Mirakl Raises $70M To Power the Platform Economy

The Category Leader Launched 37 Marketplaces in 2018 to Level the Playing Field Against Amazon and Alibaba

Paris, Boston, London, Munich – February 28, 2019 – Mirakl, the leading global marketplace solutions provider, today announced that it has raised $70 million led by Bain Capital Ventures, with participation from existing investors 83North, Felix Capital and Elaia Partners, bringing total capital raised to $100 million. With this funding, Mirakl will invest in its technology, expand the team, and continue to power the platform economy globally.

In 2018, Mirakl added 60 new customers and launched a record 37 marketplaces, experiencing 80% year-over-year revenue growth while customers experienced 100% increase in gross merchandise value (GMV) from 2017. This sizeable investment is both a recognition of Mirakl’s impressive growth, and the increased dominance of the online marketplace model. The funding will enable Mirakl to further advance its technology and global partner ecosystem, which powers eCommerce 3rd party marketplaces for B2C and B2B businesses. Significant areas of technology investment will include:

  • Building new solutions for emerging B2B platform business models, which Forrester predicts will be a $9 trillion industry in the U.S. by 2019.
  • Launching new analytics capabilities to make the massive amount of data coming from online marketplaces more actionable. These capabilities will also fuel AI and personalization solutions to increase conversions and improve customer experiences.
  • Making Mirakl’s solution even easier for retailers and brands to launch a marketplace, rapidly onboard sellers, and scale SKUs.

“Mirakl is building a new category and ushering in a platform revolution,” said Adrien Nussenbaum, U.S. CEO and cofounder of Mirakl. “We are paving the way to a new business model that can transform businesses and help them establish themselves as leaders in the platform economy. We are thrilled that our investors recognize this vision and the huge opportunities in the marketplace space. This investment is a chance to bring our vision to the next level.”

Marketplaces are taking over the world of eCommerce, and Mirakl is a key to this dominance. In 2018, online marketplaces accounted for 52% of global eCommerce sales and sold more merchandise than all stand-alone retail web sites combined. The enormous success of companies like Alibaba, JD.com, Walmart, and Amazon have transformed the eCommerce landscape. Gartner predicts that over 50% of all online sellers will adopt marketplaces or include third-party sales in their eCommerce ecosystems by 2020. Moreover, 15% of medium- to high-GMV digital commerce organizations will have deployed their own marketplaces by 2023.

This shift isn’t limited to B2C businesses. Today, 87% of business buyers are making business purchases through marketplaces and they expect the same level of convenience experienced on consumer websites. Mirakl’s success stems from its commitment to offering a solution that is adaptable to different industries and business models, is easy to use, flexible, customizable, innovative, and allows companies to quickly respond to customer needs. For instance, Mirakl has focused on innovations that address the emergence of new B2B platform business models which allow manufacturers and distributors to build new digital experiences which bring together large and growing ecosystems of partners.

Mirakl’s innovative and performant technology is used by more than 200 companies globally. Customers include many notable B2C companies, including Walmart (Mexico), Best Buy (Canada), and Urban Outfitters and a diverse set of B2B clients across a range of use cases including Toyota Material Handling and Siemens. In 2018, Mirakl customers achieved $1 billion GMV representing 100% GMV growth from 2017, and a recent study, conducted by Forrester Consulting, found that Mirakl Marketplaces can deliver a significant 162% return on investment within three years.

Over the past seven years, since Mirakl’s launch, the company has transformed from a French company into a global player; settling in Boston, London, Munich, Barcelona, Stockholm, and São Paulo. To support the rapid adoption of the marketplace model, Mirakl has grown its headcount by 200% in the past two years. This round will further grow headcount, as well as expansion into the Asia Pacific and Latin American regions.

“The platform economy is experiencing rapid growth and Mirakl is at the forefront of pushing the space forward,” said Scott Friend, Partner at Bain Capital Ventures. “Mirakl’s sophisticated marketplace technology, impressive customer-base, and extraordinary levels of customer satisfaction put them in a prime position to benefit from the growing adoption of third-party marketplace models amongst B2C commerce companies and platform ecosystems in B2B eCommerce businesses. As one of the most active investors in next-generation commerce technologies over the past decade, Bain Capital Ventures has had a keen focus on technology companies and teams that are laying the foundation for how commerce will be conducted in the future. Mirakl, in our estimation, is one of those small handful of unique companies where specialized domain expertise, advanced technology, and a culture of customer success come together in the context of an exploding market trend. We couldn’t be more excited to join them on this journey.”

