Mirakl Raises $300M to Enable the Future of Commerce

With $1.5B Valuation, Investment Led by Permira Ushers In New Phase of Hypergrowth As Mirakl Drives the Global Rise of Digital Platforms

PARIS, BOSTON, LONDON, MUNICH, BARCELONA, SAO PAULO – September 22, 2020 – Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, today announced that it has raised $300 million led by Permira, with participation from long term investors 83North (Laurel Bowden), Bain Capital Ventures (Scott Friend), Elaia Partners (Xavier Lazarus), and Felix Capital (Frederic Court), bringing total capital raised to $400 million and placing the company’s valuation over $1.5 billion. After establishing the enterprise marketplace SaaS sector and becoming the clear leader, Mirakl is entering a new phase of hypergrowth to help B2B and B2C organizations seize the platform opportunity and lead in this new digital economy.

Platforms are the future of business, and in recognition of the critical value that platform strategies deliver, traditional businesses & digital natives alike are investing in the platform model at unprecedented levels. Mirakl already counts 11 of the top 40 North American retailers and a growing bench of leading B2B organizations as customers globally, and in the first half of 2020, Mirakl defied the COVID economic slowdown, onboarding 25 new customers and launching 18 new marketplaces. During the first 6 months of 2020, Mirakl-powered Marketplaces showed remarkable resiliency in the midst of the COVID crisis with the support of Mirakl’s technology, generating over $1.2 billion in gross merchandise value (GMV) and demonstrating the agility and scalability of the marketplace model even in the face of global economic disruptions.

This funding will enable Mirakl to reinforce its clear leadership, significantly investing in its technology and partner ecosystem and growing its team to meet the rapid adoption of the marketplace model. Significant areas of investment will include:

  • Hiring over 300 engineers in the next 3 years to focus on:
    • Continuously enhancing Mirakl’s product features to improve its offering for the B2C market and address more use cases in B2B commerce requirements;
    • Further developing advanced capabilities that expand the use of AI and automation to provide even faster time to market, greater operational efficiency, and robust security for operators and sellers;
    • Extending Mirakl’s platform even further through the continued enhancement and creation of platform APIs and pre-built connectors to marketplace ecosystem technology partners;
    • Expanding the Mirakl Connect ecosystem to realize Mirakl’s vision of becoming the central hub and platform for digital marketplace operators, sellers, and partners
  • Significantly scaling Mirakl’s sales and customer success teams around the world to support customers in establishing winning strategies and organizations through their entire marketplace journey.

These investments in Mirakl’s continued growth will strengthen its position at the center of the platform economy as the marketplace ecosystem coalesces around Mirakl. “Mirakl has built an entirely new category, ushering in a platform revolution that is only just beginning,” said Adrien Nussenbaum, U.S. CEO and cofounder of Mirakl. “When we founded Mirakl, we envisioned a future where every organization would be able to capture the power of the platform business model. Now, we’re proud to count more than 300 of the world’s most forward-thinking organizations as customers, driving incredible growth and transformation, and we’re just getting started. We are thrilled to have the backing of an experienced partner like Permira. Their investment will support us as we continue to bring our vision of the platform economy to every industry in every corner of the globe.”

The world is going through a new economic revolution driven by tech innovation and increased online connectivity. Traditional business models have stretched to their breaking point trying to compete for speed and scale. Only agile platform businesses like Amazon, Alibaba, Deliveroo, and Uber have been able to consistently exceed and continuously raise expectations in an increasingly customer-driven world. But the platform model does not belong to the digital giants.

Every business must adopt a platform model in order to remain competitive and capture the improved productivity, agility, and flexibility needed to thrive in an increasingly digital world. With Mirakl, businesses are platforming their businesses, powering the digital transformation needed to take the lead in this new economy.

“Mirakl’s technology is in a category of its own, and the results speak for themselves,” said Philippe Corrot, CEO and cofounder of Mirakl. “It is an honor to support the world’s leading organizations as they invest in the platform model and the future of commerce. We look forward to continuing to do what we do best: investing in the functionality, security, and scalability of our platform, so that our Platform Pioneers can continue to lead in the platform economy.”

“We have successfully backed disruptive high growth technology companies for years across Permira, particularly in eCommerce and marketplaces, and we are excited to add Mirakl to our existing portfolio of investments in France,” said Alexandre Margoline, Partner and Head of France at Permira. “We look forward to partnering with Adrien, Philippe and the broader Mirakl team as they continue to expand their offering to clients in the ongoing eCommerce revolution, becoming the central hub and platform for digital marketplace operators, sellers and partners.”

“While the Company has seen outstanding growth in recent years, Mirakl’s powerful technology has just begun to scratch the surface of its potential in B2C and B2B,” said Daniel Brenhouse, Principal at Permira. “We are thrilled to lead this investment in the next phase of Mirakl’s evolution.”

