Carrefour Taiwan to Expand Assortment and Increase Customer Loyalty with an Online Marketplace Powered by Mirakl

The leading grocery player in Taiwan is partnering with Mirakl to grow its product assortment and better serve its customer thanks to an online marketplace

Paris, December 18th, 2018 – Carrefour Taiwan, the local subsidiary of the Carrefour group, is the leading food retailer in Taiwan and includes no less than 85% of the Taiwanese population in its loyalty program. In the midst of a very competitive environment, the retailer’s ambition is two-fold; to encourage current members to shop more with them, and to attract new members into the loyalty program. To serve this ambition and meet customer’s growing expectations, Carrefour Taiwan set out to find a model that would allow it to expand its product assortment without investment in additional stock or logistics, in order to attract more customers with an endless aisle.

Carrefour Taiwan therefore selected the marketplace model and is aiming to extend its range and sell new products in new categories by relying on third-party sellers. Initially, the marketplace will mostly focus on products that are easier to sell online, like white goods and electronics. Then, their goal is to extend their business to additional non-food products and services helping them to stand out as the dominant eCommerce player at a national level.

The marketplace model will ensure that the business remains competitive while the assortment expands – by relying on specialized and carefully selected vendors who are able to offer competitive prices to the customers along with a great quality of service. And for their network of third-party sellers, this new platform introduces an easy digital onboarding experience which gives fast access to Carrefour Taiwan’s immense customer base. But ultimately, the goal remains to keep current customers happy and encourage potential customers to join the loyalty program by offering the products and services they demand.

To achieve those ambitions, Carrefour Taiwan has selected Mirakl’s solution in order to go faster to market and ensure a great experience for all of its ecosystem, from customers to partners and suppliers.

KC Chu, Marketplace, Digital and E-Commerce Director at Carrefour Taiwan explains “In Taiwan, all the major players have developed their own marketplace platforms in-house. Carrefour Taiwan is the first one to use a turnkey solution, and we did it because it will save us a lot of time allowing us to focus on growing our business. We selected Mirakl for their strong expertise, solid references and robust platform, most especially for their state-of-the-art vendors portal that will ensure a better engagement with our own vendors.”

We have a very special partnership with Carrefour and are proud to extend our support to help Carrefour Taiwan achieve their ambitions,” said Philippe Corrot, CEO of Mirakl. “They want to go fast and have impressive strategic goals, for which I strongly believe the marketplace will be a powerful asset: it will enable them to better serve their customers, increase their loyalty and attract new customers, in the face of intense competition. All our team is happy to be on their side and provide the technology and expertise they will need.”

Carrefour Taiwan’s marketplace will launch in March 2019.

To learn more about Mirakl’s solution for B2C distributors, click here. 

About Carrefour Taiwan:

Carrefour is a France multinational retailer, which opened its first Hypermarket store in 1963 in Paris. Until now, Carrefour operates in more than 30 countries in Europe, the Americas, Asia and Africa: it is one of the largest Hypermarket chains in the world with 12,300 stores. In Taiwan, Carrefour is the leading Hypermarket with 126 stores in total, and the only hypermarket penetrating in all major cities island-wide. Carrefour Taiwan also offer consumers omnichannel experience with supermarket & Ecommerce.

Worten Expands Omnichannel Capabilities and Assortment with Online Marketplace Powered by Mirakl

Worten, a Portuguese retail leader in technology and electronics, has launched a new digital offering using the Mirakl Marketplace Platform

 BOSTON – Dec. 04, 2018 – Mirakl, a leading global marketplace solutions provider, today announced that Worten, Portuguese retail leader in technology and electronics, has launched an online marketplace using the Mirakl Marketplace Platform. With the new marketplace, Worten is expanding into new retail categories with more than 100,000 home, decoration and relaxation products, as well as a wider range of items in its specialty – electronics.

Under the direction of Worten’s leadership, the retailer set out to find a model that would allow it to focus on its omnichannel strategy, while expanding its product assortment.  For Worten, the marketplace model proved to be the superior choice in achieving these objectives. Additionally, the platform allows Worten to connect its network of over 200 stores across Portugal and Spain and more than four million online customers.

