Mirakl Raises $70M To Power the Platform Economy

The Category Leader Launched 37 Marketplaces in 2018 to Level the Playing Field Against Amazon and Alibaba

Paris, Boston, London, Munich – February 28, 2019 – Mirakl, the leading global marketplace solutions provider, today announced that it has raised $70 million led by Bain Capital Ventures, with participation from existing investors 83North, Felix Capital and Elaia Partners, bringing total capital raised to $100 million. With this funding, Mirakl will invest in its technology, expand the team, and continue to power the platform economy globally.

In 2018, Mirakl added 60 new customers and launched a record 37 marketplaces, experiencing 80% year-over-year revenue growth while customers experienced 100% increase in gross merchandise value (GMV) from 2017. This sizeable investment is both a recognition of Mirakl’s impressive growth, and the increased dominance of the online marketplace model. The funding will enable Mirakl to further advance its technology and global partner ecosystem, which powers eCommerce 3rd party marketplaces for B2C and B2B businesses. Significant areas of technology investment will include:

  • Building new solutions for emerging B2B platform business models, which Forrester predicts will be a $9 trillion industry in the U.S. by 2019.
  • Launching new analytics capabilities to make the massive amount of data coming from online marketplaces more actionable. These capabilities will also fuel AI and personalization solutions to increase conversions and improve customer experiences.
  • Making Mirakl’s solution even easier for retailers and brands to launch a marketplace, rapidly onboard sellers, and scale SKUs.

“Mirakl is building a new category and ushering in a platform revolution,” said Adrien Nussenbaum, U.S. CEO and cofounder of Mirakl. “We are paving the way to a new business model that can transform businesses and help them establish themselves as leaders in the platform economy. We are thrilled that our investors recognize this vision and the huge opportunities in the marketplace space. This investment is a chance to bring our vision to the next level.”

Marketplaces are taking over the world of eCommerce, and Mirakl is a key to this dominance. In 2018, online marketplaces accounted for 52% of global eCommerce sales and sold more merchandise than all stand-alone retail web sites combined. The enormous success of companies like Alibaba, JD.com, Walmart, and Amazon have transformed the eCommerce landscape. Gartner predicts that over 50% of all online sellers will adopt marketplaces or include third-party sales in their eCommerce ecosystems by 2020. Moreover, 15% of medium- to high-GMV digital commerce organizations will have deployed their own marketplaces by 2023.

This shift isn’t limited to B2C businesses. Today, 87% of business buyers are making business purchases through marketplaces and they expect the same level of convenience experienced on consumer websites. Mirakl’s success stems from its commitment to offering a solution that is adaptable to different industries and business models, is easy to use, flexible, customizable, innovative, and allows companies to quickly respond to customer needs. For instance, Mirakl has focused on innovations that address the emergence of new B2B platform business models which allow manufacturers and distributors to build new digital experiences which bring together large and growing ecosystems of partners.

Mirakl’s innovative and performant technology is used by more than 200 companies globally. Customers include many notable B2C companies, including Walmart (Mexico), Best Buy (Canada), and Urban Outfitters and a diverse set of B2B clients across a range of use cases including Toyota Material Handling and Siemens. In 2018, Mirakl customers achieved $1 billion GMV representing 100% GMV growth from 2017, and a recent study, conducted by Forrester Consulting, found that Mirakl Marketplaces can deliver a significant 162% return on investment within three years.

Over the past seven years, since Mirakl’s launch, the company has transformed from a French company into a global player; settling in Boston, London, Munich, Barcelona, Stockholm, and São Paulo. To support the rapid adoption of the marketplace model, Mirakl has grown its headcount by 200% in the past two years. This round will further grow headcount, as well as expansion into the Asia Pacific and Latin American regions.

“The platform economy is experiencing rapid growth and Mirakl is at the forefront of pushing the space forward,” said Scott Friend, Partner at Bain Capital Ventures. “Mirakl’s sophisticated marketplace technology, impressive customer-base, and extraordinary levels of customer satisfaction put them in a prime position to benefit from the growing adoption of third-party marketplace models amongst B2C commerce companies and platform ecosystems in B2B eCommerce businesses. As one of the most active investors in next-generation commerce technologies over the past decade, Bain Capital Ventures has had a keen focus on technology companies and teams that are laying the foundation for how commerce will be conducted in the future. Mirakl, in our estimation, is one of those small handful of unique companies where specialized domain expertise, advanced technology, and a culture of customer success come together in the context of an exploding market trend. We couldn’t be more excited to join them on this journey.”