Permira’s investment was made through its Growth Opportunities Fund I, which focuses on minority investments in growth-focused businesses. The Permira funds have a strong track record of investing in technology and digital commerce, including recent investments in: Zwift, the global online fitness platform for cyclists and runners; Klarna, the leading innovative payments company; The Knot Worldwide, the largest global wedding planning marketplace; Allegro, Poland’s largest online marketplace; and, Magento, a leader in cloud digital commerce innovation. Permira Growth Partner Bruce Chizen, former CEO of Adobe and Oracle board member, will join Mirakl as an advisor to the Board.

Mirakl’s best-of-breed solution is used by more than 300 companies globally. The company serves a diversified customer base across industries and geographies, including ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, Metro, The Kroger Co., Satair, Siemens Mobility, Tetra Pak, Toyota Material Handling, etc. In the first half of 2020, during the COVID crisis, Mirakl-powered Marketplaces generated over $1.2 billion in GMV, representing an 111% year-over-year increase. This impressive growth underscores how marketplaces provide businesses critical agility to adapt supply during crisis and a scalable and profitable revenue driver through recovery and beyond.

Mirakl was advised by Allen & Company LLC and Julie Herzog (Partner, Peltier Juvigny Marpeau & Associés).  83North, Bain Capital Ventures, Elaia Partners and Felix Capital were advised by Matthieu Grollemund (Partner, Baker & McKensie). Permira was advised by Weil, Gotshal & Manges LLP, Fried, Frank, Harris, Shriver & Jacobson, RBC Capital Markets, LLC and Eurvad Finance.

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

About Permira

Permira is a global investment firm. Founded in 1985, the firm advises funds with a total committed capital of approximately US$50bn (€44bn) and makes long-term investments, including majority control investments as well as strategic minority investments, in companies with the objective of transforming their performance and driving sustainable growth. The Permira funds have made over 250 private equity investments in four key sectors: Technology, Consumer, Services, and Healthcare. Permira employs over 250 people in 14 offices across Europe, North America, and Asia. For more information visit www.permira.com.

Media Contacts

Mirakl
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Permira
Nina Suter
Head of Communications
nina.suter@permira.com
+44 207 959 4037

One year later: Mirakl celebrates rapidly growing marketplace of European premium beauty retailer Douglas

douglas pr

Since launching its Mirakl-powered marketplace one year ago, the European cosmetics retailer Douglas has exponentially expanded its platform, trading partners and product offering. 

Paris, 18 November, 2020 – Mirakl is celebrating the first anniversary of the Douglas marketplace. Douglas, one of Europe’s leading premium beauty retailers, and the first in its sector in Europe to introduce an online marketplace, has seen exponential growth within the last 12 months since the launch of its marketplace platform. Starting with a select few highly curated trading partners and 10,000 products, the Douglas marketplace offering has since multiplied, empowering Douglas to offer a total portfolio of more than 100,000 products. 

Through its platform strategy, Douglas has not only successfully navigated the Coronavirus pandemic, but also has significantly increased its products and sellers by using Mirakl, the leading global marketplace solutions provider. Douglas started partnering with Mirakl in October 2019 to allow third-party sellers to offer products on its online shop turned marketplace. 

“With the excellent support of our partner Mirakl, Douglas has become the leading beauty platform in Europe with more than 100,000 products. The partner program is a key strategic pillar of our platform strategy and an enabler for achieving sustainable success,” says Vanessa Stützle, Chief Digital Officer at Douglas. 

The Mirakl marketplace has allowed Douglas to maintain a roadmap created prior to the pandemic. The group is now doubling down on its marketplace strategy as consumer behavior has irreversibly changed during the pandemic and online sales continue to grow. In addition, Douglas has leveraged their platform for good during the pandemic by supporting small retailers and brand shops that did not have the same capacity or presence online by onboarding them as sellers to the Douglas marketplace. To aid them through the difficult period, Douglas offered their new partners advantageous terms to open shops on their marketplace. 

“We have been thrilled to support Douglas on their marketplace journey this past year” says Florian Bressand, Chief Operating Officer of Mirakl. “Douglas is at the forefront of the cosmetics industry and driving continued digital transformation. Their resilience and agility throughout these past months demonstrates the power of the platform model. We are proud to have brought their marketplace to fruition and see such progress after only one year.”

Looking to the future, Douglas plans to expand access to its marketplace to two more core markets in Europe by the end of the year.


***

 

ABOUT MIRAKL

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 75+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including including Best Buy Canada, Darty, Galeries Lafayette and H&M Home.

Media contact:

Eva Bearryman

Communications, PR & Content Manager

press-emea@mirakl.com

Mirakl’s New Payment Service Provider Certification Accelerates Marketplace Deployment with Proven Payment Platform Integration

Leading Payment Service Providers Limonetik & MANGOPAY Are First to Achieve Certification that Streamlines Mirakl Marketplace Launch with Guaranteed Compatibility

PARIS, BOSTON, LONDON, MUNICH, BARCELONA, SÃO PAULO (November 10, 2020) – Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, today announced the launch of its new Payment Service Provider (PSP) certification, which empowers Mirakl customers to leverage best-of-breed PSPs to accelerate and streamline new marketplace launches.