In looking at the available solutions, we found that the Mirakl Marketplace Platform was innovative in its approach and provided a truly integrative experience between the online and physical store,” said Mário Pereira, COO, Worten Iberia. “This new platform will let us grow the brand in new retail categories while maintaining our quality of service and continuing to build long-lasting customer relationships.”

Worten works with selected partners to ensure specialized and relevant value for consumers through Worten.pt – the most visited ecommerce website in Portugal. It will be clear to the customer that the sales are made by the partner company, but they will have the benefit of the Worten seal of trust.

The marketplace model stands out because it is completely omnichannel; the sellers put their products up for sale on Worten.pt and Worten puts its network of stores at the sellers’ disposal to help with the buying journey and provide customer service and fulfillment. This will also allow Worten to quickly enter new product categories.

All areas of society are becoming digitalized,” said Pereira. “We know that about a third of the people in Portugal shop online and that by 2025 this number will have gone up to 60%. As the market leader, Worten is striving to ease this evolution, accompanying its customers as it enters new retail areas, and strengthening its strategy and leadership.”

Since the platform’s debut in Sept., Worten has created 100 new jobs across its IT, product management and sales departments. Additionally, Worten expects to have one million references by the end of 2018.

We’re proud to join forces with Worten as the company expands both its core electronic business and moves into new product categories,” said Philippe Corrot, CEO and co-founder, Mirakl. “The initial growth is an indicator of Worten’s success and we look forward to continuing to support the retailer on this journey.”

The Worten marketplace is accessible at Worten.pt.

To learn more about Mirakl’s solution for B2C, click here.

About Worten:

The best technology is at Worten. The brand has been going for over 20 years, making access to technology more democratic and offering all our customers innovation, the latest items and, obviously, the lowest prices.

The company has more than 230 stores in Portugal and Spain, with central offices and distribution hubs in both countries. We have more than 4,000 employees working in multi-disciplinary teams. Each and every one of us is responsible, within our area of expertise, for launching new ideas, challenging old habits, identifying improvement opportunities and implementing new, good practices. “Make it happen” is a SONAE Group motto that Worten makes sure it lives up to. Every day.

We provide a wide range of products (consumer electronics and entertainment, along with telecommunications) in our stores and through Worten.pt. We also offer a wide range of services that can be specialised advice before you buy or after-sale attention guaranteed by Worten Resolve.

METRO France strengthens its partnership with Mirakl to launch the first omnichannel B2B marketplace of food products and services in Europe

The leading provider of independent catering in France has chosen Mirakl’s technology to launch a product marketplace, which will then be complemented by a marketplace of services.

Paris, November 27, 2018: METRO France, the professional wholesaler who has been supporting independent restaurants and retailers since 1971, today announces that it has strengthened its partnership with Mirakl to achieve its ambition of expanding its product offering and providing new services to its customers.

To face the growing expectations and needs of its customers, the B2B retailer wants to accelerate its digital transition in order to offer them the experience they demand, thanks to the marketplace model. METRO has placed omnichannel at the heart of its strategy and wants to allow its customers to find a large number of products, food and non-food, both in store and in a few clicks online using store to web and web to store. The brand has chosen the marketplace model that will allow it to quickly integrate a large number of new products by relying on third-party sellers, and to offer the long tail.

METRO has always put the quality and local origin of its product at the forefront, that’s why the marketplace will be a tool to showcase the offerings of small and local producers, and thus answer a growing demand from professionals buyers willing to differentiate themselves. In addition, the core business of the brand remains to provide solutions to catering professionals daily to enable them to focus on their business. This is why METRO also wants to offer a large number of services in the near future, such as installation, plumbing, maintenance, accounting, or server recruitment; with the help of providers who will be referenced as sellers on the marketplace. METRO is thus at the center of the B2B food ecosystem, giving it easy access to all the essential products and services in order to become the main partner of its customers.

