Mirakl Announces $555 Million Series E Funding to Power Accelerated Growth of World’s Leading Enterprises Through Online Marketplaces

With a valuation exceeding $3.5 billion, new financing extends Mirakl’s enterprise marketplace category leadership amid explosive growth for eCommerce and platform business model

PARIS & BOSTON (September 21, 2021) –Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced that the company has raised $555 million in a Series E funding round led by Silver Lake, with participation from long-term investors 83North, Elaia Partners, Felix Capital, and Permira. The new funding increases the company’s valuation to more than $3.5 billion.

Mirakl’s valuation has more than doubled since its $300 million Series D funding round announced on September 22, 2020 and led by Permira’s growth fund. The company is poised to accelerate its rapid growth through the continued adoption of its flagship enterprise marketplace platform that already powers billions in gross merchandise value (GMV) and delivers speed, scale, and agility for over 300 of the world’s leading brands including ABB, Accor, Airbus Helicopters, Carrefour, Express, Leroy Merlin, The Kroger Co. and Toyota Material Handling.

Large enterprises across all industries continue to transform their businesses and rapidly digitize in response to the growing pressures of rising customer demand, decreased margins and competition from digital giants and digital natives alike. The result has been a sharp acceleration in platform and eCommerce adoption. According to McKinsey, U.S. eCommerce penetration experienced 10 years of growth during the first three months of 2020. A disproportionate share of this growth went to enterprise marketplaces: during the fourth quarter of 2020, marketplaces grew by more than double the overall eCommerce rate. This growth has proven resilient, as Mirakl recorded 90% growth in year-over-year bookings value during the first half of 2021.

This funding will enable Mirakl to reinforce its clear leadership in enterprise marketplaces, continue to significantly invest in its technology, expertise, and partner ecosystem, and grow its teams to help meet the accelerating adoption of the marketplace model.

Areas targeted for investment include:

  • Hiring 350 engineers, growing the Mirakl Labs team to 500, by 2023 in order to extend the end-to-end capabilities, scalability and security of its core Mirakl Marketplace Platform technology, with a particular focus on expanding AI, automation, and features that enable complementary new business models including dropship expansion
  • Doubling the size of its industry-leading customer success organization with top talent from elite marketplace operators and industry leaders to accompany customers from business case through to fully scaled marketplace
  • Rapidly expanding the size of Mirakl Connect, the largest ecosystem of high-quality, marketplace-ready sellers, enabling any leading enterprise to accelerate its launch and more quickly scale assortment for the benefit of its customers
  • Continuing to expand geographic reach, with a dual focus on growing its Paris and Boston headquarters and increasing its footprint across major markets in EMEA, the Americas and Asia Pacific
  • Evaluating and pursuing business development opportunities, including compelling acquisition opportunities, in service of ever-greater marketplace success for customers

“The world has shifted irreversibly towards eCommerce, and the enterprise marketplace model has clearly emerged as the only solution that will enable businesses to survive in a competitive global sales environment,” said Adrien Nussenbaum, co-CEO and co-founder of Mirakl. “Mirakl has clearly proven that it offers the most advanced, flexible and scalable platform for businesses to win against competitors and profit from the growth afforded by the marketplace economy. This investment will enable us to pursue new growth opportunities as we work to bring our enterprise marketplace vision to new customers, regions, and industries.”

As buyer needs shifted wildly over the last 18 months, businesses in all industries were pressed to keep pace with disruption to supply chains, product shortages and unpredictable buyer behavior. Mirakl customers were well positioned to succeed in this environment, as the scale and flexibility of Mirakl-powered Marketplaces enabled them to quickly expand product assortments and respond to increased demand without the burden of owned inventory. With enterprises struggling to keep up with the pace of eCommerce acceleration, the enterprise marketplace has become an imperative for sustainable business transformation.

“When we founded Mirakl, it was in the belief that the world was moving toward an era of customer centricity, that would break traditional business models and require leaders to transform to bring their customers greater choice, more services, and the ability to buy whenever they wanted and wherever they wanted. It was an ambitious vision, and we have taken bold steps to pursue it, always in partnership with our customers,” said Philippe Corrot, CEO and co-founder of Mirakl. “With this investment, Mirakl is better equipped than ever to support customers at every stage of their transformation journeys, with the leading technology, expertise and ecosystem, so they can win in this new challenging commerce landscape.”

“For more than two decades, Silver Lake has successfully identified and supported many of the world’s most disruptive technology and technology-enabled companies, and we are thrilled to partner with Mirakl as it enters its next phase of growth,” said Christian Lucas, Managing Director and Co-Head of Silver Lake EMEA. “This is an extraordinary time for eCommerce, and we see Mirakl as a generational company with a uniquely compelling opportunity to capitalize on that momentum. Investing in founder-led, quality high-growth, impactful and pioneering software-led business models is at the very core of what we do, and we feel privileged and look forward to working with Philippe, Adrien, and the entire Mirakl team to extend the company’s global market-leading position at this pivotal moment in time.”

“Mirakl’s exceptional growth over the past year has reinforced its status as the clear market leader in the enterprise marketplace category,” said Alexandre Margoline, Partner and Head of France at Permira. “As an existing investor, Permira is excited to substantially increase its investment in Mirakl and continue backing Philippe, Adrien and the entire Mirakl team as they further drive the Company’s growth ambition.”

