2021 Enterprise Marketplace Index by Mirakl Reveals Marketplaces Grew at More than Double the Rate of Overall eCommerce in 2020

enterprise marketplace index

First-of-its-kind research analyzed data from 60+ third-party marketplaces to quantify impact of seller and assortment expansion on rising gross merchandise value (GMV), overall site traffic, and bottom-line revenue.

PARIS, BOSTON (March 3, 2021)Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today released the 2021 Enterprise Marketplace Index by Mirakl, the largest and most comprehensive analysis of third-party marketplace data in the industry. The 2021 Enterprise Marketplace Index (“the Index”) shows that marketplaces grew by more than 80 percent year-over-year in the fourth quarter of 2020, more than double the rate of overall eCommerce growth.

The Index analyzes the benchmark metrics that leading retailers are reporting as they roll out and expand online marketplaces, quantifying the impact of the strategic, operational, and merchandising initiatives that marketplace operators are using to drive growth and profitability. The data represents more than 60 global retailer marketplaces, generating billions of dollars in gross merchandise value (GMV) across more than 50,000 sellers offering over 60 million products.

“Every retailer needs a strong grasp on marketplace strategies to compete in today’s digital-first economy, and the Index provides them with a blueprint to do just that,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “For example, data found in the Index clearly demonstrates that retailers can simultaneously increase marketplace sales and lift overall eCommerce traffic by expanding their sellers and assortment – refuting fears of cannibalization. Insights like these are vital to marketplace success.” 

Key findings include:

  • Enterprise marketplaces grew at more than double the rate of overall eCommerce. 

Amidst an unprecedented acceleration of digital transformation, enterprise marketplace growth far outpaced the growth rate of traditional eCommerce models. In the fourth quarter of 2020, marketplaces grew by 81% year-over-year, more than double the rate of overall eCommerce. This surge is a strong indication that retailers with marketplaces are becoming true shopping destinations, with a growing volume of shoppers seamlessly browsing marketplace offerings alongside first-party product selection.

  • Marketplace sellers form the foundation of overall marketplace growth.

Marketplace retailers rapidly expanded their network of sellers by an average of 46% in the past year, while at the same time GMV per seller increased by 24%. This concurrent rise in seller count and GMV per seller shows that sellers do not cannibalize each others’ growth. In fact, the Index found that the addition of new sellers leads to incremental growth for every seller – including retailers’ owned product offerings.

  • Responding to demand, retailers grew product assortment – and saw even larger gains in overall GMV. 

Shopper needs became more urgent in 2020, leading to runs on critical categories like personal protective equipment, groceries, and sporting goods. As shoppers hunted for in-stock products, the retailers that could fulfill their needs immediately were rewarded. The Index shows that marketplace operators were primed to win in this environment, responding with a 32% increase in product assortment on average. As a result, these retailers benefited from an even larger gain of 81% in overall GMV.

  • Marketplaces contribute to site traffic growth. 

Marketplaces offer a “boost effect” to retailers’ entire eCommerce sites by contributing more product selection and improving the freshness and quality of content. According to the Index, retailers that leverage the marketplace model saw a 34% lift in overall organic site traffic, benefiting from additional demand and relevance without additional marketing spend.

  • Marketplace sellers drive bottom-line growth. 

The clearest measure of the direct impact of marketplaces is their contribution to revenue. The Index found that, with a GMV contribution of $109,766 per seller factored by marketplace commission rates, retailers saw a revenue net contribution of nearly $15,000 per seller, providing direct benefit to the bottom line.

“In the first year that our marketplace was live, we tripled the number of offers on BestBuy.ca,” said Thierry Hay-Sabourin, SVP eCommerce, Marketplace & Technology, Best Buy Canada. ”This growing volume of relevant products boosted our results from SEO, leading to considerable year-over-year growth in organic traffic to the website during Year 1. Our marketplace has played an essential role in our SEO strategy ever since.”

“The sellers on Catch’s marketplace are the fuel powering our astronomical marketplace growth,” said Pete Sauerborn, Managing Director, Catch. “This combination of sourcing new trusted sellers and ensuring that every one of our sellers has the data and support they need to grow are the key to Catch’s success.”

Learn more about the Enterprise Marketplace Index by Mirakl and download the complete report at: mirakl.com/enterprise-marketplace-index/

Media Assets

To download graphs and visuals from the Enterprise Marketplace Index, visit: info.mirakl.com/media-kit-enterprise-marketplace-index

The Enterprise Marketplace Index Methodology

The Enterprise Marketplace Index is a set of aggregated and anonymized insights of business-to-consumer (B2C) marketplaces powered by Mirakl’s platform, generating billions of dollars in GMV, 50,000 sellers, 60 million products, and 100 million offers.

Strict aggregation measures are employed to ensure customer anonymity. These measures include requirements on comparison set size, diversity, and consistency, in order to present credible and reliable information that is insulated from concentration risk, and cannot be reverse-engineered to identify any specific customer or marketplace.

