Mirakl Included in Gartner’s Hype Cycle for Digital Commerce, 2017

BOSTON – Sept. 14, 2017 – Mirakl, the leading global marketplace platform provider, announced today it has been included in Gartner’s “Hype Cycle for Digital Commerce, 20171 as a Sample Vendor of Marketplace Operation Applications.

According to the Gartner report, “Marketplace operation applications provide the ability for owners of existing digital commerce sites to transform their sites into online marketplaces where multiple third-party sellers can list products and interact with buyers. These applications typically manage vendor onboarding, product catalogs, order routing, order status updates and vendor compliance with marketplace regulations.”

The report concludes that marketplace operation applications have a “high” benefit rating, and explains their business impact, “Commerce sites that successfully use marketplace operation applications will acquire an expanded product catalog, which will result in higher customer traffic and more orders. As a result, this technology and strategy has a benefit rating of ‘high.’ Marketplace operation strategy and the surrounding technology are primarily applicable to brands and retailers that already offer digital commerce channels, but have commerce sites that are broad enough to benefit from ancillary products beyond their core offering. Businesses that already deal with a large number of sellers are an ideal fit, such as retailers, distributors and industrial equipment manufacturers. B2B commerce sites that onboard large numbers of vendors to serve a broad customer base are also an excellent fit for marketplace operation applications.”

With Mirakl, customers can utilize a marketplace as the fastest way to increase assortment and drive new traffic, thus resulting in more customers and ultimately more sales. The industry’s rapid growth, along with Mirakl’s ability to provide these benefits and reduce overhead costs is the reason that Mirakl is increasingly called upon as a strategic partner for global retailers, brands and manufacturers.

“We’re excited to see the Marketplace Operation Applications category added to Gartner’s Hype Cycle for Digital Commerce. We created Mirakl five years ago because we saw Amazon transforming retail, and knew every retailer would need a better way to serve their customers,” said Adrien Nussenbaum, U.S. CEO & co-founder, Mirakl. “Today, we have over 130 customers in more than 40 countries, and it’s clear that marketplaces are transforming eCommerce and distribution. The inclusion of Mirakl in Gartner’s research is another showcase of the marketplace imperative.”

1 Hype Cycle for Digital Commerce, 2017, Published: 31 July 2017 ID: G00313885, Analyst(s): Mike Lowndes


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Mirakl
Mirakl gives retailers and brands the ability to quickly launch a new source of revenue with their own online marketplace. The marketplace model allows companies increase customer value by providing more products, at better prices, with first class quality; creating more opportunities to build loyalty. The Mirakl Marketplace Platform automates the hard things: seller onboarding, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Best Buy Canada, Carrefour, Auchan, Darty, Galeries Lafayette, and VidaXL. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com.

Media Contacts:
Adrienne Newcomb or Greg Earl
Ketner Group PR + Marketing (for Mirakl)
+1 (512) 794-8876

Tom Ebling, Former Demandware CEO, Joins Mirakl Board of Directors

Four-time software CEO veteran brings deep domain expertise to Mirakl’s strategy

BOSTON – Sept. 12, 2017 – Mirakl, the leading marketplace platform provider, today announced that Tom Ebling has joined Mirakl’s Board of Directors. Ebling formerly served as Demandware’s CEO from 2010 to 2016.

Under Ebling’s leadership, Demandware scaled from $20 million to $250 million in revenue, successfully went public, and was acquired by Salesforce.com for $2.8 billion. Prior to Demandware, Tom held CEO positions at Lattice Engines, ProfitLogic and Torrent Systems. Tom is currently an Executive in Residence at General Catalyst.

“After meeting with the Mirakl team, I’ve come to understand the potential of this company and their technology,” said Ebling. “Today, they’re helping brands and retailers better compete with Amazon by creating their own online marketplaces. But the vision moving forward to help companies become platforms in order to build large networks of sellers and buyers is extremely compelling. I look forward to steering Mirakl towards taking advantage of the tremendous opportunity they’ve created for themselves.”

At Mirakl, Ebling will bring his deep experience scaling software companies. His previous experience focused on brands, retail, e-commerce and business intelligence is tremendously valuable to Mirakl’s product and growth strategy. His specialization as a data-driven operator and reputation as a best-in-class executive are great additions to Mirakl’s leadership team.

