Mirakl Announces Record Marketplace Go-Lives and Revenue Impact for 2017

2017 marked 33 customer launches and 150% GMV increase

BOSTON, PARIS, LAS VEGAS – March 20, 2018 Mirakl, the leading global marketplace solutions provider, announced today at Shoptalk record customer go-lives and revenue impact for 2017. In 2017, Mirakl launched 33 customer marketplaces, and customer GMV grew 150% from 2016.

Key developments in 2017 included:

  • The launch of the Mirakl Marketplace Platform for Services, allowing customers to add complementary services through third parties to differentiate their brand experience and become a bigger part of the customer journey.
  • Marketplace Operation Applications, Mirakl’s category of expertise, was added to Gartner’s Hype Cycle for Digital Commerce, 2017*, where Gartner’s Jason Daigler wrote about the category, “Commerce sites that successfully use marketplace operation applications will acquire an expanded product catalog, which will result in higher customer traffic and more orders. As a result, this technology and strategy has a benefit rating of ‘high.’”
  • Sixty percent year-over-year customer count growth, including the signing of five major North American customers from the Internet Retailer Top 100 list, to be announced shortly.
  • The launch of many innovative new use cases for Mirakl’s marketplace technology, such as HPE’s successful launch of their B2B online marketplace and Christian Lacroix’s first direct-to-consumer online sales platform.

In addition, Mirakl saw exceptional customer performance in 2017, showcasing the financial impact of the marketplace model and successful implementations:

  • 150% GMV growth year of year for Mirakl customers.
  • 3X orders on Black Friday 2017 versus 2016, processing 200,000 orders in a single day with zero performance issues.
  • 11 million additional active offers through 6,000 additional professional sellers who’ve joined Mirakl’s ecosystem
  • The majority of go-lives were completed within four months of becoming Mirakl clients.

Mirakl customer Catch Group, Australia’s top online shopping group, launched their marketplace in four months of meeting Mirakl.

“The fastest way to market for us was to use a SaaS platform and we chose Mirakl,” said Nati Harpaz, CEO, Catch Group. “We looked at building a platform ourselves, but the complexity and lack of experience we had in house from a tech and marketplace point of view meant that working with Mirakl would allow us to launch our marketplace very quickly – our marketplace was quickly generating $1M revenue per week.”

“We’re very impressed by the amount and quality of customers Mirakl has all around the world,” said Gabby Leibovich, co-founder, Catch Group. “Catch is known to be innovative and disruptive and we believe Mirakl is the same.”

Behind the success of Mirakl’s customers are the Mirakl Labs and Client Success teams. Mirakl Labs, Mirakl’s R&D Division, released significant enhancements to Mirakl’s Marketplace Platform, including:

  • For B2C customers, highlights include new tax connectors to support Mirakl’s global expansion, security enhancements to support new regulations such as GDPR, and the Mirakl Labs team launched Mirakl Marketplace for Services. Mirakl now offers retailers the ability to add complementary services alongside the products they offer. This allows retailers to become more relevant in the customer journey by connecting them with third party service providers.
  • For B2B customers, Mirakl Labs continued to focus on enabling complex B2B sales processes with channel pricing and promotions by channel to ensure B2B companies can bring their complete sales process online via the marketplace model.

In addition to providing expertise via workshops, Mirakl’s Client Success team launched brand new offers to extend their support in marketplace launch and operation:

  • Seller recruitment. Mirakl now offers to recruit and onboard sellers for its clients.
  • Mirakl University. Mirakl is launching a new program designed to train and certify its clients’ teams and partners on marketplace management.

In 2017 Mirakl saw marketplace sales grab headlines, with Amazon taking over 50% of online sales in the U.S. According to Gartner[1], “By 2020, more than 50% of online sellers will either list their products on marketplaces or sell third-party products on their core commerce sites.” Mirakl has prepared to support the increased marketplace project volume by enhancing strategic partnerships with SAP Hybris and McFadyen Digital.