To carry out this ambitious project, METRO has chosen to extend its partnership with Mirakl by selecting three of its solutions:

  • Mirakl Marketplace Platform for B2B, the technological base of the product marketplace and including many adapted functionalities such as volume discounts, quote requests;
  • The Mirakl Marketplace Platform for Services, the technological foundation of the service marketplace, to manage the technical complexity of aggregating many service providers;
  • Mirakl Catalog Manager, METRO France’s preferred solution for efficiently managing the complexity of integrating and enriching product data from heterogeneous sources.

Beyond the technological solutions, it is also the expertise of Mirakl which attracted the wholesaler, as explains Sylvain Bozoc, Marketplace Manager at METRO France: “The functional richness of Mirakl’s solution entirely meets the needs of our project. It is also Mirakl’s experience in B2B commerce and the support provided by their teams that was key in our decision. We are convinced we have all the cards in hand to offer an enriched experience to our customers.

Philippe Corrot, CEO of Mirakl, says: “We are very proud to be able to support such an emblematic brand such as METRO, located in no less than 32 countries, on their digital transformation project. I am convinced that this innovative initiative will be popular with all Metro partners and customers and will be a great success.

METRO France’s product marketplace will be available in early 2019 and will soon be followed by a marketplace of services.

To learn more about Mirakl’s solution for B2B players, click here.

About Metro:

METRO is the leading supplier of independent catering in France. With 98 warehouses spread throughout the territory, METRO France offers all restaurateurs and independent traders a global offer combining the supply of food products from ultra-fresh to dry, and their supplements in equipment and services. Its 9,000 employees put their expertise to the service of 400,000 professionals every day.

With 50,000 references, including 7,000 in local and regional products, and more than 100,000 on metro.fr, the brand is the only one to offer the biggest offer on the market every day, and is committed to the professionals whether producers, restaurateurs or artisans. METRO also supports major events such as the Bocuse d’Or, Gault & Millau Young Talents, the Golden Spoon, the Maître d’Hôtel Trophy and the launch of the Michelin Guide.

Leroy Merlin Brazil Launches Online Marketplace Powered by Mirakl

Leroy Merlin Brazil launches the first online marketplace for home improvement in Brazil to extend its assortment in an omni-channel context

SÃO PAULO – Nov. 12, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Leroy Merlin Brazil has launched an online marketplace powered by Mirakl. The project was initiated fewer than five months ago in mid-June. Approximately 40 sellers are active on the platform for the launch and plans are to reach several hundreds of sellers in the coming months.

Leroy Merlin Brazil, the largest home improvement retailer in Brazil, recognized that an online marketplace would allow it to increase conversion rates and drive sales on its highly-trafficked website while also generating additional sales and visits to its more than 40 physical stores across Brazil.

“I am very excited to work with the Mirakl team to create a successful digital platform using the marketplace model,” said François Gabert, CMO, Leroy Merlin Brazil. “After evaluating a number of different options for building our online marketplace, we selected Mirakl for its proven experience in marketplace business, strong and tested platform, service capabilities, and its ability to quickly implement the platform.”

Leroy Merlin plans to use the online marketplace to offer more products, in existing and new categories, but also offer complimentary services to help home owners easily hire the help they need for their home improvement projects. Omni-channel integration will be an important component of its marketplace strategy, as Leroy Merlin clients will be able to shop marketplace products from physical stores and pay for them at the cash desks very soon.

“In seeing the need for an online marketplace, Leroy Merlin truly understands the revolution that is underway as retailers and businesses of all types shift towards the platform model,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We are delighted to be working with Leroy Merlin Brazil’s forward-thinking leadership team to transform its business in the ongoing retail evolution.”