“At Mirakl, we’re helping our customers prepare for successful futures,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “With a continuous competitive threat from Amazon in both B2C and B2B eCommerce, globally, our job is to help our clients remain relevant to their customers. We provide a strategic solution that allows our customers to use the same weapon Amazon has used to their advantage — the marketplace model. In spending time with Tom, it’s very clear that he understands the challenges our customers are facing, and how critical Mirakl is to their future success. We are looking forward to his participation in all of our strategic decisions moving forward.”

To learn more about Mirakl’s Executive and Advisory Board, visit: https://www.mirakl.com/investors-advisors/

About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com

Media Contacts

Ketner Group PR + Marketing (for Mirakl)
Adrienne Newcomb/Greg Earl

Mirakl Powers the Next Generation of B2B Marketplaces

Hewlett Packard Enterprise, Arrow Electronics and Conrad deliver improved customer experiences with online B2B marketplaces powered by Mirakl

BOSTON – July 20, 2017 Mirakl, the leading marketplace platform provider, today announced the launch of their next generation B2B Marketplace Platform. In response to significant demand from manufacturers and distributors to launch their own marketplaces, Mirakl has evolved the B2B Marketplace Platform to address complex quoting, negotiation and pricing requirements. Leading global brands, including Hewlett Packard Enterprise (HPE), Arrow Electronics and Conrad, are taking advantage of the Mirakl B2B Marketplace Platform.

B2B buyers are demanding faster and more complete buying experiences. For manufacturers, this means owning the full experience from product discovery through purchase without interrupting their channel sales model. For distributors, providing a more complete experience requires racing to scale and differentiating their assortment. An online marketplace achieves both.

HPE’s online marketplace gives customers a one-stop destination to research and purchase products that are sold and shipped by their distribution partners; therefore embracing their channel partners, not disrupting them. HPE recently launched their online marketplace with strategic distribution partners. These partners gain an additional high traffic online channel to drive revenue.

“In our effort to better serve our customers, we’ve undertaken a review of strategic partners who can help HPE create a more seamless experience, from product research on our site to purchasing through one of our channel partners,” said Raman Rao, Senior Director of B2B eCommerce, HPE. “We’ve selected Mirakl because we’re confident that Mirakl has built the best marketplace product. Mirakl takes care of all the marketplace administration functions you could ever imagine, and supports bringing our channel partners into our eCommerce, creating a better experience for our customers.”

Separately, Conrad is using the Mirakl B2B Marketplace Platform to rapidly expand their assortment. To date, Conrad has made more than 850,000 products available in its own online platform conrad.biz. By introducing its new marketplace solution, the electronics provider aims to increase this number to 10 million by the end of 2018, thereby allowing marketplace users to benefit from a broad and varied product portfolio.

In addition to the initial features focused on streamlining product and seller onboarding, the new platform focuses on simplifying the complex purchase process involved in B2B transactions, such as:

  • Pricing management enables personalized pricing, multi-pricing, and volume pricing discounts.
  • Quotation management includes critical negotiation tools and personalized pricing management.
  • Catalog management, with the Mirakl Catalog Manager, provides scalable, advanced catalog integration and enhances product information provided from multiple sellers.

“When we created our initial B2B solution, we focused on providing manufacturers and distributors with a fast onboarding experience to get their sellers’ products integrated,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “The next generation Mirakl B2B Marketplace Platform completes our vision of providing a holistic solution for manufacturers – from the onboarding of sellers and products, to the streamlined sale of those products. The demand from B2B organizations to launch their own marketplaces has been extremely strong and we’re excited to deliver a superior platform to meet their needs.”

To learn more about the Mirakl B2B Marketplace Platform, visit www.mirakl.com/b2b/.


About Mirakl

Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 130 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Best Buy Canada, Carrefour, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com


Media Contacts:

Adrienne Newcomb

Ketner Group PR + Marketing (for Mirakl)



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Feelunique unveils plan to launch concessions platform with Mirakl

[28] July 2017 – Feelunique, Europe’s leading online beauty retailer, announces plans to launch a concessions platform in September. The platform will provide Feelunique’s customers with an even greater choice of products and brands by enabling certain brands to have their own designated area on the site and fulfil their own orders received through Feelunique.