With this new PSP certification, Mirakl marketplace customers can choose a payments provider confidently, knowing that every certified partner meets Mirakl’s stringent standards for technical compatibility, seamless implementation, industry-standard security, ease of use and compatibility with third-party sellers. Many of the industry’s largest PSPs, including Limonetik and MANGOPAY, had their Mirakl connector certified with the Mirakl Marketplace Platform, with more certifications in progress. This first batch of certifications is focused on B2C implementation, and covers the payout and KYC processes.

Selecting a PSP for a new marketplace launch is complex, requiring marketplace operators to weigh many different variables. Businesses must select one that is compatible with their geographic markets and required payment methods, and that integrates smoothly with their eCommerce platform and banking/credit card partners. Legal, fiscal and technological requirements can change rapidly from market to market, and marketplace operators need a PSP that adapts quickly. Payment processing is also a critical component of the customer experience, and any errors or technical glitches can severely impact buyer confidence.

“Mirakl’s PSP certification not only holds our industry to a higher standard when it comes to marketplace compatibility, but it also makes it easier for customers to choose us to manage their client payouts,” said Romain Mazeries, CEO with MANGOPAY. “Becoming Mirakl certified helps reduce friction for our customers, and it positions MANGOPAY as a payment provider of choice, creating new business opportunities for us at a time when the marketplace model is gaining global momentum.”

“Payments are one of the most complex and most critical components of any eCommerce solution, and addressing these complexities is a significant challenge for businesses operating online marketplaces,” said Christophe Bourbier, CEO and Co-founder, Limonetik. “This certification demonstrates Limonetik’s commitment to supporting Mirakl customers through their entire eCommerce journey as they build, launch, and scale their marketplaces.”

“Partnering with a Mirakl-certified PSP accelerates time-to-market for our customers, thanks to pre-built integrations that ensure a smooth execution,” said Art Boyd, VP Channels & Alliances, Mirakl. “You also get expertise you can trust, as we’ve worked closely with each of these trusted partners to ensure seamless integration with our platform, making the entire process even easier for our customers.”

In order to achieve certification, each PSP must:

  • Offer a pre-built Mirakl platform connector that accelerates integration with the marketplace;
  • Demonstrate the full feature set and functionality to support a successful marketplace launch;
  • Provide clear, standardized documentation that makes it easy for Mirakl customers to choose and implement a PSP partner to fit their needs;
  • Commit to regularly demonstrate major updates of their connector to Mirakl; and
  • Already have a number of happy clients using its solution with the Mirakl Marketplace Platform.

To help marketplace operators make the best choice for their unique needs, Mirakl also requires that certified PSPs provide clear and specific details about their supported countries, payment methods and currencies, compatible business models (B2C, B2B, C2C) and eCommerce platforms with connectors. In Europe, certified PSPs must also be able to verify third-party seller compliance using Know Your Customer (KYC) and Know Your Business (KYB) verification.

The clear category leader, Mirakl’s marketplace solution has become the platform of choice for over 300 companies globally, including 11 of the top 50 global retailers and dozens of leading B2B organizations.

To learn more about the Mirakl Marketplace Platform and Mirakl-certified partners, including PSPs, visit www.mirakl.com.


About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

Media Contact:

Eva Bearryman

Communication, PR & Content Manager

press-emea@mirakl.com

Maisons du Monde partners with Mirakl to launch its marketplace in France, accelerating its digitalisation

Paris, November 9th, 2020For more than 20 years, Maisons du Monde, a European leader in original and accessible home décor and furniture collections, has been innovating and supporting its customers by offering them inspiring, multi-style atmospheres for the home. Maisons du Monde continues to evolve in November 2020 by converting its website maisonsdumonde.com into a selective and inspiring marketplace powered by Mirakl, the leading global marketplace solutions provider, to continue offering more choice and inspiration for interior design and furnishing fans.

The maisonsdumonde.com website is therefore opening up to brands carefully selected by the Maisons du Monde teams which provide a good fit in terms of style, affordability, quality and responsibility and which complement its own offering, with categories such as linen, kitchen utensils and bedding. 

Developed in partnership with Mirakl – a global leader in online marketplaces – the Maisons du Monde marketplace offers a seamless, fluid and relevant customer experience, thanks to the perfect integration of the new items into the current maisonsdumonde.com interface and into the purchasing journey.

Initially launching in France, the Maisons du Monde marketplace includes over 200 brands offering 25,000 additional SKUs. Drawing on expertise from the world of interiors, Maisons du Monde has selected specialist, young designers and Made in France brands as well as socially responsible brands in order to provide customers with a large, quality offering for the entire home, enhanced by an inspiring web design.

