Mirakl Named a Sample Vendor in Gartner Hype Cycle for Digital Commerce, 2020

Boston, Paris, London, Munich (August 13, 2020) – Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, today announced its recognition in Gartner’s Hype Cycle for Digital Commerce, 2020 as a Sample Vendor within the Enterprise Marketplace category.

McKinsey & Company has predicted that digital ecosystems could account for more than $60 trillion in revenues by 2025, or more than 30% of global corporate revenues. By enabling businesses to create digital ecosystems of their own, enterprise marketplaces are a critical accelerant for businesses in 2020, as the COVID-19 pandemic has brought fragmented supply chains, dramatic shifts in buyer behavior, and unprecedented acceleration of eCommerce. In just a few months, the way we do business has changed permanently, accelerating the adoption of the marketplace model across industries. In the Hype Cycle for Digital Commerce, 2020, Gartner reports, “Enterprise marketplaces saw increasing interest during COVID-19 as many organizations hastened to launch or expand digital commerce presence as sales from physical channels dried out.”

Online marketplaces have sustained businesses whose normal operations and supply chains have been disrupted by the COVID-19 crisis. A platform business model provides the critical agility to adapt supply during crisis time, and a scalable and profitable revenue driver throughout the recovery and beyond. Enterprise Marketplaces technology received a “high” benefit rating in the Hype Cycle for Digital Commerce, 2020.

The report adds, “Enterprise marketplaces allow organizations to shift their business model from linear digital commerce where they sell directly to end customers to a platform business where they facilitate transactions between sellers and buyers. When done right, organizations can enrich product offerings, reduce selling or procurement costs, test new items or categories before adding them to the product catalog, and improve the customer experience by making the process more transparent and efficient. When marketplaces become more sophisticated by connecting a large number of ecosystem partners, organizations can smoothly transition into digital business by owning their digital ecosystem and creating digital revenue.”

While the benefits of the marketplace model were popularized by retail, and made clear by the COVID pandemic, these types of digital ecosystems are also becoming a critical driver for the next era of B2B leaders. The agility, flexibility and scale of enterprise marketplaces are critical for manufacturers, distributors, and procurement organizations across the globe, enabling them to evolve and digitize their business models.

In the first half of 2020, Mirakl achieved record-breaking growth, reporting 111% GMV growth and over $1.2 billion GMV generated by Mirakl-powered Marketplaces in less than 6 months. With 25 new customers on board, including numerous Fortune 500 firms, and 18 new marketplaces launched in just six months, the company is on track to far surpass its 2019 annual growth and customer-generated GMV, even as the COVID-19 pandemic has tempered the global economy. The exceptional performance of the company and its customers underscores the resiliency of the marketplace model to drive business growth despite economic uncertainty. We believe this demonstrates the real-world impact behind the “high” benefits rating of Enterprise Marketplaces.

“By launching enterprise marketplaces, both B2B and B2C organizations create digital ecosystems that bring greater agility, flexibility, and speed into their businesses,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “The incredible growth of Mirakl customers even in the midst of a global pandemic is proof of the remarkable benefits that enterprise marketplaces deliver. We’re thrilled to see Enterprise Marketplaces technology receive a ‘high’ benefit rating, and to once again be named as a Sample Vendor in Gartner’s Hype Cycle for Digital Commerce, 2020.

To learn more about the power of the marketplace model and discover the connections, strategies, and tools you need to seize the platform opportunity, register for the Platform Pioneer Summit on September 9, 2020.

To learn more about how the Mirakl Marketplace Platform drives B2C and B2B sales growth, visit www.mirakl.com.


1Gartner, Hype Cycle for Digital Commerce, 2020, Sandy Shen, 3 August 2020 (Gartner subscribers may access the report)

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 250 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Kroger Ship to Integrate a Marketplace this Fall

Retailer partners with Mirakl to advance seamless customer experience

CINCINNATI AND BOSTON (August 11, 2020) – The Kroger Co. (NYSE: KR), America’s largest grocery retailer, today announced Kroger Ship will expand to offer an extended ship-to-home assortment through a marketplace offering of third-party sellers powered by Mirakl, the leading software platform enabling B2C and B2B digital marketplaces.

“Our customers are increasingly turning to our e-commerce solutions provided at Kroger.com for their grocery and household essential needs. To better serve our customers, we’re continuing to invest in technology that enables us to expand our digital services to deliver anything, anytime, anywhere,” said Jody Kalmbach, Kroger’s group vice president of product experience. “Leveraging Mirakl’s best-in-class marketplace solution, we are broadening Kroger’s ship-to-home capabilities by offering more relevant products for our customers through exciting new partnerships with reputable third-party sellers.”

Kroger Ship, which launched in August 2018, will offer customers an extended aisle of products made available through marketplace partners. Initially, more than 50,000 additional items will be available to customers across multiple categories, including natural and organic, international food, specialty items, housewares and toys.

