Leroy Merlin Brazil Launches Online Marketplace Powered by Mirakl

Leroy Merlin Brazil launches the first online marketplace for home improvement in Brazil to extend its assortment in an omni-channel context

SÃO PAULO – Nov. 12, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Leroy Merlin Brazil has launched an online marketplace powered by Mirakl. The project was initiated fewer than five months ago in mid-June. Approximately 40 sellers are active on the platform for the launch and plans are to reach several hundreds of sellers in the coming months.

Leroy Merlin Brazil, the largest home improvement retailer in Brazil, recognized that an online marketplace would allow it to increase conversion rates and drive sales on its highly-trafficked website while also generating additional sales and visits to its more than 40 physical stores across Brazil.

“I am very excited to work with the Mirakl team to create a successful digital platform using the marketplace model,” said François Gabert, CMO, Leroy Merlin Brazil. “After evaluating a number of different options for building our online marketplace, we selected

Mirakl for its proven experience in marketplace business, strong and tested platform, service capabilities, and its ability to quickly implement the platform.”

Leroy Merlin plans to use the online marketplace to offer more products, in existing and new categories, but also offer complimentary services to help home owners easily hire the help they need for their home improvement projects. Omni-channel integration will be an important component of its marketplace strategy, as Leroy Merlin clients will be able to shop marketplace products from physical stores and pay for them at the cash desks very soon.

“In seeing the need for an online marketplace, Leroy Merlin truly understands the revolution that is underway as retailers and businesses of all types shift towards the platform model,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We are delighted to be working with Leroy Merlin Brazil’s forward-thinking leadership team to transform its business in the ongoing retail evolution.”

About Adeo
Headquartered in France, Adeo is the third largest home retailer worldwide is a world-leading home-improvement retailer and Leroy Merlin Brazil is one of Adeo’s holding companies. With almost 760 do-it-yourself stores across 12 countries, Leroy Merlin is committed to helping residents and homeowners find the perfect solutions for their projects. Serving more than 444 million customers each year, Leroy Merlin employs over 100,000 people and generates an annual turnover in excess of EUR 22 billion.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

 

SIEMENS Mobility Rail Mall becomes “Easy Spares MarketplaceTM” – powered by Rail Mall

At Innotrans 2018, the world’s most important trade fair for rail transport technology, Siemens Mobility GmbH presented the new B2B marketplace for the first time.

Munich, November 8, 2018 – The major trend of digitalization does not stop at the rails either. Siemens Mobility has been a leading provider of transport solutions for more than 160 years and is constantly developing its portfolio through innovations. With digitalization, Siemens Mobility is enabling mobility operators around the world to make their infrastructure intelligent, ensure sustainable value enhancement over the entire lifecycle, improve passenger comfort and guarantee availability. Siemens Mobility is currently introducing a major digitization product: the new Easy Spares MarketplaceTM.

Through its partnership with Mirakl, a leading global provider of marketplace solutions, Siemens Mobility is the first provider in this environment to transform its online offering into a highly scalable one-stop shop for all material requirements in the mobility industry – from trains and infrastructure components to locomotives. By expanding the portfolio to include products from other vendors, it will be possible to make the customer’s shopping experience noticeably easier.

The starting shot of the Easy Spares MarketplaceTM was launched by Siemens Mobility at this year’s InnoTrans, the world’s largest trade fair for transportation technology, which took place in Berlin from September 18 to 21. There, the solution was presented live to customers from all over the world for the first time. The previous Rail Mall was launched in 2000 and was further developed into the current Easy Spares MarketplaceTM, which now offers a very wide range of products to help customers to solve numerous material problems. In addition to the core products, the customer also needs complementary items such as screws, light bulbs, glass, oil, tools and equipment. With the introduction of a marketplace, the company can offer a much broader product range through the seamless integration of external partners and thus increase the quality of its range and services.

The name is program and strategy at the same time, we want to make it as easy as possible for our customers,” explains Michael Bitsch, Head of eBusiness at Siemens Mobility. “The Easy Spares MarketplaceTM enables our customers to access the entire spare parts portfolio via one sales channel. This saves time and money! By using the Mirakl platform, we have opted for a highly scalable solution in order to be able to meet the requirements of the rapidly growing market in the future.