To qualify for inclusion in the analysis set, a marketplace must have transacted throughout the entire analysis period, in this case Q4 2019 through Q4 2020. Additional data hygiene factors are applied to ensure accurate metric calculation.


About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media Contact:

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Mirakl Achieves Record 110% Year-over-Year GMV Growth, With Over $3.1B Transacted on Mirakl-Powered Marketplaces

Extending Mirakl’s sizable lead in the enterprise marketplace category, 2020 was marked with 73 new customers, 55 marketplace launches, and $300M series D funding

PARIS, BOSTON, LONDON, MUNICH, BARCELONA, SÃO PAULO (January 28, 2021) – Mirakl, the only enterprise marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow a marketplace at scale, today announced 110% GMV growth and over $3.1B transacted on Mirakl-powered Marketplaces. In addition, in 2020, Mirakl closed $300M in series D funding led by Permira which placed the company’s valuation over $1.5 billion. This success is evidence of Mirakl’s undisputed leadership and unique ability to enable the world’s leading organizations to seize the platform opportunity.

eCommerce accelerated dramatically in 2020, with marketplaces capturing a disproportionate share of that growth. In order to capitalize on the significant eCommerce opportunity, leading enterprises chose Mirakl for its best-of-breed SaaS solution, expertise, and Mirakl Connect ecosystem. As a result, Mirakl signed a record 73 new customers, including numerous Global 2000 companies, while launching 55 new marketplaces. Over the Black Friday sales period, Mirakl-powered Marketplaces generated $160M, a 60% year-over-year increase, and as orders surpassed 1.6 million, The Mirakl Marketplace Platform maintained 100% uptime proving the stability and scalability of the Mirakl platform even under unprecedented demand.

“ABB Electrification is truly a global business line. Mirakl provides the technology stack and expertise that ABB Electrification needed to address the immediate opportunity for B2B eCommerce and to grow on a global scale,” said Samer Shehadeh, Global eCommerce & Innovation Director, Electrification Business at ABB.

“Leveraging Mirakl’s best-in-class marketplace solution, we are broadening Kroger’s ship-to-home capabilities by offering more relevant products for our customers through exciting new partnerships with reputable third-party sellers,” said Jody Kalmbach, Group Vice President, Product Experience at the Kroger Co.

Further, in just 6 months, Mirakl doubled the size of its Mirakl Connect global marketplace ecosystem, becoming the world’s only independent network of curated, high-quality marketplace sellers and value-added services & solutions. Mirakl Connect ensures Mirakl-powered Marketplaces launch faster and grow bigger across industries. In 2020 operators who accessed Mirakl Connect saw up to 30% increase in their marketplace GMV.

“Joining Mirakl Connect has allowed us to significantly accelerate seller recruitment with over 50% of our sellers now sourced through the platform,” said David Gomez, Head of Marketplace at Leroy Merlin France, the leading home improvement retailer in the country. “We have total confidence using Mirakl Connect because the platform has fully vetted the quality of the sellers. Finding the right sellers is very important in creating the best experience for our customers on our marketplace, and Mirakl Connect helps us to keep that promise.”

Other major Mirakl business highlights for 2020 include:

  • Signing several marquee global brands across industries including BayWa AG, Galeria Inno, La Redoute, Musgraves, SalonCentric, TradeInn, UNFI and many more.
  • Launching new marketplaces, including:
    • In B2B: ABB, Airbus Helicopters, Maykers, TetraPak, Thales, and Z-Tech (part of ABInBev).
    • In B2C: Carrefour France, Changi Airport, Decathlon Belgium, H&M Home, La Poste, Leroy Merlin France, Maisons du Monde, The Kroger Co., and Verishop.
  • Securing $300M series D funding led by Permira, with participation from long-term investors 83North, Bain Capital Ventures, Elaia Partners, and Felix Capital, bringing total capital raised to $400 million and placing the company’s valuation over $1.5 billion.
  • Launching, in under 48 hours, a B2B marketplace, StopCovid19.fr in response to French President Macron’s “Tech for Good” initiative, resulting in the first and only COVID-focused marketplace providing critical protective and sanitation supplies to address shortages and resolve supply chain issues. Since launch, the site has delivered over 125 million masks, more than 1 million liters of hand sanitizer, 13 million gloves and 80,000 antigenic tests to over 6,135 healthcare facilities and 23,170 enterprises.
  • Accelerating Mirakl’s global growth by adding new partners: Acando and Paragaia in the Nordics, ACCT and Compasso in Brazil, and Jakala in Italy,  as well as extending our global partnerships with Accenture, Kearney, Merkle and Deloitte to Southeast Asia and Australia.