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl
Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling, and Walmart Mexico. For more information: www.mirakl.com

About Bain Capital Ventures
Bain Capital Ventures partners with disruptive founders to accelerate their ideas to market. The firm invests from seed to growth in startups driving transformation across industries, from security and cloud infrastructure to logistics and e-commerce to finance and healthcare. The firm has helped launch and commercialize more than 240 companies, including DocuSign, Jet.com, Kiva Systems, LinkedIn, Rapid7, Rent the Runway, SendGrid, SurveyMonkey, Taleo, TellApart and Turbonomic. Bain Capital Ventures has $4.9 billion in assets under management with offices in San Francisco, New York, Boston and Palo Alto. Follow the firm via LinkedIn or Twitter.

Media Contacts:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

Christel Toriello
Directrice Marketing EMEA
christel.toriello@mirakl.com
+33 1 72 31 62 00

 

Mirakl Announces 77% Year-over-Year Growth and Over $1.5B GMV Achieved by Mirakl-Powered Marketplaces

Mirakl Announces 77% Year-over-Year Growth and Over $1.5B GMV Achieved by Mirakl-Powered Marketplaces

Mirakl Announces 77% Year-over-Year Growth and Over $1.5B GMV Achieved by Mirakl-Powered Marketplaces

2019 marks $70M series C funding and 49 new customers demonstrating the momentum of Mirakl and the Platform Revolution

Paris, Boston, London, Munich – January 23, 2020Mirakl, the leading global marketplace solutions provider, today announced 77% year-over-year revenue growth and over $1.5B GMV achieved by Mirakl-powered Marketplaces. In 2019, Mirakl added 49 new customers and closed $70M in series C funding led by Bain Capital Ventures. The success of Mirakl and its customers showcases the transformative power of the marketplace model.

Major highlights for Mirakl in 2019 included:

  • The launch of Mirakl Connect, The Global Marketplace Ecosystem, which is the first platform connecting marketplace operators with sellers and partners to accelerate the growth of new platform strategies.
  • The release of the Mirakl Connector for Magento Marketplace Sellers, which allows brands, retailers, and distributors using Magento Commerce to easily sell products across Mirakl-powered Marketplaces and manage operations from one central place.
  • Passing the Service Organization Control (SOC) 2 Type I audit, in accordance with the American Institute of Certified Public Accountants (AICPA) Trust Services Criteria (TSC).
  • The acquisition of 49 leading industry incumbents who are leveraging the platform model to establish themselves as digital leaders, including Airbus Helicopters, Changi Airport, NBC Universal, Thales, and Shufersal.
  • Continued investments in Mirakl’s technology platform and AI, making it easier for operators and sellers to handle marketplace product data quality at scale and grow their marketplace opportunity with advanced catalog management capabilities.
  • A comprehensive commissioned study conducted by Forrester Consulting on behalf of Mirakl, which found that Mirakl-powered Marketplaces can deliver a significant 162% return on investment within three years and drive revenue up by $412 million over three years.
  • Being included in Gartner’s Hype Cycle for Digital Commerce, 20191 as a Sample Vendor for marketplace operation applications within the Enterprise Marketplace. Gartner gave the Enterprise Marketplace business model a “high” benefit rating in the 2019 Hype Cycle for Digital Commerce, stating, “When done right, there are many benefits. It helps enterprises enrich product offerings, reduce selling or procurement costs, test new items or categories before adding them to the product catalog, and improve the customer experience by making the process more transparent and efficient.”
  • New partnerships with leading organizations including Accenture, Avensia, BORN, Deloitte Digital, Gorilla Group, Optaros by MRM//McCann, Salesforce, ShipStation and Xplore Group to help organizations implement a winning platform strategy. Additionally, our strategic Solution Extension partnership with SAP yielded great results in its first year, helping Mirakl grow in core markets including Germany and Brazil, and new markets such as the Middle East.
  • Being named to the Next40 list of France’s 40 most promising startups, in recognition of Mirakl’s status as the leading global marketplace solutions provider and a tech industry leader. Next40 is part of a broader initiative by the President of France to grow the number of French “unicorns” – privately-owned startups valued at more than $1 billion USD – and boost digital technology and innovation in France.
  • Welcoming four veteran sales and marketplace strategy experts to Mirakl’s senior team. Brian Callahan joined Mirakl as Executive Vice President of Sales – Americas/APAC and Brendan Walsh joined as Executive Vice President of Sales – EMEA. Retail digital commerce and data analytics expert Tzipi Avioz also joined Mirakl as Executive Vice President of Customer Success – Americas and APAC. And, former Amazon Marketplace executive Luca Cassina was named Executive Vice President of Customer Success EMEA.