“Kroger has long been a retail giant, and by integrating an online marketplace into its leading eCommerce experience, Kroger is continuing to lead from the front,” said Adrien Nussenbaum, CEO and Co-founder of Mirakl. “It’s clearer than ever that digital marketplaces are the foundation of the next generation of commerce, and we look forward to supporting Kroger as it takes advantage of this opportunity.”

Kroger’s marketplace products are expected to launch this fall. Eligible Kroger.com orders earn loyalty rewards like fuel points.

“The expansion of our Kroger Ship platform will continue to bring together our industry-leading customer insights and merchandising data to offer our customers a digital shopping experience that includes staples available in our physical stores as well as products that are exclusive to Kroger.com,” said Stuart Aitken, Kroger’s senior vice president and chief merchant and marketing officer. “As part of our continuing transformation, we look forward to accelerating the development of our e-commerce platform and providing our customers with even more choices.”

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Kroger’s strategic investments in e-commerce technology and channels over the past two and half years under Restock Kroger have positioned the company to more effectively respond to the sustained, increased demand of delivery, pickup and ship-to-home orders during the COVID-19 pandemic. In Kroger’s first quarter 2020 results, its digital sales grew 92 percent.

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About The Kroger Co.

At The Kroger Co. (NYSE: KR), we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are, across our family of companies, nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. We are committed to creating #ZeroHungerZeroWaste communities by 2025. To learn more about us, visit our newsroom and investor relations site.

About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 250 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com.

Contacts

Kroger:

Media: Kristal Howard (513) 762-1304
Investors: Rebekah Manis (513) 762-4969

Mirakl:

Maya Pattison (844) 264-7255
maya.pattison@mirakl.com

Mirakl Marks 111% GMV Growth at Mid-Year, Riding a Wave of Marketplace Momentum that Defies COVID Economic Slowdown

Mirakl-powered Marketplaces Generate $1.2B GMV in Just 6 Months; Company Onboards 25 New Customers, Launches 18 New Marketplaces in First Half of 2020 Underscoring the Agility and Scalability of the Marketplace Model

PARIS, BOSTON, LONDON, MUNICH – July 16, 2020 – Mirakl, the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale, today announced a major mid-year milestone, achieving 111% GMV growth and over $1.2 billion GMV generated by Mirakl-powered Marketplaces in just the first half of 2020.

With 25 new customers on board, including numerous Fortune 500 firms, and 18 new marketplaces launched in just six months, the company is setting a record pace. Mirakl is on track to far surpass its 2019 annual growth and customer-generated GMV, even as the COVID-19 pandemic has tempered the global economy. The exceptional performance of the company and its customers underscores the resiliency of the marketplace model to drive business growth despite economic uncertainty.

“Our Mirakl-powered Marketplace has enabled us to be agile and pivot in response to changes in customer demand. Even during unpredictable, difficult times, our customers know that we’re the go-to source for everything they need to make their home comfortable. With the help of our seller network, we’re fulfilling that promise,” said Cristiano C. Athayde, Digital Sales Director, Leroy Merlin Brazil.

Other major Mirakl highlights for the first half of the year include:

  • Onboarding several marquee global brands including Avnet, Campadre Scandinavia, Galeria Inno, Leroy Merlin South Africa, Musgrave, and Verishop.
  • Launching B2B and B2C marketplaces for Carrefour France, Changi Airport, Food Service Exchange, H&M Home, La Poste, Maykers, Tetra Pak, and among others.
  • Living up to the promises of President Macron’s “Tech for Good” initiative, Mirakl launched in under 48 hours StopCovid19.fr, the first and only COVID-focused marketplace providing critical protective and sanitation supplies to address shortages and resolve supply chain issues. In just two months since launch, the site has delivered over 66 million masks, hand sanitizer and other protective gear to more than 4,000 healthcare facilities and nearly 22,000 enterprises.
  • Growing the Mirakl Connect global marketplace ecosystem to include 50+ new Mirakl-powered Marketplace operators and nearly 1,300 global businesses, helping sellers, partners and marketplace providers accelerate growth and engage new business partners.
  • Enhancing Mirakl’s platform functionality and ease of use including an upgrade to the messaging interface plus new capabilities, streamlined incident management, new experience and more granularity in commission grids, and a new AI that uses machine learning for easy categorization in catalog integration and management.
  • Launching the new Mirakl Marketplace Connector for Salesforce Commerce Cloud, which combines the functionality and data synchronization powered by several APIs into a plug-and-play package making it even easier for organizations that are using the Salesforce B2C commerce platform to launch and grow a marketplace business quickly.
  • Maintaining a performant and reliable platform even as the number of orders processed outpaced 2019 Black Friday volume as more customers shopped from home during COVID lockdowns, proving the stability and scalability of the Mirakl platform even under unprecedented demand.
  • Introducing a new Developer Certification program which creates a trustworthy professional designation indicating to customers and partners that the individual holding the Certification has demonstrated expertise in implementing Mirakl-powered Marketplaces.

