Mirakl Survey Proves Shoppers Are Moving Purchasing Power to Online Marketplaces

The 2022 State of Online Marketplace Adoption, a comprehensive survey of consumer eCommerce and marketplace preferences, reveals key shifts in consumer behavior

When shopping online, 65% of U.S. consumers say they often buy from an online marketplace

Three-quarters of high-volume, high-value U.S. “power shoppers” wish more of their favorite retailers had online marketplaces


BOSTON (January 13, 2022) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the release of The 2022 State of Online Marketplace Adoption, a global survey of 9,000 consumers that explores the ways in which online shoppers are shaping the marketplace economy. According to the findings, the eCommerce landscape has shifted in response to rising consumer expectations around rapid delivery, product quality and variety, and lower pricing. Two-thirds of consumers surveyed globally prefer eCommerce sites with online marketplaces, and 70% say online marketplaces are the most convenient way to shop. The report also found that “power shoppers” — the most frequent, highest-value online shoppers — are leading the way with greater adoption of online marketplaces.

“This first global study on consumer preferences for marketplaces offers important insights for retailers as they evolve their eCommerce strategies for a post-pandemic economy,” said Adrien Nussenbaum, co-founder and co-CEO of Mirakl. “The survey results clearly indicate that consumers want more of their favorite retailers to launch online marketplaces with third-party sellers. In today’s ‘always-on’ retail economy, shoppers prize the competitive prices, increased variety, and faster shipping times that only online marketplaces can deliver. Moreover, this preference is strongest among retailers’ most valuable shoppers.”

U.S. consumer preferences shift toward marketplaces

Mirakl’s research found consumer adoption of marketplaces to be anything but temporary. Following significant gains from the early days of the COVID-19 pandemic, marketplace use has maintained its increased position in the eCommerce landscape. In 2019, 47% of U.S. consumers said they shopped exclusively on or a lot on marketplaces; this number rose to 52% in 2020 and held steady at 51% in 2021. On average, U.S. survey respondents said that 43% of their online shopping now happens on marketplaces, with 40% saying that activity has increased in the past 12 months, while 54% say it has remained consistent, despite the reopening of traditional retail options. Looking ahead, the vast majority (92%) of consumers in the U.S. expect to use marketplaces at the same rate or more.

Convenience reigns supreme for consumers, especially high-volume “power shoppers”

According to the survey, consumers find marketplaces better able to meet their needs than conventional eCommerce sites which only offer products from a single retailer. A significant majority (71%) of U.S. consumers assert online marketplaces are the most convenient way to shop today.

The report also found as consumers shop more frequently online, marketplaces make up a higher percentage of their overall spending. That is due to a combination of convenience and trust, according to “power shoppers”, high-value customers who make purchases online once per week or more. The vast majority (83%) of power shoppers in the U.S. believe that online marketplaces are the most convenient way to shop. On average, U.S. power shoppers conduct 50% of their online shopping through marketplaces, versus 43% for the average U.S. consumer. Most notably, power shoppers want to do even more shopping through online marketplaces: three-quarters (75%) of U.S. respondents said they would like more of their favorite retailers to have online marketplaces.

Other key findings from The 2022 State of Online Marketplace Adoption include:

  • Despite supply chain issues, fast delivery is still expected: 88% of U.S. consumers expect their packages to arrive in 3-5 days or less, including 46% who expect delivery within just 1-2 days.
  • Seller reviews matter: When buying products from third-party sellers, most U.S. respondents (59%) will research a seller before making a purchase, with 72% checking reviews. Roughly half (51%) are more likely to make a purchase if the third-party seller is working with a retailer they trust.
  • Most consumers prefer to buy for a cause: Over half (56%) of U.S. respondents are more likely to shop online with a company that offers products tied to causes they care about, and nearly four in 10 (38%) are likely to pay a higher price for a product that is tied to a social cause.

The 2022 State of Online Marketplace Adoption is available for download at: https://info.mirakl.com/global-consumer-survey-by-mirakl

Methodology

Mirakl surveyed 9,000 global consumers on their shopping habits and preferences — 1,000 each from Australia, Brazil, France, Germany, Italy, Singapore, Spain, the United Kingdom, and the United States. The survey was conducted in October 2021 by Schlesinger Group, an independent research company.

The latest marketplace insight and viewpoints can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn, Twitter, and YouTube.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.