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl
Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling, and Walmart Mexico. For more information: www.mirakl.com

About Bain Capital Ventures
Bain Capital Ventures partners with disruptive founders to accelerate their ideas to market. The firm invests from seed to growth in startups driving transformation across industries, from security and cloud infrastructure to logistics and e-commerce to finance and healthcare. The firm has helped launch and commercialize more than 240 companies, including DocuSign, Jet.com, Kiva Systems, LinkedIn, Rapid7, Rent the Runway, SendGrid, SurveyMonkey, Taleo, TellApart and Turbonomic. Bain Capital Ventures has $4.9 billion in assets under management with offices in San Francisco, New York, Boston and Palo Alto. Follow the firm via LinkedIn or Twitter.

Media Contacts:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

Christel Toriello
Directrice Marketing EMEA
christel.toriello@mirakl.com
+33 1 72 31 62 00

 

Total Economic Impact Study Finds Mirakl Marketplace Platform Can Deliver 162% ROI

New independent study reveals Mirakl Marketplaces increase revenue $412M over three years

Paris, Boston, London, Munich – February 19, 2019- Mirakl, the leading global marketplace solutions provider, announced today the findings of a newly commissioned comprehensive study conducted by Forrester Consulting on behalf of Mirakl. The Total Economic Impact study, which sought to provide a framework to evaluate the financial impact of a Mirakl Marketplace, found that Mirakl Marketplaces can deliver a significant 162% return on investment within three years and drive revenue up by $412 million over three years. Additionally, the study found that Mirakl customers experienced an average 15% increase in average order size and a 7% increase in physical store sales.

As part of the study, Forrester interviewed five leading retailers who implemented Mirakl and expanded their eCommerce capabilities with an online marketplace. Prior to using Mirakl, each of the customers offered products they purchased, placed in inventory, and shipped to ordering buyers. Some also had physical stores which offered the same products. For these customers, moving to an online marketplace, with a technology partner, represented a shift in business strategy with significant return on investment.

According to a customer interviewed for this study from a multinational consumer electronics retailer: “We started to build out a marketplace on our own by developing partnerships for products that we viewed as complementary to our traditional categories. The partnerships took a huge amount of energy, and we didn’t achieve our growth goals. When we looked at a marketplace partner [Mirakl], we saw a simpler and more cost- effective approach to expanding our offerings dramatically.”

Key findings from the study include

Quantitative Findings:

  • Increased lifetime value of customers worth $5.5 million. With the broader selection of products (SKUs), companies were able to increase the average number of purchases per year per customer. An increase of just one order per named customer resulted in additional revenue measuring $106 million over three years.
  • Increased results from search engine marketing worth $5.2 million. After launching marketplaces with Mirakl, companies with less well-known brands increased the spend on search engine marketing, including search engine optimization (SEO). On average, they realized a benefit of $20 in sales for every dollar invested in SEM and resulting in $87 million in incremental revenue over three years.
  • Increased average order size valued at $4.5 million. Expanding to include marketplaces as part of their strategies increased companies’ average orders by 15% and increased revenue over three years by $76 million. Offering a wide range of complementary products elevated the ability to cross- sell and to identify product relationships which were surprising or unanticipated.
  • Increased sales in physical stores resulting in $2.6 million in net profit. Having an online marketplace increased traffic in physical stores and elevated sales two main ways- some organizations generated traffic via Marketplace product returns, where others generated traffic through implementing Buy-Online-Pickup-In-Store on marketplace products. Through these methods, companies increased the foot traffic in their stores and subsequently increase sales by a total of $140 million over three years.
  • Increased quality of customer experience valued at $1.8 million. Customer are more satisfied with a broader product offering, although the most successful organizations made provisions for product returns from all marketplace purchases to their physical stores. On average, the organizations increased their CX Index scores by 1.5 basis points by the end of three years.

Qualitative Findings:

  • Streamlined deployment. Mirakl provides a significant selection of the APIs, connectors and existing technology partnerships which streamline deploying a marketplace.
  • Improved results after prior attempts to expand catalog. Several organizations experimented with more moderate approaches to expanding their eCommerce with complementary products or selling partners, but the approach required significant effort and yielded only moderate success.
  • Confirmed new growth channel that doesn’t cannibalize owned product sales: A customer interviewed for the study revealed: “We did a study and concluded that marketplace enables us to increase the global conversion rate and global revenue, without preventing growth on our own range.”
  • Avoidance of pitfalls in launching and operating a marketplace. The interviewed organizations developed a partnership with Mirakl and relied on the company as a strategy advisor.
  • Segmenting and identifying patterns between buyers and sellers. Mirakl arms customers with critical data on sellers, categories, customer experience, and product feedback enabling businesses to anticipate customer needs and determine marketplace expansion opportunities.