The latest marketplace insight and viewpoints can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn, Twitter, and YouTube.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

About Silver Lake

Silver Lake is a global technology investment firm, with more than $88 billion in combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia. Silver Lake’s portfolio companies collectively generate more than $221 billion of revenue annually and employ more than 526,000 people globally. For more information about Silver Lake and its portfolio, please visit http://www.silverlake.com.

Contacts:

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
844-264-7255

Tara Klein
Bateman Agency for Mirakl
mirakl@batemanagency.com
650-270-9454

Mirakl Introduces New Advanced Features to Industry-Leading Marketplace Platform, Empowering B2C and B2B Enterprises to Accelerate Profitable eCommerce Growth

First-of-its-kind Mirakl Marketplace Platform unites marketplace and dropship models to better serve third-party sellers, partners, and service providers across industries in a single eCommerce solution

BOSTON AND PARIS (May 5, 2021)Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the release of new features for its industry-leading Mirakl Marketplace Platform (MMP), enabling enterprises to fully integrate and manage both dropship and marketplace activities in a single, cloud-native solution. Bolstered by AI and seamlessly integrating marketplace participants, the updated platform includes a host of enterprise-oriented capabilities and features that specifically meet the growing demand for high-performance marketplaces in B2B industries.

Growth in eCommerce has accelerated rapidly since early 2020, marked by an unprecedented increase in online purchases across both B2C and B2B industries. This change has created both enormous opportunity and turmoil for businesses, as everything from evolving buyer expectations to demand spikes and supply chain pressures have stretched traditional approaches to the breaking point. Few technology categories benefited as much from the shift as enterprise marketplaces, which unleash the power of the platform business model to gain the speed, scale, and agility necessary to grow businesses faster online. However, marketplaces have thus far grown in parallel with established dropship models that many enterprises relied on to expand assortment with complementary sellers. According to a 2020 report from Research and Markets, the global dropshipping market is expected to reach $590 billion by 2027, expanding at a compound annual growth rate of 18.3%.

“While marketplace technology has been on a steep growth path for years, the events of the past year in eCommerce have permanently changed the needs of enterprises and raised the bar for marketplace solutions,” said Adrien Nussenbaum, co-founder and CEO of Mirakl. “Mirakl has been fortunate to work closely with leading brands across B2C and B2B industries worldwide to identify these needs early, then partner on developing new capabilities for our platform that fully support the business models they need to drive profitable growth for the new era.”

“Given the increased expectations from customers in both B2C and B2B industries, enterprises require a solution that will allow them to efficiently serve an expanding product assortment and react with agility to changes in the market,” said Philippe Corrot, co-founder and CEO of Mirakl. “The new capabilities of our marketplace platform make it easy for customers to develop, adjust and scale their marketplace and dropship operations on a single instance. With the addition of new B2B features, marketplace operators can now focus entirely on the decisions that drive their business success: identifying the trends and products that will best satisfy their customers.”

New capabilities include:

  • Categorization AI: New products submitted by sellers are analyzed with a new intelligent algorithm to spot potentially miscategorized products using Mirakl Catalog Manager to help marketplace operators grow their assortment faster with higher quality and less manual effort. The system will recommend new categories with a confidence score to choose from, and can optionally apply changes broadly across many similar products.
  • Unified dropship and marketplace operations:  Enterprises can now easily scale dropship and marketplace programs together in a single platform. By combining operations, they can do more business with existing suppliers via dropship, while expanding into new categories by adding new third-party sellers with a marketplace, all managed centrally with the customization and workflow flexibility needed to accommodate multiple models.
  • Streamlined B2B selling: New enhancements such as customer profile management and segmentation allow organizations to streamline B2B selling, drive adoption, and scale business growth. Additionally, the recently-announced partnership with PunchOut2Go enables buyers to connect their eProcurement systems to the marketplace, increasing access to B2B digital buyers and improving purchase experiences.
  • Alerts and dashboards: Seller performance monitoring has been enhanced with advanced alerting and suspension rules to help enforce quality control when sellers fall out of compliance. The updated Mirakl Marketplace Platform features completely new dashboards for marketplace operators, and sellers, providing an at-a-glance view and helps to streamline operations for fast and efficient growth.
  • Fulfillment capabilities: Mirakl’s new fulfillment capabilities allow marketplaces to partner with eCommerce fulfillment solutions and 3PL (third-party logistics partners) to enhance delivery quality of service for their end customers, reducing delivery time and costs. As an operator, using eCommerce 3PL solutions brings non-domestic seller inventory closer to customers.

Building Strong Marketplace Momentum

The announcement of these new features builds on the company’s momentum including two significant financial milestones. In September 2020, Mirakl closed $300 million in Series D funding, placing the company’s valuation at over $1.5 billion. The company also achieved a record 110% year-over-year growth in gross merchandise value in 2020. With $3.1B transacted on Mirakl-powered Marketplaces last year, Mirakl continues to demonstrate its unique ability to enable the world’s leading organizations to seize the platform opportunity.

Mirakl is poised to continue to capitalize on the growth in eCommerce with the recent addition of Isabelle Bénard as chief product officer. Isabelle joins the company following successful tenures developing eCommerce solutions for Amazon, Global Fashion Group, and Lightspeed, and she will oversee B2C and B2B product development as Mirakl leads the next phase of the marketplace era.