As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com

Media Contacts:

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com 
+1-844-264-7255

Tara Klein
Bateman Agency for Mirakl
mirakl@batemanagency.com
+1-650-270-9454

Mirakl Survey Shows Global Consumers Starting Holiday Shopping Earlier and Increasing Use of Online Marketplaces

2021 Holiday Shopping Snapshot also finds U.S. consumers expect half of holiday shopping to be done online; up from 34% in 2019


BOSTON (November 17, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the results of its 2021 Holiday Shopping Snapshot, a global survey of 9,000 consumers from nine countries in Asia, Europe, North America, South America and Australia. In 2020, the impact of the global pandemic caused online holiday shopping to increase by nearly 50% year-over-year, jumping from 31% in 2019 to 46%. One year later, the average consumer again plans to conduct 46% of all holiday shopping online, even with the reopening of storefronts and shopping centers. Additionally, half of respondents reported starting the shopping process earlier this year than in years past, pointing to the influence of ongoing supply chain disruptions.

“As a result of supply chain disruptions and unpredictable product availability, global consumers are starting their holiday shopping earlier than ever before and using online shopping to avoid disappointment,” said Adrien Nussenbaum, co-founder and co-CEO of Mirakl. “The data from our Holiday Shopping Snapshot offers proof that many of the temporary behavioral changes originally brought on by the global pandemic are becoming permanent. In particular, shoppers are increasing their use of online marketplaces to help reduce costs and ensure gifts arrive on time, with marketplaces seeing the greatest gains among frequent shoppers.”

Online shopping shifts toward marketplaces

The increase in online shopping was also reflected in the use of online marketplaces, which has grown as shoppers look for lower prices (60%), faster delivery (50%) and better product selections this holiday season (40%). The report adds new context to the growth of online marketplaces from the consumer’s perspective and further underscores the market opportunity for marketplace operators and businesses looking to sell through these marketplaces.

An early start for holiday shopping

The survey uncovered how the always-on nature of eCommerce, coupled with concerns over supply chain issues and potential product shortages, caused major changes to consumer behavior heading into the 2021 holiday shopping season. Similar to global respondents, Mirakl found more than half (52%) of U.S. consumers are shopping earlier than in previous years for holiday gifts, with 40% of respondents beginning their online holiday shopping in October or earlier. Only 14% of U.S. shoppers plan to wait until Black Friday or Cyber Monday to start their online holiday shopping.

Other key findings from the 2021 Holiday Shopping Snapshot include:

  • Consumers turn to marketplaces for better value: Three in five (60%) shoppers across the globe, including more than half in the U.S., cite better prices as a reason why they’re using online marketplaces this season. Nearly all respondents, including 94% globally and 92% in the U.S., say they plan to maintain (or even increase) their frequency of shopping on online marketplaces.
  • Third-party sellers also benefit from the marketplace boom: Four out of five U.S. respondents said they definitely would or would consider purchasing holiday gifts from third-party sellers through an online marketplace. In fact, millennials and Gen Z are the most likely to buy from third-party sellers on online marketplaces.
  • Supply chain disruptions are causing changes to customer behavior: 42% of U.S. respondents cited shipping delays as a key reason for starting their holiday shopping earlier this year. The same percentage also stated that an early start offers better product selections.

Methodology

Mirakl surveyed 9,000 consumers globally in nine countries, including 1,000 in the United States, with the goal of understanding their holiday shopping behaviors. The survey was conducted in October 2021 by Schlesinger Group, an independent research firm.

The latest marketplace insight and viewpoints can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn, Twitter, and YouTube. 

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Mirakl Named a Leader in Marketplace Development Platforms by Independent Research Firm

Enterprise Marketplace Pioneer, Mirakl, Earns The Highest Score in Current Offering, Receiving Nine Differentiated Ratings

BOSTON, October 8, 2021 – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, has been recognized as a leader in The Forrester New Wave™: Marketplace Development Platforms Q4 2021 report.

Forrester, a globally renowned technology research and advisory firm, identified and assessed the 14 most significant providers in the marketplace development platforms category, including the Mirakl Marketplace Platform. Each vendor was evaluated against 10 criteria related to their current offering and strategy as well as market presence. Companies are placed in one of four “waves” based on their scores: Leaders, Strong Performers, Contenders, and Challengers.

“We’re pleased to see that Forrester has identified Mirakl as a leader in marketplace development platforms,” said Adrien Nussenbaum, co-founder and co-CEO of Mirakl. “We believe Mirakl stood out as a Leader because it has the product vision, core capabilities, expertise, and ecosystem strategy necessary to support enterprise marketplaces now and in the future – as it has done already as part of its growth to more than 300 Mirakl-powered Marketplaces over nearly a decade. Our goal is to remain the best and only platform to support the commerce needs of leading enterprises, regardless of industry or geography.”

Mirakl: Forrester’s Take

Forrester’s analysis found that Mirakl’s Marketplace Platform received a differentiated rating – the highest score possible – in nine out of the 10 assessed criteria, including vision, market approach, roadmap, architecture, operations management, customer management, seller management, pricing and fee schedule, and physical product catalog. Mirakl was the only vendor to receive a differentiated rating in nine criteria, which we believe demonstrates the strength of the Mirakl Marketplace Platform.