In an initial phase, the marketplace will include more than 32,000 products in addition to the established Siemens products. The number of products and sellers will increase rapidly in the coming months. The focus will be on offering customers a broad spectrum of mobility products and integrating trustworthy partners with high quality in the marketplace.

Siemens Mobility is a recognized market leader and always sets the benchmarks in the industry,” said Philippe Corrot, CEO of Mirakl. “The company has identified the fastest and most profitable way to scale the Rail Mall by using a marketplace. Mirakl is extremely proud to help Siemens Mobility better meet the needs of its customers. The Mirakl platform will enable Siemens to rapidly add new brands, expand its product range and address new markets. In the end, the customer will benefit with a better shopping experience“.

The Easy Spares MarketplaceTM is available around the clock at the following address: http://www.easysparesmarketplace.com

Learn more about Mirakl’s solution for B2B by clicking here.

About Siemens Mobility:

Siemens Mobility is a separately managed company of Siemens AG. As a leader in transport solutions for more than 160 years, Siemens Mobility is constantly innovating its portfolio in its core areas of rolling stock, rail automation and electrification, turnkey systems, intelligent traffic systems as well as related services. With digitalization, Siemens Mobility is enabling mobility operators worldwide to make infrastructure intelligent, increase value sustainably over the entire lifecycle, enhance passenger experience and guarantee availability. In fiscal year 2017, which ended on September 30, 2017, the former Siemens Mobility Division posted revenue of €8.1billion and had around 28,400 employees worldwide. Further information is available at: www.siemens.com/mobility.

fonQ Launches Brand New Marketplace With Mirakl to Become The Leading Homeware and Garden Destination

fonQ, the leading Dutch online specialist in home, garden and lifestyle partners with Mirakl to extend its product assortment by launching a marketplace.

Paris, London, Boston, Munich – October 29th, 2018: fonQ, the Dutch online specialist of home and living, today announced that it has partnered with leading platform technology Mirakl to launch its online marketplace. As a leader in its category in the Netherlands, the retailer wants to stay the top destination for its customers thanks to an enhanced assortment of contemporary and trendy products. The marketplace will enable fonQ to integrate the offer of carefully curated vendors in its product catalog and provide a wider selection with consistent high quality of service to its customers.

With its marketplace, fonQ intends to stay relevant to its customers by ensuring a curated selection of sellers and products that will meet their demand for style and quality, adding real real value for their customers. Benefiting from a wider choice, customers will still be able to easily find what they need – no choice stress: fonQ Marketplace will only show 1 winning offer, which will get the buy box.

fonQ has selected the Mirakl Marketplace Platform, which automates the challenging aspects of marketplace management enabling them to focus on what matters the most: their customers and value offer. They have also implemented Mirakl Catalog Manager, which will help them improve product data quality in collaboration with their sellers and increase their buyers’ confidence by providing rich and detailed product descriptions.

Bart Jansen, fonQ’s Marketplace Manager commented on the strategy: “We have selected Mirakl because it’s the world’s n°1 marketplace solution and we wanted the best for both our customers and our sellers. Our objective is to stay true to what made us successful, while keeping pace with consumers’ growing expectations and delivering a consistently outstanding quality of service.

For Philippe Corrot, CEO of Mirakl: “fonQ is an iconic player in Netherlands, who has always put a lot of care into finding the best options for their customers. By selecting Mirakl’s solution, they will be able to scale their new business fast, establish an ecosystem of reliable sellers, to better serve their customers. Buying home and garden products online can be stressful and using Mirakl Catalog Manager will help them reassure their customers and increase their website conversion”.

To learn more about Mirakl’s marketplace solution, click here.

About fonQ

A wide assortment, recommendation and inspiration: fonQ is the online shop that helps you set up your home. During the ABN AMRO Webshop Awards 2018-2019 fonQ has been voted best webshop in Home & Living for three years in a row.

Albertsons Companies Launch Online Marketplace Powered by Mirakl

Albertsons Cos. launched Digital Marketplace with Mirakl to create an endless shopping aisle and introduce new products to customers 

BOSTON – Oct. 16, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Albertsons Companies, one of the largest food and drug retailers in the United States, has launched its online marketplace powered by the Mirakl Marketplace Platform.