The company extended the lead of its industry-leading SaaS platform with advancements in key areas including:

  • Continuously adding to Mirakl’s product capabilities to further expand and grow B2B Enterprise Marketplaces. This includes enhancements to help operators comply with new tax regulations, connect their large customers’ eProcurement systems, and offer products with pricing per unit of weight, volume, or length.
  • Launching a new Payment Service Provider (PSP) certification, which empowers Mirakl customers to leverage best-of-breed PSPs to accelerate and streamline new marketplace launches.
  • Achieving ISO 27001 and SOC 2 Type II certification as further proof that Mirakl is constantly focused on staying at the forefront of compliance. As the best-of-breed marketplace solution, Mirakl is deeply committed to investing in enterprise-grade security and compliance that platform operators can trust.

To support its accelerating growth, Mirakl expanded its global team with 270 new hires in 2020 and announced plans to hire 1,000 employees over the next 3 years. The company made key strategic hires across marketing, people operations, sales, and solution engineering, bringing on executives from leading eCommerce brands and software providers. Mirakl also opened a new office for the rapidly growing Mirakl Labs technology team in Bordeaux and hired regional experts to support the rapid growth of its global footprint in Latin America, Australia, DACH, Italy, the Netherlands and the Nordics.

A testament to the company’s broader impact, Mirakl’s innovation and momentum have also been recognized globally. The company earned prestigious global recognition as a Technology Pioneer by the World Economic Forum for empowering B2B and B2C organizations to disrupt traditional industries and thrive in the digital age by platforming their businesses. The company has also earned accolades for its engaging employee culture, being named one of Built in Boston’s 2020 Best Places to Work with special recognition as Best Midsize Company and Best Paying Company. In September, Mirakl was awarded the “Stronger than Covid” Talent Award at the 2020 France Digital Day and in November the BFM Award for International Performance.

“2020 was the ultimate test that proved the resilience and agility of the platform model, and through it all, Mirakl’s best-of-breed marketplace solution rose to the challenge,” said Philippe Corrot, co-founder and CEO, Mirakl. “We remain committed to offering the most advanced, reliable, and secure enterprise marketplace platform on the market, so that every one of our customers continues to thrive.”

“Our customers, who we celebrate as Platform Pioneers, are redefining go-to-market strategies to lead in this digital-first economy, achieving remarkable growth in one of the most challenging economic environments in recent memory,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We’re proud to stand alongside them and celebrate their successes – and to those who have yet to start their platform journey, there’s no better time to get on board.”

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, Tetra Pak, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media Contact

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Mirakl Listed as a Representative Vendor in Gartner’s First Market Guide for Marketplace Operation Applications

PARIS, BOSTON (March 3, 2021)Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced that it has been identified as a Representative Vendor in the Gartner “Market Guide for Marketplace Operation Applications” report. Published by the world’s leading research and advisory company, the guide states that, “Marketplace operation applications (MOAs) provide the technology to enable enterprise marketplaces by allowing marketplace operators to manage seller onboarding, product catalogs, order routing and management, and seller compliance with marketplace policies.”

Over 300 leading companies work with Mirakl to launch and scale their enterprise marketplaces, making Mirakl the world’s most widely adopted enterprise marketplace vendor. Currently experiencing tremendous growth globally with a wide geographic commercial presence, top-tier enterprise client base, and robust and growing set of capabilities, Mirakl recently announced 110% increase in gross merchandise value and over $3.1 billion transacted on the company’s B2B and B2C Marketplace Platforms in 2020. Additionally, the World Economic Forum in 2020 named Mirakl as a Technology Pioneer for the company’s “contributions to the digitization of businesses as they prepare to survive and thrive through the Fourth Industrial Revolution.”

“We believe the release of Gartner’s first Market Guide for Marketplace Operation Applications validates the growing importance of marketplace platforms as businesses work to navigate their digital transformations,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We are committed to supporting our 300+ industry leading customers including ABB, Airbus Helicopters, Best Buy Canada, and Kroger by continuing to offer the world’s most secure, reliable and advanced enterprise marketplace platform,” added Nussenbaum.

According to Gartner, “By 2023, 30 percent of enterprise marketplaces will transition into a majority third-party seller model for better profitability.” The report also notes the impact of COVID-19 on the growth of the market for marketplace operations applications: “The enterprise marketplace business model was growing in popularity even prior to the onset of the COVID-19 pandemic, and growth continued in 2020 as many companies increased their investment in digital commerce technologies. For many Gartner clients, adopting a marketplace model was initially on their roadmap for 2021 or beyond, but they pulled those plans forward in 2020 when their existing business models were disrupted due to COVID-19.”

Gartner clients can download the full “Market Guide for Marketplace Operation Applications” report on the Gartner website, www.gartner.com.

1 Gartner, “Market Guide for Marketplace Operation Applications,” Jason Daigler, Sandy Shen, 22 February 2021.

Gartner Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media Contact:

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Leroy Merlin launches its European marketplace in collaboration with Mirakl

Lancement Leroy Merlin Marketplace

Following the successful implementation of its Mirakl-powered marketplace in Brazil, Leroy Merlin puts its trust in Mirakl to launch its European marketplace.