I am delighted and very proud of the launch of our marketplace in France. It is a meaningful project for our customers and all lovers of interior design and furnishings. It is in line with their aspirations to easily and confidently shop a multistyle, high-quality, original, accessible, and responsible product offering. I am convinced that by offering the best of interior design on our website, through the Maisons du Monde brand and the various brands we have selected, we will strengthen our position as the go-to lifestyle partner. I would like to sincerely thank the Maisons du Monde teams and all those who have supported us on this project. Our marketplace marks the beginning of a new era in our company’s omnichannel strategy”, said Julie Walbaum, Chief Executive Officer of Maisons du Monde.

We are extremely pleased to have the trust of Maisons du Monde in supporting them during this major stage of their digital transformation. This marketplace fits perfectly into the DNA and strategy of Maisons du Monde, which is affirming itself as the lifestyle partner of its customers by offering them more choice”, added Philippe Corrot, co-founder and CEO of Mirakl.

A project at the heart of the Maisons du Monde digital strategy

The marketplace is at the heart of Maisons du Monde’s strategy, accelerating the digitisation of the Group, which already generates 50% of its sales thanks to digital transactions (e-commerce and click-in-store), with the site receiving 10 million unique visitors per month. The expansion of the product range offered via the marketplace is expected to enable Maisons du Monde to increase traffic to the website whilst simultaneously further enhancing its reputation. 

The interior design experts from Rhinov, the digital start-up which joined Maisons du Monde in June 2019, will enrich their decoration projects with a product selection from the marketplace, to provide solutions meeting customers’ expectations at their best. 

This digital acceleration is part of a determined omnichannel vision for the brand. Maisons du Monde intends to deploy its marketplace in-store in the future, accentuating the differentiation of its model in a world of “pure player” marketplaces. 

Maisons du Monde is also strengthening its curative and international arms, acting as a “talent scout” across Europe, offering a discerning and inspiring digital showcase to many quality brands which until now only had a local influence. 


About Maisons du Monde

Maisons du Monde is a creator of original atmospheres in the home furnishing industry, offering a unique range of home decor items and furniture at affordable prices, available in different styles. The Group develops its activities through an integrated and complementary omnichannel approach, using its international network of stores, its websites and catalogues. Founded in France in 1996, the Group has overseen a profitable expansion of its business activities across Europe since 2003. The Group’s sales reached 1,225 million euros in 2019, and its EBITDA was 259 million euros.

As at 31 December 2019, the Group operated a network of 376 stores in nine countries — France, Germany, Belgium, Spain, the United States, Italy, Luxembourg, Portugal and Switzerland — and generated 45% of its sales outside France. The Group also successfully integrated a comprehensive and complementary e-commerce platform, with sales growing by more than 30% on average per year from 2010 to 2019.

This platform, which accounted for 25% of the Group’s sales in 2019, is available in the nine countries where stores are located, as well as in Austria, the Netherlands and the United Kingdom. In 2018, the Group took a 70% majority stake in Modani, a furniture brand operating in the United States through its stores and e-commerce business. Modani, founded in 2007, is an aspirational «art de vivre» brand, offering a unique range of quality and affordable modern, contemporary and 1950s furniture, with a presence throughout the US thanks to a network of 18 stores.

maisonsdumonde.com   

corporate.maisonsdumonde.com

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens and Toyota Material Handling USA, Inc. For more information: www.mirakl.com

Media Contacts:

Mirakl

Tel: +33 1 72 31 62 00

Email: press-emea@mirakl.com

Maisons du Monde

Clémentine PRAT

Tel. : +33 6 08 61 81 12

Email: cprat@maisonsdumonde.com

Carrefour France Opens up Its Marketplace to Independent Retailers for Free

Carrefour Banner

Through its Marketplace, which currently focuses on food, Carrefour provides small retailers with an accelerated solution for digitising their businesses with the support of its partner Mirakl, and is making it free to use during the lockdown.

Paris, November 4th, 2020 – In June 2020, Carrefour launched a food Marketplace which has already made products from more than a hundred retailers and artisans available to some 15 million people in France who visit www.carrefour.fr every month. 52% of these “partner vendors” are SMEs, very small companies and start-ups.

During the pandemic, to help food producers and retailers affected by the lockdown speed up their adoption of digital technologies, the Carrefour group is giving them free access to its Marketplace until the end of 2020. This will give these new retailers free access to a very wide customer base without their having to spend a single euro on marketing, and without their needing to undertake any emergency development work on their own websites.

Retailers can simply contact the Marketplace development unit (https://www.carrefour.fr/services/carrefour-marketplace-vendeurs) which will reply within 48 hours. Then with support from Carrefour and its technology partner Mirakl – leader in Marketplace solutions – they will be able to digitalise their business in under a week.

To become a vendor on Carrefour’s Marketplace, retailers must:
1 – be a professional vendor;
2 – sell food products (fresh produce, grocery products, world products, beverages, etc.), hygiene, care and beauty products, pet products (food and accessories) or childcare products (food, basic accessories) that meet quality requirements (meaning that they need to be sufficiently healthy and safe);
3 – be able to deliver to anywhere in France (Carrefour’s account manager will be able to assist the vendor in finding the most appropriate logistics solutions for transporting their products) and provide customer service in French;
4 – undertake to adhere to the Marketplace’s quality charter.