Albertsons Cos. online marketplace will offer customers the ability to discover more specialty food items alongside beauty and wellness products from a vast network of third-party sellers. With a focus on natural, organic, ethnic, and alternative products, Albertsons Cos. aims to provide a unique experience that showcases hard-to-find products.

The launch of the online marketplace is a central part of Albertsons Cos.’ initiative to accelerate its ability to address trending markets and offer hot new products. The data collected from the marketplace will help identify shifting consumer interests, regionally-specific shopping needs and new food trends. Albertsons Cos. now has the agility to identify new customer needs and rapidly respond by adding assortment from its network of sellers.

For its network of third-party sellers, this new platform introduces an easy digital onboarding experience which gives fast access to Albertsons Cos.’ large customer base. This allows smaller businesses to showcase their products on a much wider scale than they could have achieved alone.

“At Albertsons Companies, we’re making rapid strides to build digital capabilities that serve our customers and show our determination to play a prominent role in the digital food and wellness ecosystem,” said Narayan Iyengar, SVP of Digital Marketing and e-commerce, Albertsons Companies. “The online marketplace provides our customers access to hard-to-find items, increases exposure for partner products, and gives us critical data regarding demand for emerging food and wellness trends. We selected Mirakl for its superior technology and marketplace expertise. The Mirakl team, and McFadyen Digital’s team, have been instrumental in achieving our launch goals.”

Invited and carefully selected marketplace sellers will benefit from product visibility and national exposure on the world class digital platform. In addition, the proprietary data will not only help Albertsons Cos. evaluate what innovative products to stock in the stores, but also give vendors insight into regions where they may consider investing in building distribution.

“By choosing the online marketplace model, Albertsons Cos. is truly distinguishing itself from the competition and Mirakl is honored to be working alongside Albertsons on this journey,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “By fully utilizing the capabilities of the Mirakl Marketplace Platform, Albertsons is set up for marketplace success.”

About Albertsons Companies
Albertsons Companies is one of the largest food and drug retailers in the United States, with both a strong local presence and national scale. We operate stores across 35 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs, as well as meal kit company Plated based in New York City. Albertsons Companies is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2017 alone, along with the Albertsons Companies Foundation, the company gave nearly $300 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

Mirakl Announces Global Reseller Agreement with SAP

SAP will become an official reseller of the Mirakl Marketplace Platform, assisting retailers, manufacturers, and distributors to help realize their marketplace vision

BOSTON – October 9, 2018 – Mirakl, a leading global marketplace solutions provider, today announced that SAP will become an official reseller of the Mirakl Marketplace Platform. Through this partnership, SAP will add Mirakl to its official software and service portfolio, thus offering its customers a robust marketplace platform.

With the simple integration of Mirakl’s pre-built connector to the SAP Commerce Cloud, SAP customers will be able to quickly launch marketplaces, rapidly onboard new sellers, and easily map new products and categories to catalog taxonomies. By reselling the Mirakl Marketplace Platform, SAP will help businesses add marketplace functionalities and discover the tools to succeed in a marketplace-dominated eCommerce landscape.

“As the market leader in commerce solutions, we’re excited to be an official reseller of Mirakl,” said Chris Hauca, Head of Strategy, SAP Enterprise Commerce. “Mirakl provides a best-of-breed marketplace technology to connect with SAP Customer Experience solutions, thereby providing our customers the ability to scale their marketplace offering quickly to help realize new revenue streams.”

Retailers within SAP’s network will now have more opportunities to build and maintain a simple, effective marketplace that works specifically for their business. As retailers continue to become more receptive to marketplaces, businesses that use SAP solutions will be in a prime position to evolve their digital strategies and thrive.

“We’re proud of the confidence SAP has placed in our solution,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “With this partnership, the Mirakl Marketplace Platform will assist companies of all sizes, spanning retail, manufacturing, and distribution, in transforming their businesses to compete in today’s competitive market.”

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

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All other product and service names mentioned are the trademarks of their respective companies.