Paris, 17 December 2020As leading home improvement brand Leroy Merlin steps up its omnichannel strategy, the company has chosen to develop its marketplace in collaboration with Mirakl, the global marketplace solutions leader. This marketplace will enable Leroy Merlin to increase the range of home improvement products on offer to its customers. The new marketplace, built on a rigorous selection of products from third-party sellers, strengthens Leroy Merlin’s position in e-commerce in France, where www.leroymerlin.fr is ranked in the top 5 most visited e-commerce sites in France.

This new European strategy follows the successful launch of the Leroy Merlin marketplace in Brazil. Mirakl, selected for its expertise, proven technology and the performance of its platform, supported Leroy Merlin to implement the deployment of its Brazilian marketplace in only 5 months. The uninterrupted growth of this marketplace, in terms of product references, categories and turnover, confirms the value of the marketplace model for the DIY sector.

“The marketplace model will allow us to go well beyond the 60,000 references that we offer on average in stores. By expanding our offer and improving the shopping experience, our objective is to strengthen and consolidate our position as the leading home improvement website”, comments Olivier Corbin, Back Office Director of Leroy Merlin’s omnichannel operation. 

For Mirakl, a long-time partner of Leroy Merlin, this success of the Leroy Merlin marketplace confirms the potential of the marketplace model in this sector, and demonstrates how to bring a new approach to a company with an existing e-commerce strategy that is leading in the sector.

“The launch and implementation of Leroy Merlin’s Mirakl-powered marketplace in Europe is a continuation of the success of their Mirakl-powered marketplace in Brazil, which confirmed how relevant this model is for the DIY sector. The entire Mirakl team is mobilised to bring our technology, expertise and ecosystem to this important project”, said Philippe Corrot, Co-founder and CEO of Mirakl. 


About Leroy Merlin

A pioneer company of the ADEO Groupe, Leroy Merlin is the leading home improvement and living environment brand in France across all distribution channels. Specializing in the sale of products, projects and services, Leroy Merlin France has set itself the ambition to grow in line with new emerging ways of living in order to live better tomorrow, placing the satisfaction of its customers at the heart of its business. 25,000 employees in 141 stores in France follow this vision, which is also the driving force behind the site www.leroymerlin.fr. The Leroy Merlin site ranks in the top 5 of French e-commerce sites. Leroy Merlin France achieves a turnover of more than € 7 billion (CA TTC in 2019).

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens and Toyota Material Handling USA, Inc. For more information: www.mirakl.com

Media Contacts:

Mirakl

Tel: +33 1 72 31 62 00

Email: press-emea@mirakl.com

South America’s Largest Food Retailer, GPA, Launches Mirakl-Powered Marketplace

GPA Leverages Mirakl’s Turnkey Marketplace Platform with Pre-Built Connector1 to Expand into New Categories as Online Grocery Retail Takes Off

SÃO PAULO (December 16, 2020) – Capitalizing on the pandemic-driven surge in eCommerce sales, online marketplace platform provider Mirakl and GPA, the largest food retailer in South America, announced that GPA partnered with Mirakl and SAP to launch a new eCommerce marketplace powered by Mirakl in Brazil. With the marketplace, GPA is expanding its core online grocery offering at Pão de Açúcar (paodeacucar.com) and Extra (clubeextra.com.br) to include new categories like home goods, toys, baby products, tires, health and beauty care, and more, giving its customers a wider selection from the retailer they trust.

The largest food and general merchandise retailer in Brazil, GPA is a $14 billion business with more than 1,000 brick-and-mortar stores. With the new marketplace, the company will be able to efficiently scale its online assortment and increase its share of wallet by giving shoppers a broader selection of products and categories from vetted third-party sellers, available for shipping right to their door.

GPA’s marketplace launch comes at an extremely opportune time for the leading retailer. Brazil’s online grocery sales grew by 63% in 2019, with 2020 trending towards even sharper growth as consumers shift their day-to-day purchases online. Thanks to Mirakl’s turnkey solution, fast time to market and quick ROI, GPA is ideally positioned to capitalize on this prime growth trend.

“Marketplace will leverage our customers’ recurring grocery experience by granting the largest online food & beverages offering in the market while expanding non-food categories dramatically, aiming to provide a comprehensive one stop-shop experience spanning from vegetables to furniture,“ said Romain Deconninck, GPA’s Marketplace General Manager. “Our driver is to build the best marketplace experience for both sellers and customers to win their preference. We were aware that we needed the best solutions available to secure high operational quality and fast scalability. The Mirakl platform offered the most robust functionality with the shortest time to market and a much-appreciated customer success approach.”

The launch of GPA’s marketplace is made possible in part through a partnership between Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, and SAP, a global leader in commerce solutions. With Mirakl’spre-built connector, businesses using SAP Commerce Marketplace Management by Mirakl such as GPA are able to quickly launch a full-featured marketplace with streamlined seller onboarding and product catalog management.