Despite COVID, Mirakl has also expanded its global team with nearly 100 new hires this year to support its accelerating growth, adding top-notch talent in key areas. So far this year, the company has brought on three former SAP, Salesforce, and Commerce Hub executives—Brian Diehl, Natasha Sachdeva and Sara Moore—to lead B2B marketplace strategy, solutions engineering and sales, respectively. Mirakl also opened a new office in Bordeaux and, with its footprint growing rapidly in Latin America, hired Christophe Minarelli, formerly the marketplace commercial director at Cdiscount, and Felipe Dias Morais Magalhães, who previously spent nine years at Accenture, to lead Client Success in São Paulo, Brazil.

A testament to the company’s broader impact, Mirakl’s innovation and momentum have also been recognized beyond the eCommerce industry. The company has just earned prestigious global recognition as a Technology Pioneer by the World Economic Forum for empowering B2B and B2C organizations to disrupt traditional industries and thrive in the digital age by platforming their businesses. The company has also earned accolades for its engaging employee culture, being named one of Built in Boston’s 2020 Best Places to Work with special recognition as Best Midsize Company and Best Paying Company.

“Even as the global economy slowed, Mirakl-powered Marketplaces were ramping up, enabling our customers to not only weather the storm, but actually thrive,” said Mirakl co-founder and CEO Philippe Corrot. “We launched entirely new marketplaces in a matter of days; maintained a stable, reliable platform during weeks of record-level traffic; and gave our customers the tools they needed to quickly adapt their businesses in the face of fast-changing demand. In 2020, we’re seeing our customers realize the true promise of the platform model with Mirakl.”

To learn more about how the Mirakl Marketplace Platform drives B2C and B2B sales growth, visit www.mirakl.com.

About Mirakl

Mirakl is the only marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow an enterprise marketplace at scale. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 250 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

 

Mirakl Introduces Marketplace Connector to Salesforce Commerce Cloud, Making it Easier to Launch & Grow a Marketplace Business

Mirakl’s pre-built connectors to leading eCommerce platforms accelerate marketplace launch & management with packaged solutions that save time, money & effort

PARIS, BOSTON, LONDON, MUNICH – July 13, 2020 – Mirakl, the leading eCommerce marketplace solutions provider, today announced a new Mirakl connector designed to streamline Mirakl Marketplace integration with Salesforce Commerce Cloud. The Mirakl Marketplace Connector for Salesforce Commerce Cloud can reduce the cost, effort, and time of adding an online marketplace into existing eCommerce sites by connecting the tools and data required to build, manage and grow a platform business.

Built on Commerce Cloud, the new Mirakl connector is currently available at https://www.salesforce.com/products/commerce-cloud/partner-marketplace/partners/mirakl/.

The new Mirakl connector combines the power and functionality of dozens of APIs into a single, plug-and-play package making it even easier for organizations to get a marketplace up and running quickly and reduce the burden of ongoing maintenance. The connector enables:

  • Improved customer experience – a frictionless buying experience, fewer out of stocks and higher average order value drives increased revenue and profit.
  • Faster time to market – the combination of a pre-built integration, rapid seller onboarding, and easy catalog integration gets marketplaces up and generating revenue quickly.
  • Reduced cost of operations – as a result of the tighter integration into Salesforce Commerce Cloud and the robust capabilities of the Mirakl Marketplace Platform businesses can operate and grow their marketplace more efficiently.

“The marketplace is proving to be a successful, resilient and fast-growing eCommerce model,” said Andy Peebler, Vice President, Global GTM with Salesforce Commerce Cloud. “This new connector allows customers to deploy a sophisticated global marketplace strategy, backed by Mirakl’s robust technology and deep expertise.”

Capabilities that accelerate time to market

With marketplace sales growing fast, companies need solutions that allow them to strike while the iron is hot and put the marketplace model to work quickly. While a manual Mirakl Marketplace integration is always an option, the Mirakl Marketplace Connector for Salesforce Commerce Cloud greatly simplifies and accelerates the process by:

  • Providing full integration with Mirakl Catalog Manager to aggregate catalogs from third-party sellers and enrich the quality and presentation of product information;
  • Expanding the existing Salesforce catalog with the option to include multiple offers per product from multiple sellers and in various conditions;
  • Extending Salesforce Storefront Reference Architecture to provide an end-to-end customer journey from product lookup to order placement;
  • Enabling mixed shopping carts in Salesforce that combine first-party and multiple third-party product sales; and synchronizing data seamlessly across Salesforce Commerce Cloud and the Mirakl Marketplace Platform for real-time offer and order management.

The Mirakl Marketplace Connector for Salesforce Commerce Cloud not only includes all services and jobs required to complete the integration, but also comes with the full support of Mirakl’s seasoned experts with the experience and skills it takes to plan, launch, and grow a successful online marketplace business.

“We’re committed to investing in the technology our customers need to quickly get ahead of the pack as pioneers in the platform economy, and building our connector library is just one way we’re delivering on that promise,” said Philippe Corrot, co-founder and CEO, Mirakl. “No other marketplace provider offers the features, functionality, scalability and simplicity you get with Mirakl, and we’re eager to collaborate with Salesforce Commerce Cloud customers to help them realize the power of the marketplace model.”