The platform will be the first of its kind to be hosted by an international pure-play online beauty retailer. It will enable established beauty brands that have a retail or direct to consumer business model to diversify and join the Feelunique platform and community, gaining valuable access to its international millennial customer base. It will also provide a unique platform for emerging brands and entrepreneurs to access Feelunique’s international database of over one million active customers. As a result, Feelunique’s customers will have an even greater choice of products and brands to shop for, adding to Feelunique’s unrivalled choice of more than 28,000 products from over 500 brands.

Feelunique’s concessions platform solution will be provided by Mirakl, a leading global provider of online concessions platform solutions. Mirakl have also already provided a highly successful solution to The Beautyst, a site acquired by Feelunique in April 2017.

Joel Palix, CEO of Feelunique, said: “The launch of our concessions platform is a very significant strategic enhancement of Feelunique’s digital beauty platform and our ‘beauty without boundaries’ proposition. It will allow Feelunique to expand its already unrivalled portfolio of brands, add a further channel to our offering and provide brands with access to our highly sought after customer base.”

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Conrad and Mirakl Launch First B2B Marketplace for Technology and Electronics in Germany

Conrad Electronic has successfully begun operating its own online marketplace solution for the first time – using the B2B marketplace platform by Mirakl, a leading global provider of marketplace solutions

LONDON – July 18, 2017 – Mirakl, the leading global marketplace solution provider, and Conrad Electronic, a family company based in Hirschau (located in Germany’s Upper Palatinate administrative region), announced today that Conrad has rolled out Mirakl’s marketplace solution in pursuit of the goal of strategically further developing its B2B activities. The company is addressing technically oriented partners that can tap new customers and markets through the Conrad Marketplace. To date, Conrad has made more than 850,000 products available in its own online platform conrad.biz. By introducing its new marketplace solution, the electronics provider aims to increase this number to 10 million by the end of 2018, thereby allowing marketplace users to benefit from a broad and varied product portfolio.

Prior to selecting Mirakl, Conrad carried out a detailed evaluation of various solutions.

“The main factor behind our final decision was Mirakl’s long-standing success in constructing all kinds of different marketplaces, including ones for many French retailers,” said Aleš Drábek, Chief Disruption & Digital Officer (CDDO) at Conrad. “Mirakl has supported us with all business-relevant topics in the marketplace environment, such as selecting a suitable payment provider that enables customers to purchase on account.”

Implementing the platform took around nine months only, from planning through to roll-out. Conrad applied the agile scrum method to do so, meaning that each individual task was fixed and implemented following a successful test phase.

In May 2017, the company gave the go-ahead for the beta version of the new solution. As a first step, the marketplace was rolled out on the German website conrad.biz. Conrad wants to gradually integrate other countries where the company is represented as well — this year, there are plans for a roll-out in Austria. Within the first few weeks following the launch, Conrad was able to gain a large number of new sellers.

Mirakl offers B2C and B2B marketplace solutions. The B2B version used by Conrad covers all relevant B2B requirements. This solution can also be used to implement specific regional requirements, such as purchasing on account, which is standard for the German market.

Now that Conrad has implemented this innovative solution, the company and its customers enjoy far-reaching advantages – for instance, customers benefit from a one-stop-shopping experience, the option to compare offers, and a high level of usability and safety. Login with a single account enables customers to order all kinds of different products. The marketplace will allow Conrad to greatly expand its product range.

“The successfully implemented Conrad project is an important milestone for Mirakl, making more of a name for the company in Germany,” said Rabie el Hassani, Director of Sales Central and Eastern Europe at Mirakl in Munich. “We feel that winning a renowned customer such as Conrad sends a strong signal out to the market confirming our value.”

“This was a strong collaboration overall, and we enjoyed good communication with Mirakl employees,” said Drábek.

You can access the Conrad Marketplace here. Take a look for yourself, and explore the new, diverse range of products.

About Conrad Electronic
Conrad Electronic is a German family business that was founded in 1923. With over 4,000 employees, Conrad operates with 17 local-based subsidiaries across Europe. The omnichannel company distributes products to customers in 150 countries worldwide. Conrad’s Marketplace Conrad.biz offers a diverse and comprehensive B2B portfolio of over 850,000 articles from leading manufacturers and Conrad owned brands, from the smallest electronic components and development kits through to ranges of test and measurement, automation, cable and tools, the latest consumer electronic devices to computers and communications technologies.