Currently specialising in food, Carrefour’s Marketplace will gradually open up to non-food products with the Black Friday sales event scheduled for the end of November 2020.

About Carrefour France

Carrefour has over 5,600 stores in France operating in four formats (hypermarket, supermarket, convenience and cash & carry).  For sixty years, Carrefour has been a partner in the daily lives of millions of customers, offering a wide range of products and services at the lowest prices.  To keep pace with new consumer modes and make shopping easier for its customers, Carrefour has developed a number of multichannel solutions (e-commerce, Drive, Click and Collect, express delivery and mobile applications). Carrefour employs 110,000 people and welcomes more than three million customers every day throughout France. Carrefour is committed to a more sustainable and responsible form of trade through its daily initiatives. The Group’s global approach to CSR is based on three pillars: combating all forms of waste, protecting biodiversity and supporting its partners.

For more information, visit: www.carrefour.com (press area) or follow us on Twitter: @CarrefourFrance, @GroupeCarrefour.

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens and Toyota Material Handling USA, Inc. For more information: www.mirakl.com

Media Contacts:

Mirakl

Tel: +33 01 72 31 62 00

Email: marketing@mirakl.com

Carrefour

Tel. : +33 01 58 47 88 80

Email: presse_france@carrefour.com

Decathlon Belgium opens its webstore to partners in sustainability, health and sport

decathlon marketplace

Decathlon Marketplace to become new business model for sports, well-being and mobility. 

BRUSSELS – October 22, 2020 – Decathlon is staying ahead of the game by opening up its e-commerce platform www.decathlon.be. Before the end of the year, its webstore will be complementing its own extensive sports range with products from over one hundred other brands, including Adidas football boots, Santini’s rainbow jerseys, Flaske reusable water bottles and Innerme organic sports nutrition. Belgium is rolling out the pilot of this new online business model for sports, well-being and mobility.

Commercial Director Wim Mathues says: “It goes without saying that our partners need to share Decathlon’s vision of making sport available to as many people as possible, whilst doing so sustainably. They will also want join us in creating a community of positive and impactful partners whose mission is to create a more sustainable, healthy and active world. We want to enhance and extend Decathlon’s existing offer with state-of-the-art products to ensure we offer the best range of sports goods.

Consumers will be able to visit the new Decathlon Marketplace before the end of the year. The company has already partnered up with organisations such as the UCI, Santini, Prorace, Reusch, Decca, Restrap, Teqball, top European football clubs such as AC Milan, Benfica and Borussia Dortmund, and sports start-ups such as Stasdock and the Brussels-based Shak & Kai. Decathlon will be coordinating all online transactions through its e-commerce channel. Partners can choose to ship and handle the orders themselves or to outsource the logistics to Decathlon. All partners must share Decathlon’s vision, provide real added value and of course ensure excellent value for money.

A Flexible Platform

The sports chain relies on the expertise of leading global marketplace company Mirakl for the technology behind its Decathlon Marketplace. The Mirakl Marketplace platform offers Decathlon a flexible, tailor-made environment that can adapt easily to the specific characteristics of local markets. Mirakl CEO Philippe Corrot says: “The Mirakl team is obviously pleased to see that a market leader like Decathlon is becoming a new platform pioneer. We want to help them create an efficient model for scaling up their market place whilst remaining true to their core values as a sports specialist in quality products.”

Partners can currently only offer products on the webstore, but this will eventually be complemented with other services such as sports trips and sports workshops. “Companies with a great product, service or business idea and a philosophy that matches Decathlon’s vision are always welcome. Thus we can work together to further develop the ‘perfect sports range’” 

About Decathlon

Decathlon focuses on making sport accessible through its competitive prices and a wide range of technical products suitable for beginners all the way to experienced athletes. Decathlon offers its own in-house “Signes Sports”, such as Quechua, B’Twin, Kipsta or Tribord, as well as other international brands. Decathlon currently has stores in some 70 countries. Decathlon Belgium has almost 3,000 employees. In 2019, the company realised a worldwide turnover of approximately 12.5 billion euros. The Decathlon Marketplace store has been online in Belgium for over 10 years, with a growing turnover year on year. Today the online platform attracts more than 13 million unique visitors. 

About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

Media Contacts

Decathlon Belgium
Wim Mathues
wim.mathues@decathlon.com
+32 494 60 64 56

Decathlon France
Frédéric Sterckx
frederic.sterckx@decathlon.com
+32 485 60 21 30

Mirakl
Eva Bearryman
eva.bearryman@mirakl.com
+33 1 72 31 62 00

Mirakl Named a Sample Vendor in Gartner Hype Cycle for Digital Commerce, 2020

Boston, Paris, London, Munich (August 13, 2020) – Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, today announced its recognition in Gartner’s Hype Cycle for Digital Commerce, 2020 as a Sample Vendor within the Enterprise Marketplace category.