A customer interviewed for the study, from a national retailer, shared: “In the first year working with Mirakl, our gross merchandise value (GMV) increased 300%. Some of our product groups have experienced an increase in market share of 400 basis points.”

“The impact of Mirakl Marketplaces is exactly why we are continuing to experience such explosive growth. Last year alone, we grew 80% year-over-year and launched a record number of marketplaces,” said Philippe Corrot CEO of Mirakl. “We’re thankful to our customers for sharing their success, so we can help many more businesses experience the impact of Mirakl.”

To read the full findings of the study please visit: https://info.mirakl.com/forrester-tei-marketplace-platform

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl
Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

Christel Toriello
Directrice Marketing EMEA
christel.toriello@mirakl.com
+33 1 72 31 62 00

 

Mirakl Announces Robert Mahr as Vice President, EMEA Alliances & Central and Northern Europe Sales

Mahr, former Global VP of Channel and Strategic Alliances at SAP Hybris, brings 20+ years of experience building sales team and partner ecosystems to Mirakl

Paris, Boston, London, Munich – February 11, 2019Mirakl, the leading global marketplace solutions provider, today announced Robert Mahr will be joining as Vice President, EMEA Alliances and Central and Northern Europe Sales. Robert brings a wealth of experience with over twenty years in the software industry, building sales team and partner ecosystems.

Previously the Global VP of Channel and Strategic Alliances at SAP Hybris, now SAP Commerce Cloud, Robert was responsible for Channel and Strategic Alliances where he built the global reseller program. His experience paired with his deep knowledge of SAP will be a tremendous asset as Mirakl continues to drive growth through their SAP partnership.

“As the market leader in commerce solutions, we’re excited to be an official reseller of Mirakl,” said Chris Hauca, Head of Strategy, SAP Enterprise Commerce. “Mirakl provides a best-of-breed marketplace technology to connect with SAP Customer Experience solutions, thereby providing our customers the ability to scale their marketplace offering quickly to help realize new revenue streams.”

In his EMEA Alliances role, Robert will be responsible for growing Mirakl’s joint sales activities with strategic partners including, but not limited to, consulting firms, systems integrators, and commerce platforms. Mirakl offers partners a tremendous opportunity to lead the digital transformation to the platform economy by providing strategy, CX, technology and BPO consulting to leading customers like Siemens, Urban Outfitters, and Carrefour. “We have been a leading Mirakl partner for several years and know the power of their marketplace solutions.  Kudos to Mirakl for bringing Robert on-board, who will fuel the Mirakl growth in EMEA. Great software and great leadership is a winning combination,” said Laurent Christen, CEO e2y – a Dimension Data company.

In his Central and Northern Europe Sales role, Robert will lead the sales team and continue to accelerate Mirakl’s growth in this region. “In 2018 Mirakl had impressive 80% year-over-year revenue growth and over 100% GMV increase. As we push for another record breaking year in 2019, top talent like Robert will be a critical part of the equation,” said Florian Bressand, Mirakl COO.

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl
Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 200 customers in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

Christel Toriello
Marketing Director, EMEA
christel.toriello@mirakl.com
+33 1 72 31 62 00

Mirakl Announces 80% Year-Over-Year Growth and Over 100% GMV Increase

2018 marks 60 new customers and a record number of marketplace launches, highlighting the growth of the Mirakl Marketplace Platform

Paris, Boston, London, Munich – January 31, 2019Mirakl, the leading global marketplace solutions provider, today announced 80% year-over-year revenue growth and over 100% GMV increase from 2017. In 2018, Mirakl added 60 new customers and launched a record 37 marketplaces. Mirakl and Mirakl’s customers’ success highlights the increased adoption of the marketplace model.  

Major highlights for Mirakl in 2018 included:

  • SAP became an official reseller of the Mirakl Marketplace Platform, adding Mirakl to its software and service portfolio. With the simple integration of Mirakl’s pre-built connector to the SAP Commerce Cloud, SAP customers can quickly launch marketplaces, rapidly onboard new sellers, and easily map new products and categories to catalog taxonomies.
  • The acceleration of our category, Marketplace Operation Applications, in Gartner’s Hype Cycle for Digital Commerce, 2018 (July 2018). “Marketplace operation as a business model is attracting an increasing amount of attention from brands, retails and B2B online sellers,” wrote Jason Daigler, Senior Director Analyst for Gartner. “For B2B sellers, the interest often stems from the need to more fully serve their customers and offer them a single online source for more products and services, while increasing loyalty from partners (suppliers and distributors).”
  • The acquisition of leading customers including Siemens, Toyota Material Handling, Office Depot, Fnac, Leroy Merlin Brazil, and Albertsons Companies.
  • The launch of many innovative new use cases for Mirakl’s marketplace technology, including Siemens’ successful launch of their B2B online marketplace, Coperama’s leading procurement marketplace, and Carrefour Taiwan’s product expansion marketplace.
  • The launch of Mirakl Catalog Manager (MCM) has given customers complete control over seller data quality making it even easier to manage product data quality at marketplace scale. Originally launched in early 2018, Mirakl continued to launch new MCM features throughout the year like bulk actions, which greatly reduces the time it formerly took to consolidate product data.