“ABB launched our global marketplace strategy with Mirakl because we recognized the tremendous potential of the marketplace model, and we needed a SaaS platform that was purpose-built to deliver on that potential,” said Samer Shehadeh, Global eCommerce & Innovation Director, Electrification Business Area, ABB. “Only Mirakl offers the features and functionality that ABB needs to truly seize the marketplace opportunity, and their new B2B enhancements will accelerate our digital transformation even further.”

To learn why the world’s most trusted brands choose Mirakl visit www.mirakl.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Contacts:

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
844-264-7255

New Report from Mirakl Shows How Third-Party Sellers Are Accelerating Enterprise Marketplace Growth Among Top Retailers Worldwide

2021 Enterprise Marketplace Seller Report analyzes more than 50,000 sellers to uncover how they are driving customer time-to-value and retention – with 36% joining enterprise marketplaces in just the last 15 months

BOSTON, (July 13, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today released the 2021 Enterprise Marketplace Seller Report, the largest and most comprehensive analysis of enterprise marketplace data examining third-party seller activity on leading retailer marketplaces around the world. A companion to Mirakl’s 2021 Enterprise Marketplace Index, this inaugural report sheds light on third-party sellers and how they are fueling the growth of the enterprise marketplace model. Top findings include: marketplace momentum is attracting sellers, with 36% joining enterprise marketplaces in just the last 15 months; the largest sellers (top 25%) contribute 88% of gross merchandise value (GMV); and sellers outperform traditional eCommerce customer service benchmarks, with 50% lower return rates and 4.5/5 satisfaction ratings.

The 2021 Enterprise Marketplace Seller Report aggregates data from across more than 50,000 sellers, 60 million products, and billions of dollars in GMV representing more than 70 Mirakl-powered Marketplaces worldwide. Over the last year, marketplaces have grown at more than double the rate of eCommerce, demonstrating the increasing importance of third-party sellers in enabling top retailers to provide customers with anytime, anywhere access to the products they need. Despite these impressive numbers, the world of marketplace sellers remains mysterious to many retailers. This lack of understanding limits marketplace operators in their efforts to grow and expand, as each new seller provides a GMV contribution of nearly $110,000 on average. The Enterprise Marketplace Seller Report empowers retailers launching and scaling enterprise marketplaces to better understand seller profiles and craft effective plans for seller onboarding, retention and growth.

“The acceleration of the enterprise marketplace model is expanding opportunities for incumbent retailers and third-party sellers alike to come together and thrive in a highly competitive eCommerce environment,” said Adrien Nussenbaum, co-founder and co-CEO of Mirakl. “The data from this new report quantifies that in addition to gaining new GMV from each new third-party seller, sellers are key to retailer marketplaces expanding their assortment faster, with greater differentiation, and higher customer satisfaction than through traditional eCommerce models alone.”

The Enterprise Marketplace Seller Report’s key findings include:

  • Enterprise marketplace sellers are diverse, representing three main business models: There are three primary types of sellers: marketplace native sellers (generating 63% of GMV across all enterprise marketplaces in Q1 2021), brand sellers (generating 20% of GMV), and eCommerce retailers (generating 17% of GMV). The variety allows retailers to more precisely tune and curate the composition of their marketplaces to better serve the needs of their shoppers.
  • Large sellers are prevalent, but a wave of small and medium-size sellers are on the rise: While large sellers accounted for 88% of marketplace GMV during the first quarter of 2021, small-and medium-sized sellers have doubled their GMV contribution in that same period and tripled in the past year. Small-to mid-sized sellers will continue to be a force in the coming years as retailers look for unique product selections. The momentum of enterprise marketplaces is reflected in the increasing rush of sellers online: More than a third (36%) of sellers joined enterprise marketplaces in just the last 15 months.
  • Nearly half of all sellers cover multiple marketplaces: Cross-marketplace coverage is on the rise, as sellers are seeking – and finding – expansion opportunities by partnering with leading retailers. Nearly half (47%) of sellers are now covering multiple marketplaces, up from 38% the previous year. As they expand, however, they proactively differentiate their assortment to match the needs of each partner: 74% of these sellers have different catalogs per marketplace.
  • Third-party sellers outperform traditional eCommerce benchmarks for assortment quality and customer service: Experienced sellers earn an impressive 4.5 out of 5 rating from highly satisfied shoppers. They also have lower refund rates (50% lower than traditional eCommerce) and fewer customer service inquiries per order than their first-party seller peers.
  • Marketplace sellers onboard quickly, and rapidly grow GMV for retailers: Time-to-value is accelerating for marketplace sellers. The fastest 25% of sellers averaged only five calendar days of total onboarding, from first contact to live marketplace offer, with catalog integration taking as little as a single day. A retention rate of 93% reflects a lasting relationship between seller and marketplace. The report also highlights that sellers tend to expand to additional marketplaces after succeeding on their first marketplace, leading to an environment where sellers are treated like marketplace customers.

“We are very, very happy with the quarter-over-quarter and month-over-month growth we are seeing in the marketplace,” said Timothy Baxter, CEO of Express, Inc.

“Express’s marketplace accounted for 30% of my company’s sales during the holiday season, and most customers who come through the site are new to our brand,” stated Rocky Collins, founder and CEO of CALI HNDSME, a seller on Express’s enterprise marketplace.