McKinsey & Company has predicted that digital ecosystems could account for more than $60 trillion in revenues by 2025, or more than 30% of global corporate revenues. By enabling businesses to create digital ecosystems of their own, enterprise marketplaces are a critical accelerant for businesses in 2020, as the COVID-19 pandemic has brought fragmented supply chains, dramatic shifts in buyer behavior, and unprecedented acceleration of eCommerce. In just a few months, the way we do business has changed permanently, accelerating the adoption of the marketplace model across industries. In the Hype Cycle for Digital Commerce, 2020, Gartner reports, “Enterprise marketplaces saw increasing interest during COVID-19 as many organizations hastened to launch or expand digital commerce presence as sales from physical channels dried out.”

Online marketplaces have sustained businesses whose normal operations and supply chains have been disrupted by the COVID-19 crisis. A platform business model provides the critical agility to adapt supply during crisis time, and a scalable and profitable revenue driver throughout the recovery and beyond. Enterprise Marketplaces technology received a “high” benefit rating in the Hype Cycle for Digital Commerce, 2020.

The report adds, “Enterprise marketplaces allow organizations to shift their business model from linear digital commerce where they sell directly to end customers to a platform business where they facilitate transactions between sellers and buyers. When done right, organizations can enrich product offerings, reduce selling or procurement costs, test new items or categories before adding them to the product catalog, and improve the customer experience by making the process more transparent and efficient. When marketplaces become more sophisticated by connecting a large number of ecosystem partners, organizations can smoothly transition into digital business by owning their digital ecosystem and creating digital revenue.”

While the benefits of the marketplace model were popularized by retail, and made clear by the COVID pandemic, these types of digital ecosystems are also becoming a critical driver for the next era of B2B leaders. The agility, flexibility and scale of enterprise marketplaces are critical for manufacturers, distributors, and procurement organizations across the globe, enabling them to evolve and digitize their business models.

In the first half of 2020, Mirakl achieved record-breaking growth, reporting 111% GMV growth and over $1.2 billion GMV generated by Mirakl-powered Marketplaces in less than 6 months. With 25 new customers on board, including numerous Fortune 500 firms, and 18 new marketplaces launched in just six months, the company is on track to far surpass its 2019 annual growth and customer-generated GMV, even as the COVID-19 pandemic has tempered the global economy. The exceptional performance of the company and its customers underscores the resiliency of the marketplace model to drive business growth despite economic uncertainty. We believe this demonstrates the real-world impact behind the “high” benefits rating of Enterprise Marketplaces.

“By launching enterprise marketplaces, both B2B and B2C organizations create digital ecosystems that bring greater agility, flexibility, and speed into their businesses,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “The incredible growth of Mirakl customers even in the midst of a global pandemic is proof of the remarkable benefits that enterprise marketplaces deliver. We’re thrilled to see Enterprise Marketplaces technology receive a ‘high’ benefit rating, and to once again be named as a Sample Vendor in Gartner’s Hype Cycle for Digital Commerce, 2020.

To learn more about the power of the marketplace model and discover the connections, strategies, and tools you need to seize the platform opportunity, register for the Platform Pioneer Summit on September 9, 2020.

To learn more about how the Mirakl Marketplace Platform drives B2C and B2B sales growth, visit www.mirakl.com.


1Gartner, Hype Cycle for Digital Commerce, 2020, Sandy Shen, 3 August 2020 (Gartner subscribers may access the report)

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 250 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Kroger Ship to Integrate a Marketplace this Fall

Retailer partners with Mirakl to advance seamless customer experience

CINCINNATI AND BOSTON (August 11, 2020) – The Kroger Co. (NYSE: KR), America’s largest grocery retailer, today announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl, the leading software platform enabling B2C and B2B digital marketplaces.

“Our customers are increasingly turning to our e-commerce solutions provided at Kroger.com for their grocery and household essential needs. To better serve our customers, we’re continuing to invest in technology that enables us to expand our digital services to deliver anything, anytime, anywhere,” said Jody Kalmbach, Kroger’s group vice president of product experience. “Leveraging Mirakl’s best-in-class marketplace solution, we are broadening Kroger’s ship-to-home capabilities by offering more relevant products for our customers through exciting new partnerships with reputable third-party sellers.”

Kroger Ship, which launched in August 2018, will offer customers an extended aisle of products made available through marketplace partners. Initially, more than 50,000 additional items will be available to customers across multiple categories, including natural and organic, international food, specialty items, housewares and toys.

“Kroger has long been a retail giant, and by integrating an online marketplace into its leading eCommerce experience, Kroger is continuing to lead from the front,” said Adrien Nussenbaum, CEO and Co-founder of Mirakl. “It’s clearer than ever that digital marketplaces are the foundation of the next generation of commerce, and we look forward to supporting Kroger as it takes advantage of this opportunity.”