In order to support the fast uptake of marketplaces as part of B2C and B2B digital commerce Mirakl has grown headcount 107% from 72 to 150 full time employees in the past two years. As part of that growth Mirakl added several strategic members to the team including Tom Ebling, Demandware’s former CEO, to the Board of Directors; Florian Bressand, former McKinsey Partner, as Chief Operating Officer; Joseph Lee, former SVP, Sales from MyWebGrocer, as Executive Vice President of Sales, Americas; and Marie Best, Former Director of Reporting at Fnac and CFO Fnac Suisse, as Vice President of Finance.

“Last year was an incredible year for Mirakl and its customers. It’s clear the platform revolution has caught on,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We witnessed a transformation in our customers who originally wanted to build a marketplace but have now realized they’re building an ecosystem – inviting more partners to provide more value. This in turn is spurring their customer and revenue growth beyond their initial expectations. We’re very excited to support the successful execution of our customers’ platform business strategies.”

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com, or stop by Booth #ET63 this week during Shoptalk at the Venetian in Las Vegas.

*Gartner, “Hype Cycle for Digital Commerce, 2017” Mike Lowndes, 31 July 2017.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1] Gartner Inc, 2018 Predicts: New Channels, AI and IoT Shape Future Digital Commerce Strategies, Jason Daigler et al, December 4, 2017

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:

Adrienne Newcomb/Greg Earl

Ketner Group Communications (for Mirakl)

miraklpr@ketnergroup.com
512-794-8876

 

 

Mirakl Launches Mirakl Catalog Manager to Improve Product Data Quality for B2C and B2B Marketplaces

Mirakl Catalog Manager helps brands better manage and enhance product data across their Mirakl-powered marketplace 

BOSTON, PARIS, LAS VEGAS – March 19, 2018 Mirakl, the leading marketplace platform provider, announced today at Shoptalk the launch of Mirakl Catalog Manager (MCM), which enables marketplace operators to collaborate with sellers to improve product data quality and consistency, and increase buyer confidence. MCM provides marketplace operators with critical product information management tools to manage the unique complexities of product data quality at marketplace volume.

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.” The mandate to provide high quality product content is clear. Forrester’s Bruce Eppinger writes in a recent report, “Empowered customers expect rich, relevant, continually updated content to help them through each step of the customer journey, regardless of purchase touchpoint.”[1]

MCM was built to handle the unique product data needs of marketplaces that other management systems fail to address such as data ingestion from many different sellers, managing inconsistent product data quality, and creating an easy collaboration space for sellers to enrich product data. In addition to managing the technical complexity, MCM gives merchants the ability to control marketplace assortment by product data quality, ensuring that products with data or regulatory issues are avoided in the online selection.

Key features of Mirakl Catalog Manager include:

  • Product catalog buffering: Identifies and ingests only incremental differences, rather the complete catalog each time.
  • Product deduplication: Dedupe products from across multiple sellers to create one master catalog.
  • Product content consolidation: Combines content from multiple sellers to fill gaps and create a single, high-quality product record.
  • Product enrichments: Provides a collaborative solution for product content improvement and enrichment by sellers, making your job easy.
  • Digital asset management: Management of references (e.g., URLs) to product imagery to ensure proper control, conversion and publication to the marketplace.
  • Product moderation: Allows the operator to decide which products to accept or reject for the marketplace assortment.
  • Validation rules engine: Creates automation options to facilitate the operator setting quality standards for product content.
  • Invalid product identification: Alerts merchandisers to products with invalid data.

“In a marketplace, where the product data comes from many different sellers and content providers, the volume and quality of product data is extremely difficult to manage,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “Without addressing this issue, marketplace operators risk confusing and frustrating online buyers, for whom accurate and rich product data is one of the biggest drivers of conversion and satisfaction. Using Mirakl Catalog Manager, brands are empowered by reliable and consistent data that highlights a sound approach to creating and maintaining an unrivaled shopping experience.”