The Forrester New Wave evaluation also found that Mirakl:

  • Is a leader in Marketplace Development Platforms with the highest score in the current offering category combined with the highest score possible in the strategy category
  • Is the best fit for large brands doing assortment expansion, working equally well for consumer retail range extension and for B2B manufacturers streamlining their distributor networks
  • Offers strong operations management and seller management capabilities

“Mirakl’s platform and outstanding track record of enabling B2B marketplace success at scale made them the ideal partner for our crucial marketplace initiative,” said Bertrand Fontaine, President, SalonCentric, a subsidiary of L’Oreal USA.

About Mirakl’s Marketplace Platform

Only Mirakl provides the industry’s most advanced software and automation to onboard new suppliers, expand product catalogs, and manage customer care with the quality, security, and scale that leading enterprises demand. Bolstered by artificial intelligence and built using an API-first, multi-tenant, and microservices-driven architecture, the platform includes a host of enterprise-oriented capabilities and the reliability and scale to specifically meet the growing demand for high-performance marketplaces.

The latest marketplace insight and viewpoints can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn, Twitter, and YouTube.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Mirakl Powers New SHOP APOTHEKE Marketplace to Create One-Stop Shop For a Healthy Lifestyle

Munich (20 December, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the launch of the Mirakl-powered SHOP APOTHEKE Marketplace.

The global online pharmacy market size is expected to cross revenues of over $131 billion by 2025 and Germany is a key market in this growth trajectory. Both the launch of Amazon Pharmacy and the pandemic have accelerated momentum in the sector and resulted in increased consumer interest in using eHealth to access medicines and health-related products.

Looking to win in this competitive context, SHOP APOTHEKE EUROPE, one of Europe’s leading and fastest-growing online pharmacies, has launched a one-stop shop marketplace to further expand its product range in health-related, as well as beauty and personal care products. The goal is to help their customers achieve a 360-degree healthy lifestyle by having access to a larger choice of products, all in one place.

Powered by the Mirakl Marketplace Platform, there are already 20,000 new products on the marketplace, carefully curated from over 30 partner sellers who now have access to SHOP APOTHEKE’s vast customer base in Germany. This results in much more choice for customers, as well as greater transparency on prices. Shoppers can also collect RedPoints on marketplace products, rewarding their loyalty to the SHOP APOTHEKE brand.

Patrick Schneider, Executive Director, Marketplace & Same-day Service, SHOP APOTHEKE EUROPE, commented, “Our new marketplace is highly curated and third-party partner sellers are strenuously tested before being selected to join. We choose to work with Mirakl because they provide the leading technology and seller ecosystem that allows us to scale our product offering and add new categories in a controlled way, so that we can maintain the quality of products and service our customers are accustomed to.”

 

Sophie Marchessou, Executive Vice President, Customer Success Beauty, Fashion, Home, Mirakl, added, “The online pharmacy industry is growing, and fast. SHOP APOTHEKE has the vision to know that they need to transform digitally in order to diversify their offering and stay ahead of customer demand. With our support, they are adopting the marketplace model so that they can easily add new categories without any risk.”

In order to easily accelerate their marketplace activity, a large proportion of the sellers on the SHOP APOTHEKE EUROPE’s marketplace are sourced from Mirakl Connect, the world’s only independent network of curated, high-quality marketplace sellers and service providers. By joining Mirakl Connect, SHOP APOTHEKE EUROPE has direct access to a community of thousands of curated sellers, enabling the e-pharmacy to quickly scale its offering with confidence knowing that these sellers have been vetted for quality.

The marketplace model is helping organizations around the world to meet and exceed consumer and buyer demands across all industries. In the last quarter of 2020, marketplaces grew by 81%, more than double the rate of overall eCommerce growth, while research has shown that third-party sellers outperform traditional eCommerce benchmarks for assortment quality and customer service. Consumers continue to increasingly shop on marketplaces – for the holiday shopping season this year, consumers plan to do at least half of their shopping online and nearly 80% of German consumers are open to purchasing their holiday gifts through 3rd party sellers on online marketplaces.

About Mirakl
Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Press contact
Hugo Weber
Director, External Communications & Public Affairs EMEA, Mirakl
hugo.weber@mirakl.com
+33 (0)6 33 53 50 19

Laura Bug
Oseon GmbH & Co. KG
laura@oseon.com

Leading Social Commerce App AGORA Launches Mirakl-Powered Marketplace to Pioneer New Era of Online Beauty Commerce

AGORA online marketplace launches with more than 100 sellers, 700 brands and 16,000 products via transformative commerce model that connects beauty brands, content creators, and consumers through live-streamed events and tutorials

London, UK (23 November, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, and AGORA, a social and live-shopping platform dedicated to beauty and wellness, today announced the launch of the AGORA marketplace.