Additionally, Mirakl’s customer performance was outstanding in 2018, showcasing the financial impact of the marketplace model:

  • Over $1B GMV achieved by Mirakl customers which represents over 100% GMV growth year-over-year.
  • 2.5x the orders on Black Friday in 2018 versus 2017- processing 500,000 orders in a single day, with 100% uptime, resulting in $60M GMV for our customers.
  • The majority of marketplace launches were completed within four months of becoming Mirakl clients.

Today, 87% of business buyers across industries are making business purchases through marketplaces, and in 2018 Mirakl supported a record number of these businesses including Toyota Material Handling. “…we see the future potential for the online marketplace to serve as a vehicle to better support our dealers by helping them sell more of their inventory – even non-Toyota products,” said Steve Tadd, Director of Marketing & IT for Toyota Material Handling.

Behind Mirakl’s customers’ success is the Mirakl Labs and Client Success teams.

Mirakl Labs, Mirakl’s R&D Division, released significant enhancements to Mirakl’s Marketplace Platform, including:

  • More flexible payment options to meet operators, sellers and customers’ desire for flexibility in when and how they pay. New features include customizable billing cycles and invoice payment confirmation. Additionally, Mirakl added a unique new feature that lets customers pay sellers directly without the operator involved, and the operator then invoices the commission. This eliminates the need for operators to hold dollars for sellers, and allows them to quickly collect commission.
  • Mirakl services marketplace platform was enhanced by improved services attribute management and messaging systems which give operators more ways to manage service details and improve communications between service providers and customers.
  • In 2018 Mirakl put a significant focus on B2B feature innovation to cater to the complexity of B2B sales. Innovations included more granular pricing control, increased minimum and maximum quantities for bulk selling, and continued improvement for tax and payment handling.
  • Whether it was U.S. tax regulation or GDPR compliance, Mirakl prioritized all necessary projects to ensure clients’ ability to respond to any changes in tax and law.

Mirakl’s Client Success team launched Mirakl University, a program designed to train and certify clients’ teams and partners on marketplace management, and proudly completed 40 certifications in 2018.

In Gartner’s Predicts 2019: New Deployment Models, Channels and Technologies Spark Digital Commerce Growth (Dec 2018), the report estimates that “By 2023, 15% of medium- to high-GMV digital commerce organizations will have deployed their own marketplaces, thereby creating a digital ecosystem on their path to digital business.” In order to support this rapid adoption of marketplaces, Mirakl has grown their headcount over 200% in the past two years.

“Mirakl’s tremendous success last year, combined with our customers’ success, is further proof that we are living through a platform revolution,” said Philippe Corrot, Mirakl CEO. “What our customers are proving is that by launching a marketplace, leading companies can compete with platform giants such as Amazon and Alibaba. We are excited to continue our rapid growth and help more companies navigate the platform revolution this year.”  

Annually Mirakl hosts the Marketplace & Platform Summit bringing together market-leading retailers, innovative technology partners and top industry analysts to celebrate the power and potential of the marketplace model. In 2018, the Marketplace & Platform Summit hosted over 400 marketplace leaders from across the world. Adrien Nussenbaum, Mirakl co-founder and U.S. CEO, spoke to the Platform Revolution in his keynote and attendees heard from speakers including: Walmart Mexico, Alibaba, Galeries Lafayette, 1-800-Flowers.com Inc., Conrad Electronic, and Roland Berger France.

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl
Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 200 customers in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

Bluefly Launches Mirakl Marketplace Platform In Time For the Holidays, Resulting in 20% YOY Black Friday Sales Growth

Mirakl’s turn-key marketplace platform enabled Bluefly to launch in less than four months with 600,000 products meeting tight holiday deadlines.

BOSTON – January 11, 2019 – Mirakl, the leading global marketplace solutions provider, announced today that Bluefly was able to quickly bring its marketplace live on the Mirakl Marketplace Platform in less than four months to meet holiday demand. With help from Mirakl, Bluefly was able to quickly launch with over 600,000 products. The U.S. off-price luxury eTailer completed the full product migration in November with more than one million products in its assortment.