To learn more about Mirakl Catalog Manager, visit www.mirakl.com/marketplace-product-information-management, or stop by Booth #ET63 this week during Shoptalk at the Venetian in Las Vegas.

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:

Adrienne Newcomb/Greg Earl

Ketner Group Communications (for Mirakl)

miraklpr@ketnergroup.com
512-794-8876

[1] Vendor Landscape: Product Information Management (PIM), Q3 2017, Forrester Research, Inc., October 13, 2017

 

 

Christian Lacroix Celebrates 30th Anniversary, Partners with Mirakl to Launch “Brand Platform”

Christian Lacroix to launch online marketplace platform to sell direct-to-consumers on christian-lacroix.com

BOSTON and PARIS – Nov. 28, 2017 Mirakl, the leading marketplace platform provider, today announced a partnership with Christian Lacroix to launch an innovative Brand Platform to sell menswear, women’s accessories and lifestyle collection on christian-lacroix.com.

The Brand Platform marks the first time the brand will sell directly to customers online, and showcases the universe of Christian Lacroix unique collection of products. Nicolas Topiol, Chief Executive Officer, Christian Lacroix, selected the Mirakl Marketplace Platform for its focus on operating innovative marketplaces. The digital project integrates leading technology from Mirakl, Magento, HiPay and Borderlinx, and is being implemented by the Digital Agency Colorz.

“Christian Lacroix is an iconic luxury brand famous for its initial disruption of the 80s fashion scene bringing vibrant colors and mix and match of fabrics, patterns and inspirations in a then monochrome fashion world,” said Topiol. “Since then the House of Christian Lacroix has evolved into a lifestyle brand touching its aficionados with a wide offering of product categories from fashion accessories, to menswear and art de vivre collections. With the launch of our digital commerce platform, we are looking to expand our distribution and be in direct contact with our customers worldwide. Our 30th Anniversary and its celebration provide the perfect opportunity to launch our direct to consumer initiative.”

“We’re tremendously excited to be working with Nicolas Topiol and the Christian Lacroix team,” said Philippe Corrot, co-founder and CEO, Mirakl. “We have a uniquely shared vision. Mirakl believes the future of commerce is in the platform revolution – where retailers and brands need to become platform operators to embrace the future of commerce. The Christian Lacroix Brand Platform perfectly exemplifies this vision – with the team creating an online network to sell their multiple product categories and to provide the full universe of products to Christian Lacroix brand aficionados. Our platform is perfectly designed to launch this new business model, our team of experts is here to help them capitalize on the platform revolution with the marketplace model.”

About Christian Lacroix
Since the creation of the fashion house in 1987 by LVMH, the House of Christian Lacroix lays the foundation for a colorful, exuberant and unique style. The Hispanic inspirations, colors, innovative forms make a sensation and are a breath of freshness in the fashion circles.

The brand is sold worldwide, with collections of products as varied as men’s ready-to-wear, women’s accessories and Home Decor.

The Christian Lacroix brand subsists through timeless values. The result is a fabulously richly entwined universe, which can be continually reinterpreted, re-mixed and illuminated. The Christian Lacroix brand is fundamentally contemporary and dynamic.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 140 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com.

Media Contacts:
Adrienne Newcomb/Greg Earl
Ketner Group PR + Marketing (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

Mirakl Announces Availability of Marketplace Connection for Commerce on the SAP® App Center

Mirakl will also sponsor, speak and demonstrate integration with SMITH at upcoming SAP® Hybris® Live: Global Summit

BOSTONOct. 12, 2017 – Mirakl, a leading marketplace platform provider, today announced that the Mirakl Marketplace Connection for Commerce is now available on the SAP® App Center, the redesigned and consolidated digital marketplace for SAP partner offerings. In addition, Mirakl will also sponsor and speak at SAP Hybris® Live: Global Summit, Oct. 17-19, in Barcelona. At SAP Hybris Live: Global, Mirakl and partner, SMITH, a leading global commerce agency positioned as the Architects of Future Commerce, will showcase a prototype HoloLens-driven augmented commerce experience integrated with Mirakl’s technology.