For more information about how a Mirakl-powered Marketplace empowers you to offer more, learn more, and sell more with a platform model that is asset light, margin rich and adaptive to a changing business landscape, visit www.mirakl.com.

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, the Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 250 customers in 40 countries trust Mirakl’s proven technology and expertise. Customers include many notable B2C companies such as Best Buy (Canada) and Urban Outfitters, and a diverse set of B2B clients across a range of use cases including Hewlett Packard Enterprise, Siemens, and Toyota Material Handling.

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

 

galeria inno department store

Galeria Inno accelerates the implementation of new strategy: launch of online marketplace

galeria inno department store

Brussels, July 2, 2020 — Galeria Inno, one of the strongest Belgian brands and a unique department store, will launch an online marketplace next spring 2021 that will extend its range of products and services to a large degree. With 16 outstanding locations in all major cities and fruitful partnerships with more than 800 premium brands, Galeria Inno has an excellent foundation to offer an innovative online and offline experience.

“To become the leading omnichannel department store”

“As part of the new strategy, we have launched 21 projects that will make Galeria Inno a future-proof, fast retailer in all areas. These projects will ensure sustainable growth in sales and earnings in the coming years. The new strategy expands our offline business to an online marketplace. Scalability and flexibility will provide us with a strategic advantage. This will enable Galeria Inno to become the leading omnichannel department store for national and international customers in Belgium. In other words, we will develop Inno into a fascinating marketplace for all Belgians, where wishes arise and come true in an inspiring atmosphere that appeals to all the senses”, says Armin Devender, CEO of Galeria Inno.

Gold standard

Over the decades, Galeria Inno has built a brand loyalty that is unrivaled in the country. This works as a safeguard and a guarantee for quality-seeking customers that will be delighted by the variety and possibilities of an omnichannel shopping experience. Omnichannel strategies are becoming the gold standard for retailers and their customers. Omnichannel means that marketplace products can be available for in-store pick-up and returned for face-to-face customer service. In the near future customers in-store can place orders that will be shipped directly to their homes. Galeria Inno can also implement its successful offline loyalty program to create a devoted online community.

The marketplace model also provides a “save the sale” opportunity, since everytime a product is unavailable in-store, a store associate will be able to offer an immediate alternative to the customer from the extended online product catalogue.

Mirakl and Salesforce as technology providers

The digital marketplace solution for Galeria Inno will be provided by Mirakl and Salesforce and be developed by Forward of the Belgian Xplore Group. This latter is the leading provider of digital end-toend solutions in Belgium.

“We are proud to support Galeria Inno in being the first Belgian company to face the strong international competition head-on in this competitive marketplace landscape. We are convinced the marketplace is the go-to model for Galeria Inno to digitalize its business model in a successful way”, says Evelyne Dhaenens, commercial manager Belgium of Xplore Group. The Mirakl solution, used by more than 250 companies worldwide allows Galeria Inno to offer a broader product catalogue managed by brands, enabling the department store to focus on customer relationships.

“Galeria Inno is transforming its business model, The Mirakl team is thrilled that Galeria Inno has selected our solution to power its first-ever online marketplace to reach its growth ambition”, says Philippe Corrot, CEO and founder of Mirakl. “Our platform will give Galeria Inno a comprehensive and flexible marketplace solution to provide its customers with a broader product range, without the worry of inventory or logistic constraints.”

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About Galeria Inno

Galeria Inno is the only department store in Belgium with a wide range of premium brands. Galeria Inno has been an integral part of the retail landscape of all major 16 Belgian cities for almost 125 years and has accompanied the Belgians in their everyday life for generations. Galeria Inno is one of the most important Belgian brands, boasting a loyal customer base that continues to grow. With the launch of a digital marketplace, Galeria Inno is leading the way in offering an omnichannel shopping experience in which online and offline shopping comfort complement and reinforce each other. www.inno.be

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Galeries Lafayette, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc.. For more information: www.mirakl.com

About Xplore Group

Xplore Group is an ecosystem of business units that are specialised in digital platforms and commerce solutions. Each business unit has its experts in a particular technology or solution of which Forward is focusing on Salesforce Commerce Cloud, Marketing Cloud and Service Cloud. Innovation and entrepreneurship are central to us. We are not afraid to take on any challenge and respond to the latest market trends. By combining the strengths of our various business units, we can offer the right answer to every digital challenge. Xplore Group is a growing Belgian private company with an open organisational structure. With 9 locations in 3 different countries and more than 800 ‘Xplorers’, we act as a regional and local partner for our customers to let them grow to the next digital level. www.xploregroup.be www.forward.eu

Press relations:

Aries Press & PR – Martine Baetslé – martine@ariespr.be – +32 472 675 439

Mirakl

Dickel Sooriah
Vice President of Marketing EMEA
dickel.sooriah@mirakl.com
+33 01 72 31 62 00

carrefour marketplace

Carrefour Launches Its Food & Beverage Marketplace to Meet the New Expectations of Its Ecommerce Customers in France

carrefour marketplace

Paris, June 22, 2020 – Carrefour, in line with its digital transformation plan, is one step closer to its ambitions of becoming the e-grocery leader with the launch of its food & beverage marketplace. Available on the Carrefour.fr website, this marketplace will feature +100 retailers and up to +100k products that will complement its daily product offering by the end of 2020. Thanks to this online marketplace, Carrefour allows easy access to a complementary offer, while enabling vendor partners to display their catalogue on its site.