Bluefly’s first holiday season on the Mirakl Marketplace Platform was an undeniable success. Over the week encompassing Thanksgiving, November 19-26, Bluefly, who specializes in men’s and women’s apparel and accessories plus beauty and home furnishings, reached $1.7 million GMV and 15,000 orders. These sales represent a 20% year-over-year increase in Black Friday sales. In addition to increased sales, since launch, Bluefly experienced increased control over seller quality which has resulted in reduced cart abandonment, increased conversions and fewer returns.

“Being able to migrate to the Mirakl Marketplace Platform quickly without any business disruption was critical for our business. Mirakl enabled us to ramp up in four months and capture unprecedented customer demand over the Thanksgiving period,” said Yann Tanini, president, Bluefly. “Since implementing Mirakl we have been able to onboard sellers more quickly and have increased control over seller quality. We’re looking forward to significant ramp up next year, which will allow us to offer additional products from a wide variety of brands.”

According to Forrester Research, in 2016 shoppers did half of their online spending through marketplaces, and that number is expected to rise to two-thirds by 2021. Additionally, a new global survey highlighted how critical it was for Bluefly to select a marketplace solution that would enable them to meet holiday deadlines and offer a wide variety of products through their marketplace. The survey found that 55% of 25-34 year olds did more than three quarters of their holiday shopping online and 55% of consumers stopped shopping with a retailer because a competitor offered a better selection of products.

“With the Mirakl Catalog Manager in place to curate product content and Mirakl Quality Control to identify only the best sellers, the platform will continue to allow Bluefly to provide a superior customer experience,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “Mirakl expects Bluefly to increase its vendor network to 1,000 partners over the next 18-24 months.”

To learn more about what the Mirakl Marketplace Platform can do for your company, visit Mirakl in Booth #206 at NRF’s Big Show or click here.  

About Bluefly
Headquartered in New York City’s fashion district, Bluefly is the original online fashion retailer. Today, Bluefly is a fast growing, fashion marketplace offering 3,000+ brands across shoes, handbags, dresses, sportswear, cashmere and even diamonds. Bluefly’s curated events bring you the best of the splurge and the steal all in one place and all at compelling discounts. We are the online shopping destination for the style obsessed looking for coveted finds from brands including Prada, Gucci, Valentino, Alice and Olivia, Parker, Vintage Chanel, and thousands more. And now, building upon our success in the US, we are expanding our ecommerce operations internationally! At Bluefly, find what you seek.

About Mirakl
Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 150 customers in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

 

Carrefour Taiwan to Expand Assortment and Increase Customer Loyalty with an Online Marketplace Powered by Mirakl

The leading grocery player in Taiwan is partnering with Mirakl to grow its product assortment and better serve its customer thanks to an online marketplace

Paris, December 18th, 2018 – Carrefour Taiwan, the local subsidiary of the Carrefour group, is the leading food retailer in Taiwan and includes no less than 85% of the Taiwanese population in its loyalty program. In the midst of a very competitive environment, the retailer’s ambition is two-fold; to encourage current members to shop more with them, and to attract new members into the loyalty program. To serve this ambition and meet customer’s growing expectations, Carrefour Taiwan set out to find a model that would allow it to expand its product assortment without investment in additional stock or logistics, in order to attract more customers with an endless aisle.

Carrefour Taiwan therefore selected the marketplace model and is aiming to extend its range and sell new products in new categories by relying on third-party sellers. Initially, the marketplace will mostly focus on products that are easier to sell online, like white goods and electronics. Then, their goal is to extend their business to additional non-food products and services helping them to stand out as the dominant eCommerce player at a national level.

The marketplace model will ensure that the business remains competitive while the assortment expands – by relying on specialized and carefully selected vendors who are able to offer competitive prices to the customers along with a great quality of service. And for their network of third-party sellers, this new platform introduces an easy digital onboarding experience which gives fast access to Carrefour Taiwan’s immense customer base. But ultimately, the goal remains to keep current customers happy and encourage potential customers to join the loyalty program by offering the products and services they demand.

To achieve those ambitions, Carrefour Taiwan has selected Mirakl’s solution in order to go faster to market and ensure a great experience for all of its ecosystem, from customers to partners and suppliers.