Learn more about the 2021 Enterprise Marketplace Seller Report by Mirakl and download the complete report.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media Contact:
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255  

Decathlon UK Opens its Website to Selected New Partners in Health and Sport

This shift to a marketplace model, powered by the Mirakl Marketplace Platform, grants customers access to an even wider range of high quality sporting goods

Decathlon UK are delighted to invite new Partners to join its marketplace, bringing together a specially curated selection of brands to help make sport more accessible to the many.

Thousands of new products will sit alongside Decathlon’s in-house products on decathlon.co.uk, enhancing Decathlon’s existing offer with technical and innovative products that ensure they offer the best range of sports goods.

This latest initiative from Decathlon will help the company to stay ahead of the curve as its business model continues to successfully adapt to the ever changing retail landscape. Research shows that marketplaces are growing twice as fast as overall eCommerce.

Decathlon’s new marketplace will enable the company to capitalise on this growth and meet rapidly evolving consumer demand. Its online marketplace, powered by the Mirakl Marketplace Platform, will provide an environment in which businesses that sell to consumers and/or other businesses can sell physical items or services.

By adding thousands of new products Decathlon will be able to cater for a wider range of UK customers, improving stock availability and opening up new categories. The marketplace is part of a wider international strategy, with Mirakl-powered Decathlon marketplaces already publicly launched in Belgium, with more country launches planned in the coming months. In Belgium the marketplace currently accounts for 8.5% of all sales on the Belgium website and marketplace sales at Decathlon are projected to exceed 1 billion Euros across Europe within 5 years.

Decathlon has employed the expertise and best-in-class technology of leading marketplace solutions provider Mirakl, whose platform offers Decathlon a flexible, tailor-made environment that can adapt easily to the specific characteristics of local markets. This allows them to coordinate all online transactions through its e-commerce channel, with it possible to purchase products from Decathlon partners alongside Decathlon own brand products in one transaction. Partners can then choose to ship and handle the orders themselves, with all options clearly displayed during the checkout process.

Luca Cassina, Executive Vice President Customer Success EMEA, Mirakl, says, “Decathlon is a true Platform Pioneer. The team, driven by innovation and their desire to respond to customer demand, recognised very early on the huge value the marketplace model can bring to scale their product offering quickly. Already powering their Belgian marketplace, we are delighted to now bring our expertise and leading technology to Decathlon UK. We look forward to supporting them every step of the way as the marketplace grows.”

Decathlon has also decided to work with partners that share its values of quality and accessibility. Additionally they are particularly excited to be working with a number of local UK brands.

Founding partners include Donda Cycling and Pendle Bike Racks. Donda Cycling is a London start up that prides themselves on creating “honest, accessible apparel for the everyday rider” much like Decathlon’s own cycling brands. Pendle Bike Racks has a heritage dating back to 1977, with all of its products designed, manufactured, tested at its home in Nelson, Lancashire, England. Another is Corkspace, an “independent family-run yoga brand on a mission to promote sustainability.” For every new eco-friendly cork yoga mat made, Corkspace plants 10 new trees in partnership with the Eden Project.

Along with independent UK brands, distributors and resellers, Decathlon will be working directly with some of the biggest names in sport from Adidas to Speedo, ensuring the most technical and desirable products are available for their customers.

Ashley Milns, Decathlon Marketplace Business Developer, added “Our mission is to sustainably make sport accessible to the many and our new marketplace allows us to improve our current range whilst opening up new categories, catering for an even wider range of customers.

“We’re very proud of our in-house passion brands, and the innovation and quality they offer. However, we want to be able to offer UK customers the best choice of sports products and we believe our marketplace will achieve this.”

“We already have a great lineup of Partners selling on our marketplace but for any business that feels it can bring value to our customer can express an interest by contacting ashley.milns@decathlon.com.”

Notes to editors:

About Decathlon.

Decathlon was founded in 1976 in Lille, France, with a mission to make sport accessible for the many.

Decathlon UK opened its first store in Surrey Quays, London, in 1999 and has since developed into a full omnichannel shopping experience, including over 45 purpose-built stores, website and Click & Collect services.

A family-owned company, it creates a unique range of expertly designed products across over 70 sports that offer unbeatable value for money.

Decathlon’s teammates are always on hand to share their passion and trusted expertise, giving you all the sports, advice, equipment and services you need at the most affordable prices. So, whether you’re a total beginner, or a regular, they’ve got it covered. Let’s Play UK. Find out more at Decathlon.co.uk.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, Decathlon, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape.

For more information: www.mirakl.com.

For more information, please contact:

Matthew Kraus

PR Lead

matt.kraus@decathlon.com

Ashley Milns

Decathlon UK – Marketplace Business Development

ashley.milns@decathlon.com

linkedin.com/in/ashleymilns

Hugo Weber

External Communications & Public Affairs Director, Mirakl

hugo.weber@mirakl.com

 

Decathlon UK Ltd. (03140144)

Canada Water Retail Park, London, SE16 2XU

Mirakl Joins Adobe Exchange Partner Program to Enable More Enterprises to Build and Operate Marketplaces at Scale

Mirakl becomes Premier Partner in Adobe Exchange Partner Program to power eCommerce growth for enterprises across industries, worldwide

BOSTON, (June 24, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced that it has joined the Adobe Exchange Partner Program as a Premier Partner. The new partnership builds upon the existing integration between Mirakl and Adobe Commerce, powered by Magento, which counts dozens of leading enterprises as joint customers, and further equips Adobe Commerce and Magento Open Source customers with the technology, expertise, and ecosystem to build and operate enterprise marketplaces at scale.