Mirakl’s pre-built connector to the SAP Hybris Commerce solution helps retailers and B2B companies to get started quickly, rapidly onboard new sellers, and easily map new products and categories to catalog taxonomies. Leveraging Mirakl’s APIs, the Marketplace Connector synchronizes data between the two platforms, supports the Marketplace-specific order management, and provides a sample add-on demonstrating how to customize the SAP Hybris Commerce, B2B accelerator to offer Marketplace features powered by Mirakl.

“Mirakl’s partnership with SAP Hybris helps support retailers and B2B companies in growing revenue profitably,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “Making the Mirakl Marketplace Connection for Commerce available on the SAP App Center is a natural extension of our existing relationship. Our customers are able to drastically increase digital product range, site traffic, new customer acquisition, and customer retention and loyalty, while driving revenue and profit.”

At SAP Hybris Live: Global Summit, Mirakl executives will share insights about how retailers and other business can capture the marketplace opportunity. The speaking sessions, include:

  • Capture the B2B and B2C Marketplace Opportunity: Tues., Oct. 17 at 3:00 p.m. CEST with Kelly Gow, director of alliances, Mirakl.
  • Win with B2B Marketplaces: Wed., Oct. 18 at 11:30 a.m. CEST with Kelly Gow, director of alliances, Mirakl.
  • Take a Close Look at Amazon & Alibaba: Friend or Foe: Wed., Oct. 18 at 3:30 p.m. CEST with Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl.

In addition, during the summit, Mirakl and SMITH, which is also an SAP partner, will showcase a prototype HoloLens-driven augmented commerce experience integrated with Mirakl’s technology, the result of a recently announced partnership between the two companies. The partnership combines SMITH’s decades of commerce expertise with Mirakl’s revenue-maximizing toolset to help unlock hidden value in brand content ecosystems. Look for Mirakl and SMITH at Mirakl’s booth #P30 during these times:

  • Tues., Oct. 17: 11:00 a.m. – 12:00 p.m. and 3:00 – 4:00 p.m.
  • Wed., Oct. 18: 1:00 – 2:30 p.m. and 4:30 – 5:30 p.m.

For more information about the Mirakl Marketplace Connection for Commerce on the SAP App Center, visit the SAP App Center.

The SAP App Center provides customers with real-time access to nearly 1,500 innovative partner solutions that complement and extend their SAP solutions, enabling digital transformation of their business. SAP App Center customers can buy solutions directly from partners and centrally manage purchases, billing and vendor communications.

As an SAP partner in the SAP PartnerEdge® program, Mirakl is empowered to build, market and sell software applications on top of market-leading technology platforms from SAP. The end-to-end program provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. The program provides access to all relevant SAP technologies in one simplified framework under a single, global contract, including the ability to bundle licenses of SAP Cloud Platform with partner applications.

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com

SAP, Hybris, PartnerEdge and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries.

See http://www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

Media Contacts
Ketner Group PR + Marketing (for Mirakl)
Adrienne Newcomb/Greg Earl
miraklpr@ketnergroup.com
512-794-8876

 

 

Mirakl Included in Gartner’s Hype Cycle for Digital Commerce, 2017

BOSTON – Sept. 14, 2017 – Mirakl, the leading global marketplace platform provider, announced today it has been included in Gartner’s “Hype Cycle for Digital Commerce, 20171 as a Sample Vendor of Marketplace Operation Applications.

According to the Gartner report, “Marketplace operation applications provide the ability for owners of existing digital commerce sites to transform their sites into online marketplaces where multiple third-party sellers can list products and interact with buyers. These applications typically manage vendor onboarding, product catalogs, order routing, order status updates and vendor compliance with marketplace regulations.”