Kroger’s marketplace products are expected to launch this fall. Eligible Kroger.com orders earn loyalty rewards like fuel points.

“The expansion of our Kroger Ship platform will continue to bring together our industry-leading customer insights and merchandising data to offer our customers a digital shopping experience that includes staples available in our physical stores as well as products that are exclusive to Kroger.com,” said Stuart Aitken, Kroger’s senior vice president and chief merchant and marketing officer. “As part of our continuing transformation, we look forward to accelerating the development of our e-commerce platform and providing our customers with even more choices.”

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Kroger’s strategic investments in e-commerce technology and channels over the past two and half years under Restock Kroger have positioned the company to more effectively respond to the sustained, increased demand of delivery, pickup and ship-to-home orders during the COVID-19 pandemic. In Kroger’s first quarter 2020 results, its digital sales grew 92 percent.

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About The Kroger Co.

At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 250 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

Contacts

Kroger:

Media: Kristal Howard (513) 762-1304
Investors: Rebekah Manis (513) 762-4969

Mirakl:

Maya Pattison (844) 264-7255
maya.pattison@mirakl.com

Mirakl Marks 111% GMV Growth at Mid-Year, Riding a Wave of Marketplace Momentum that Defies COVID Economic Slowdown

Mirakl-powered Marketplaces Generate $1.2B GMV in Just 6 Months; Company Onboards 25 New Customers, Launches 18 New Marketplaces in First Half of 2020 Underscoring the Agility and Scalability of the Marketplace Model

PARIS, BOSTON, LONDON, MUNICH – July 16, 2020 – Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, today announced a major mid-year milestone, achieving 111% GMV growth and over $1.2 billion GMV generated by Mirakl-powered Marketplaces in just the first half of 2020.

With 25 new customers on board, including numerous Fortune 500 firms, and 18 new marketplaces launched in just six months, the company is setting a record pace. Mirakl is on track to far surpass its 2019 annual growth and customer-generated GMV, even as the COVID-19 pandemic has tempered the global economy. The exceptional performance of the company and its customers underscores the resiliency of the marketplace model to drive business growth despite economic uncertainty.

“Our Mirakl-powered Marketplace has enabled us to be agile and pivot in response to changes in customer demand. Even during unpredictable, difficult times, our customers know that we’re the go-to source for everything they need to make their home comfortable. With the help of our seller network, we’re fulfilling that promise,” said Cristiano C. Athayde, Digital Sales Director, Leroy Merlin Brazil.

Other major Mirakl highlights for the first half of the year include:

  • Onboarding several marquee global brands including Avnet, Campadre Scandinavia, Galeria Inno, Leroy Merlin South Africa, Musgrave, and Verishop.
  • Launching B2B and B2C marketplaces for Carrefour France, Changi Airport, Food Service Exchange, H&M Home, La Poste, Maykers, Tetra Pak, and among others.
  • Living up to the promises of President Macron’s “Tech for Good” initiative, Mirakl launched in under 48 hours StopCovid19.fr, the first and only COVID-focused marketplace providing critical protective and sanitation supplies to address shortages and resolve supply chain issues. In just two months since launch, the site has delivered over 66 million masks, hand sanitizer and other protective gear to more than 4,000 healthcare facilities and nearly 22,000 enterprises.
  • Growing the Mirakl Connect global marketplace ecosystem to include 50+ new Mirakl-powered Marketplace operators and nearly 1,300 global businesses, helping sellers, partners and marketplace providers accelerate growth and engage new business partners.
  • Enhancing Mirakl’s platform functionality and ease of use including an upgrade to the messaging interface plus new capabilities, streamlined incident management, new experience and more granularity in commission grids, and a new AI that uses machine learning for easy categorization in catalog integration and management.
  • Launching the new Mirakl Marketplace Connector for Salesforce Commerce Cloud, which combines the functionality and data synchronization powered by several APIs into a plug-and-play package making it even easier for organizations that are using the Salesforce B2C commerce platform to launch and grow a marketplace business quickly.
  • Maintaining a performant and reliable platform even as the number of orders processed outpaced 2019 Black Friday volume as more customers shopped from home during COVID lockdowns, proving the stability and scalability of the Mirakl platform even under unprecedented demand.
  • Introducing a new Developer Certification program which creates a trustworthy professional designation indicating to customers and partners that the individual holding the Certification has demonstrated expertise in implementing Mirakl-powered Marketplaces.

Despite COVID, Mirakl has also expanded its global team with nearly 100 new hires this year to support its accelerating growth, adding top-notch talent in key areas. So far this year, the company has brought on three former SAP, Salesforce, and Commerce Hub executives—Brian Diehl, Natasha Sachdeva and Sara Moore—to lead B2B marketplace strategy, solutions engineering and sales, respectively. Mirakl also opened a new office in Bordeaux and, with its footprint growing rapidly in Latin America, hired Christophe Minarelli, formerly the marketplace commercial director at Cdiscount, and Felipe Dias Morais Magalhães, who previously spent nine years at Accenture, to lead Client Success in São Paulo, Brazil.