“Today’s commerce landscape is defined by hyper-efficient business models, rapidly changing trends and a consumer-driven need for expanded assortments and constant availability,” said Art Boyd, senior vice president of growth partnerships for Mirakl. “Collaboration and innovation are key to staying ahead of the curve and ensuring that customer needs are met, and that’s why we’re thrilled to announce this new relationship between Mirakl and Adobe. By becoming a Premier Partner in the Adobe Exchange Partner Program, Mirakl is bringing a new level of expertise to Adobe Commerce and Magento Open Source customers as they launch and scale marketplaces that not only compete but lead in the digital age.”

In the age of anything, anytime, anywhere, the enterprise marketplace model offers organizations the ability to go beyond their shelves and find complementary and in-demand products that drive sales. With Mirakl and Adobe Commerce or Magento Open Source, enterprises are equipped with the technology, expertise and ecosystem needed to capitalize on the marketplace opportunity.

Customers using Mirakl and Adobe Commerce or Magento Open Source together gain access to industry-leading eCommerce solutions that, when combined, help them serve customers better and adapt their business to lead in the changing eCommerce landscape. Notable benefits of launching an enterprise marketplace with Mirakl and Adobe Commerce or Magento Open Source include: 

  • Accelerate time to market: Adobe Commerce and Magento Open Source customers can leverage pre-built integrations to launch a Mirakl-powered marketplace in days and quickly onboard marketplace sellers by combining Mirakl’s leading enterprise marketplace SaaS platform with Adobe’s widely adopted cloud ecosystem.
  • Operate your enterprise marketplace at scale: The Mirakl Marketplace Platform enables Adobe Commerce and Magento Open Source customers to quickly and dramatically expand their online product offerings, reach new buyers, and develop customer loyalty through improved availability and broader assortment.
  • Tap into expertise developed through the implementation and optimization of 300+ enterprise marketplaces: Adobe Commerce and Magento Open Source customers that launch marketplaces powered by Mirakl gain access to Mirakl’s industry-leading marketplace expertise and ecosystem of partners, ultimately accelerating their opportunities for profitable marketplace growth.

“Modern eCommerce requires speed and flexibility to keep up with evolving trends and maintain customer loyalty,” said Nik Shroff, senior director of global technology partners at Adobe. “An efficient way to achieve this agility is by building a marketplace that relies on an array of third-party sellers and partners. We look forward to further working with Mirakl to bring their marketplace technology and expertise to Adobe Commerce and Magento Open Source customers, so they can thrive in the marketplace economy.”

The latest marketplace insight and viewpoints can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn, Twitter, and YouTube.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information, visit www.mirakl.com.

Media Contact
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Turner Price Launches the UK’s First B2B Foodservice Marketplace, Powered by Mirakl

The marketplace will enable caterers to access more than 50,000 new products by end 2021

London (22 June) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced that the family-owned delivered food wholesaler Turner Price has launched the UK’s first wholesale foodservice marketplace, powered by the Mirakl Marketplace Platform.

The marketplace gives caterers across the UK instant access to more than 10,000 new products, with the ability to scale rapidly to meet growing customer expectations. With the marketplace, Turner Price hopes to stock 50,000 products by the end of the year and has  already seen record website traffic.

Accustomed to the ease, convenience, and efficiency of the marketplace model in their personal lives, many food and beverage wholesale buyers are starting to question conventional B2B purchasing methods. Today, 80% of B2B buyers expect a similar experience offered on B2C websites, with roughly 50% of B2B buyers preferring to make work-related purchases on B2C sites. Knowing that the traditional wholesale model has restricted customers in what they can order, first-mover Turner Price is launching a marketplace to respond to their customers’ evolving expectations and to deliver them near limitless choice.

The marketplace will bring together experienced sellers that offer customers food, catering equipment and accessories, tableware, kitchenware, clothing, specialist food and drink, and more. The Mirakl Marketplace Platform has enabled Turner Price to seamlessly blend first-party and third-party products, ultimately providing a simple and elevated shopping experience for their customers with the convenience of a single point of payment and account management.

The marketplace model was a no-brainer for us, as we lead the way in digital innovation in the sector and transform wholesaling to deliver the very best service to our customers,” said Julian Owen, Director of Sales Marketing at Turner Price. “Like many sectors, catering experiences fast-moving trends and customers want to tap into these, while also having a broader choice of products. Marketplace is changing the paradigm of traditional wholesale and our marketplace, powered by Mirakl’s leading technology and expertise, is unlocking greater revenue, better customer relationships and pushing our business ahead of the competition.”

For the Hull-based company, the marketplace is also expanding geographic horizons as it allows customers to order products sourced from all over the UK. Traditionally, Turner Price delivered to six counties, however through the marketplace the organisation now has the ability to go UK-wide.

Marc Teulières, EVP, Customer Success B2B at Mirakl, commented, “Turner Price is driving digital disruption in the food and beverage wholesale sector in the UK and the marketplace is already bringing strong results, including record website traffic. Working alongside Turner Price to set up the first food service marketplace is a strong signal that the UK B2B market is ready to embrace the marketplace model as a means to innovate, drive growth and digitally transform.