Inspired by the rise of social and live shopping commerce in Asia, AGORA is the UK’s next-generation beauty commerce app combining a unique livestream shopping experience with a marketplace of thousands of products, powered by the Mirakl Marketplace Platform. AGORA was founded with the vision of bringing the breadth and excitement of the offline beauty experience online, so that consumers can truly experience products through passionate content creators before making their purchases.

Live shopping is on the verge of exploding in Europe as it has in China over the last few years, where on Singles Days this year one live show host sold $1.7B in beauty products. Live shopping sales in China are estimated to reach over $400B by 2022. In the US, the market is expected to hit $25B in 2023, and Europe will follow in its footsteps. With 360,000 registered users and over 5,000 content creators, the AGORA app is at the forefront of this trend for social beauty commerce in Europe. Live shopping through the Agora app maximizes the opportunity for revenue generation for both content creators (who receive a share of any sale placed during their live events) and sellers. In November, AGORA will host close to 200 shows, with plans to continue growing their live show offering so as to have a constant stream of hosts going live.

For brands sold via the app, the marketplace offers the opportunity to reach new audiences via an existing peer-to-peer sales channel and also minimises advertising costs. It also allows for a first-class shopping experience for the app’s users, who can directly shop from a rapidly growing selection of curated products demoed on the platform.

“We are at the forefront of bringing live shopping to Europe and with that a new form of monetization for content creators,” said Riccardo Basile, Co-founder and CEO of AGORA. “With our new Mirakl-powered Marketplace, we are pioneering a new era of online beauty commerce. We are empowering content creators to become sellers, creating new jobs and disrupting traditional physical retail.”

Lizzie Craft Townsend-Rose, Co-founder and President of AGORA added, “Brands and sellers alike are given the opportunity to leverage the power of the community to market and sell their products.”

Sophie Marchessou, Executive Vice President of Customer Success, Beauty, Fashion and Home, Mirakl, added, “AGORA recognised a huge market opportunity for social commerce in Europe and is yet again a first mover with the launch of this marketplace. By bridging the gap between content creators and brands, AGORA is building the future for online beauty shoppers. Our technology is making it easy for AGORA to seamlessly and quickly onboard the brands they need to power a massively scaled product offering that feeds a highly elevated experience for the app’s users.”

The marketplace model is helping organizations around the world to meet and exceed consumer and buyer demands across all industries. In the last quarter of 2020, marketplaces grew by 81%, more than double the rate of overall eCommerce growth, while research has shown that third-party sellers outperform traditional eCommerce benchmarks for assortment quality and customer service. They also have lower refund rates (50% lower than traditional eCommerce) and fewer customer service inquiries per order than their first-party seller peers.

Brands interested in joining the AGORA marketplace can contact partners@agoraworld.co or contact the Mirakl team.

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About AGORA
Launched in 2020, AGORA is the UK’s next generation commerce app focused on beauty and wellness and aiming to bridge the gap between physical retail and e-commerce, revolutionizing beauty shopping. Our slogan “Beauty gets real” reflects this vision and purpose; allowing consumers to make informed and transparent decisions when it comes to shopping. The AGORA community is empowered to create video reviews about their tried and tested products, sharing genuine and visual feedback to help others shop. In addition to this, they are able to interact socially through livestream shopping events, learning from experienced beauty lovers, experts and brand owners.

AGORA was launched by co-founders Riccardo Basile and Elizabeth Craft Townsend-Rose who were previously part of the team who founded Lazada, the largest e-commerce in South-East Asia, sold to the Alibaba Group in 2016. Based in London, AGORA counts 20 team members hailing from Lazada, McKinsey, Vogue, Charlotte Tilbury, Farfetch, Badoo, and Goldman Sachs. For more information see here.

About Mirakl
Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Press contact
Hugo Weber
Director, External Communications & Public Affairs EMEA, Mirakl
hugo.weber@mirakl.com
+33 (0)633535019

Paula Munteanu
Account Director, Harvard
Paula.Munteanu@harvard.co.uk
+44 (0)7474673460

Macy’s, Inc. Announces Plans to Launch Curated Digital Marketplace

Digital Marketplace Platform to Further Accelerate Polaris Strategy and Fuel Enterprise Growth. Technology Company Mirakl to Serve as a Partner to Power the Marketplace Platform.


NEW YORK—November 18, 2021— Macy’s, Inc. (NYSE: M) today announced plans to launch a curated digital marketplace to build on the company’s existing authority as a digitally-led omnichannel retailer. The new marketplace will significantly expand the company’s assortment in existing categories and brands and introduce a range of new categories, by enabling carefully selected third-party merchants to sell their products on macys.com and bloomingdales.com.