Uniting partners on Carrefour marketplace

Developed in partnership with Mirakl, the world-leading marketplace provider, Carrefour marketplace provides a truly compelling  and innovative e-grocery shopping experience.

In early June, Carrefour launched their marketplace on its French site, which aims to boost sales on the Carrefour.fr website by offering complementary products that correspond to trends observed amongst its eCommerce customers, such as organic, natural, healthy, gourmet foods, local / regional items, international goods, gluten-free and salt-free products. The product categories include: grocery items, beverages (wine, beer, spirits, soft drinks), hygiene/ beauty care, pet supplies, and child care items. 

This marketplace allows Carrefour.fr customers to find their everyday products, as well as discover new items or more ‘gourmet’ goods, sold by vendor partners.

Carefully selected for the quality of their products and services, vendor partners are able to share their expertise, allowing customers to discover their brands and range of goods. The multitude of products on a single website saves consumers a large  amount of time and their orders can  be delivered directly to their doors throughout France.

Becoming tomorrow’s eCommerce leader in food retail

During these difficult times for retailers, Carrefour offers vendors a prime spot on its food marketplace, providing greater visibility and higher traffic for Carrefour.fr  

“To meet consumer expectations, the entire Carrefour ecosystem has been adapted  over the past two years to promote buying locally  and ensure digital solutions that will simplify daily life for all French consumers. With this food & beverage marketplace, which is the first to provide such an ambitious offer, our goal is to become the leading eCommerce site for our clients. This marks a new stage in the transformation of our omnichannel solutions,” explains Elodie Perthuisot, Executive Director of eCommerce and Marketing for Carrefour France.

Carrefour has shown its capacity to quickly innovate and make essential changes during this period of crisis. Applying the marketplace model to the food sector is an innovation at a time when consumers are using novel services to meet their new needs and face current challenges. Mirakl is delighted to join forces with Carrefour, lending its technology and expertise to this project that will transform an entire industry, ” added Philippe Corrot, founder and CEO of Mirakl.

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About Carrefour France

Carrefour has over 5,600 stores in France operating in four formats (hypermarket, supermarket, convenience and cash & carry).  For sixty years, Carrefour has been a partner in the daily lives of millions of customers, offering a wide range of products and services at the lowest prices.  To keep pace with new consumer modes and make shopping easier for its customers, Carrefour has developed a number of multichannel solutions (e-commerce, Drive, Click and Collect, express delivery and mobile applications). Carrefour employs 110,000 people and welcomes more than three million customers every day throughout France. Carrefour is committed to a more sustainable and responsible form of trade through its daily initiatives. The Group’s global approach to CSR is based on three pillars: combating all forms of waste, protecting biodiversity and supporting its partners.  

For more information, visit: www.carrefour.com (press area) or follow us on Twitter: @CarrefourFrance, @GroupeCarrefour.

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:

Mirakl

Dickel Sooriah
Vice President of Marketing EMEA
dickel.sooriah@mirakl.com
+33 01 72 31 62 00

Carrefour

Tél. : +33 01 58 47 88 80

Email : presse_france@carrefour.com

Coravin Partners with Mirakl to Uncork Industry-First Wine Lover’s Online Marketplace

Mirakl-Powered Platform Allows Wine Tech Innovator to Expand its Offerings with Exclusive Wine-Related Products, Services & Experiences; New Retail Outlet Helps Wineries Rekindle Sales Lost to Coronavirus-Related Closures

BOSTON – June 11, 2020 – Mirakl, the leading eCommerce marketplace solutions provider, today announced it has partnered with Coravin, Inc., the premier global wine technology company, to launch the wine industry’s first one-stop-shop eCommerce marketplace for premium wine and wine-related products, services, and experiences.

Aimed at everyone from fine wine connoisseurs and collectors to mainstream wine aficionados, the Coravin Marketplace features a wide selection of fine wines from carefully curated vineyards, as well as unique offerings like wine collection insurance, wine tours, tasting experiences, and accessories not available anywhere else online or in stores.

To streamline the customer experience, the Mirakl Marketplace Platform seamlessly extends Coravin’s existing Magento eCommerce site. This provides a unified experience with consolidated shopping cart, checkout and order tracking & reporting. With the Mirakl Connector for Magento Marketplace Sellers, Coravin will be able to quickly onboard marketplace sellers in just a few clicks. For Coravin’s customers, third-party products blend seamlessly with Coravin’s current eCommerce catalog for an easy and familiar shopping experience. On the back end, the Mirakl platform helps Coravin easily onboard sellers, grow and optimize the product catalog, and manage quality & customer experience to grow sales online.