About Turner Price 

Turner Price is a family-owned delivered food wholesaler, based in Hull, East Yorkshire that has been trading since 1992. The company prides itself on its customer service and has over 2,500 customers trading on a weekly basis throughout Yorkshire, Derbyshire, Lancashire, Lincolnshire, Nottinghamshire, North Yorkshire, Durham and Northumberland. Turner Price’s passion is food, with a stock of over 5000+ food items. Brands and sellers looking to join the Turner Price marketplace can find more information here

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Press contact

Hugo Weber,

External Communications & Public Affairs Director, Mirakl

hugo.weber@mirakl.com

 

Paula Munteanu

Harvard

paula.munteanu@harvard.co.uk

+44 (0)7474673460

Mirakl’s Growth in the Nordics Accelerates with Launch of Campadre Online Marketplace

Marketplace model enables Campadre to rapidly scale exclusive deals as company expects more than 50% of sales to come from the marketplace

STOCKHOLM (21 June 2021) – Mirakl, the industry’s most advanced enterprise marketplace SaaS platform, today announced that Campadre, the first and largest online shopping club in the Nordics region, has launched an online marketplace as part of the company’s ambitious digital transformation programme that aims to extend Campadre’s leadership.

The Campadre marketplace, powered by the Mirakl Marketplace Platform, is now live in Sweden and will launch in Norway, Finland and Denmark in the coming months.

The marketplace is enabling Campadre, part of the Best of Brands Group, to scale their product offering quickly and with ease, so that they can bring their 1.5 million members more of the premium brands and products they want, both in existing and new categories.

150 sellers have already joined the Campadre marketplace and the company is aiming to double that number by the end of the year. Through the marketplace, Campadre is creating a large but curated community of sellers that are aligned with the company’s brand DNA, guaranteeing customers the quality products they have come to expect from Campadre. The marketplace is also opening up opportunities for Campadre to expand internationally.

The Campadre marketplace is the first of three Best of Brands Group brands to launch a marketplace this year. As a result, customers will have multiple ways to shop and sellers multiple ways to sell, whether it be through the membership and off-price websites of Campadre and Members, or full price on the Best of Brands website.

With the launch of these three pioneering marketplaces, Mirakl is rapidly accelerating growth in the Nordic countries. Mirakl already powers marketplaces for local companies including Afound (H&M), Åhléns, Elkjöp, and Ellos, as well as 300+ other marketplaces for some of the world’s most trusted brands.

Campadre’s General Manager, Anders Lindquist, commented, “The marketplace is a key pillar in our digital strategy and will help us to rapidly grow the number of exclusive deals on premium brands that we can offer to our 1.5 million members every week. We have ambitious goals for our marketplace strategy, including that at least half of our online sales will come from the marketplace. We look forward to growing the three marketplaces – Campadre, Best of Brands and Members – powered by Mirakl’s first-class technology and their team’s expertise.”

“Campadre is a Platform Pioneer. A company that truly understands the power of the marketplace model to scale their product offering at speed and as a result bring their customers the wide choice they are looking for,” said Luca Cassina, Executive Vice President Customer Success EMEA, Mirakl. “Industry data shows that marketplaces are growing at more than twice the rate of overall eCommerce. As marketplaces become a strategic imperative, Mirakl stands ready to help companies in the Nordics region seize the marketplace opportunity, now.”

Paragaia served as the implementation partner for the Campadre marketplace, working closely with Mirakl to ensure the rapid deployment of the marketplace. Anders Oscarsson, CEO & Co-founder at Paragaia, commented, “Campadre’s understanding and willingness to respond quickly to our expert input greatly contributed to moving the project forward at a fast pace. We have been able to configure the platform very quickly, including setup of multiple sales channels in four different countries and the creation of a customised solution combining an existing payment solution with a new one”.

About Campadre

Campadre is the Nordic region’s first and largest shopping club online with 1.5 million members. Campadre sells unique offers on exclusive brands in fashion, beauty, homeware, home decor and other lifestyle products. The company was a pioneer in the Nordic market when founded in 2009 by Pelle Törnberg, Mikael Solberg and Torsten Jansson. For more information: https://campadre.se/

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com

About Paragaia

Paragaia has the most experienced experts both in terms of technical solutions for marketplaces and platform business models in the Nordic region. The unique combination of technical expertise and customer side experience gives us the opportunity to support our customers not only in purely technical assignments but also when it comes to truly understanding and capitalizing on the strengths of the business model. Stockholm-based Paragaia has had a close partnership with Mirakl since the start in 2020 and has already been entrusted with supporting many well-known retail companies in the region. www.paragaia.se

Contact

Johan Nybom, Inmema Kommunikation

+46 73 660 81 75

johan.nybom@inmema.com

Hugo Weber

External Communications & Public Affairs Director, Mirakl

+33 6 33 53 50 19

hugo.weber@mirakl.com

Oriental Trading Company to Launch Marketplace this Summer

First-of-its-kind marketplace in the celebration, education, and craft retail market

OMAHA, Neb.–(June 8, 2021) – Oriental Trading Company, Inc., the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys, novelties, and school supplies, today announced that it will expand its e-commerce presence through a third-party seller marketplace powered by Mirakl.

