of Eprice, has announced an important growth of its e-commerce results, supported by their Marketplace.

Within e-Commerce, its core categories (electronics and appliances, apparel & other) grew by 30%. The underlying KPIs show a similar trend: GMV grew 33% thanks to the good performance of 3P marketplace volumes generated in the period. Number of orders grew 26% to 681 thousands, AOV grew 5% to €130 and number of buyers grew 26% to 372 thousands.
Banzai’s Eprice has launched its Marketplace with Mirakl, and these performances shows the success of this strategy.
Read more on this news here.
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Mirakl Nets $20M To Support International Expansion

The success story of a French Start-up with a global vision

Mirakl is proud to announce to have closed a $20 million Series B round of funding. The injection of capital will be used to bring Mirakl’s online marketplace platform to a greater number of B2C and B2B retailers across the globe.

The deal was led by 83North’s Laurel Bowden (an investor in firms such as hybris, Just Eat and Notonthehighstreet), Felix Capital’s Frederic Court and Dave Strohm, Partner at Greylock and a founding investor and advisor to 83North.
The funding comes on the back of Mirakl achieving growth of 200% between 2013 and 2014 and signing 22 new customers so far in 2015. The round, one of the largest secured by a French firm this year, will drive Mirakl’s international expansion.

Following the opening of its first office in the USA in 2014, the country will continue to be a key growth market. Current B2C customers of Mirakl include Best Buy, GAME, Halfords, Woolworths, Galeries Lafayette and Darty. In total Mirakl has 55 customers across 11 countries.

According to IDC the SaaS enterprise applications, market is forecast to increase to a total of USD $50.8 billion by 2018. At the same time Statista projects retail ecommerce to grow to USD $2.39 trillion by 2018.

Why smart retailers should have a Marketplace

Any smart retailer in 2015 should have an online marketplace, or be considering it as an option,” said Adrien Nussenbaum, co-founder and US CEO, Mirakl. “Consumers want choice, service and competitive pricing and an online marketplace delivers all three, allowing controlled growth and the on-going improvement and refinement of the customer experience. It doesn’t matter if your business model is B2C or B2B, an online marketplace will help you reach and service customers better than ever before.”

Laurel Bowden, Partner, 83North said: “Online marketplaces are everywhere, driving multichannel retail and offering a greater scope for expansion combined with higher profit growth and lower risk. We are getting ever closer to a time where every sector, be it art, professional services or travel, will be utilising online marketplaces and Mirakl is well positioned to deliver this. I’m excited to begin working alongside the exceptional entrepreneurial team that has already built Mirakl to where it is today. ”

Philippe Corrot, co-founder and CEO, Mirakl commented: “Mirakl is growing incredibly fast and attracting such a range of world-class investors will be a major benefit to us as we continue our journey. Global commerce is continuously increasing in competitiveness, and those who adapt to changing consumption patterns and place customers at the heart of their business succeed. With this investment we can capitalise on our market leading position in Europe and achieve the same success supporting the most dynamic B2C and B2B online marketplaces.”

Discover related articles in the press

 Forbes – Mirakl Nets $20m In Series B Funding To Bring Online Marketplaces To World’s Retailers

Retail Systems – Mirakl seeks Stateside success

Unquote – Felix Capital et al. in $20m series-B round for Mirakl

Techcrunch – Mirakl Closes $20M Series B From VCs That Love Online Marketplaces

PE Hub – French online marketplace Mirakl raises $20 mln led by 83North

Internet Retailer – An e-commerce technology provider raises $20 million in funding


Tamebay Review – Mirakl for your website

If you’re a high street retailers, etailer or a publisher you’re probably finding that competition is greater than ever. The future will probably see more destination sites and consumers beginning their searches on marketplaces then will ever visit an individual retailers stores.

One way of keeping consumers coming to your website is to make sure that they can always buy the products they’re looking for. On your own, that’s pretty impossible which is why more and more sites are adding marketplaces, even the largest retailers in the country such as Tesco and GAME.
That’s where Mirakl come in, Mirakl is a provider of online marketplace cloud based software that allows a retailer to quickly set up and run their own marketplace, hosting transactions between buyers and third-party sellers. Mirakl power marketplaces with some of the world’s biggest and best-known retailers, including Bestbuy, Galeries Lafayette, Darty and GAME in the UK, with their relatively new GAME Marketplace.

Read the full review of Mirakl’s solution by Tamebay Magazine here.


Best Buy Canada Selects Mirakl to launch its Marketplace

Best Buy Canada launches its marketplace with Mirakl

Cambridge, MA – May 6, 2015 – Mirakl, the global leader in online marketplace platforms, today announced that Best Buy Canada has selected the Mirakl Marketplace Platform to power Best Buy Canada’s online marketplace and increase its top-line revenue at Through Mirakl’s turnkey SaaS-based marketplace solution, the company also expects to increase its online traffic acquisition, online conversion rates, average order value, order profitability and customer loyalty. Best Buy Canada plans to go live in fall 2015.

Prior to selecting the Mirakl platform, Best Buy Canada wanted a secure solution to increase profitability for its online channel while enhancing customer satisfaction and loyalty by offering a wider range of products through third-party sellers. By selecting the Mirakl solution over a homegrown one, Best Buy Canada will now quickly and efficiently launch a proven online marketplace, without the risks and costs associated with internal development.

“We’re ecstatic to partner with Mirakl and include their talented team in our growth strategy to bring our online marketplace on to Canadians this fall,” said Thierry Hay-Sabourin, vice president, eCommerce, Best Buy Canada. “Once we saw Mirakl’s Marketplace Platform, we realized this was the solution to bring us industry expertise, a faster time-to-market and the potential for greater success.”

The Mirakl solution, built by seasoned marketplace experts provides retailers with an unlimited product catalogue managed entirely by third-party sellers, enabling them to focus on customer relationships. The Mirakl platform also allows retailers to:
• Optimize inventory management so they can focus on high-selling and high-margin products while leaving the “long tail” opportunities to third-party sellers
• Test new products without associated inventory risks
• Increase profits through a commissions-based model with third-party sellers

“We are thrilled Best Buy Canada has selected the Mirakl platform to power its first-ever online marketplace,” said Kamal Kirpalani, vice president and general manager, Americas, Mirakl. “Our platform will give Best Buy Canada a comprehensive and flexible marketplace solution to provide its customers with a broader product offering without the worry of inventory or logistic constraints.”


Read featured articles about Best Buy Canada on:


Press Contacts

Catherine Seeds
Ketner Group PR + Marketing (for Mirakl)
(512) 794-8876