About Adeo
Headquartered in France, Adeo is the third largest home retailer worldwide is a world-leading home-improvement retailer and Leroy Merlin Brazil is one of Adeo’s holding companies. With almost 760 do-it-yourself stores across 12 countries, Leroy Merlin is committed to helping residents and homeowners find the perfect solutions for their projects. Serving more than 444 million customers each year, Leroy Merlin employs over 100,000 people and generates an annual turnover in excess of EUR 22 billion.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

 

SIEMENS Partners with Mirakl to Launch First B2B Marketplace in Mobility Industry

SIEMENS Mobility Rail Mall becomes “Easy Spares MarketplaceTM” – powered by Rail Mall

Munich, November 8, 2018 – Mirakl, the leading global marketplace solutions provider, announced today that Siemens Mobility, a leading provider of transport solutions for more than 160 years, partnered with Mirakl to launch the first B2B marketplace in the mobility industry- the “Easy Spares MarketplaceTM.”

With the launch of Easy Spares MarketplaceTM, Siemens Mobility is the first provider in this environment to transform its online offering into a highly scalable one-stop shop for all material requirements in the mobility industry – from trains and infrastructure components to locomotives. To start the marketplace will include more than 32,000 products in addition to the established Siemens products, and that number of products and sellers is expected increase rapidly in the coming months. The focus will be on offering customers a broad spectrum of mobility products and integrating trustworthy partners to ensure the customers’ shopping experience benefits from the marketplace product expansion.

“The Easy Spares MarketplaceTM enables our customers to access the entire spare parts portfolio via one sales channel. This saves time and money! By using the Mirakl platform, we have opted for a highly scalable solution in order to be able to meet the requirements of the rapidly growing market in the future,” said Michael Bitsch, Head of eBusiness at Siemens Mobility.

Easy Spares MarketplaceTM was launched at this year’s InnoTrans, the world’s largest trade show for transportation technology, in Berlin from September 18-21. The previous Rail Mall, which was launched in 2000 and further developed into the current Easy Spares MarketplaceTM, now offers a very wide range of products to help customers to solve numerous material problems. In addition to the core products, customers needs complementary items such as screws, light bulbs, glass, oil, tools and equipment. Through the marketplace, the company can now offer a much broader product range through the seamless integration of external partners and thus increase the quality of its range and services.

“Siemens Mobility is a recognized market leader setting the benchmarks for the rest of the industry,” said Philippe Corrot, CEO of Mirakl. “The company has identified the fastest and most profitable way to scale the Rail Mall by using a marketplace. Mirakl is extremely proud to help Siemens Mobility better meet the needs of its customers. The Mirakl platform will enable Siemens to rapidly add new brands, expand its product range and address new markets. In the end, the customer will benefit with a better shopping experience“.

The Easy Spares MarketplaceTM is available around the clock at the following address: http://www.easysparesmarketplace.com

Learn more about Mirakl’s solution for B2B by clicking here.

About Siemens Mobility:
Siemens Mobility is a separately managed company of Siemens AG. As a leader in transport solutions for more than 160 years, Siemens Mobility is constantly innovating its portfolio in its core areas of rolling stock, rail automation and electrification, turnkey systems, intelligent traffic systems as well as related services. With digitalization, Siemens Mobility is enabling mobility operators worldwide to make infrastructure intelligent, increase value sustainably over the entire lifecycle, enhance passenger experience and guarantee availability. In the fiscal year 2017, which ended on September 30, 2017, the former Siemens Mobility Division posted revenue of €8.1billion and had around 28,400 employees worldwide. Further information is available at: www.siemens.com/mobility.

About Mirakl
Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 200 customers in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

fonQ Launches Brand New Marketplace With Mirakl to Become The Leading Homeware and Garden Destination

fonQ, the leading Dutch online specialist in home, garden and lifestyle partners with Mirakl to extend its product assortment by launching a marketplace.

Paris, London, Boston, Munich – October 29th, 2018: fonQ, the Dutch online specialist of home and living, today announced that it has partnered with leading platform technology Mirakl to launch its online marketplace. As a leader in its category in the Netherlands, the retailer wants to stay the top destination for its customers thanks to an enhanced assortment of contemporary and trendy products. The marketplace will enable fonQ to integrate the offer of carefully curated vendors in its product catalog and provide a wider selection with consistent high quality of service to its customers.