With the top online marketplaces now generating $2.03 trillion and accounting for nearly 60% of global web sales annually, Coravin’s move to a marketplace model provides a ripe opportunity for both vintners and wine aficionados. “This is a tremendous opportunity for us to serve the needs of both wine connoisseurs and the wine industry by providing direct access to these exclusive products and services in a way that simply doesn’t exist anywhere else,” said François Silvain, Vice President of IT with Coravin. “The industry-leading Mirakl Marketplace Platform is enabling us to bridge that gap with a robust and scalable yet simple, turnkey solution.”

By adding new categories and SKUs from curated third-party vendors to its product catalog, Coravin aims to at least double its total online revenue within two years. At launch, the site will offer hundreds of exclusive new SKUs in addition to Coravin’s award-winning Wine Preservation System, and eventually expand to include mainstream accessories like wine chillers, cheeses and chocolates. Taking a holistic approach to the marketplace opportunity, Coravin has also registered as a seller on Mirakl Connect, and is actively pursuing opportunities to sell its Wine Preservation System on a curated selection of Mirakl-powered Marketplaces.

“Coravin has long established itself as an innovator in the wine industry, and this marketplace is further proof of their forward-thinking approach to disrupting a traditionally very conservative industry,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “It’s also a perfect example of how trusted innovative brands can expand their business model by becoming platforms. We are delighted to welcome Coravin into Mirakl’s select group of Platform Pioneers who are shaping the future and charting a successful path forward, even during these challenging times.”

The move to a marketplace model is a continued commitment from Coravin to lead innovation in the wine industry. Its exclusive Wine Preservation System has changed the way the world explores and enjoys wine, one glass at a time. The Coravin system not only preserves the finest wines for home consumption, but makes wine-by-the-glass sales more profitable for restaurants and bars.

To learn how Mirakl can deliver a streamlined eCommerce marketplace for any B2C brand or business sector, visit www.mirakl.com.

About Mirakl
Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, the Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

 

Premier Inc. Uses Mirakl to Power stockd®, a New Healthcare & Business Supplies B2B eCommerce Marketplace

By implementing Mirakl’s turnkey B2B marketplace platform, Premier simplifies purchasing for non-acute healthcare providers, including critical PPE, resulting in 500% increase in site visits over four months

BOSTON – June 9, 2020 – Mirakl, the leading eCommerce marketplace solutions provider, today announced Premier Inc., a leading healthcare improvement company, is powering its recently launched stockd® eCommerce marketplace using the Mirakl Marketplace Platform. The stockd marketplace offers a curated assortment of office, medical, and personal supplies for small- to medium-sized businesses, enabling cost and time savings through greater selection, price and convenience.

Premier unites an alliance of more than 4,000 U.S. hospitals and health systems and approximately 175,000 other healthcare and non-healthcare providers to help them transform their industries from the inside using integrated data and analytics, supply chain solutions and more. The stockd marketplace is a natural extension of Premier’s ongoing efforts to make markets healthier and enhance the supply chain.

During the COVID-19 pandemic, stockd has served as a source for personal protective equipment (PPE) and other critical supplies that have been in short supply through traditional supply chain channels. The marketplace has enabled access for skilled nursing and assisted living providers, physician’s practices, essential businesses like construction firms that need to protect their workers, and other businesses that may not leverage the same volume discounts and product access as larger healthcare providers.

“Non-acute healthcare providers, including skilled nursing and assisted living facilities, have been some of the sites most impacted by COVID-19, and we’ve been proud to offer a reliable marketplace that continues to put their best interests first,” said John P. Sganga, Senior Vice President, Alternate Site Programs, Premier. “Since day one, we’ve worked with third-party sellers on our marketplace to protect our buyers in multiple ways, including preventing price gouging. During COVID-19, we’ve been able to advance that mission by using stockd to disseminate helpful information, such as alternative production methodologies for masks and gowns, and have helped guide safe purchasing practices that avert supply chain fraud. Mirakl’s solution enabled us to get stockd to market quickly with the sophisticated capabilities and experience that modern business buyers expect.”

With one-stop-shopping on stockd, small- to medium-sized healthcare businesses – including physician and medical offices, senior living facilities, homecare providers and physical therapists – can easily compare products and pricing from a qualified network of reputable sellers including national brands like GE Healthcare, Georgia-Pacific, Grainger and Office Depot, as well as specialty vendors, innovative entrepreneurs and socially responsible sellers.

In addition to convenient features like transparent pricing, Mirakl provides stockd with streamlined vendor management and comprehensive reporting—all part of a scalable platform that supports an infinite number of customers and vendors. The Mirakl Marketplace Platform even allows stockd to offer tax-exempt purchasing for qualified buyers and the option for validated physicians to buy prescriptive medical devices.