Conrad is a strong and innovative partner for business and private customers alike. Complementing its product offering is a comprehensive range of services delivered through online and local retail facilities, e-procurement solutions and its own local sales force. Conrad is recognised and trusted for its quality services by many leading enterprises across multiple industry sectors. Since the end of 2013, Conrad has possessed new Electrostatic Discharge (ESD) handling facilities and an EPA (Electrostatic Protected Area). The company’s whole ESD management system is certified by TÜV Nord based on DIN EN 61340-5-1.

McFadyen Digital and Mirakl Announce Partnership

McFadyen Digital and Mirakl Announce a Strategic Partnership to Deliver an Accelerated Cloud-Based Marketplace Solution to Digital Commerce Operators

Strategic partnership formed to offer digital commerce organizations a unified marketplace implementation process and go-to-market methodology.

McFadyen Digital, a leading digital commerce agency, and Mirakl, the leading provider of marketplace solutions, today announced a new strategic partnership. The partnership will combine Mirakl’s innovative cloud-based marketplace platform with McFadyen Digital’s deep commerce and marketing expertise.

Together McFadyen and Mirakl are creating a unified methodology for launching a new marketplace, which takes an organization from the discovery phase to the site launch and ongoing operation. In addition to the technology implementation, this methodology contains a complete go-to-market engagement strategy that includes audience identification, vendor recruiting and engagement, consumer recruiting and engagement, pilot testing processes and communications, and go-live digital engagement campaigns.

Tom McFadyen, CEO, McFadyen Digital commented, “as digital commerce operators look to gain more value from their properties, marketplaces have proven to be a reliable, consumer-preferred method of driving both additional revenue and loyalty. Mirakl has created a flexible platform that accelerates the process of building and launching a marketplace. We feel this kind of innovation meshes perfectly with our digital Commerce, Marketing, and UX practices and our combined efforts will offer customers a stress-free way to launch a new marketplace.”

“We are excited to form this strategic partnership with McFadyen Digital. By combining McFadyen’s expertise in digital commerce and marketing, with Mirakl’s leading marketplace expertise and platform, we can provide a complete implementation and go-to-market solution that will accelerate our customer’s success across B2C and B2B organizations,” added Adrien Nussenbaum, Mirakl’s US CEO.

McFadyen and Mirakl are working together to establish a marketplace Center of Excellence (CoE) within McFadyen where international teams will be scaled up to deliver Mirakl solutions worldwide. This marketplace CoE will have access to hundreds of McFadyen’s delivery resources and subject matter experts, in addition to Mirakl’s marketplace thought leaders and technical resources.

“Over the past decade McFadyen Digital has built custom marketplaces on top of enterprise platforms like Oracle Commerce/ATG. Those projects usually involved a 7-figure dollar investment and launched after a year or more of development. With the Mirakl platform we can offer our clients much more functionality for a fraction of that cost in half the time” states Tom McFadyen.

Both Mirakl and McFadyen are able to deliver on this accelerated marketplace solution immediately and are looking forward to how this new partnership will benefit their mutual customers.

About McFadyen Digital

McFadyen Digital is a global Digital Commerce Agency with a 30-year history of client success. We’ve spent that time learning how to grow our customers’ businesses with modern marketing engagement strategies while leveraging technology as a competitive advantage. Our clients seek to provide their audiences with a seamlessly
personalized experience and they want measurable results from their investments. Our deep subject matter expertise in both the strategic and technical areas of digital commerce, digital marketing, and user experience make McFadyen Digital your ideal end-to-end digital commerce partner. Learn more about us at www.mcfadyen.com.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. The increased value exceeds customer expectations by providing more products, at better prices, with superior service. The Mirakl Marketplace Platform automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate. Over 100 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Hewlett Packard Electronics, Best Buy Canada, Carrefour, Condé Nast, Darty, Galeries Lafayette and Halfords. Founded in 2012, Mirakl helps companies provide a better customer experience as part of their omni-channel strategy. For more information: www.mirakl.com.

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GameSeek to shake up online retail for specialist gamers with Mirakl Marketplace Platform – and that is just the start

LONDON, UK – May 2nd 2017 –  GameSeek, has chosen the Mirakl B2C Marketplace Platform to be a key component in its vision to build the biggest and best consumer marketplace for gaming, electronics, books, clothing and toys/gadgets.

With over two million page views a month, in terms of views GameSeek is already the number two specialist game retailer in the UK and is the largest independent online game retailer.  GameSeek has devised a marketplace that will allow the company to continue exciting customers with new category offerings, and grow by taking advantage of opportunities it believes other online retailers have missed.