With its marketplace, fonQ intends to stay relevant to its customers by ensuring a curated selection of sellers and products that will meet their demand for style and quality, adding real real value for their customers. Benefiting from a wider choice, customers will still be able to easily find what they need – no choice stress: fonQ Marketplace will only show 1 winning offer, which will get the buy box.

fonQ has selected the Mirakl Marketplace Platform, which automates the challenging aspects of marketplace management enabling them to focus on what matters the most: their customers and value offer. They have also implemented Mirakl Catalog Manager, which will help them improve product data quality in collaboration with their sellers and increase their buyers’ confidence by providing rich and detailed product descriptions.

Bart Jansen, fonQ’s Marketplace Manager commented on the strategy: “We have selected Mirakl because it’s the world’s n°1 marketplace solution and we wanted the best for both our customers and our sellers. Our objective is to stay true to what made us successful, while keeping pace with consumers’ growing expectations and delivering a consistently outstanding quality of service.

For Philippe Corrot, CEO of Mirakl: “fonQ is an iconic player in Netherlands, who has always put a lot of care into finding the best options for their customers. By selecting Mirakl’s solution, they will be able to scale their new business fast, establish an ecosystem of reliable sellers, to better serve their customers. Buying home and garden products online can be stressful and using Mirakl Catalog Manager will help them reassure their customers and increase their website conversion”.

To learn more about Mirakl’s marketplace solution, click here.

About fonQ

A wide assortment, recommendation and inspiration: fonQ is the online shop that helps you set up your home. During the ABN AMRO Webshop Awards 2018-2019 fonQ has been voted best webshop in Home & Living for three years in a row.

Albertsons Companies Launch Online Marketplace Powered by Mirakl

Albertsons Cos. launched Digital Marketplace with Mirakl to create an endless shopping aisle and introduce new products to customers 

BOSTON – Oct. 16, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Albertsons Companies, one of the largest food and drug retailers in the United States, has launched its online marketplace powered by the Mirakl Marketplace Platform.

Albertsons Cos. online marketplace will offer customers the ability to discover more specialty food items alongside beauty and wellness products from a vast network of third-party sellers. With a focus on natural, organic, ethnic, and alternative products, Albertsons Cos. aims to provide a unique experience that showcases hard-to-find products.

The launch of the online marketplace is a central part of Albertsons Cos.’ initiative to accelerate its ability to address trending markets and offer hot new products. The data collected from the marketplace will help identify shifting consumer interests, regionally-specific shopping needs and new food trends. Albertsons Cos. now has the agility to identify new customer needs and rapidly respond by adding assortment from its network of sellers.

For its network of third-party sellers, this new platform introduces an easy digital onboarding experience which gives fast access to Albertsons Cos.’ large customer base. This allows smaller businesses to showcase their products on a much wider scale than they could have achieved alone.

“At Albertsons Companies, we’re making rapid strides to build digital capabilities that serve our customers and show our determination to play a prominent role in the digital food and wellness ecosystem,” said Narayan Iyengar, SVP of Digital Marketing and e-commerce, Albertsons Companies. “The online marketplace provides our customers access to hard-to-find items, increases exposure for partner products, and gives us critical data regarding demand for emerging food and wellness trends. We selected Mirakl for its superior technology and marketplace expertise. The Mirakl team, and McFadyen Digital’s team, have been instrumental in achieving our launch goals.”

Invited and carefully selected marketplace sellers will benefit from product visibility and national exposure on the world class digital platform. In addition, the proprietary data will not only help Albertsons Cos. evaluate what innovative products to stock in the stores, but also give vendors insight into regions where they may consider investing in building distribution.

“By choosing the online marketplace model, Albertsons Cos. is truly distinguishing itself from the competition and Mirakl is honored to be working alongside Albertsons on this journey,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “By fully utilizing the capabilities of the Mirakl Marketplace Platform, Albertsons is set up for marketplace success.”