Additionally, Mirakl’s customers’ performance was outstanding in 2019, showing just how quickly the marketplace model is gaining traction:

  • Over $1.5B GMV was achieved by Mirakl-powered Marketplaces, with 1 million orders processed during Black Friday 2019 alone.
  • 41 new Mirakl-powered Marketplaces were launched in 2019 with the majority of launches being completed within four months of becoming Mirakl clients. New marketplaces in 2019 include ABB Electrification, Brico Prive, Coperama, Joules, Maisonette, Metro Cash and Carry, Premier, Simon Properties, Thoughtfull by Indigo Books & Music, and Toyota Material Handling.
  • There were 26,000 active pro-sellers on Mirakl-powered Marketplaces in 2019, representing more than 73 million active offers.

Nick Ostergaard, Manager of eCommerce Sales & Operations and Marketing Systems at Toyota Material Handling said, “It was critical for our authorized dealers to join us online in an effort to upgrade the customer experience in the material handling industry. The marketplace model provides the perfect solution.”

To help organizations take advantage of the significant platform opportunity, Mirakl hosted its annual Marketplace & Platform Summit in Paris and the inaugural Marketplace & Platform Summit in Boston in 2019. These exclusive events brought together more than 600 market-leading organizations, innovative technology partners and top industry analysts from across the globe to celebrate the power and potential of the marketplace model. Adrien Nussenbaum, Mirakl co-founder and U.S. CEO, spoke about how platforms are forever changing how people and businesses interact. His message to attendees was, “Today, your strength is your relationship with your customers. Tomorrow, your strength is the ecosystem you build between your customers and partners.”

Gartner projects that more than 60% of online sellers will adopt marketplaces or include third-party sales in their eCommerce ecosystems by 2020. To meet the growing marketplace demand, Mirakl grew its team to 258 employees in 2019.

“We are proud to see our Platform Pioneers leveraging Mirakl solutions to reinvent commerce as we know it, and reap the benefits of a platform business model,” said Mirakl co-founder and CEO Philippe Corrot. “There’s no doubt that the digital revolution will continue to drive massive disruption in the years to come.”

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, the Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com 

Media Contacts:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

tetra-pak-marketplace

Tetra Pak Launches First Virtual Marketplace for Food and Beverage Manufacturers

tetra-pak-marketplace

Davos launch connects F&B producers with sellers around the world 

Davos – January 22, 2020Tetra Pak has today unveiled the food and beverage (F&B) industry’s first full-scale virtual marketplace. The new platform, created using Mirakl SaaS Marketplace solutions, will bring convenience and ease to the industry by making purchasing of products faster, more convenient and simpler for producers.

The collaboration is the first time Mirakl will work within the F&B sector, providing a service that will change how buyers and sellers operate. The marketplace will initially host more than 300,000 spare parts and consumables from Tetra Pak, adding an additional 200,000 products for maintenance, repair and operations from vetted sellers, providing customers with access to a large variety of products.

The launch dramatically expands what Tetra Pak offers to its customers. The marketplace, available 24/7, will host several vendors selling products within Safety & Security, Industrial Supplies, Cleaning Solutions and other vital areas for F&B production. The number and variety of products will continue to grow as more vendors join the marketplace.

Klara Svedberg, VP, Part and Consumables Tetra Pak said: “This is a completely new model and way of doing business for our industry. For the first time we have a digital F&B marketplace at our fingertips. This will transform the way we serve our customers by connecting F&B manufacturers with leading sellers across the world. By simplifying and speeding up processes, the virtual marketplace will make purchasing more cost-efficient via a one-stop-shop solution. We invite our customers to take full advantage of this platform and look forward to hearing about their experiences.”

Phillipe Corrot, CEO of Mirakl commented: “Marketplaces are taking over the world of eCommerce. It’s about creating a shopping destination where buyers can get everything they need. The F&B industry needs a platform that will allow it to catch up with other sectors, and the combination of Tetra Pak’s unparalleled F&B expertise and our digital solutions means we can enhance the way F&B manufacturers do business.”