As Founder Stephen Staley explains, “Taking a marketplace approach has always been in our grand plan as the way to become a central hub where consumers want to shop. We’ve been watching the market and believe we can utilise our vast experience, talents and technology in a way that is meaningful to consumers, and fair to our partners on the marketplace.  Any supplier will be able to ‘win’ the Buy Box on GameSeek if they have the right offer, regardless of our own stock levels of an item.  Equally, regardless of whichever supplier the customer buys from, they will earn the same points as part of a new Loyalty Scheme.  We want everyone to be a winner.”

Because a marketplace was always on the agenda for GameSeek, it was simply a case of whether to build it in-house or invest in an established platform technology.  In the end, deciding to invest in established technology gave GameSeek the best value for money, with the excellent access to proven technology and expertise.  In the case of Mirakl those are brought together in a way that ensures rapid time to market.  Mirakl is not simply a technology platform; consultant expertise helps companies explore and refine every process in their business, as well assist with establishing commission models and marketing to potential suppliers.  This end-to-end approach lowers the risks for marketplace owners, decreases time to market, and ensures the marketplace is as friction free as possible, retaining and gaining momentum after launch.

Staley adds, “We’ll be able to work with new categories that we would not have experimented with in the past such as Sports or Hobbies & Crafts, because it is will be low risk and cost for us as the retailer, while creating a new outlet for marketplace partners. Categories such as large electrical items which we could not have held stock for can now be delivered directly by the supplier once live on the store.  This means we can keep our customers excited, seeing GameSeek as a place to purchase from a wide range of categories.

With these new categories giving us a low-risk way of exploring new sales streams, we feel it is important to offer the same peace-of-mind and reduced risk to our selling partners. This is why we are offering the opportunity for partners to put their products in front of millions of new people, yet charging no set-up fees or monthly membership fees. If you don’t sell, there’s nothing to pay. ”

Mirakl’s tight integration with the best aggregators across the world was also cited as one of the reasons for its selection, quickly opening new opportunities for suppliers that join the marketplace. Global expansion is also a key component of GameSeek’s future plans – the localisation features in the Mirakl Marketplace Platform and ability to rapidly scale into new territories, means the company can seize new opportunities quickly, with minimum risk for them and their partners.

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.  Organisations can use marketplaces to retain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free.  Ultimately this keeps customers excited about a brand and generates repeat business.

Eric Chemouny, Senior Vice President for EMEA at Mirakl concluded, “GameSeek has chosen a strategy that will not only offer the best customer experience but will also provide the best environment for their sellers.  This combination will give them the best opportunity to make their marketplace a huge success. This strategy will see them differentiate from their competition and offer a unique platform to their customers. We’re really enjoying being a key partner in bringing GameSeek’s vision to life and look forward to seeing the response from their happy customers!”

About GameSeek

Founded in 2000, based in Cheshire, UK; GameSeek is  the largest fully independent retailer in their field, selling a variety of products including Video Games, Computers, Electronics and Toys. With over 2 million customers and years of experience dealing world-wide in different sectors; they have brought together all of their knowledge to build a marketplace platform that will be unique in its operation. For more information: http://marketplace.gameseek.co.uk/

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Mirakl Announces New Marketplace Platform for Services at Shoptalk 2017

The Mirakl Marketplace Platform for Services allows marketplace operators to offer services to complement their brand. 

LAS VEGAS – March 20, 2017 Mirakl, the leading global marketplace solutions provider, today announced the revolutionary Mirakl Marketplace Platform for Services at Shoptalk 2017. Mirakl’s platform dramatically enhances marketplaces by uniquely offering both products and services to customers in a single transaction. The solution enables multi-channel retailers, pureplay eCommerce providers and B2B organizations with the power to create a stand-alone services marketplace, or enhance their product marketplaces with add-on services from select sellers.

With the emergence of platform business models offering local services across a variety of industries, the availability of services is poised to be an important part of the online shopping experience, giving brands and retailers a unique opportunity to differentiate themselves from the competition. With the Mirakl Marketplace Platform for Services, retailers can now offer customer experiences beyond the web page and the product purchase by allowing sellers to package complementary products and services into one shopping experience. For example, consumers could purchase a product online and schedule the installation or future repair of that product, giving the retailer more control over the customer’s current and future experience.