“Today’s announcement is an exciting next chapter in our digital evolution. The marketplace platform will further accelerate our Polaris strategy and unlock new opportunities for sustainable and profitable growth. Our digital business is targeted to generate $10 billion in sales by 2023, and we expect the new marketplace platform to produce incremental revenue on top of that target,” said Matt Baer, chief digital and customer officer at Macy’s, Inc. “The marketplace platform will enable us to expand our assortment at a low incremental cost, while giving Macy’s customers easy access to even more product selection to meet their diverse needs.”

Macy’s, Inc. is partnering with Mirakl, the industry-leading enterprise marketplace technology company, to power the platform. In addition to extensive industry experience in marketplace growth, Mirakl brings dynamic platform capabilities that will seamlessly integrate into Macy’s and Bloomingdale’s architecture and allow for evolving strategies over time. Mirakl’s best-in-class seller tools will enable sellers to easily monitor, drive, and grow their businesses within Macy’s curated parameters.

“To be a retail leader in today’s economy means balancing two imperatives: staying true to the trusted brand DNA that your customers value, while also anticipating and rising to meet their evolving expectations. It’s a pleasure to partner with Macy’s, a retailer that both understands the potential of marketplaces to positively transform a business and has the vision, ambitions and strategy to fully reap the benefits,” said Adrien Nussenbaum, co-founder and co-CEO, Mirakl.

The marketplace platform is expected to launch in the second half of 2022.

About Macy’s, Inc.

Macy’s, Inc. (NYSE: M) is one of the nation’s premier omnichannel retailers. Headquartered in New York City, the company comprises three retail brands: Macy’s, Bloomingdale’s, and Bluemercury. With a robust e-commerce business, rich mobile experience and a national stores footprint, our customers can shop the way they live — anytime and through any channel. For more information, visit macysinc.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. For more information: www.mirakl.com

Mirakl Acquires Invoice Compliance Startup Octobat

Integration of Invoicing and Compliance Technology with Industry’s Leading Enterprise Marketplace Platform Will Reduce Complexity and Increase Speed to Market for Businesses


PARIS & BOSTON (October 13, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the acquisition of Octobat, a French startup specializing in invoice compliance for enterprises throughout the world. The acquisition – the company’s first – will make it easier for Mirakl marketplace operators to manage local and global regulations as they expand and operate across multiple geographies.

Simplifying Invoicing and Compliance Across Borders

As marketplaces become a critical component of enterprise digital transformation strategies, businesses need both the platform and the knowledge to help them navigate global and domestic legal and compliance requirements in a seamless manner. Using Mirakl’s technology, expertise and partner ecosystem, marketplace operators can expand their assortment geographically, faster than they could on their own. However, with international expansion comes greater complexity in invoicing and compliance. Online marketplace operators and sellers are challenged to understand and comply with geographic tax regulation, adhere to region-specific invoicing content and formatting rules, and manage the storage and filing of invoices and the transition to e-invoicing. The acquisition will allow Mirakl-powered Marketplace operators to manage invoicing compliance directly as part of the Mirakl solution, removing the need for customers to invest in expertise in-house or develop a custom solution.

“For the first acquisition in Mirakl’s history, we looked for an opportunity that would keep us ahead of customer needs,” said Philippe Corrot, co-founder and CEO of Mirakl. “With Octobat, we saw we could simplify and automate complex invoicing for marketplace operators across the globe, enabling them to scale faster than ever. Mirakl already leads the market in advanced payments and financial flows, and this acquisition extends the capabilities of our open, flexible marketplace platform even further.”

“Since our founding in 2014, we’ve had success helping online merchants more easily manage the complexities of e-invoicing compliance,” said Gaultier Laperche, co-founder and CEO at Octobat. “We were eager to see our unique solution in use by customers around the world, so joining forces with Mirakl fulfills that vision. Like us, Mirakl believes invoicing is a critical aspect of the marketplace buying and selling process and an essential capability for the future direction of the entire enterprise marketplace category. Our team is proud to be joining one of the fastest-growing and most innovative French tech companies.”

In September, Mirakl announced the conclusion of a $555 million Series E funding round, bringing the company’s total valuation to over $3.5 billion. The company’s flagship enterprise marketplace platform powers billions in gross merchandise value for more than 300 of the world’s leading brands.

About The Mirakl Marketplace Platform

Recently named a leader in marketplace development platforms by Forrester, Mirakl provides the industry’s most advanced software and automation to onboard new suppliers, expand product catalogs, and manage customer care with the quality, security and scale that enterprises require. Bolstered by artificial intelligence and built using an API-first, multi-tenant, and microservices-driven architecture, the platform includes a host of enterprise-oriented capabilities to specifically meet the demand for high-performance marketplaces.