About Albertsons Companies
Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2017 alone, along with the Albertsons Companies Foundation, the company gave nearly $300 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

Mirakl Announces Global Reseller Agreement with SAP

SAP will become an official reseller of the Mirakl Marketplace Platform, assisting retailers, manufacturers, and distributors to help realize their marketplace vision

BOSTON – October 9, 2018 – Mirakl, a leading global marketplace solutions provider, today announced that SAP will become an official reseller of the Mirakl Marketplace Platform. Through this partnership, SAP will add Mirakl to its official software and service portfolio, thus offering its customers a robust marketplace platform.

With the simple integration of Mirakl’s pre-built connector to the SAP Commerce Cloud, SAP customers will be able to quickly launch marketplaces, rapidly onboard new sellers, and easily map new products and categories to catalog taxonomies. By reselling the Mirakl Marketplace Platform, SAP will help businesses add marketplace functionalities and discover the tools to succeed in a marketplace-dominated eCommerce landscape.

“As the market leader in commerce solutions, we’re excited to be an official reseller of Mirakl,” said Chris Hauca, Head of Strategy, SAP Enterprise Commerce. “Mirakl provides a best-of-breed marketplace technology to connect with SAP Customer Experience solutions, thereby providing our customers the ability to scale their marketplace offering quickly to help realize new revenue streams.”

Retailers within SAP’s network will now have more opportunities to build and maintain a simple, effective marketplace that works specifically for their business. As retailers continue to become more receptive to marketplaces, businesses that use SAP solutions will be in a prime position to evolve their digital strategies and thrive.

“We’re proud of the confidence SAP has placed in our solution,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “With this partnership, the Mirakl Marketplace Platform will assist companies of all sizes, spanning retail, manufacturing, and distribution, in transforming their businesses to compete in today’s competitive market.”

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

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All other product and service names mentioned are the trademarks of their respective companies.

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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Media Contacts:

Adrienne Newcomb/Greg Earl

Ketner Group Communications (for Mirakl)

miraklpr@ketnergroup.com
512-794-8876

Eighty Percent of Holiday Shoppers Will Turn to Another Retailer If Items Are Out of Stock

New research from Mirakl shows that inventory and product selection are essential to customer loyalty as 98% of shoppers will do the same or more online shopping this holiday season

BOSTON, PARIS, LONDON – October 2, 2018 – Mirakl, the leading global marketplace solutions provider, today announced survey findings showing that online holiday shopping will rise in 2018 and be increasingly dependent on enhanced online product selection and inventory availability. The Mirakl Holiday Season Shopping Survey 2018 studied the 2017 behaviors and expected 2018 behaviors of holiday shoppers across the U.K, U.S. and France, as well as the factors that will generate greater online customer satisfaction during the upcoming holiday shopping season.

Ninety-six percent of respondents carried out at least a quarter of their holiday shopping online last year. Additionally, the report’s findings concluded:

  • Among the age groups surveyed, 25 to 34-year-olds did the most online shopping last holiday season with 55% doing more than three quarters of their holiday shopping online.
  • Fifty-three percent of U.S. and UK shoppers do more than 75% of their shopping online, compared to 41% of French shoppers.
  • Nearly 40% of online shoppers experienced an item being out of stock while shopping on a retailer’s site; 80% of these shoppers defected to another retailer’s website to purchase the product.

Moving forward, over a third of shoppers plan to do more gift buying online this year; this figure rises to half when looking at 18 to 34-year-olds. Pricing and selection are key factors in a consumer’s purchasing decision. With time an increasingly precious commodity, shoppers expect retailers to be a one-stop-shop, offering complementary lines, related products and a wide selection per category. Unfortunately, this isn’t always the case:

  • Nearly 40% of shoppers, including 45% of UK shoppers and 42% of U.S. shoppers, encountered a retailer’s website lacking a product or range of products that they expected.
  • Fifty-five percent of consumers have stopped shopping with a retailer because a competitor offered a better selection of products (70% of Gen Z shoppers have done so).
  • Eighty-six percent said last year they checked prices on Amazon before completing the purchase elsewhere.