A testament to the company’s broader impact, Mirakl’s innovation and momentum have also been recognized beyond the eCommerce industry. The company has just earned prestigious global recognition as a Technology Pioneer by the World Economic Forum for empowering B2B and B2C organizations to disrupt traditional industries and thrive in the digital age by platforming their businesses. The company has also earned accolades for its engaging employee culture, being named one of Built in Boston’s 2020 Best Places to Work with special recognition as Best Midsize Company and Best Paying Company.

“Even as the global economy slowed, Mirakl-powered Marketplaces were ramping up, enabling our customers to not only weather the storm, but actually thrive,” said Mirakl co-founder and CEO Philippe Corrot. “We launched entirely new marketplaces in a matter of days; maintained a stable, reliable platform during weeks of record-level traffic; and gave our customers the tools they needed to quickly adapt their businesses in the face of fast-changing demand. In 2020, we’re seeing our customers realize the true promise of the platform model with Mirakl.”

To learn more about how the Mirakl Marketplace Platform drives B2C and B2B sales growth, visit www.mirakl.com.

About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 250 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

 

Mirakl Introduces Marketplace Connector to Salesforce Commerce Cloud, Making it Easier to Launch & Grow a Marketplace Business

Mirakl’s pre-built connectors to leading eCommerce platforms accelerate marketplace launch & management with packaged solutions that save time, money & effort

PARIS, BOSTON, LONDON, MUNICH – July 13, 2020 – Mirakl, the leading eCommerce marketplace solutions provider, today announced a new Mirakl connector designed to streamline Mirakl Marketplace integration with Salesforce Commerce Cloud. The Mirakl Marketplace Connector for Salesforce Commerce Cloud can reduce the cost, effort, and time of adding an online marketplace into existing eCommerce sites by connecting the tools and data required to build, manage and grow a platform business.

Built on Commerce Cloud, the new Mirakl connector is currently available at https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/mirakl/.

The new Mirakl connector combines the power and functionality of dozens of APIs into a single, plug-and-play package making it even easier for organizations to get a marketplace up and running quickly and reduce the burden of ongoing maintenance. The connector enables:

  • Improved customer experience – a frictionless buying experience, fewer out of stocks and higher average order value drives increased revenue and profit.
  • Faster time to market – the combination of a pre-built integration, rapid seller onboarding, and easy catalog integration gets marketplaces up and generating revenue quickly.
  • Reduced cost of operations – as a result of the tighter integration into Salesforce Commerce Cloud and the robust capabilities of the Mirakl Marketplace Platform businesses can operate and grow their marketplace more efficiently.

“The marketplace is proving to be a successful, resilient and fast-growing eCommerce model,” said Andy Peebler, Vice President, Global GTM with Salesforce Commerce Cloud. “This new connector allows customers to deploy a sophisticated global marketplace strategy, backed by Mirakl’s robust technology and deep expertise.”

Capabilities that accelerate time to market

With marketplace sales growing fast, companies need solutions that allow them to strike while the iron is hot and put the marketplace model to work quickly. While a manual Mirakl Marketplace integration is always an option, the Mirakl Marketplace Connector for Salesforce Commerce Cloud greatly simplifies and accelerates the process by:

  • Providing full integration with Mirakl Catalog Manager to aggregate catalogs from third-party sellers and enrich the quality and presentation of product information;
  • Expanding the existing Salesforce catalog with the option to include multiple offers per product from multiple sellers and in various conditions;
  • Extending Salesforce Storefront Reference Architecture to provide an end-to-end customer journey from product lookup to order placement;
  • Enabling mixed shopping carts in Salesforce that combine first-party and multiple third-party product sales; and synchronizing data seamlessly across Salesforce Commerce Cloud and the Mirakl Marketplace Platform for real-time offer and order management.

The Mirakl Marketplace Connector for Salesforce Commerce Cloud not only includes all services and jobs required to complete the integration, but also comes with the full support of Mirakl’s seasoned experts with the experience and skills it takes to plan, launch, and grow a successful online marketplace business.

“We’re committed to investing in the technology our customers need to quickly get ahead of the pack as pioneers in the platform economy, and building our connector library is just one way we’re delivering on that promise,” said Philippe Corrot, co-founder and CEO, Mirakl. “No other marketplace provider offers the features, functionality, scalability and simplicity you get with Mirakl, and we’re eager to collaborate with Salesforce Commerce Cloud customers to help them realize the power of the marketplace model.”

For more information about how a Mirakl-powered Marketplace empowers you to offer more, learn more, and sell more with a platform model that is asset light, margin rich and adaptive to a changing business landscape, visit www.mirakl.com.

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, the Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 250 customers in 40 countries trust Mirakl’s proven technology and expertise. Customers include many notable B2C companies such as Best Buy (Canada) and Urban Outfitters, and a diverse set of B2B clients across a range of use cases including Hewlett Packard Enterprise, Siemens, and Toyota Material Handling.

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255