Iris Schmeckthal, CEO, LAT&SGF GmbH / Schmeckthal Group, one of the vendors on Tetra Pak’s marketplace said: “The marketplace perfectly combines a high-quality trusted company with modern technology. Schmeckthal chose to partner with Tetra Pak in their marketplace initiative as it is an exciting opportunity for us to grow in new areas”.

Tetra Pak is attending the World Economic Forum at Davos in collaboration with Mirakl to discuss the launch of the marketplace and its impact on the F&B sector. Germany is the first country to launch the marketplace in January 2020, later expanding in selected countries in Europe, then globally.

***

About Tetra Pak

Tetra Pak is the world’s leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. With over 24,000

employees around the world, we believe in responsible industry leadership and a sustainable approach to business.  Our brand promise, “PROTECTS WHAT’S GOOD™,” reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak is available at www.tetrapak.com.

 

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success.

Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico.

For more information: www.mirakl.com

Media Contact:

Jane Jarosz, Tetra Pak, Tel:+00 39 05989 8954

Frederica Saunders, Edelman for Tetra Pak​, Tel:(0)20 3047 2322

Julie Delazyn for Mirakl; Tel: +33 6 85 19 99 57

Mirakl Bolsters Global Leadership Team with 4 New Marketplace Sales & Strategy Experts

Boston, Paris, London, Munich – December 20, 2019 — Mirakl, the leading global marketplace solutions provider, today announced the addition of four veteran sales and marketplace strategy experts to its senior team. The move comes on the heels of a year of stellar growth and bolsters the company’s leadership as it ramps up to meet growing demand for its marketplace platform solutions.

Mirakl welcomed two seasoned sales executives to its global team: Brian Callahan as Executive Vice President of Sales – Americas/APAC and Brendan Walsh as Executive Vice President of Sales – EMEA. Retail digital commerce and data analytics expert Tzipi Avioz also joined Mirakl earlier this year as Executive Vice President of Customer Success – Americas and APAC. And, former Amazon Marketplace executive Luca Cassina was named Executive Vice President of Customer Success EMEA.

Callahan comes to Mirakl from Demandware (acquired by Salesforce in 2016 for $3 billion), where he joined as an early stage employee and stayed on for 12 years in multiple roles with increasing responsibility. His impressive track record and ability to scale will drive customer acquisition in the Mirakl sales organization and growth within target regions.

Walsh joins Mirakl from Zuora (NYSE: ZUO), where he led sales in EMEA for nearly seven years. Long-immersed in digital transformation, Walsh has been instrumental in driving the subscription model revolution that now powers the SaaS industry through Zuora’s industry-leading subscription billing platform. Part of the team who pioneered “the greatest sales deck I’ve ever seen,” according to strategic messaging expert Andy Raskin, Walsh’s hands-on experience in executing a team-based sales approach has proven to deliver high-value deals in industries known for long and complex sales cycles. In addition to Zuora, Walsh has a long track record of success working with recurring revenue businesses within the Oracle, Microsoft and HP ecosystems.

Once a Mirakl customer, Avioz implemented a Mirakl-powered Marketplace where she saw first-hand the strength of the company’s focus on customer success as a key differentiator. Avioz brings more than 20 years of experience in digital data analytics, executing large digital transformation projects and digital-focused customer success for retail. In addition to a decade with Woolworths as head of Digital Commerce & Contact Centres, she was most recently Technology & Operation Director for AMP, the leading independent wealth management company in Australia and New Zealand. Previously, she also served as the CIO for the Tiv Taam Group, an Israeli supermarket chain.

Cassina comes to Mirakl with over 20 years of experience in retail, eCommerce and digital payments. In his previous role as Fashion Marketplace Director, Amazon Europe (NASDAQ: AMZN), he spent over two years overseeing the Seller Services Team in all fashion and accessories categories, leading a multinational team in six countries. Previously, he held various senior leadership roles at PayPal over a decade, including Managing Director for Western Europe and General Manager for Northern, Central and Eastern Europe. He also spent five years in digital media as general manager at both Schibsted Classified Media and TalentManager.com.