KC Chu, Marketplace, Digital and E-Commerce Director at Carrefour Taiwan explains “In Taiwan, all the major players have developed their own marketplace platforms in-house. Carrefour Taiwan is the first one to use a turnkey solution, and we did it because it will save us a lot of time allowing us to focus on growing our business. We selected Mirakl for their strong expertise, solid references and robust platform, most especially for their state-of-the-art vendors portal that will ensure a better engagement with our own vendors.”

We have a very special partnership with Carrefour and are proud to extend our support to help Carrefour Taiwan achieve their ambitions,” said Philippe Corrot, CEO of Mirakl. “They want to go fast and have impressive strategic goals, for which I strongly believe the marketplace will be a powerful asset: it will enable them to better serve their customers, increase their loyalty and attract new customers, in the face of intense competition. All our team is happy to be on their side and provide the technology and expertise they will need.”

Carrefour Taiwan’s marketplace will launch in March 2019.

To learn more about Mirakl’s solution for B2C distributors, click here. 

About Carrefour Taiwan:

Carrefour is a France multinational retailer, which opened its first Hypermarket store in 1963 in Paris. Until now, Carrefour operates in more than 30 countries in Europe, the Americas, Asia and Africa: it is one of the largest Hypermarket chains in the world with 12,300 stores. In Taiwan, Carrefour is the leading Hypermarket with 126 stores in total, and the only hypermarket penetrating in all major cities island-wide. Carrefour Taiwan also offer consumers omnichannel experience with supermarket & Ecommerce.

Worten Expands Omnichannel Capabilities and Assortment with Online Marketplace Powered by Mirakl

Worten, a Portuguese retail leader in technology and electronics, has launched a new digital offering using the Mirakl Marketplace Platform

 BOSTON – Dec. 04, 2018 – Mirakl, a leading global marketplace solutions provider, today announced that Worten, Portuguese retail leader in technology and electronics, has launched an online marketplace using the Mirakl Marketplace Platform. With the new marketplace, Worten is expanding into new retail categories with more than 100,000 home, decoration and relaxation products, as well as a wider range of items in its specialty – electronics.

Under the direction of Worten’s leadership, the retailer set out to find a model that would allow it to focus on its omnichannel strategy, while expanding its product assortment.  For Worten, the marketplace model proved to be the superior choice in achieving these objectives. Additionally, the platform allows Worten to connect its network of over 200 stores across Portugal and Spain and more than four million online customers.

In looking at the available solutions, we found that the Mirakl Marketplace Platform was innovative in its approach and provided a truly integrative experience between the online and physical store,” said Mário Pereira, COO, Worten Iberia. “This new platform will let us grow the brand in new retail categories while maintaining our quality of service and continuing to build long-lasting customer relationships.”

Worten works with selected partners to ensure specialized and relevant value for consumers through Worten.pt – the most visited ecommerce website in Portugal. It will be clear to the customer that the sales are made by the partner company, but they will have the benefit of the Worten seal of trust.

The marketplace model stands out because it is completely omnichannel; the sellers put their products up for sale on Worten.pt and Worten puts its network of stores at the sellers’ disposal to help with the buying journey and provide customer service and fulfillment. This will also allow Worten to quickly enter new product categories.

All areas of society are becoming digitalized,” said Pereira. “We know that about a third of the people in Portugal shop online and that by 2025 this number will have gone up to 60%. As the market leader, Worten is striving to ease this evolution, accompanying its customers as it enters new retail areas, and strengthening its strategy and leadership.”

Since the platform’s debut in Sept., Worten has created 100 new jobs across its IT, product management and sales departments. Additionally, Worten expects to have one million references by the end of 2018.

We’re proud to join forces with Worten as the company expands both its core electronic business and moves into new product categories,” said Philippe Corrot, CEO and co-founder, Mirakl. “The initial growth is an indicator of Worten’s success and we look forward to continuing to support the retailer on this journey.”

The Worten marketplace is accessible at Worten.pt.

To learn more about Mirakl’s solution for B2C, click here.

About Worten:

The best technology is at Worten. The brand has been going for over 20 years, making access to technology more democratic and offering all our customers innovation, the latest items and, obviously, the lowest prices.

The company has more than 230 stores in Portugal and Spain, with central offices and distribution hubs in both countries. We have more than 4,000 employees working in multi-disciplinary teams. Each and every one of us is responsible, within our area of expertise, for launching new ideas, challenging old habits, identifying improvement opportunities and implementing new, good practices. “Make it happen” is a SONAE Group motto that Worten makes sure it lives up to. Every day.

We provide a wide range of products (consumer electronics and entertainment, along with telecommunications) in our stores and through Worten.pt. We also offer a wide range of services that can be specialised advice before you buy or after-sale attention guaranteed by Worten Resolve.