The report concludes that marketplace operation applications have a “high” benefit rating, and explains their business impact, “Commerce sites that successfully use marketplace operation applications will acquire an expanded product catalog, which will result in higher customer traffic and more orders. As a result, this technology and strategy has a benefit rating of ‘high.’ Marketplace operation strategy and the surrounding technology are primarily applicable to brands and retailers that already offer digital commerce channels, but have commerce sites that are broad enough to benefit from ancillary products beyond their core offering. Businesses that already deal with a large number of sellers are an ideal fit, such as retailers, distributors and industrial equipment manufacturers. B2B commerce sites that onboard large numbers of vendors to serve a broad customer base are also an excellent fit for marketplace operation applications.”

With Mirakl, customers can utilize a marketplace as the fastest way to increase assortment and drive new traffic, thus resulting in more customers and ultimately more sales. The industry’s rapid growth, along with Mirakl’s ability to provide these benefits and reduce overhead costs is the reason that Mirakl is increasingly called upon as a strategic partner for global retailers, brands and manufacturers.

“We’re excited to see the Marketplace Operation Applications category added to Gartner’s Hype Cycle for Digital Commerce. We created Mirakl five years ago because we saw Amazon transforming retail, and knew every retailer would need a better way to serve their customers,” said Adrien Nussenbaum, U.S. CEO & co-founder, Mirakl. “Today, we have over 130 customers in more than 40 countries, and it’s clear that marketplaces are transforming eCommerce and distribution. The inclusion of Mirakl in Gartner’s research is another showcase of the marketplace imperative.”

1 Hype Cycle for Digital Commerce, 2017, Published: 31 July 2017 ID: G00313885, Analyst(s): Mike Lowndes

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Mirakl
Mirakl gives retailers and brands the ability to quickly launch a new source of revenue with their own online marketplace. The marketplace model allows companies increase customer value by providing more products, at better prices, with first class quality; creating more opportunities to build loyalty. The Mirakl Marketplace Platform automates the hard things: seller onboarding, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Best Buy Canada, Carrefour, Auchan, Darty, Galeries Lafayette, and VidaXL. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com.

Media Contacts:
Adrienne Newcomb or Greg Earl
Ketner Group PR + Marketing (for Mirakl)
miraklpr@ketnergroup.com
+1 (512) 794-8876

Tom Ebling, Former Demandware CEO, Joins Mirakl Board of Directors

Four-time software CEO veteran brings deep domain expertise to Mirakl’s strategy

BOSTON – Sept. 12, 2017 – Mirakl, the leading marketplace platform provider, today announced that Tom Ebling has joined Mirakl’s Board of Directors. Ebling formerly served as Demandware’s CEO from 2010 to 2016.

Under Ebling’s leadership, Demandware scaled from $20 million to $250 million in revenue, successfully went public, and was acquired by Salesforce.com for $2.8 billion. Prior to Demandware, Tom held CEO positions at Lattice Engines, ProfitLogic and Torrent Systems. Tom is currently an Executive in Residence at General Catalyst.

“After meeting with the Mirakl team, I’ve come to understand the potential of this company and their technology,” said Ebling. “Today, they’re helping brands and retailers better compete with Amazon by creating their own online marketplaces. But the vision moving forward to help companies become platforms in order to build large networks of sellers and buyers is extremely compelling. I look forward to steering Mirakl towards taking advantage of the tremendous opportunity they’ve created for themselves.”

At Mirakl, Ebling will bring his deep experience scaling software companies. His previous experience focused on brands, retail, e-commerce and business intelligence is tremendously valuable to Mirakl’s product and growth strategy. His specialization as a data-driven operator and reputation as a best-in-class executive are great additions to Mirakl’s leadership team.

“At Mirakl, we’re helping our customers prepare for successful futures,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “With a continuous competitive threat from Amazon in both B2C and B2B eCommerce, globally, our job is to help our clients remain relevant to their customers. We provide a strategic solution that allows our customers to use the same weapon Amazon has used to their advantage — the marketplace model. In spending time with Tom, it’s very clear that he understands the challenges our customers are facing, and how critical Mirakl is to their future success. We are looking forward to his participation in all of our strategic decisions moving forward.”