“In the same way that Mirakl has standardized the experience for retailers and sellers on marketplaces, Mirakl Marketplace Platform for Services will introduce a new standard for businesses launching a services marketplace,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We have taken our experience in product marketplaces and applied it to services, allowing businesses to seamlessly offer any combination of products and services to customers to match their lifestyles and needs.”

The Mirakl Marketplace Platform for Services offers features and functions built to make the purchasing of both services and products simple and straightforward. The platform makes it easy, not only for a marketplace operator to sell additional services and products, but also allows service provider users to easily manage their offerings within the marketplace, such as quickly adding to an experience, changing prices or communicating with customers.

The Mirakl Marketplace Platform for Services includes:

  • Mirakl Service Provider User InterfaceOffers service providers the ability to seamlessly manage the services they are able to offer each customer. This is critical, as services differ from product SKUs in many ways and this feature allows Mirakl’s platform to be the catalog management tool for service providers.
  • Book and pay features for services – Allows shoppers to book and pay for services at the time of purchase. For retailers with products, this provides the connected shopping experience that the customer expects around the product purchase.
  • Calendar scheduling functionality – Permits service providers to manage their availability, and shoppers to book a specific time with a service professional directly on the website, eliminating the need for extra phone calls or emails.
  • Standalone or hybrid service marketplaces – Enables merchants to have a standalone services marketplaces, offer services as an a la carte purchase or pair services with specific products.
  • Category management – Lets consumers find service providers easily by managing a taxonomy of provider types.
  • Tailored service definition – Supports unlimited attributes so that complex service listings can be flexible and dynamic.
  • Mirakl Quality Control – Ensures that service providers adhere to quality service levels and that customers are satisfied with the service received.
  • Cross-sell and upsell – Links products and services together in the platform, allowing retailers to provide them as a joint offering at the point of checkout.

To learn more about the Mirakl Marketplace Platform for Services, please stop by Shoptalk kiosk #PK20 for a demo or visit https://www.mirakl.com/services-marketplace/


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B2B Manufacturers Use Marketplaces To Reap Benefits Of Direct Selling Without Channel Conflict

Mirakl and SAP Hybris study finds B2B manufacturer’s adoption of online marketplaces coincides with significant improvement in eCommerce confidence

BOSTON – March 9, 2017 Mirakl, a leading global marketplace solutions provider, today released the results of a new study, titled “Manufacturers Reap Benefits From Selling Direct,” conducted by Forrester Consulting. The study, commissioned by Mirakl and SAP Hybris, evaluates the current state of B2B manufacturers’ adoption of hosted online marketplaces and the associated benefits. Notably, the study found that manufacturers exposed to online marketplace selling are much more confident than others about their ability to manage the online buy flow.

B2B manufacturers recognize the importance of connecting directly with customers, but while they are looking to explore online selling opportunities, a majority of respondents reported they are stuck selling through online intermediaries or channel partners. The study reflects how manufacturers have only taken minimal steps in direct eCommerce due to “concerns over lack of experience with eCommerce; costs associated with building the required technology and potentially alienating their distributors; or channel conflict.”

The study highlights how the online marketplace model, where a B2B manufacturer showcases and sells inventory available through third-party channel partners, allows manufacturers to embrace eCommerce while mitigating concerns about channel conflict. Notable findings include:

  • Manufacturers understand the need to connect directly with end consumers, but lack confidence doing so. Only 35% of respondents stated they are “very confident” in their ability to convert site visitors to buyers, and only 34% said they were “very confident” they could properly manage their customers’ final purchase stages.
  • Manufacturers have taken half steps toward enabling eCommerce for end consumers. The study revealed that 53% of companies say they are selling on third-party marketplaces or through channel partners, but relying on third-party channel partners interferes with the business’ control of the customer experience and reaping valuable customer data and insights.
  • Manufacturers with marketplaces say they are “more confident” in their abilities to execute critical functions through direct marketplaces.

Manufacturers reported they felt 10% “more confident” at converting visitors to buyers through an online marketplace and 9% “more confident” at managing the final stages of purchase fulfillment through a direct online marketplace.

“Manufacturers must quickly create direct relationships with customers, or risk falling behind and losing control of the customer experience altogether,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “Direct online marketplaces help manufacturers approach these critical abilities more effectively while preserving a partner-centric selling ecosystem.”