METRO France strengthens its partnership with Mirakl to launch the first omnichannel B2B marketplace of food products and services in Europe

The leading provider of independent catering in France has chosen Mirakl’s technology to launch a product marketplace, which will then be complemented by a marketplace of services.

Paris, November 27, 2018: METRO France, the professional wholesaler who has been supporting independent restaurants and retailers since 1971, today announces that it has strengthened its partnership with Mirakl to achieve its ambition of expanding its product offering and providing new services to its customers.

To face the growing expectations and needs of its customers, the B2B retailer wants to accelerate its digital transition in order to offer them the experience they demand, thanks to the marketplace model. METRO has placed omnichannel at the heart of its strategy and wants to allow its customers to find a large number of products, food and non-food, both in store and in a few clicks online using store to web and web to store. The brand has chosen the marketplace model that will allow it to quickly integrate a large number of new products by relying on third-party sellers, and to offer the long tail.

METRO has always put the quality and local origin of its product at the forefront, that’s why the marketplace will be a tool to showcase the offerings of small and local producers, and thus answer a growing demand from professionals buyers willing to differentiate themselves. In addition, the core business of the brand remains to provide solutions to catering professionals daily to enable them to focus on their business. This is why METRO also wants to offer a large number of services in the near future, such as installation, plumbing, maintenance, accounting, or server recruitment; with the help of providers who will be referenced as sellers on the marketplace. METRO is thus at the center of the B2B food ecosystem, giving it easy access to all the essential products and services in order to become the main partner of its customers.

To carry out this ambitious project, METRO has chosen to extend its partnership with Mirakl by selecting three of its solutions:

  • Mirakl Marketplace Platform for B2B, the technological base of the product marketplace and including many adapted functionalities such as volume discounts, quote requests;
  • The Mirakl Marketplace Platform for Services, the technological foundation of the service marketplace, to manage the technical complexity of aggregating many service providers;
  • Mirakl Catalog Manager, METRO France’s preferred solution for efficiently managing the complexity of integrating and enriching product data from heterogeneous sources.

Beyond the technological solutions, it is also the expertise of Mirakl which attracted the wholesaler, as explains Sylvain Bozoc, Marketplace Manager at METRO France: “The functional richness of Mirakl’s solution entirely meets the needs of our project. It is also Mirakl’s experience in B2B commerce and the support provided by their teams that was key in our decision. We are convinced we have all the cards in hand to offer an enriched experience to our customers.

Philippe Corrot, CEO of Mirakl, says: “We are very proud to be able to support such an emblematic brand such as METRO, located in no less than 32 countries, on their digital transformation project. I am convinced that this innovative initiative will be popular with all Metro partners and customers and will be a great success.

METRO France’s product marketplace will be available in early 2019 and will soon be followed by a marketplace of services.

To learn more about Mirakl’s solution for B2B players, click here.

About Metro:

METRO is the leading supplier of independent catering in France. With 98 warehouses spread throughout the territory, METRO France offers all restaurateurs and independent traders a global offer combining the supply of food products from ultra-fresh to dry, and their supplements in equipment and services. Its 9,000 employees put their expertise to the service of 400,000 professionals every day.

With 50,000 references, including 7,000 in local and regional products, and more than 100,000 on metro.fr, the brand is the only one to offer the biggest offer on the market every day, and is committed to the professionals whether producers, restaurateurs or artisans. METRO also supports major events such as the Bocuse d’Or, Gault & Millau Young Talents, the Golden Spoon, the Maître d’Hôtel Trophy and the launch of the Michelin Guide.

Leroy Merlin Brazil Launches Online Marketplace Powered by Mirakl

Leroy Merlin Brazil launches the first online marketplace for home improvement in Brazil to extend its assortment in an omni-channel context

SÃO PAULO – Nov. 12, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Leroy Merlin Brazil has launched an online marketplace powered by Mirakl. The project was initiated fewer than five months ago in mid-June. Approximately 40 sellers are active on the platform for the launch and plans are to reach several hundreds of sellers in the coming months.

Leroy Merlin Brazil, the largest home improvement retailer in Brazil, recognized that an online marketplace would allow it to increase conversion rates and drive sales on its highly-trafficked website while also generating additional sales and visits to its more than 40 physical stores across Brazil.

“I am very excited to work with the Mirakl team to create a successful digital platform using the marketplace model,” said François Gabert, CMO, Leroy Merlin Brazil. “After evaluating a number of different options for building our online marketplace, we selected Mirakl for its proven experience in marketplace business, strong and tested platform, service capabilities, and its ability to quickly implement the platform.”