To learn more about Mirakl’s Executive and Advisory Board, visit: https://www.mirakl.com/investors-advisors/

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com


Media Contacts

Ketner Group PR + Marketing (for Mirakl)
Adrienne Newcomb/Greg Earl
miraklpr@ketnergroup.com
512-794-8876

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Feelunique unveils plan to launch concessions platform with Mirakl

[28] July 2017 – Feelunique, Europe’s leading online beauty retailer, announces plans to launch a concessions platform in September. The platform will provide Feelunique’s customers with an even greater choice of products and brands by enabling certain brands to have their own designated area on the site and fulfil their own orders received through Feelunique.

The platform will be the first of its kind to be hosted by an international pure-play online beauty retailer. It will enable established beauty brands that have a retail or direct to consumer business model to diversify and join the Feelunique platform and community, gaining valuable access to its international millennial customer base. It will also provide a unique platform for emerging brands and entrepreneurs to access Feelunique’s international database of over one million active customers. As a result, Feelunique’s customers will have an even greater choice of products and brands to shop for, adding to Feelunique’s unrivalled choice of more than 28,000 products from over 500 brands.

Feelunique’s concessions platform solution will be provided by Mirakl, a leading global provider of online concessions platform solutions. Mirakl have also already provided a highly successful solution to The Beautyst, a site acquired by Feelunique in April 2017.

Joel Palix, CEO of Feelunique, said: “The launch of our concessions platform is a very significant strategic enhancement of Feelunique’s digital beauty platform and our ‘beauty without boundaries’ proposition. It will allow Feelunique to expand its already unrivalled portfolio of brands, add a further channel to our offering and provide brands with access to our highly sought after customer base.”

Mirakl Powers the Next Generation of B2B Marketplaces

Hewlett Packard Enterprise, Arrow Electronics and Conrad deliver improved customer experiences with online B2B marketplaces powered by Mirakl

BOSTON – July 20, 2017 Mirakl, the leading marketplace platform provider, today announced the launch of their next generation B2B Marketplace Platform. In response to significant demand from manufacturers and distributors to launch their own marketplaces, Mirakl has evolved the B2B Marketplace Platform to address complex quoting, negotiation and pricing requirements. Leading global brands, including Hewlett Packard Enterprise (HPE), Arrow Electronics and Conrad, are taking advantage of the Mirakl B2B Marketplace Platform.

B2B buyers are demanding faster and more complete buying experiences. For manufacturers, this means owning the full experience from product discovery through purchase without interrupting their channel sales model. For distributors, providing a more complete experience requires racing to scale and differentiating their assortment. An online marketplace achieves both.

HPE’s online marketplace gives customers a one-stop destination to research and purchase products that are sold and shipped by their distribution partners; therefore embracing their channel partners, not disrupting them. HPE recently launched their online marketplace with strategic distribution partners. These partners gain an additional high traffic online channel to drive revenue.

“In our effort to better serve our customers, we’ve undertaken a review of strategic partners who can help HPE create a more seamless experience, from product research on our site to purchasing through one of our channel partners,” said Raman Rao, Senior Director of B2B eCommerce, HPE. “We’ve selected Mirakl because we’re confident that Mirakl has built the best marketplace product. Mirakl takes care of all the marketplace administration functions you could ever imagine, and supports bringing our channel partners into our eCommerce, creating a better experience for our customers.”

Separately, Conrad is using the Mirakl B2B Marketplace Platform to rapidly expand their assortment. To date, Conrad has made more than 850,000 products available in its own online platform conrad.biz. By introducing its new marketplace solution, the electronics provider aims to increase this number to 10 million by the end of 2018, thereby allowing marketplace users to benefit from a broad and varied product portfolio.

In addition to the initial features focused on streamlining product and seller onboarding, the new platform focuses on simplifying the complex purchase process involved in B2B transactions, such as:

  • Pricing management enables personalized pricing, multi-pricing, and volume pricing discounts.
  • Quotation management includes critical negotiation tools and personalized pricing management.
  • Catalog management, with the Mirakl Catalog Manager, provides scalable, advanced catalog integration and enhances product information provided from multiple sellers.