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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Media Contacts:

Adrienne Newcomb/Greg Earl

Ketner Group Communications (for Mirakl)

miraklpr@ketnergroup.com
512-794-8876

Eighty Percent of Holiday Shoppers Will Turn to Another Retailer If Items Are Out of Stock

New research from Mirakl shows that inventory and product selection are essential to customer loyalty as 98% of shoppers will do the same or more online shopping this holiday season

BOSTON, PARIS, LONDON – October 2, 2018 – Mirakl, the leading global marketplace solutions provider, today announced survey findings showing that online holiday shopping will rise in 2018 and be increasingly dependent on enhanced online product selection and inventory availability. The Mirakl Holiday Season Shopping Survey 2018 studied the 2017 behaviors and expected 2018 behaviors of holiday shoppers across the U.K, U.S. and France, as well as the factors that will generate greater online customer satisfaction during the upcoming holiday shopping season.

Ninety-six percent of respondents carried out at least a quarter of their holiday shopping online last year. Additionally, the report’s findings concluded:

  • Among the age groups surveyed, 25 to 34-year-olds did the most online shopping last holiday season with 55% doing more than three quarters of their holiday shopping online.
  • Fifty-three percent of U.S. and UK shoppers do more than 75% of their shopping online, compared to 41% of French shoppers.
  • Nearly 40% of online shoppers experienced an item being out of stock while shopping on a retailer’s site; 80% of these shoppers defected to another retailer’s website to purchase the product.

Moving forward, over a third of shoppers plan to do more gift buying online this year; this figure rises to half when looking at 18 to 34-year-olds. Pricing and selection are key factors in a consumer’s purchasing decision. With time an increasingly precious commodity, shoppers expect retailers to be a one-stop-shop, offering complementary lines, related products and a wide selection per category. Unfortunately, this isn’t always the case:

  • Nearly 40% of shoppers, including 45% of UK shoppers and 42% of U.S. shoppers, encountered a retailer’s website lacking a product or range of products that they expected.
  • Fifty-five percent of consumers have stopped shopping with a retailer because a competitor offered a better selection of products (70% of Gen Z shoppers have done so).
  • Eighty-six percent said last year they checked prices on Amazon before completing the purchase elsewhere.

These findings point to the significance of product range and availability, and the need for retailers to provide contingencies for popular products. Retailers can utilize an online marketplace strategy to close the assortment & availability gaps, without overhead, and can also drive more store traffic by letting customers ‘click and collect’ marketplace orders. Additionally, marketplaces make it easy to test new products and brands at no risk, and marketplace sales offer a higher profit margin than dropship or owned-product sales.

“This research offers valuable insights into the benefits of a superior product selection and inventory as retailers approach their most important season,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “The results make it clear that retailers must give their customers the choices they want in order to thrive amongst online competitors during the holidays. We believe that the best way to do this is by leveraging a network of sellers to quickly and easily expand your product and services assortment – avoiding inventory and overhead costs.”

About the Survey

Consumer survey conducted by Research Now asking 1,532 shoppers across UK, France and Germany in February 2018.

About Mirakl

Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 150 customers in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:

Greg Earl

Ketner Group Communications (for Mirakl)

miraklpr@ketnergroup.com
512-794-8876

Coperama transforms their Digital Business to Lead the Procurement Service of the Global Hospitality Industry, supported by Mirakl

NH Hotel Group’s Purchasing Company relies on Mirakl to accelerate its Digital Strategy and Launch its own Online Procurement Marketplace 

BOSTON, PARIS, BARCELONA, LONDON, BERLIN  – September 26, 2018 –  Coperama, a Procurement Platform for the hospitality industry owned by NH Hotel Group, has entered into a partnership with Mirakl, the leading global marketplace solutions provider, to continue developing their digital business transformation and expand their procurement network to support international expansion.

Today Coperama manages a network of over 2,000 suppliers for the hospitality industry and the implementation of a marketplace model will be key to achieving overall business efficiency, while better serving hospitality buyers with a broader offer and improved user experience.

In addition to centralising 100% of  procurement services to the 380 NH hotels, Coperama is a procurement solution to around 1000 customers based within Europe and recently began operations in Colombia & Mexico. Coperama saw the launching of the online procurement marketplace as the best way to digitize the existing suppliers, while quickly onboarding new suppliers in new regions. Additionally, they’ll be able to offer European suppliers an entry into new markets without needing a physical presence.