In approximately six months since launch, the stockd marketplace has added 165,000 SKUs from 40 sellers, and continues to drive new business for Premier. With 65 percent of the stockd target market planning to maintain or increase online business buying in the next three years, Premier expects site traction to continue growing quickly. Monthly site visits to stockd increased more than fivefold between January and April.

“Premier Inc. turned to the marketplace operating model to streamline the buying experience in a market with traditionally complex supply chains. This is both very visionary and exciting,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “Because of our recognized leadership in providing best-of-breed B2B marketplace solutions, the Mirakl Marketplace Platform was a natural fit for stockd.”

Mirakl’s deep marketplace expertise has been a key ingredient in stockd’s success out of the gate, including a quick ramp-up to serve customers during the COVID-19 crisis. Having launched hundreds of marketplaces across dozens of verticals, Mirakl’s turnkey solution, seamless integration capabilities and strategic counsel enabled Premier to deploy a full-featured buying experience quickly, pioneering a new way of buying for the B2B healthcare market.

“With its online B2B marketplace, stockd is providing an elevated buying experience to an underserved market that relies on streamlined and efficient purchasing to better serve patients,” Nussenbaum added. “We’re extremely pleased to be part of this solution that has successfully provided access to critical supplies during the pandemic.”

To learn more about how a Mirakl-powered Marketplace can deliver a streamlined, sophisticated B2B eCommerce buying experience for virtually any target market, visit www.mirakl.com.

About Mirakl

Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, and Toyota Material Handling USA, Inc. For more information: www.mirakl.com

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

 

Mirakl Postures for More Growth, Adding 3 New Marketplace Sales & B2B Strategy Experts to its Global Leadership Team

Former SAP, Salesforce & Commerce Hub Execs Bring their Innovation, Engineering & Customer Experience Prowess to the World’s Leading Marketplace Platform

Boston – June 4, 2020 – Mirakl, the leading eCommerce marketplace solutions provider, today announced the addition of three veteran B2B sales and marketplace strategy experts to its leadership team. On the heels of a stellar year, the strategic hires bring decades of experience in B2B customer experience, sales and engineering to bolster Mirakl’s position as the leading global marketplace platform solution provider.

Riding a wave of momentum with record-breaking GMV growth and customer acquisition in 2020, Mirakl is gearing up to meet surging demand for its marketplace solutions. The most comprehensive and fastest-growing platform provider on the market, Mirakl is well-positioned to power the future of commerce with three new growth-oriented powerhouses: Brian Diehl as VP of B2B Strategy, Natasha Sachdeva as VP of Solutions Engineering for the Americas and APAC, and Sara Moore as Regional Vice President of Sales.

Diehl joins Mirakl from SAP Customer Experience, where he led industry go-to-market efforts on a global scale. With 20+ years of IT and manufacturing experience, Diehl has held leadership roles both in the U.S. and Europe. Prior to SAP, Diehl was responsible for Innovation & Channel Technology for Bobcat, where he led the strategy and execution for the deployment of B2B eCommerce in 50+ countries for Bobcat’s 1000+ location dealer network.

Sachdeva has close to 20 years of experience in enterprise software development. She joins Mirakl from Salesforce Commerce Cloud, where she led the U.S. Enterprise Retail Solutions Engineering team. Prior to Commerce Cloud, formerly Demandware, Sachdeva spent more than a decade delivering enterprise B2B and B2C commerce solutions with businesses in North America, Europe and Australia, most recently working as part of the Professional Services team at Elastic Path.

Formerly VP of Sales at Commerce Hub, Moore brings more than 20 years of experience in enterprise software industry sales at leading organizations like Salesforce and Demandware to the Mirakl team. Her work as a sales leader has focused on selling disruptive technologies into mid-market and enterprise brands.

“Our customers choose us for our expertise, best-of-breed technology, and partner ecosystem, and today we’re adding three new leaders that will further grow our global market reach and give more businesses the platform they need to quickly capitalize on the marketplace opportunity,” said Adrien Nussenbaum, U.S. CEO and co-founder of Mirakl. “Having these seasoned veterans onboard gives us a strong strategic advantage as we forge ahead to power the future of commerce and distribution in both consumer and professional industries.”

To learn more about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl
Mirakl is powering the platform economy by providing the technology, expertise and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, the Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale.

Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise. Customers include many notable B2C companies such as Best Buy (Canada) and Urban Outfitters, and a diverse set of B2B clients across a range of use cases including Hewlett Packard Enterprise, Siemens, and Toyota Material Handling.

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

 

StopCOVID19.fr – a Mirakl and French Government Initiative – Distributed Over 550k Liters of Sanitizing Gel, 1 Million Masks and 100k+ Gowns, Glasses and Hair Nets Since Launch

To assist the French Government, healthcare personnel and workers on the front line in their fight against the Coronavirus, Mirakl, a French company and the leading marketplace solutions provider, launched the StopCOVID19.fr. marketplace. Since the launch 1 week ago, more than 100 sellers have signed up to sell or donate gel, masks, +100K gowns, glasses, hairnets and other essential items needed; over 1K of buyers have registered and hundreds of orders have already been made. 