The latest marketplace insight and viewpoints can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn, Twitter, and YouTube.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

About Octobat

Octobat brings to marketplaces, platforms, and e-sellers an ultra-fast, one-click, and compliant software as a service (SaaS) solution that integrates with the most popular payment gateways and billing applications in order to create tax invoices for every online transaction. Octobat operates a web application and API-based invoicing solution that enable the automatic creation, delivery and storage of invoices and credit notes in order to ensure compliance with global and local invoicing regulations. Today, 300+ internet sellers across EMEA, North America, and APAC, use Octobat solutions not just to add automation to their billing flows, but to improve the user payment experience by reducing friction and improving compliance. For more information, visit www.octobat.com.

Media Contacts

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Tara Klein
Bateman Agency for Mirakl
mirakl@batemanagency.com
+1-650-270-9454

Onceit, New Zealand’s Top Brand Outlet, Accelerates eCommerce Growth with Marketplace Powered by Mirakl

New Mirakl-powered Marketplace will comprise 50% of eCommerce gross merchandise value (GMV) for Onceit, delivering new levels of operational efficiency and scale in a fast-growing eCommerce environment.


Auckland, New Zealand (October 13, 2021)Onceit, one of New Zealand’s fastest-growing online fashion sites, today announced that it has chosen Mirakl to accelerate the growth of its online marketplace, bringing an even broader selection of premium designer goods at insider prices to shoppers across New Zealand. By replatforming its marketplace business onto the Mirakl Marketplace Platform, Onceit will rapidly scale the products it offer at onceit.co.nz, increasing assortment by 70% and onboarding 250+ new marketplace sellers over the next 12 months.

Nearly two-thirds of New Zealanders are now shopping online, driving eCommerce sales up by a record 31% in 2020. With this acceleration comes rising consumer expectations, placing convenience, competitive pricing, and extensive selection all top-of-mind for shoppers. With its new Mirakl-powered Marketplace, Onceit is positioning for future growth in this competitive environment, partnering with hundreds of local ANZ businesses to reinforce its position as New Zealand’s number-one destination for online fashion.

“With the launch of our Mirakl-powered Marketplace, we’re able to offer our customers even more of what they want: premium goods, at unbeatable prices, from the retailers that they know and trust,” said Jay Goodey, Executive Director, Onceit. “Mirakl is the only marketplace solution that gives us everything we need to scale our assortment with efficiency at the speed our customers demand. We look forward to partnering with even more local ANZ sellers to elevate their reach and impact as the marketplace grows to make up half of our eCommerce GMV.”

Launching just in time for the holiday shopping season, Onceit’s marketplace offers New Zealand shoppers an expanded, curated selection of products from brands like Kathmandu and Azura Runway, across categories including fashion, beauty, homewares, kids, baby, and pets. The marketplace is seamlessly integrated into Onceit’s existing online assortment, making it easy for shoppers to browse and check out with confidence in a single convenient experience.

“Onceit’s marketplace ambitions place them at the forefront of retail leaders in ANZ, and this launch is a crucial step towards marketplace hypergrowth,” said Tzipi Avioz, EVP Customer Success, Americas and APAC, Mirakl. “By transitioning their marketplace onto the Mirakl Marketplace Platform, Onceit is achieving the coveted ‘curation at scale’ that defines successful scale-up and enterprise marketplace businesses.”

Onceit aims to bring 250 new sellers onto the marketplace within the next 12 months, giving New Zealand, Australian, and international brands and retailers access to a convenient, scalable channel to grow their businesses through Onceit’s base of 600,000+ loyal members. New Zealand, Australian, and international brands and retailers interested in selling on the Onceit marketplace can contact the Onceit sales team

Check it out for yourself, and explore the Onceit marketplace

About Onceit

Onceit delivers premium designer goods at insider prices to shoppers in New Zealand and Australia. As one of the region’s fastest-growing online fashion sites, Onceit has become a one-stop destination to deliver the best in premium fashion, footwear, beauty & home-décor to 600,000 + loyal members across ANZ. The retailer works with more than 3,000 local & international brands, keeping customers on top of the latest styles & trends with an experience that surprises, excites & delights shoppers. To learn more about Onceit, visit www.onceit.co.nz.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.

As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Debenhams Launches Mirakl-Powered Marketplace to Become UK’s Largest Marketplace Across Fashion, Beauty, Sport and Homeware

New marketplace enables Debenhams to meet evolving customer demand, rapidly scaling assortment to more than 70,000 new products in 3 months

London, (5 October 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, and the boohoo group, leading online fashion retailer, today announced the launch of the Debenhams online marketplace. The marketplace allows Debenhams, leading UK fashion and beauty retailer, to evolve into a new era of digital commerce and respond to changing customer demand by rapidly growing its product offering while staying true to the Debenhams brand. 

Debenhams already has 300 million UK website visits per year, is positioned as the number two retailer of skincare products in the UK, and has the largest market share in make-up products. With the launch of the marketplace, Debenhams will build on this strong online presence to cater to the new and ever-growing demands of today’s consumer, who looks to find everything they need via a one-stop online shop.  