Leroy Merlin plans to use the online marketplace to offer more products, in existing and new categories, but also offer complimentary services to help home owners easily hire the help they need for their home improvement projects. Omni-channel integration will be an important component of its marketplace strategy, as Leroy Merlin clients will be able to shop marketplace products from physical stores and pay for them at the cash desks very soon.

“In seeing the need for an online marketplace, Leroy Merlin truly understands the revolution that is underway as retailers and businesses of all types shift towards the platform model,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We are delighted to be working with Leroy Merlin Brazil’s forward-thinking leadership team to transform its business in the ongoing retail evolution.”

About Adeo
Headquartered in France, Adeo is the third largest home retailer worldwide is a world-leading home-improvement retailer and Leroy Merlin Brazil is one of Adeo’s holding companies. With almost 760 do-it-yourself stores across 12 countries, Leroy Merlin is committed to helping residents and homeowners find the perfect solutions for their projects. Serving more than 444 million customers each year, Leroy Merlin employs over 100,000 people and generates an annual turnover in excess of EUR 22 billion.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876

 

SIEMENS Partners with Mirakl to Launch First B2B Marketplace in Mobility Industry

SIEMENS Mobility Rail Mall becomes “Easy Spares MarketplaceTM” – powered by Rail Mall

Munich, November 8, 2018 – Mirakl, the leading global marketplace solutions provider, announced today that Siemens Mobility, a leading provider of transport solutions for more than 160 years, partnered with Mirakl to launch the first B2B marketplace in the mobility industry- the “Easy Spares MarketplaceTM.”

With the launch of Easy Spares MarketplaceTM, Siemens Mobility is the first provider in this environment to transform its online offering into a highly scalable one-stop shop for all material requirements in the mobility industry – from trains and infrastructure components to locomotives. To start the marketplace will include more than 32,000 products in addition to the established Siemens products, and that number of products and sellers is expected increase rapidly in the coming months. The focus will be on offering customers a broad spectrum of mobility products and integrating trustworthy partners to ensure the customers’ shopping experience benefits from the marketplace product expansion.

“The Easy Spares MarketplaceTM enables our customers to access the entire spare parts portfolio via one sales channel. This saves time and money! By using the Mirakl platform, we have opted for a highly scalable solution in order to be able to meet the requirements of the rapidly growing market in the future,” said Michael Bitsch, Head of eBusiness at Siemens Mobility.

Easy Spares MarketplaceTM was launched at this year’s InnoTrans, the world’s largest trade show for transportation technology, in Berlin from September 18-21. The previous Rail Mall, which was launched in 2000 and further developed into the current Easy Spares MarketplaceTM, now offers a very wide range of products to help customers to solve numerous material problems. In addition to the core products, customers needs complementary items such as screws, light bulbs, glass, oil, tools and equipment. Through the marketplace, the company can now offer a much broader product range through the seamless integration of external partners and thus increase the quality of its range and services.

“Siemens Mobility is a recognized market leader setting the benchmarks for the rest of the industry,” said Philippe Corrot, CEO of Mirakl. “The company has identified the fastest and most profitable way to scale the Rail Mall by using a marketplace. Mirakl is extremely proud to help Siemens Mobility better meet the needs of its customers. The Mirakl platform will enable Siemens to rapidly add new brands, expand its product range and address new markets. In the end, the customer will benefit with a better shopping experience“.

The Easy Spares MarketplaceTM is available around the clock at the following address: http://www.easysparesmarketplace.com

Learn more about Mirakl’s solution for B2B by clicking here.

About Siemens Mobility:
Siemens Mobility is a separately managed company of Siemens AG. As a leader in transport solutions for more than 160 years, Siemens Mobility is constantly innovating its portfolio in its core areas of rolling stock, rail automation and electrification, turnkey systems, intelligent traffic systems as well as related services. With digitalization, Siemens Mobility is enabling mobility operators worldwide to make infrastructure intelligent, increase value sustainably over the entire lifecycle, enhance passenger experience and guarantee availability. In the fiscal year 2017, which ended on September 30, 2017, the former Siemens Mobility Division posted revenue of €8.1billion and had around 28,400 employees worldwide. Further information is available at: www.siemens.com/mobility.

About Mirakl
Mirakl powers your platform business strategy by allowing you to quickly launch an online marketplace. Marketplaces allow companies to easily add products and services by connecting third-party sellers and service providers. The Mirakl Marketplace Platform automates the hard things about marketplace management: Seller onboarding, service quality control, and order distribution; on a turn-key solution that’s easy to integrate into any e-commerce platform. Mirakl Catalog Manager makes it easy to manage product data quality at marketplace scale. Over 200 customers in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com