“Oriental Trading will be the first company in the celebration, education, and craft retail space to provide a marketplace of this scale to online customers,” said Steve Mendlik, President and CEO of Oriental Trading Company. “Our company’s vision is about making life more fun and that’s exactly what we’re building for our customers with this new solution. By creating this robust marketplace, customers can easily get everything they need, at the prices they want and in one place.”

“We are thrilled to play a part in helping Oriental Trading launch the first marketplace in their retail space,” said Adrien Nussenbaum, Mirakl U.S. CEO and co-founder. “As a leader in the industry, this marketplace fits perfectly into Oriental Trading’s long-term strategy, allowing them to disrupt the market and strengthen their position as a solution company by leveraging their assortments and value platforms.”

Oriental Trading currently offers over 50,000 products across categories like party supplies, events, toys and games, arts and crafts, teaching supplies, wedding, faith, and home décor. With the marketplace set to launch this summer, Oriental Trading plans to add millions of curated products to its core product categories from selected brands and sellers. Brand owners, or their authorized resellers, with quality products and competitive pricing in these categories, are encouraged to email their profile to otcplusseller@oriental.com. Oriental Trading’s marketplace team will work with selected sellers to determine product catalog and onboarding to Mirakl’s platform. Oriental Trading looks to quickly expand the seller universe in its existing and growth categories.

For more than 85 years, Oriental Trading has been a leader in helping children and families celebrate, express creativity and bring fun into their lives. The marketplace launch will help solidify their spot as an e-commerce leader and a brand that customers will continue to know and love for years to come.

About Oriental Trading Company (A Berkshire Hathaway company)

Oriental Trading Company is the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of school supplies and affordable home décor and giftware. Recognized as one of the Top 100 Online Retailers, Oriental Trading Company employs approximately 1,800 employees and offers more than 50,000 products to individuals, teachers, schools, churches, businesses, and not-for-profit organizations. From pink flamingos and party supplies to holiday decorations and crafts, Oriental Trading Company makes life more fun! www.orientaltrading.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media contact
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

SalonCentric to Offer Dedicated Online Marketplace for Salon Professionals Powered by Mirakl

SalonCentric, A Subsidiary of L’Oréal USA, Leverages Mirakl’s B2B Marketplace Platform with a One-Stop Shop for Wholesale Salon and Beauty Supply Distribution

BOSTON, ST. PETERSBURG (June 2, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced that SalonCentric, L’Oréal USA’s salon professional distribution operation, will launch one of the salon industry’s first dedicated professional beauty products marketplace on the Mirakl Marketplace Platform. Building on SalonCentric’s fast-growing eCommerce business, the B2B marketplace will offer a one-stop destination where salons and stylists will get even more convenience and value, reducing the time and money spent purchasing supplies and stocking shelves.

Facing temporary closures, capacity restrictions, and sanitation requirements, salons and stylists were under tremendous pressure to adapt to new customer behaviors while protecting their bottom line. However, current procurement options are fractured and inefficient, without a trusted, reliable online source for quality products, resulting in beauty professionals wasting time and value through fragmented and dispersed offers. Salon and spa owners urgently need an efficient, convenient channel to obtain professional products at competitive prices.

With the launch of its marketplace, SalonCentric will solidify its position as one of the largest wholesale salon & beauty suppliers in the industry, offering a vastly expanded assortment of men’s and women’s hair care, color and styling products, nail care, tools and accessories from curated third-party vendors. Through the marketplace, SalonCentric will also expand into new categories, including salon equipment, hair extensions, salon software and services, among others, to become a true one-stop shop for professional beauty supplies for beauty professionals.

“In the current economic climate, increased efficiency and cost savings are vital to success for the salon owners and beauty professionals that SalonCentric serves. With this marketplace, SalonCentric is embracing innovation in service of our customers’ success, offering them immediate access to the widest selection of products and brands with a seamless eCommerce experience,” said Bertrand Fontaine, President of SalonCentric. “Mirakl’s platform and outstanding track record of enabling B2B marketplace success at scale made them the ideal partner for this crucial marketplace initiative.”

The marketplace, expected to launch in the second half of 2021, will triple SalonCentric’s product selection online with the addition of 350+ third-party vendors, in addition to its current 150 vendors, on SalonCentric.com. By selling directly to SalonCentric customers through the marketplace, leading beauty and salon brands will gain a powerful way to grow their business.

A key factor in SalonCentric’s decision to launch with Mirakl is the Mirakl Marketplace Connector for Salesforce Commerce Cloud, which will make integration with the company’s current Salesforce Commerce Cloud eCommerce site simple and accelerate time to market.

“Building relationships and knowing your customer is key to the success of any commerce business,” said Lidiane Jones, EVP & GM, Salesforce Commerce Cloud. “For many customers, this requires a suite of integrations made possible by our partners. With the Mirakl Marketplace Connector for Salesforce Commerce Cloud, companies will be able to benefit from more convenience and value, while reducing the time and money spent purchasing supplies and stocking shelves.”

“B2B leaders across industries are embracing digital innovation by launching online marketplaces, giving buyers the convenient, efficient online experience that they expect,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “With SalonCentric’s marketplace, L’Oréal USA is leading the pack in beauty, investing in the online experience that will soon become table stakes for B2B wholesalers of all kinds.”

Mirakl’s flexible, feature-rich marketplace solution is built on global expertise amassed over 300+ successful marketplace launches, including ABB, Hewlett Packard Enterprise, and Toyota Material Handling. Mirakl’s comprehensive customer success services, including marketplace strategy development, technical implementation, business planning, and best practices, enable any size business to accelerate digital transformation by quickly launching and scaling an online marketplace.