Coperama is passionate about serving the needs of the hospitality industry, and we’re preparing to support significant growth for our business via an expanded offering for our customers. The marketplace model gives our business a fast way to expand our offer both within Europe where we have many more suppliers we’d like to work with, but also to quickly onboard new partners globally,” said  Ramón Luengo, CEO of Coperama. “We selected Mirakl because of their expertise, industry-leading marketplace platform, and existing partnership with SAP Hybris which will accelerate our digital transformation strategy.”

Coperama’s procurement marketplace is scheduled to be live later in 2018, and will service all their current customers procurement needs as well as other hospitality companies.

We are honored to work with Coperama. Business buyers have become increasingly demanding; wanting more options, at better prices, with great service. These are the same demands that upended the consumer world and paved the way for Amazon to dominate the retail industry with their online marketplace; which is a platform business model,” said Philippe Corrot, co-founder and CEO, Mirakl. “The hospitality industry is the latest to be transformed by platform business models that provide easy access to more products and services at competitive prices. By adopting the platform model and launching a procurement marketplace, Coperama will now be at the heart of a new ecosystem which will be the basis for the future of hospitality procurement.”

About Coperama

Wholly-owned by NH Hotel Group, Coperama is a leading purchasing platform in the European hospitality industry. Taking advantage of its purchasing force -thanks to the strong position of NH Hotel Group across different countries, Coperama offers to their affiliate establishments the best savings possible on all their procurement needs: Food & Beverages, Operational Services and “off the shelf” Furniture & Equipment items. Coperama boasts professionals with an extensive track record in the sector and expertise in the various sales channels and in negotiating the best deals for more than 1,000 hospitality establishments which already use its services. Coperama has presence in Spain, The Netherlands, Italy, Germany, Colombia & Mexico.

Bluefly, Pioneer in Online Fashion, Partners with Mirakl to Revamp Marketplace Business

Bluefly selected the Mirakl Marketplace Platform to increase the retailer’s seller network from 250 to 1,000 partners

BOSTON – June 28, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Bluefly, a highly-curated fashion marketplace for the style-obsessed, has selected the Mirakl Marketplace Platform to increase its marketplace seller network and operational agility, while decreasing seller on-boarding time for third-party brands.

In 2017, Bluefly decided to exit the owned inventory, drop ship and consignment business and become a pure marketplace proved to be a successful way to scale online sales. With Mirakl’s out of the box solution, Bluefly aims to grow and expand their marketplace seller network from 250 partners to 1,000 over the next 18-24 months.

“I’ve known the Mirakl team for many years and I’m excited to finally work with them to take our marketplace to the next level,” said Yann Tanini, president, Bluefly. “As we explored options to advance our business and e-commerce offering, it was very clear that Mirakl’s out-of-the-box marketplace solution, combined with their expertise, offered Bluefly the best possible solution to grow and scale our marketplace.”

After looking at various options, Bluefly’s forward-thinking management team chose to work with a best of breed vendor and selected Mirakl for its established partner ecosystem, speed-to-market, and ability to streamline their marketplace operations.

“We’re honored to be working with an innovative and long-standing e-commerce retailer like Bluefly,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “As one of the early leaders in e-commerce, the brand is no stranger to innovation and pioneering best practices in order to be successful. Bluefly’s executive team shares Mirakl’s vision of what a marketplace is, and we’re excited to accelerate their platform business strategy.”

About Bluefly
Headquartered in New York City’s fashion district, Bluefly is the original online fashion retailer. Today, Bluefly is a fast growing, fashion marketplace offering 3,000+ brands across shoes, handbags, dresses, sportswear, cashmere and even diamonds. Bluefly’s curated events bring you the best of the splurge and the steal all in one place and all at compelling discounts. We are the online shopping destination for the style obsessed looking for coveted finds from brands including Prada, Gucci, Valentino, Alice and Olivia, Parker, Vintage Chanel, and thousands more. And now, building upon our success in the US, we are expanding our ecommerce operations internationally! At Bluefly, find what you seek.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

 

 

 

Toyota Material Handling Selects Mirakl to Launch Online Marketplace

Toyota Material Handling, U.S.A. has enlisted Mirakl to accelerate its eCommerce channel development while leveraging its dealer network

BOSTON – June 21, 2018 – Mirakl, the leading global marketplace solutions provider, today announced a new partnership with Toyota Material Handling, U.S.A. (TMHU), North America’s top manufacturer of forklifts and material handling equipment, enabling TMHU to accelerate its digital strategy.