Direct online marketplaces help B2B manufacturers mitigate channel conflict concerns by creating a new sales channel where manufacturers and distribution partners can better connect to end consumers during the purchase cycle. This helps manufacturers reduce friction for customers by enabling purchase and fulfillment directly on a manufacturer’s site, eliminating obstacles to completing a purchase and creating a more consistent customer experience.

To download the study commissioned by Mirakl and SAP Hybris, “Manufacturers Reap Benefits From Selling Direct,” visit: http://info.mirakl.com/website-forrester-manufacturers-reap-benefits

To attend the webinar reviewing the results of this study and featuring Forrester Research’s Andy Hoar along with Mirakl and SAP Hybris, visit: http://info.mirakl.com/webinar-forrester-tap.

Study Methodology

For this profile study, Forrester conducted a custom survey of 125 eCommerce and marketing decision-makers from medium and large B2B and B2B2C manufacturers in the U.S., U.K., France and Germany. Survey respondents included 70% final decision-makers in their company’s eBusiness strategy and 30% strategy team.

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Casa del Libro launches its new online Marketplace with 2,8 million products

Spain’s leading bookstore chain Casa del Libro has implemented a new marketplace platform to support its growth strategy.


Madrid, March 1st 2017: Mirakl, the global leader in online Marketplace solutions, has announced that Casa del Libro, the bookstore chain owned by Grupo Planeta, has implemented a new Marketplace platform relying on its solution. By replacing its custom-built Marketplace platform with the Mirakl Marketplace Platform solution, Casa del Libro improves its Marketplace offering by both diversifying and expanding the number of products and categories, and by enabling an international deployment.


During the last 4 years, as the Casa del Libro Marketplace grow more successful; the necessity to upgrade the existing platform to reach the company’s growth objectives became more apparent. Moreover, with the intensification of competition in the Latin American market – mainly represented by Amazon arriving in Mexico – Casa del Libro has become aware of the need to use a more agile solution to optimize the management of its online activities.
The replacement of the existing platform with the Mirakl Marketplace Platform ™ is part of the three main axes of Casa del Libro’s strategy to accelerate:


  • Growth: with the ability to quickly recruit and integrate new sellers, both individuals and professionals, national and international, and therefore add new offers to its website.


  • Diversification: with the ability to add new categories, including school supplies, stationery, and a selection of accessories to provide better service and a better purchasing experience to its customers.


  • Internationalization: the marketplace is currently open only to the domestic market, but thanks to Mirakl’s currency and tax-management features, Casa del Libro can rapidly expand its activity to 7 new Latin American countries.


“Casa del Libro’s ambition is to be a leader in the books and cultural products business both online and in physical stores in the Spanish and Latin American markets. We have invested heavily in the strategic development of our marketplace to successfully offer 2.8 million products currently on our website” said Emiliano Ayala GALIAN, CEO of Casa del Libro.


“In order to offer the same quality and assortment in other Latin American markets, we needed to invest in a more flexible and modern solution. Mirakl provides us with the technology and expertise to succeed in this new stage in Casa del Libro’s Marketplace”.


Today, around 550,000 products sold by Casa del Libro are offered by some of its 19,000 marketplace sellers. By launching its marketplace platform with Mirakl, Casa del Libro expects to achieve an exponential increase in the number of sellers and products offered throughout the world.


We are pleased to contribute to this new initiative for Casa del Libro,” explains Philippe Corrot, CEO and co-founder of Mirakl. “Casa del Libro has been an e-commerce pioneer in Spain for more than 20 years, and already had the ambition to develop its own marketplace four years ago.

Custom-built platforms offer fewer capacities to manage the assortment expansion and require a lot of resources for their maintenance. These resources are generally consumed instead of being used to innovate and develop new features. At Mirakl, we are proud to have designed a safe and reliable solution to provide Casa del Libro with all the features and innovations required to support this new historic step of its activity.


About Casa del Libro

Founded in 1923, Casa del Libro S.L. is Spain’s leading bookstore chain, with 39 physical stores. In 1992, the company was integrated into Grupo Planeta, a multimedia group based in Barcelona and operating in the publishing, audiovisual and communication sectors in Spain, France, Portugal and the Americas. In 1996, Casa del Libro distinguished itself as a pioneer in the digital market, inaugurating casadellibro.com, the leading online bookstore in Spanish.