To learn more about how the Mirakl Marketplace Platform can accelerate B2B marketplace success, visit www.mirakl.com.

Salesforce, Commerce Cloud, and others are among the trademarks of salesforce.com, inc.

About SalonCentric 

SalonCentric, headquartered in St. Petersburg, Fla., is the premier distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 550 sales consultants, 585 SalonCentric stores and 260 State and RDA stores. SalonCentric’s vision is to be an inspirational force in the development and success of beauty professionals by providing the best brands, the best education, the best technology and the best business-building support. Our commitment to the industry also extends to proactively fighting diversion, and protecting authorized channels of distribution. Brands distributed by SalonCentric include: AIR, Alterna, Amika, Authentic Beauty Concept, Bioelements, Bio Ionic, BosleyMD, Creative Nail Design, Design.ME, Dermalogica, Fatboy, FHI, Hempz, Kenra, L’ANZA, L’Oréal Professionnel, Matrix, Mizani, Moroccanoil, Olaplex, Pravana, Product Club, Prolific, Pulp Riot, Pureology, Redken 5th Avenue NYC, Sam Villa, Sebastian, Sexy Hair, Surface, Tressa, and many other fine brands. For more information, visit www.saloncentric.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media contact
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

La Redoute Selects Mirakl to Accelerate the Development of its Marketplace

With Mirakl, French retail marketplace leader will extend assortment and invest in international expansion to achieve even greater scale.

Paris (27 April 2021) Today Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, announced La Redoute, French leader in eCommerce in fashion and home decoration, has chosen Mirakl to accelerate its marketplace initiative. By transitioning the marketplace business onto the Mirakl Marketplace Platform, La Redoute will strengthen the development of the brand in France through laredoute.fr, accelerate its international presence, and improve the user experience of sellers.

La Redoute is building a profitable growth strategy based on its omnichannel approach to eCommerce. With 12 million unique visitors to its website, La Redoute now generates 90% of its sales from digital. The marketplace, which launched originally in 2010, has enabled La Redoute to expand its lifestyle offering in home fashion and decoration, in addition to its own collections, and a large selection of brands. By replatforming to Mirakl, La Redoute will be able to achieve a new level of operational efficiency and scale with the marketplace, strengthening its leadership in France and accelerating its international presence, particularly in the United Kingdom, Belgium, Switzerland, Spain, Portugal, Italy, and Russia.

Laredoute.fr is now opening to new partner brands and professional sellers that have been carefully selected by the La Redoute team for their alignment with the brand’s lifestyle, accessibility, and quality-focused values. These new brands will span fashion and home categories, as well complementary product categories such as watches, jewelry, IT and connected devices. This offer expansion will accelerate La Redoute’s marketplace growth by significantly increasing website traffic and boosting awareness of the La Redoute brand.

The most selective marketplace on the market

La Redoute has a community of more than 600 sellers present on laredoute.fr, and carries out a rigorous selection process to ensure a consistent, high-quality experience. This new technological evolution of the marketplace will allow for its accelerated development and make it easier to welcome additional sellers to the platform in order to expand La Redoute’s offering.

A quality experience for sellers

La Redoute is committed to ensuring its partners provide a high level of customer service and works with marketplace sellers to ensure that customers always have a positive experience on laredoute.fr. The brand also takes every possible step to guarantee seamless transactions and secure payments for shoppers. Through the marketplace, sellers can access the customer base of the leading French fashion and home decoration eCommerce site. The platform also allows for a simple and fluid sales experience.

“At La Redoute, we have long been aware of the power of the marketplace model to quickly and securely extend our offer and as a result better meet the new expectations of our customers. With this new technological partnership with Mirakl, we want to go a step further. By further expanding our offer and improving the buying and selling experience, our ambition is to strengthen and consolidate our position as the preferred fashion and decoration lifestyle platform of families in France and Europe,” said Nathalie Balla and Eric Courteille, Co-CEOs of La Redoute.

“We greatly appreciate the confidence La Redoute, the largest clothing and decoration marketplace in France, has placed in us. La Redoute has long chosen to place its marketplace at the heart of its digital transformation, making it one the main engines of its growth and success. We are very proud that La Redoute has chosen Mirakl to be its new technological platform. This project will allow the company to further accelerate its development and growth through a marketplace with very rigorously selected sellers and a large extension of referenced products,said Philippe Corrot, Co-founder & CEO of Mirakl.

La Redoute will also speak about the positive impact the marketplace is having on their business at the upcoming Platform Pioneer Summit on May 5th. Register at www.miraklsummit2021.com.

About La Redoute 

Multi-specialist in ready-to-wear and decoration, La Redoute is the only eCommerce player in France with the know-how to create, distribute and deliver in France and internationally, by offering a high quality customer experience. La Redoute.fr is the leading clothing and decoration shopping site in France, with an average of over 12 million unique visitors per month. Internet sales represents more than 90% of the brand’s turnover in France, while the brand is also present on smartphone applications and social networks. With more than 10 million active customers worldwide, La Redoute is present in more than 20 countries. More information at La Redoute-corporate.com

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media contacts

Maya Pattison

Vice President, Corporate Marketing

maya.pattison@mirakl.com 

+1-844-264-7255