Mirakl’s slate of customers in Brazil is quickly expanding: the business has seen 300% year-over-year growth in Brazil, and with the addition of GPA’s marketplace, Mirakl now counts Brazil’s two largest retailers as customers. This launch comes on the heels of Mirakl’s historic $300M Series D round of funding, which is driving a renewed investment in the Brazilian market.

“As one of Brazil’s most recognizable and trusted brands, GPA is perfectly positioned to lead the online grocery revolution in Brazil, and launching a marketplace all but guarantees its continued success,” said Mirakl U.S. CEO and co-founder Adrien Nussenbaum. “This partnership with GPA is further validation of Mirakl’s market-leading solution for enabling the next generation of eCommerce in Brazil, across Latin America, and globally. We’re honored to help these forward-thinking companies bring their marketplace vision to reality, and we look forward to supporting an even greater number of Brazilian retailers in the months and years to come.”

1The Mirakl Marketplace Platform with pre-built connector is resold by SAP as SAP Commerce Marketplace Management by Mirakl.


About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

Media Contact:

Maya Pattison
(844) 264-7255
maya.pattison@mirakl.com

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Mirakl’s Growth in Australia Accelerates with Selection by TradeSquare to Power Australia’s First B2B Marketplace for SMBs

Founded by Marketplace & Tech Veterans, TradeSquare Uses Mirakl’s Turnkey Platform to Give Small Businesses Dedicated Access to Smart Wholesale Buying

SYDNEY (December 16, 2020) –Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organisations to launch and grow an enterprise marketplace at scale, today announced TradeSquare has launched the first B2B wholesale marketplace for SMBs in Australia on the Mirakl Marketplace Platform. Founded in April by Nati Harpaz, former managing director of Catch Group, and entrepreneur Einat Sukenik, TradeSquare designed, configured, implemented and launched its wholesale trading platform to the public in less than four months with the support of Mirakl’s best-of-breed, turnkey solution.

Offering smart wholesale buying exclusively for Australian businesses, TradeSquare gives SMBs one-stop shopping of over 100,000 products and services from 350+ curated local vendors all in one convenient online destination. Buyers enjoy discounted wholesale pricing and low minimum order quantities with no contracts, plus 60 days interest-free credit. Sellers benefit from a feature-rich portal to power their online business, and with products to suit every type of business—from retailers to daycare centers to schools, government agencies and charities—SMBs benefit from a single checkout for their entire order, saving them time, money and hassle in stocking supplies.

“Our mission is to give small businesses in Australia the power to get what they need quickly and easily from a single, simple digital platform, so they can spend less time sourcing supplies and more time serving their customers,” said TradeSquare founder and CEO Einat Sukenik. “As we considered the alternatives, it was clear that Mirakl was the best choice to deliver on that mission with the scalable solution and unmatched expertise that will empower us to grow and our small business customers to prosper.”
This announcement represents the latest addition to Mirakl’s rapidly-expanding Australian footprint, counting many of Australia’s leading B2B and B2C organizations including Catch Group, whose assortment has skyrocketed to 2 million+ products and now drives 50% of sales at catch.com.au through the marketplace.

“We are building Australia’s number-one B2B marketplace, and Mirakl is the only partner that offers us everything that we need to make that happen,” said Nati Harpaz, non-executive director at TradeSquare. “There’s no true competitor to the functionality and scalability of Mirakl’s technology, and with the knowledge and experience that Mirakl has developed from supporting the world’s top B2B organizations, they’re the best and only choice for TradeSquare as we work to achieve our goals.”

Even with substantial global B2B marketplace growth, half of B2B buyers still say they prefer to make work-related purchases on B2C websites for a better shopping experience. But this often means they miss out on lower wholesale pricing. The Mirakl Marketplace Platform allows TradeSquare to offer the best of both worlds: the ease and convenience of online shopping Australian SMBs want with the selection and pricing they need.

“TradeSquare is a standout example of digital innovation, using the marketplace model to bring critical agility, flexibility and scale into its business so that it can offer SMBs what they need to be successful,” said Tzipi Avioz, EVP Customer Success, Americas & APAC, Mirakl. “We stand ready and able to help companies of all sizes in Australia & New Zealand quickly implement this proven model in order to launch, sustain and grow a successful business in recovery and beyond.”

Trusting in Mirakl’s rapid time to market and ability to plug into any eCommerce system, TradeSquare took advantage of Mirakl’s certified pre-built connecter for Adobe Magento, making a fast launch even easier. By partnering with Mirakl, TradeSquare gained all the specific marketplace features out-of-the-box required to support a modern B2B buying experience, plus powerful seller tools to help wholesalers save time and focus on growing their sales.

Mirakl’s flexible, feature-rich marketplace solution is backed by global expertise amassed over 300+ successful marketplace launches, including Hewlett Packard Enterprise, Siemens, and Toyota Material Handling. With comprehensive customer success services, including marketplace strategy development, technical implementation, business planning and best practices, Mirakl enables any size business to accelerate digital transformation and adapt quickly to market demands.