The first transaction – the donation of 1K Liters of hand sanitizing gel from Arkema to CHU Nevers – was made within the first 24 hours of the launch. Working in collaboration with the Ministry for the Economy and Finance, the Mirakl-powered marketplace solves the shortage of essential products and materials in hospitals, factories and grocery stores. The products sold or donated through the marketplace has already helped hundreds in the fights against the virus.

The Rocheplane Medical Center was concerned about a future rupture of the hydroalcoholic gel as the peak of Coronavirus cases was announced in the coming days. As the traditional suppliers were themselves unable to supply all the requests, and had only a few days’ stock coverage, a quick solution had to be found. Even before receiving the communication from the government, Angèle Leininger, Purchasing Manager of the institution, heard about the StopCOVID19.fr platform. Angèle registered on the platform and, 24 hours after placing her order, received confirmation of delivery of a 1000 L tank of hydroalcoholic gel from Arkema, free of charge. 

“It was a huge relief because not only had we finally protected our caregivers from a lack of hand sanitizing gel, but we had done so free of charge. Thanks to this donation, we were also able to help other facilities in the region by repackaging the gel in small bottles to protect caregivers and patients.”

This online platform  facilitates communication between manufacturers, distributors and subcontractors and makes protective items, which are vital in the fight against COVID-19, available to health professionals as well as public institutions. 

The City of  Nice Côte d’Azur was able to place an order on the platform to procure essential equipment.

Guillaume Giraudo, head of public procurement for the metropolis said: “As a City we absolutely have to go through public procurement but our traditional suppliers are no longer able to meet our needs. The StopCovid19.fr platform makes it possible to secure all players for 3 reasons. Firstly, it is a secure platform where vendors have been validated. Secondly, it is a marketplace where there is competition between several players. Finally, the certificates are validated and allow us to be sure that the supplies ordered comply with CE standards. In the long term, we would like to be able to use the platform for most of our Covid-19 barrier supply orders, particularly masks and hydro-alcoholic gel. “

Some of the world’s leading manufacturers and chemical companies including Clinique, Shiseido, Arkema, and Seqens have joined over 100+ other sellers to sell or donate on the platform. There are over 600 requests to join per week. 

“We are experiencing an unprecedented health crisis. Against this backdrop, which has mobilized everyone in the spirit of solidarity, Arkema immediately redirected its production to participate in the national effort. We now produce 20 tons of hydroalcoholic solution per week for French hospitals, free of charge. This initiative is in line with our values of simplicity and responsibility. The StopCovid19.fr platform set up by Mirakl and the Government has been very useful in putting us in touch with players in the healthcare product supply chain.” Philippe Leduc and Françoise Andolfatto, in charge of the “hydroalcoholic solutions” project at Arkema’s Rhône-Alpes Research Center.

Built in a record 48 hours, by a group of 10 developers, the Mirakl platform is provided and maintained free of charge. A team of 30 validate every seller and buyer and maintain the platform in its entirety. Designed to help all workers on the front line, over 40 buyers in food production, transportation, grocery stores and hospitals –  which included Danon, SNCF, and La Poste – have already benefited from Stopcovid19.fr.  

Agnès Pannier-Runacher, state secretary in the ministry of economy and finance, has stressed in an official press release, the importance of agility in this crisis – particularly the mobilisation of manufacturers who have shifted their production to provide the necessary goods needed:

“In this period of health crisis that is shaking up our economy as a whole, I would particularly like to salute the great mobilization of companies and the remarkable work of State agents, particularly the DGE, to deal with the exceptional nature of the situation. The priority is to supply not only our healthcare personnel, but also the personnel of the many other activities that enable the country to continue to function: it is the mobilization of our entire industry that will make it possible to maintain the continuity of our supplies and to face this exceptional crisis.”

Mirakl CEO, Philippe Corrot, who answered the French government’s call to action, said in a press release: “This platform is a testament to the power of collaboration: bringing together tech, government, producers and distributors into one place. It’s a testament to the agility and efficiency of businesses to expand their reach and range, and pivot into any category depending on the need. And most importantly, this platform is a testament to the people who, in times of great need, have come together to do great things.”

“We are proud to be working with the French government on such an important initiative, and we hope to extend the service to other markets and support healthcare professionals around the globe,” Philippe Corrot concluded. 

Mirakl wants to thank all of the manufacturers and distributors who have spontaneously set up production lines to ensure critical goods are safely supplied and distributed throughout France. 

 

What you need to know 

  • Mirakl and the French government have joined forces to create a platform that brings together essential commodities. 
  • 1 week in,  the platform provides health professionals, public institutions, grocery stores and factories the essential products they need to stay safe. 
  • This platform provides solutions to 3 major problems:
    • It resolves the shortage of essential products and materials 
    • It provides a secure platform
    • It centralizes the supply and demand of essential commodities for professionals

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255