Seeing the success of other marketplaces and Amazon’s entry into aftermarket parts, TMHU recognized the need to accelerate their digital transformation and eCommerce strategy. In order to do so without creating conflict with its dealer partners, TMHU identified the marketplace model as a way to sell without channel conflict and leveraging the strength of the industry’s leading dealer network. Toyota dealers will be the primary fulfillment partners while the centralized website will create a common, user-friendly experience across the country.

“We strive to serve our business customers with an excellent experience and we’ve been on a journey to modernize their journey and better meet their expectations about where and how they want to buy,” said Steve Tadd, Director of Marketing & IT, Toyota Material Handling. “In addition, we see the future potential for the online marketplace to serve as a vehicle to better support our dealers by helping them sell more of their inventory – even non-Toyota products.”

TMHU chose Mirakl, rather than customizing its existing eCommerce platform, because of Mirakl’s expertise, superior technology, and ability to quickly deliver on TMHU’s short and long term strategic needs. An existing SAP Hybris customer, TMHU also selected Mirakl for its integration with SAP Hybris Commerce, as well as its steadfast relationship with Deloitte Digital, who will implement the Mirakl platform.

“As more manufacturers look to leverage platform business models, Toyota Material Handling has a strong vision and we’re proud to power their transformation” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “Through this partnership and our work with SAP and Deloitte, we look forward to helping TMHU accelerate eCommerce with an innovative new route to customers that avoids dealer conflict.”

About Toyota Material Handling, U.S.A., Inc.
Proudly manufactured in the United States, Toyota Industrial Equipment offers a full line of material handling solutions including forklifts, automated guided vehicles, fleet management services, aerial work platforms and tow tractors. Toyota’s commitment to quality, reliability and customer satisfaction, the hallmark of the Toyota Production System, extends throughout more than 230 locations in North America. For more information, visit ToyotaForklift.com.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

 

 

 

Mirakl Powers New Groundbreaking Online Marketplace and Retail Concept: Afound

Afound sets sights on rapid growth via new platform model to deliver better deals for its customers

BOSTON and LONDON – June 14, 2018 – Afound, an innovative marketplace offering discounted fashion and lifestyle goods, selected Mirakl, the leading global marketplace solutions provider, to launch the brand-new fashion marketplace. With both a store and digital presence, Afound will showcase both external brands and the H&M Group own labels such as COS, Weekday, Cheap Monday, and & Other Stories.

“Consumer demand is changing as shoppers are constantly on the lookout for great deals. The Afound proposition is all about ‘giving great fashion new life’ and providing a premium experience for discounted brands,” said Fredrik Svartling, Managing Director of Afound. “Our vision is to be a deal hunting paradise, giving our customers greater access to discounts alongside amazing new brands.”

Afound provides shoppers with a brand new omni-channel experience where they can access deals in-store and via the online marketplace. The online store (www.afound.com) launched today, June 14, serving the Swedish market to start. The marketplace strategy will ensure its customers have access to an endless aisle of bargains and gives Afound a R&D channel to figure out what other brands and products the customers might want in-store.

“Afound is destined to be a powerhouse in the retail world and a true pioneer,” said Philippe Corrot, CEO of Mirakl. “The company is at the forefront of digital transformation and Mirakl is proud to support Afound in its mission of serving more customers with more great products at a low cost. Afound’s use of the Mirakl platform will enable it to rapidly add new brands, scale assortment, and address new markets.”

Initially Afound will launch the online marketplace and five physical stores in Sweden.

About Afound

Afound is an innovative marketplace offering discounted fashion and lifestyle goods from well-known and popular brands, with both external brands and the H&M Group’s own labels creating an extensive selection for both men and women. Afound presents a curated, non-seasonal offering from Swedish and international brands in a wide variety of price bands, in both a physical and a digital setting. Afound will also host unique, limited edition releases by a variety of brands on a rolling basis, with attractive pricing across the board. Afound is an independent brand within the H & M Group.

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale.  Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts

UK
Laura Hare
Laura.hare@mirakl.com
07791544019

U.S.
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876