To learn more about the Mirakl Marketplace Platform for B2B digital transformation, visit https://www.mirakl.com/mirakl-b2b-marketplace-platform/.


About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 70+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including Bunnings Warehouse, Catch Group, Hewlett Packard Enterprise, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

Media Contact:

BENCH PR
Jocelyn Hunter 0404 194459
Jocelyn@benchpr.com.au

Maya Pattison
(844) 264-7255
maya.pattison@mirakl.com

One year later: Mirakl celebrates rapidly growing marketplace of European premium beauty retailer Douglas

douglas pr

Since launching its Mirakl-powered marketplace one year ago, the European cosmetics retailer Douglas has exponentially expanded its platform, trading partners and product offering. 

Paris, 18 November, 2020 – Mirakl is celebrating the first anniversary of the Douglas marketplace. Douglas, one of Europe’s leading premium beauty retailers, and the first in its sector in Europe to introduce an online marketplace, has seen exponential growth within the last 12 months since the launch of its marketplace platform. Starting with a select few highly curated trading partners and 10,000 products, the Douglas marketplace offering has since multiplied, empowering Douglas to offer a total portfolio of more than 100,000 products. 

Through its platform strategy, Douglas has not only successfully navigated the Coronavirus pandemic, but also has significantly increased its products and sellers by using Mirakl, the leading global marketplace solutions provider. Douglas started partnering with Mirakl in October 2019 to allow third-party sellers to offer products on its online shop turned marketplace. 

“With the excellent support of our partner Mirakl, Douglas has become the leading beauty platform in Europe with more than 100,000 products. The partner program is a key strategic pillar of our platform strategy and an enabler for achieving sustainable success,” says Vanessa Stützle, Chief Digital Officer at Douglas. 

The Mirakl marketplace has allowed Douglas to maintain a roadmap created prior to the pandemic. The group is now doubling down on its marketplace strategy as consumer behavior has irreversibly changed during the pandemic and online sales continue to grow. In addition, Douglas has leveraged their platform for good during the pandemic by supporting small retailers and brand shops that did not have the same capacity or presence online by onboarding them as sellers to the Douglas marketplace. To aid them through the difficult period, Douglas offered their new partners advantageous terms to open shops on their marketplace. 

“We have been thrilled to support Douglas on their marketplace journey this past year” says Florian Bressand, Chief Operating Officer of Mirakl. “Douglas is at the forefront of the cosmetics industry and driving continued digital transformation. Their resilience and agility throughout these past months demonstrates the power of the platform model. We are proud to have brought their marketplace to fruition and see such progress after only one year.”

Looking to the future, Douglas plans to expand access to its marketplace to two more core markets in Europe by the end of the year.


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ABOUT MIRAKL

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 75+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including including Best Buy Canada, Darty, Galeries Lafayette and H&M Home.

Media contact:

Eva Bearryman

Communications, PR & Content Manager

press-emea@mirakl.com

Mirakl’s New Payment Service Provider Certification Accelerates Marketplace Deployment with Proven Payment Platform Integration

Leading Payment Service Providers Limonetik & MANGOPAY Are First to Achieve Certification that Streamlines Mirakl Marketplace Launch with Guaranteed Compatibility

PARIS, BOSTON, LONDON, MUNICH, BARCELONA, SÃO PAULO (November 10, 2020) – Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, today announced the launch of its new Payment Service Provider (PSP) certification, which empowers Mirakl customers to leverage best-of-breed PSPs to accelerate and streamline new marketplace launches.

With this new PSP certification, Mirakl marketplace customers can choose a payments provider confidently, knowing that every certified partner meets Mirakl’s stringent standards for technical compatibility, seamless implementation, industry-standard security, ease of use and compatibility with third-party sellers. Many of the industry’s largest PSPs, including Limonetik and MANGOPAY, had their Mirakl connector certified with the Mirakl Marketplace Platform, with more certifications in progress. This first batch of certifications is focused on B2C implementation, and covers the payout and KYC processes.

Selecting a PSP for a new marketplace launch is complex, requiring marketplace operators to weigh many different variables. Businesses must select one that is compatible with their geographic markets and required payment methods, and that integrates smoothly with their eCommerce platform and banking/credit card partners. Legal, fiscal and technological requirements can change rapidly from market to market, and marketplace operators need a PSP that adapts quickly. Payment processing is also a critical component of the customer experience, and any errors or technical glitches can severely impact buyer confidence.

“Mirakl’s PSP certification not only holds our industry to a higher standard when it comes to marketplace compatibility, but it also makes it easier for customers to choose us to manage their client payouts,” said Romain Mazeries, CEO with MANGOPAY. “Becoming Mirakl certified helps reduce friction for our customers, and it positions MANGOPAY as a payment provider of choice, creating new business opportunities for us at a time when the marketplace model is gaining global momentum.”