“When we created our initial B2B solution, we focused on providing manufacturers and distributors with a fast onboarding experience to get their sellers’ products integrated,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “The next generation Mirakl B2B Marketplace Platform completes our vision of providing a holistic solution for manufacturers – from the onboarding of sellers and products, to the streamlined sale of those products. The demand from B2B organizations to launch their own marketplaces has been extremely strong and we’re excited to deliver a superior platform to meet their needs.”

To learn more about the Mirakl B2B Marketplace Platform, visit www.mirakl.com/b2b/.

 

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com

 

Media Contacts:

Adrienne Newcomb

Ketner Group PR + Marketing (for Mirakl)

miraklpr@ketnergroup.com

512-794-8876

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Conrad and Mirakl Launch First B2B Marketplace for Technology and Electronics in Germany

Conrad Electronic has successfully begun operating its own online marketplace solution for the first time – using the B2B marketplace platform by Mirakl, a leading global provider of marketplace solutions

LONDON – July 18, 2017 – Mirakl, the leading global marketplace solution provider, and Conrad Electronic, a family company based in Hirschau (located in Germany’s Upper Palatinate administrative region), announced today that Conrad has rolled out Mirakl’s marketplace solution in pursuit of the goal of strategically further developing its B2B activities. The company is addressing technically oriented partners that can tap new customers and markets through the Conrad Marketplace. To date, Conrad has made more than 850,000 products available in its own online platform conrad.biz. By introducing its new marketplace solution, the electronics provider aims to increase this number to 10 million by the end of 2018, thereby allowing marketplace users to benefit from a broad and varied product portfolio.

Prior to selecting Mirakl, Conrad carried out a detailed evaluation of various solutions.

“The main factor behind our final decision was Mirakl’s long-standing success in constructing all kinds of different marketplaces, including ones for many French retailers,” said Aleš Drábek, Chief Disruption & Digital Officer (CDDO) at Conrad. “Mirakl has supported us with all business-relevant topics in the marketplace environment, such as selecting a suitable payment provider that enables customers to purchase on account.”

Implementing the platform took around nine months only, from planning through to roll-out. Conrad applied the agile scrum method to do so, meaning that each individual task was fixed and implemented following a successful test phase.

In May 2017, the company gave the go-ahead for the beta version of the new solution. As a first step, the marketplace was rolled out on the German website conrad.biz. Conrad wants to gradually integrate other countries where the company is represented as well — this year, there are plans for a roll-out in Austria. Within the first few weeks following the launch, Conrad was able to gain a large number of new sellers.

Mirakl offers B2C and B2B marketplace solutions. The B2B version used by Conrad covers all relevant B2B requirements. This solution can also be used to implement specific regional requirements, such as purchasing on account, which is standard for the German market.

Now that Conrad has implemented this innovative solution, the company and its customers enjoy far-reaching advantages – for instance, customers benefit from a one-stop-shopping experience, the option to compare offers, and a high level of usability and safety. Login with a single account enables customers to order all kinds of different products. The marketplace will allow Conrad to greatly expand its product range.

“The successfully implemented Conrad project is an important milestone for Mirakl, making more of a name for the company in Germany,” said Rabie el Hassani, Director of Sales Central and Eastern Europe at Mirakl in Munich. “We feel that winning a renowned customer such as Conrad sends a strong signal out to the market confirming our value.”

“This was a strong collaboration overall, and we enjoyed good communication with Mirakl employees,” said Drábek.

You can access the Conrad Marketplace here. Take a look for yourself, and explore the new, diverse range of products.