Through the Debenhams marketplace, the ambition is to create the UK’s largest marketplace across fashion, beauty, sport and homeware. By leveraging the Mirakl Marketplace Platform, Debenhams can quickly onboard new brands, as well as maintain and extend both existing boohoo and Debenhams brand relationships. Mirakl’s marketplace expertise and leading technology enabled the launch of the Debenhams marketplace in only 3 months. Debenhams has also already made around 200 new brands available through the new marketplace, and new suppliers and brands are joining weekly.

Jo Graham, Chief Information Officer, boohoo group, commented, “With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital-first world of commerce. Our partnership with Mirakl is critical to this evolution. With its unmatched technology, expertise, and seller ecosystem, Mirakl is supporting us to drive forward Debenhams’ digital transformation while ensuring we maintain the iconic brand that customers have come to love since its creation over 240 years ago.”

Mirakl continues to drive marketplace momentum in the UK, with more B2C and B2B organizations tapping into the huge potential of the model, including Decathlon UK, Feelunique, Harvey Nichols,  H&M Home, Joules, and Turner Price. Underlining this increase in the adoption of the marketplace model, the 2021 Enterprise Marketplace Index shows that marketplaces grew by more than 80 percent year-over-year in 2020, more than double the rate of overall eCommerce growth.

“In creating an online marketplace, Debenhams is able to transform the way it reaches and engages with both existing customers and a new customer base of digital native shoppers by providing a one-stop online shop,” said Adrien Nussenbaum, Co-CEO and Co-Founder, Mirakl. “In order to thrive, businesses need to invest in their online platforms to help better navigate the new world of retail and remain resilient. This partnership with Debenhams is further validation of the capacity of our market-leading solution to enable UK retailers to meet changing customer demand and lead in this new digital age.”

The launch of the marketplace follows the acquisition of Debenhams by the boohoo group in January of this year. The boohoo group has a strong track record of using its expertise in online sales strategies to revitalize heritage brands and help them thrive in the new era of eCommerce.  

The acquisition is an important development for the boohoo group, as it seeks to capture incremental growth opportunities arising from the accelerating shift to online retail. The marketplace represents a strategic opportunity to transform the boohoo group’s target addressable market through the creation of an online marketplace that leverages Debenhams’ high brand awareness and existing traffic. It will accelerate the boohoo group’s ambition to be a leader, not just in fashion eCommerce, but in new categories including beauty, sport and homeware.

To learn more about the Mirakl Marketplace Platform for B2C digital transformation, visit www.mirakl.com/mirakl-b2c-marketplace-platform/ 

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, Feelunique, Decathlon, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

About boohoo group plc

“Leading the fashion eCommerce market”

Founded in Manchester in 2006, boohoo is an inclusive and innovative global brand targeting young, value-orientated customers, pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7.

In 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing and free-thinking brand Nasty Gal. In March 2019, the group acquired the MissPap brand, in August 2019 the Karen Millen and Coast brands and in June 2020 the Warehouse and Oasis brands, all complementary to the group’s scalable, multi-brand platform. In January 2021, the group acquired the intellectual property assets of Debenhams, with the goal of transforming a leading UK fashion and beauty retailer into a digital department store and marketplace through a new capital-light and low-risk operating model. In February 2021, the group acquired the intellectual property assets of UK brands Dorothy Perkins, Wallis and Burton. As at 28 February 2021, the boohoo group had 18 million active customers across all its brands around the world.

 

Media contacts

 

Hugo Weber

Director, External Communications & Public Affairs EMEA

hugo.weber@mirakl.com

+33 (0)633535019

 

Paula Munteanu

Account Director

Paula.Munteanu@harvard.co.uk 

+44 (0)7474673460

Mirakl Announces $555 Million Series E Funding to Power Accelerated Growth of World’s Leading Enterprises Through Online Marketplaces

With a valuation exceeding $3.5 billion, new financing extends Mirakl’s enterprise marketplace category leadership amid explosive growth for eCommerce and platform business model

PARIS & BOSTON (September 21, 2021) –Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced that the company has raised $555 million in a Series E funding round led by Silver Lake, with participation from long-term investors 83North, Elaia Partners, Felix Capital, and Permira. The new funding increases the company’s valuation to more than $3.5 billion.

Mirakl’s valuation has more than doubled since its $300 million Series D funding round announced on September 22, 2020 and led by Permira’s growth fund. The company is poised to accelerate its rapid growth through the continued adoption of its flagship enterprise marketplace platform that already powers billions in gross merchandise value (GMV) and delivers speed, scale, and agility for over 300 of the world’s leading brands including ABB, Accor, Airbus Helicopters, Carrefour, Express, Leroy Merlin, The Kroger Co. and Toyota Material Handling.