“Payments are one of the most complex and most critical components of any eCommerce solution, and addressing these complexities is a significant challenge for businesses operating online marketplaces,” said Christophe Bourbier, CEO and Co-founder, Limonetik. “This certification demonstrates Limonetik’s commitment to supporting Mirakl customers through their entire eCommerce journey as they build, launch, and scale their marketplaces.”

“Partnering with a Mirakl-certified PSP accelerates time-to-market for our customers, thanks to pre-built integrations that ensure a smooth execution,” said Art Boyd, VP Channels & Alliances, Mirakl. “You also get expertise you can trust, as we’ve worked closely with each of these trusted partners to ensure seamless integration with our platform, making the entire process even easier for our customers.”

In order to achieve certification, each PSP must:

  • Offer a pre-built Mirakl platform connector that accelerates integration with the marketplace;
  • Demonstrate the full feature set and functionality to support a successful marketplace launch;
  • Provide clear, standardized documentation that makes it easy for Mirakl customers to choose and implement a PSP partner to fit their needs;
  • Commit to regularly demonstrate major updates of their connector to Mirakl; and
  • Already have a number of happy clients using its solution with the Mirakl Marketplace Platform.

To help marketplace operators make the best choice for their unique needs, Mirakl also requires that certified PSPs provide clear and specific details about their supported countries, payment methods and currencies, compatible business models (B2C, B2B, C2C) and eCommerce platforms with connectors. In Europe, certified PSPs must also be able to verify third-party seller compliance using Know Your Customer (KYC) and Know Your Business (KYB) verification.

The clear category leader, Mirakl’s marketplace solution has become the platform of choice for over 300 companies globally, including 11 of the top 50 global retailers and dozens of leading B2B organizations.

To learn more about the Mirakl Marketplace Platform and Mirakl-certified partners, including PSPs, visit www.mirakl.com.


About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 300 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

Media Contact:

Eva Bearryman

Communication, PR & Content Manager

press-emea@mirakl.com

Maisons du Monde partners with Mirakl to launch its marketplace in France, accelerating its digitalisation

Paris, November 9th, 2020For more than 20 years, Maisons du Monde, a European leader in original and accessible home décor and furniture collections, has been innovating and supporting its customers by offering them inspiring, multi-style atmospheres for the home. Maisons du Monde continues to evolve in November 2020 by converting its website maisonsdumonde.com into a selective and inspiring marketplace powered by Mirakl, the leading global marketplace solutions provider, to continue offering more choice and inspiration for interior design and furnishing fans.

The maisonsdumonde.com website is therefore opening up to brands carefully selected by the Maisons du Monde teams which provide a good fit in terms of style, affordability, quality and responsibility and which complement its own offering, with categories such as linen, kitchen utensils and bedding. 

Developed in partnership with Mirakl – a global leader in online marketplaces – the Maisons du Monde marketplace offers a seamless, fluid and relevant customer experience, thanks to the perfect integration of the new items into the current maisonsdumonde.com interface and into the purchasing journey.

Initially launching in France, the Maisons du Monde marketplace includes over 200 brands offering 25,000 additional SKUs. Drawing on expertise from the world of interiors, Maisons du Monde has selected specialist, young designers and Made in France brands as well as socially responsible brands in order to provide customers with a large, quality offering for the entire home, enhanced by an inspiring web design.

I am delighted and very proud of the launch of our marketplace in France. It is a meaningful project for our customers and all lovers of interior design and furnishings. It is in line with their aspirations to easily and confidently shop a multistyle, high-quality, original, accessible, and responsible product offering. I am convinced that by offering the best of interior design on our website, through the Maisons du Monde brand and the various brands we have selected, we will strengthen our position as the go-to lifestyle partner. I would like to sincerely thank the Maisons du Monde teams and all those who have supported us on this project. Our marketplace marks the beginning of a new era in our company’s omnichannel strategy”, said Julie Walbaum, Chief Executive Officer of Maisons du Monde.

We are extremely pleased to have the trust of Maisons du Monde in supporting them during this major stage of their digital transformation. This marketplace fits perfectly into the DNA and strategy of Maisons du Monde, which is affirming itself as the lifestyle partner of its customers by offering them more choice”, added Philippe Corrot, co-founder and CEO of Mirakl.

A project at the heart of the Maisons du Monde digital strategy

The marketplace is at the heart of Maisons du Monde’s strategy, accelerating the digitisation of the Group, which already generates 50% of its sales thanks to digital transactions (e-commerce and click-in-store), with the site receiving 10 million unique visitors per month. The expansion of the product range offered via the marketplace is expected to enable Maisons du Monde to increase traffic to the website whilst simultaneously further enhancing its reputation. 

The interior design experts from Rhinov, the digital start-up which joined Maisons du Monde in June 2019, will enrich their decoration projects with a product selection from the marketplace, to provide solutions meeting customers’ expectations at their best. 