“With these extremely talented strategists on board, Mirakl is even better positioned to help B2B and B2C organizations become leaders in the Platform Revolution,” said Adrien Nussenbaum, U.S. CEO and co-founder of Mirakl. “Bolstering our sales and customer success programs further differentiates Mirakl as the undisputed leader in marketplace solutions, with both the technology and expertise to help our customers drive growth by platforming their business.”

To learn more about Mirakl and the Mirakl Marketplace Platform, visit www.mirakl.com.

About Mirakl
Mirakl is powering the platform economy by providing the technology, expertise and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, the Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com

Media Contact:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

Thoughtfull, a New Online Gifting Marketplace Powered by Mirakl, Delivers Curated Selection & Memorable Experiences for Any Occasion

Thoughtfull™ Leverages the Mirakl Marketplace Platform to Give Canadian Shoppers a Broad Selection of Same-Day Gifts & Stand-out Experiences

Boston, Paris, London, Munich – December 18, 2019 — Just in time for the holidays, Mirakl, the leading global eCommerce marketplace solutions provider, announces that Thoughtfull, a new online gifting platform created by Indigo Books & Music Inc. (TSX: IDG), has launched leveraging the Mirakl Marketplace Platform.

Thoughtfull leverages Mirakl’s turnkey marketplace solution to bring together unique products and exceptional experiences, offering shoppers an entirely new curated gifting experience. The site’s guided navigation service, the Thoughtfull Assistant, offers custom gift suggestions based on the recipient’s interests and the sentiment the giver wants to convey. In addition to same-day delivery of digital gifts and unique products that ship nationwide, Thoughtfull features standout experiences from a broad network of vendors in the Greater Toronto Area, such as cooking classes, wellness services, and workshops.

“Thoughtfull transforms how Canadians shop for gifts by taking the stress out of finding the perfect meaningful, memorable gift for any occasion,” said Andrea Limbardi, Head of Thoughtfull. “The Mirakl Marketplace Platform gives our talented curation team a powerful platform to manage product placement, vendor management and more, with a streamlined backend interface.”

The Thoughtfull launch comes as online shopping in the Canadian market is expected to accelerate in the coming year. According to a recent study by Canada Post and Phase5, in the last two years, Canadian shoppers made 58% more online purchases with average basket spend up 65%. Roughly one-third of shoppers say they plan to buy even more online in the coming year, including 37% who say they plan to purchase more from Canadian retailers.

“With Thoughtfull, Indigo is blazing a new trail,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We’re thrilled to see Thoughtfull leverage the flexibility and agility of our technology to transform gift-giving for Canadian shoppers and are pleased to power this remarkable solution. This is another great example of traditional retailers embracing the marketplace economy to evolve their business.”

Mirakl makes it easy for companies to capitalize on the growing marketplace opportunity and accelerate their eCommerce strategy. With a Mirakl-powered Marketplace, retailers can offer an endless aisle shopping experience with an unlimited number of SKUs from limitless vendor partners with built-in vendor management. The Mirakl platform integrates with any existing eCommerce platform, cart and payment processing service to give shoppers the smooth, streamlined experience they’ve come to expect.

With Mirakl’s turnkey platform, backed by its world-class experience and deep marketplace expertise, companies can launch a marketplace in as little as four months with minimal effort and enjoy a 162% ROI in less than three years from launch.

To learn more about how a Mirakl-powered Marketplace can dramatically expand eCommerce product selection and drive new revenue with minimal effort, visit www.mirakl.com.

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About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com

About Thoughtfull™

Thoughtfull™, a creation of Indigo Books & Music Inc., is a new online gifting platform that is designed to make finding a meaningful gift easy. Thoughtfull’s guided navigation, the Thoughtfull Assistant, focuses on how you want recipients to feel, combined with their interests in order to recommend the perfect gift. Thoughtfull’s gifting marketplace is powered by its team of Curators that have sourced unique products, standout experiences, and socially conscious finds from merchants, both local and around the globe. To learn more about Thoughtfull, visit www.Thoughtfull.co.

# # # # #

Media Contacts:

Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

Kate Gregory
Director, Public Relations, Indigo
kgregory@indigo.ca

Mirakl, Gorilla Group Join Forces to Provide Complete B2B & B2C Online Marketplace Go-to-Market Solution

Strategic Partnership Combines Comprehensive Strategy, Implementation & Post Go-Live Services to Help Companies Build & Grow a Marketplace Business

Boston and Chicago – September 26, 2019 – Mirakl, the leading global marketplace solutions provider, and Gorilla Group, a global commerce experience agency, today announced a strategic partnership to offer a comprehensive eCommerce marketplace go-to-market service. The combined solution, designed to help B2B and B2C clients build and grow a successful online marketplace, offers marketplace strategy, implementation, launch and post go-live services.