These findings point to the significance of product range and availability, and the need for retailers to provide contingencies for popular products. Retailers can utilize an online marketplace strategy to close the assortment & availability gaps, without overhead, and can also drive more store traffic by letting customers ‘click and collect’ marketplace orders. Additionally, marketplaces make it easy to test new products and brands at no risk, and marketplace sales offer a higher profit margin than dropship or owned-product sales.

“This research offers valuable insights into the benefits of a superior product selection and inventory as retailers approach their most important season,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “The results make it clear that retailers must give their customers the choices they want in order to thrive amongst online competitors during the holidays. We believe that the best way to do this is by leveraging a network of sellers to quickly and easily expand your product and services assortment – avoiding inventory and overhead costs.”

About the Survey

Consumer survey conducted by Research Now asking 1,532 shoppers across UK, France and Germany in February 2018.

About Mirakl

Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 150 customers in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:

Greg Earl

Ketner Group Communications (for Mirakl)

miraklpr@ketnergroup.com
512-794-8876

Coperama transforms their Digital Business to Lead the Procurement Service of the Global Hospitality Industry, supported by Mirakl

NH Hotel Group’s Purchasing Company relies on Mirakl to accelerate its Digital Strategy and Launch its own Online Procurement Marketplace 

BOSTON, PARIS, BARCELONA, LONDON, BERLIN  – September 26, 2018 –  Coperama, a Procurement Platform for the hospitality industry owned by NH Hotel Group, has entered into a partnership with Mirakl, the leading global marketplace solutions provider, to continue developing their digital business transformation and expand their procurement network to support international expansion.

Today Coperama manages a network of over 2,000 suppliers for the hospitality industry and the implementation of a marketplace model will be key to achieving overall business efficiency, while better serving hospitality buyers with a broader offer and improved user experience.

In addition to centralising 100% of  procurement services to the 380 NH hotels, Coperama is a procurement solution to around 1000 customers based within Europe and recently began operations in Colombia & Mexico. Coperama saw the launching of the online procurement marketplace as the best way to digitize the existing suppliers, while quickly onboarding new suppliers in new regions. Additionally, they’ll be able to offer European suppliers an entry into new markets without needing a physical presence.

Coperama is passionate about serving the needs of the hospitality industry, and we’re preparing to support significant growth for our business via an expanded offering for our customers. The marketplace model gives our business a fast way to expand our offer both within Europe where we have many more suppliers we’d like to work with, but also to quickly onboard new partners globally,” said  Ramón Luengo, CEO of Coperama. “We selected Mirakl because of their expertise, industry-leading marketplace platform, and existing partnership with SAP Hybris which will accelerate our digital transformation strategy.”

Coperama’s procurement marketplace is scheduled to be live later in 2018, and will service all their current customers procurement needs as well as other hospitality companies.

We are honored to work with Coperama. Business buyers have become increasingly demanding; wanting more options, at better prices, with great service. These are the same demands that upended the consumer world and paved the way for Amazon to dominate the retail industry with their online marketplace; which is a platform business model,” said Philippe Corrot, co-founder and CEO, Mirakl. “The hospitality industry is the latest to be transformed by platform business models that provide easy access to more products and services at competitive prices. By adopting the platform model and launching a procurement marketplace, Coperama will now be at the heart of a new ecosystem which will be the basis for the future of hospitality procurement.”

About Coperama

Wholly-owned by NH Hotel Group, Coperama is a leading purchasing platform in the European hospitality industry. Taking advantage of its purchasing force -thanks to the strong position of NH Hotel Group across different countries, Coperama offers to their affiliate establishments the best savings possible on all their procurement needs: Food & Beverages, Operational Services and “off the shelf” Furniture & Equipment items. Coperama boasts professionals with an extensive track record in the sector and expertise in the various sales channels and in negotiating the best deals for more than 1,000 hospitality establishments which already use its services. Coperama has presence in Spain, The Netherlands, Italy, Germany, Colombia & Mexico.