This digital acceleration is part of a determined omnichannel vision for the brand. Maisons du Monde intends to deploy its marketplace in-store in the future, accentuating the differentiation of its model in a world of “pure player” marketplaces. 

Maisons du Monde is also strengthening its curative and international arms, acting as a “talent scout” across Europe, offering a discerning and inspiring digital showcase to many quality brands which until now only had a local influence. 


About Maisons du Monde

Maisons du Monde is a creator of original atmospheres in the home furnishing industry, offering a unique range of home decor items and furniture at affordable prices, available in different styles. The Group develops its activities through an integrated and complementary omnichannel approach, using its international network of stores, its websites and catalogues. Founded in France in 1996, the Group has overseen a profitable expansion of its business activities across Europe since 2003. The Group’s sales reached 1,225 million euros in 2019, and its EBITDA was 259 million euros.

As at 31 December 2019, the Group operated a network of 376 stores in nine countries — France, Germany, Belgium, Spain, the United States, Italy, Luxembourg, Portugal and Switzerland — and generated 45% of its sales outside France. The Group also successfully integrated a comprehensive and complementary e-commerce platform, with sales growing by more than 30% on average per year from 2010 to 2019.

This platform, which accounted for 25% of the Group’s sales in 2019, is available in the nine countries where stores are located, as well as in Austria, the Netherlands and the United Kingdom. In 2018, the Group took a 70% majority stake in Modani, a furniture brand operating in the United States through its stores and e-commerce business. Modani, founded in 2007, is an aspirational «art de vivre» brand, offering a unique range of quality and affordable modern, contemporary and 1950s furniture, with a presence throughout the US thanks to a network of 18 stores.

maisonsdumonde.com   

corporate.maisonsdumonde.com

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens and Toyota Material Handling USA, Inc. For more information: www.mirakl.com

Media Contacts:

Mirakl

Tel: +33 1 72 31 62 00

Email: press-emea@mirakl.com

Maisons du Monde

Clémentine PRAT

Tel. : +33 6 08 61 81 12

Email: cprat@maisonsdumonde.com

Carrefour France Opens up Its Marketplace to Independent Retailers for Free

Carrefour Banner

Through its Marketplace, which currently focuses on food, Carrefour provides small retailers with an accelerated solution for digitising their businesses with the support of its partner Mirakl, and is making it free to use during the lockdown.

Paris, November 4th, 2020 – In June 2020, Carrefour launched a food Marketplace which has already made products from more than a hundred retailers and artisans available to some 15 million people in France who visit www.carrefour.fr every month. 52% of these “partner vendors” are SMEs, very small companies and start-ups.

During the pandemic, to help food producers and retailers affected by the lockdown speed up their adoption of digital technologies, the Carrefour group is giving them free access to its Marketplace until the end of 2020. This will give these new retailers free access to a very wide customer base without their having to spend a single euro on marketing, and without their needing to undertake any emergency development work on their own websites.

Retailers can simply contact the Marketplace development unit (https://www.carrefour.fr/services/carrefour-marketplace-vendeurs) which will reply within 48 hours. Then with support from Carrefour and its technology partner Mirakl – leader in Marketplace solutions – they will be able to digitalise their business in under a week.

To become a vendor on Carrefour’s Marketplace, retailers must:
1 – be a professional vendor;
2 – sell food products (fresh produce, grocery products, world products, beverages, etc.), hygiene, care and beauty products, pet products (food and accessories) or childcare products (food, basic accessories) that meet quality requirements (meaning that they need to be sufficiently healthy and safe);
3 – be able to deliver to anywhere in France (Carrefour’s account manager will be able to assist the vendor in finding the most appropriate logistics solutions for transporting their products) and provide customer service in French;
4 – undertake to adhere to the Marketplace’s quality charter.

Currently specialising in food, Carrefour’s Marketplace will gradually open up to non-food products with the Black Friday sales event scheduled for the end of November 2020.

About Carrefour France

Carrefour has over 5,600 stores in France operating in four formats (hypermarket, supermarket, convenience and cash & carry).  For sixty years, Carrefour has been a partner in the daily lives of millions of customers, offering a wide range of products and services at the lowest prices.  To keep pace with new consumer modes and make shopping easier for its customers, Carrefour has developed a number of multichannel solutions (e-commerce, Drive, Click and Collect, express delivery and mobile applications). Carrefour employs 110,000 people and welcomes more than three million customers every day throughout France. Carrefour is committed to a more sustainable and responsible form of trade through its daily initiatives. The Group’s global approach to CSR is based on three pillars: combating all forms of waste, protecting biodiversity and supporting its partners.

For more information, visit: www.carrefour.com (press area) or follow us on Twitter: @CarrefourFrance, @GroupeCarrefour.

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens and Toyota Material Handling USA, Inc. For more information: www.mirakl.com

Media Contacts:

Mirakl

Tel: +33 01 72 31 62 00

Email: marketing@mirakl.com

Carrefour

Tel. : +33 01 58 47 88 80

Email: presse_france@carrefour.com