Large enterprises across all industries continue to transform their businesses and rapidly digitize in response to the growing pressures of rising customer demand, decreased margins and competition from digital giants and digital natives alike. The result has been a sharp acceleration in platform and eCommerce adoption. According to McKinsey, U.S. eCommerce penetration experienced 10 years of growth during the first three months of 2020. A disproportionate share of this growth went to enterprise marketplaces: during the fourth quarter of 2020, marketplaces grew by more than double the overall eCommerce rate. This growth has proven resilient, as Mirakl recorded 90% growth in year-over-year bookings value during the first half of 2021.

This funding will enable Mirakl to reinforce its clear leadership in enterprise marketplaces, continue to significantly invest in its technology, expertise, and partner ecosystem, and grow its teams to help meet the accelerating adoption of the marketplace model.

Areas targeted for investment include:

  • Hiring 350 engineers, growing the Mirakl Labs team to 500, by 2023 in order to extend the end-to-end capabilities, scalability and security of its core Mirakl Marketplace Platform technology, with a particular focus on expanding AI, automation, and features that enable complementary new business models including dropship expansion
  • Doubling the size of its industry-leading customer success organization with top talent from elite marketplace operators and industry leaders to accompany customers from business case through to fully scaled marketplace
  • Rapidly expanding the size of Mirakl Connect, the largest ecosystem of high-quality, marketplace-ready sellers, enabling any leading enterprise to accelerate its launch and more quickly scale assortment for the benefit of its customers
  • Continuing to expand geographic reach, with a dual focus on growing its Paris and Boston headquarters and increasing its footprint across major markets in EMEA, the Americas and Asia Pacific
  • Evaluating and pursuing business development opportunities, including compelling acquisition opportunities, in service of ever-greater marketplace success for customers

“The world has shifted irreversibly towards eCommerce, and the enterprise marketplace model has clearly emerged as the only solution that will enable businesses to survive in a competitive global sales environment,” said Adrien Nussenbaum, co-CEO and co-founder of Mirakl. “Mirakl has clearly proven that it offers the most advanced, flexible and scalable platform for businesses to win against competitors and profit from the growth afforded by the marketplace economy. This investment will enable us to pursue new growth opportunities as we work to bring our enterprise marketplace vision to new customers, regions, and industries.”

As buyer needs shifted wildly over the last 18 months, businesses in all industries were pressed to keep pace with disruption to supply chains, product shortages and unpredictable buyer behavior. Mirakl customers were well positioned to succeed in this environment, as the scale and flexibility of Mirakl-powered Marketplaces enabled them to quickly expand product assortments and respond to increased demand without the burden of owned inventory. With enterprises struggling to keep up with the pace of eCommerce acceleration, the enterprise marketplace has become an imperative for sustainable business transformation.

“When we founded Mirakl, it was in the belief that the world was moving toward an era of customer centricity, that would break traditional business models and require leaders to transform to bring their customers greater choice, more services, and the ability to buy whenever they wanted and wherever they wanted. It was an ambitious vision, and we have taken bold steps to pursue it, always in partnership with our customers,” said Philippe Corrot, CEO and co-founder of Mirakl. “With this investment, Mirakl is better equipped than ever to support customers at every stage of their transformation journeys, with the leading technology, expertise and ecosystem, so they can win in this new challenging commerce landscape.”

“For more than two decades, Silver Lake has successfully identified and supported many of the world’s most disruptive technology and technology-enabled companies, and we are thrilled to partner with Mirakl as it enters its next phase of growth,” said Christian Lucas, Managing Director and Co-Head of Silver Lake EMEA. “This is an extraordinary time for eCommerce, and we see Mirakl as a generational company with a uniquely compelling opportunity to capitalize on that momentum. Investing in founder-led, quality high-growth, impactful and pioneering software-led business models is at the very core of what we do, and we feel privileged and look forward to working with Philippe, Adrien, and the entire Mirakl team to extend the company’s global market-leading position at this pivotal moment in time.”

“Mirakl’s exceptional growth over the past year has reinforced its status as the clear market leader in the enterprise marketplace category,” said Alexandre Margoline, Partner and Head of France at Permira. “As an existing investor, Permira is excited to substantially increase its investment in Mirakl and continue backing Philippe, Adrien and the entire Mirakl team as they further drive the Company’s growth ambition.”

The latest marketplace insight and viewpoints can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn, Twitter, and YouTube.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

About Silver Lake

Silver Lake is a global technology investment firm, with more than $88 billion in combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia. Silver Lake’s portfolio companies collectively generate more than $221 billion of revenue annually and employ more than 526,000 people globally. For more information about Silver Lake and its portfolio, please visit http://www.silverlake.com.

Contacts:

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
844-264-7255

Tara Klein
Bateman Agency for Mirakl
mirakl@batemanagency.com
650-270-9454