About Conrad Electronic
Conrad Electronic is a German family business that was founded in 1923. With over 4,000 employees, Conrad operates with 17 local-based subsidiaries across Europe. The omnichannel company distributes products to customers in 150 countries worldwide. Conrad’s Marketplace Conrad.biz offers a diverse and comprehensive B2B portfolio of over 850,000 articles from leading manufacturers and Conrad owned brands, from the smallest electronic components and development kits through to ranges of test and measurement, automation, cable and tools, the latest consumer electronic devices to computers and communications technologies.

Conrad is a strong and innovative partner for business and private customers alike. Complementing its product offering is a comprehensive range of services delivered through online and local retail facilities, e-procurement solutions and its own local sales force. Conrad is recognised and trusted for its quality services by many leading enterprises across multiple industry sectors. Since the end of 2013, Conrad has possessed new Electrostatic Discharge (ESD) handling facilities and an EPA (Electrostatic Protected Area). The company’s whole ESD management system is certified by TÜV Nord based on DIN EN 61340-5-1.

McFadyen Digital and Mirakl Announce Partnership

McFadyen Digital and Mirakl Announce a Strategic Partnership to Deliver an Accelerated Cloud-Based Marketplace Solution to Digital Commerce Operators

Strategic partnership formed to offer digital commerce organizations a unified marketplace implementation process and go-to-market methodology.

McFadyen Digital, a leading digital commerce agency, and Mirakl, the leading provider of marketplace solutions, today announced a new strategic partnership. The partnership will combine Mirakl’s innovative cloud-based marketplace platform with McFadyen Digital’s deep commerce and marketing expertise.

Together McFadyen and Mirakl are creating a unified methodology for launching a new marketplace, which takes an organization from the discovery phase to the site launch and ongoing operation. In addition to the technology implementation, this methodology contains a complete go-to-market engagement strategy that includes audience identification, vendor recruiting and engagement, consumer recruiting and engagement, pilot testing processes and communications, and go-live digital engagement campaigns.

Tom McFadyen, CEO, McFadyen Digital commented, “as digital commerce operators look to gain more value from their properties, marketplaces have proven to be a reliable, consumer-preferred method of driving both additional revenue and loyalty. Mirakl has created a flexible platform that accelerates the process of building and launching a marketplace. We feel this kind of innovation meshes perfectly with our digital Commerce, Marketing, and UX practices and our combined efforts will offer customers a stress-free way to launch a new marketplace.”

“We are excited to form this strategic partnership with McFadyen Digital. By combining McFadyen’s expertise in digital commerce and marketing, with Mirakl’s leading marketplace expertise and platform, we can provide a complete implementation and go-to-market solution that will accelerate our customer’s success across B2C and B2B organizations,” added Adrien Nussenbaum, Mirakl’s US CEO.

McFadyen and Mirakl are working together to establish a marketplace Center of Excellence (CoE) within McFadyen where international teams will be scaled up to deliver Mirakl solutions worldwide. This marketplace CoE will have access to hundreds of McFadyen’s delivery resources and subject matter experts, in addition to Mirakl’s marketplace thought leaders and technical resources.

“Over the past decade McFadyen Digital has built custom marketplaces on top of enterprise platforms like Oracle Commerce/ATG. Those projects usually involved a 7-figure dollar investment and launched after a year or more of development. With the Mirakl platform we can offer our clients much more functionality for a fraction of that cost in half the time” states Tom McFadyen.

Both Mirakl and McFadyen are able to deliver on this accelerated marketplace solution immediately and are looking forward to how this new partnership will benefit their mutual customers.

About McFadyen Digital

McFadyen Digital is a global Digital Commerce Agency with a 30-year history of client success. We’ve spent that time learning how to grow our customers’ businesses with modern marketing engagement strategies while leveraging technology as a competitive advantage. Our clients seek to provide their audiences with a seamlessly
personalized experience and they want measurable results from their investments. Our deep subject matter expertise in both the strategic and technical areas of digital commerce, digital marketing, and user experience make McFadyen Digital your ideal end-to-end digital commerce partner. Learn more about us at www.mcfadyen.com.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 100 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Best Buy Canada, Carrefour, Condé Nast, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com.