Sales through online marketplaces now account for more than half of global online sales, and this strategic partnership is perfectly timed for companies looking to seize the opportunity to launch an online marketplace and become a platform business. It follows Gorilla’s recent acquisition by Wunderman Thompson and Mirakl’s $70 million Series C funding round, announced this year.

Gorilla specializes in implementing B2B and B2C commerce solutions that delight customers with complete digital strategy, development, creative, and managed services. Its deep customer experience design and integration expertise helps large enterprises navigate and solve complex pain points to better engage customers, drive new revenue and stave off competition.

Gorilla’s forward-thinking approach has earned the agency an SAP Pinnacle Award, recognition as a Leader in the Forrester Wave: Commerce Specialists Service Providers, Q4 2018, and inclusion in Magento’s Global Elite Solution Partner Program, as well as accolades from Adobe, Salesforce and more for its outstanding work.

“Mirakl is focused on a single goal: enabling B2B and B2C organizations to lead in the platform economy. We believe the companies that build ecosystems of partners to offer more value to their customers will ultimately win in the digital era,” said Adrien Nussenbaum, co-founder and CEO of Mirakl. “By joining forces with Gorilla, the leading eCommerce systems integration agency, we can help every kind of organization—from large retailers, distributors and manufacturers to small boutique etailers—leverage an eCommerce marketplace to grow their business and deepen their connections with customers.”

Mirakl delivers the most comprehensive eCommerce marketplace platform and ecosystem solution on the market. Powering the marketplace strategy for hundreds of global companies, Mirakl empowers businesses to offer customers more options, expand their product offerings and gain deeper customer insights to inform business decisions with its turn-key and highly adaptable platform.

Suitable for both B2B and B2C eCommerce and virtually any industry, the Mirakl solution is customizable and includes a wide range of self-service and add-on options, allowing companies to respond quickly to customer needs and business opportunities. Mirakl’s high-performance technology has been proven to deliver $412 million revenue increase and 162% ROI for customers within just three years. Global clients include Urban Outfitters, Carrefour, Hewlett Packard Enterprise, Toyota Material Handling, and Siemens.

“We are excited to formalize our partnership with Mirakl, our go-to solution for streamlining interactions between manufacturers, dealers and their customers,” said Brian Grady, CEO at Gorilla Group. “As we advise our consumer and B2B clients to look beyond ‘channels’ and consider their broader business models, Mirakl offers the opportunity for them to redefine and broaden the digital commerce experiences they present to their customers.”

Both companies will be on hand during the 2019 B2B Next Conference & Expo Sept. 30-Oct. 2 in Chicago to showcase their new offering. Find them at Mirakl Booth #908 and the Gorilla Networking Lounge.

To learn more about the Mirakl Marketplace Platform, visit www.mirakl.com. For more about Gorilla Group, visit www.gorillagroup.com.

# # # # #

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com

About Gorilla

Gorilla Group, a Wunderman Thompson company, is The Commerce Experience Agency. Here, strategy, business intelligence, experience design, technology enablement, and support and growth services come together to create innovative, award-winning commerce experiences for enterprise B2B and direct-to-consumer brands across industries. We are aligned to help brands connect with their customers across the entirety of the customer journey, or at any point along the way. www.gorillagroup.com

Media Contacts:

For Mirakl
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

For Gorilla Group
Randy Kohl
Head of Marketing
rkohl@gorillagroup.com
+1-312-361-1436

Mirakl Named a Sample Vendor in Gartner Hype Cycle for Digital Commerce, 2019

Boston – August 28, 2019 – Mirakl, the leading global marketplace solutions provider, today announced its inclusion in Gartner’s Hype Cycle for Digital Commerce, 20191 as a Sample Vendor for marketplace operation applications within the Enterprise Marketplace.

According to Gartner, “By 2023, 15% of medium- to high-gross-merchandise-value digital commerce organizations will have deployed their own marketplaces, thereby creating an entirely new digital ecosystem.”2 In the Hype Cycle for Digital Commerce, 2019 Gartner explains, “The enterprise marketplace business model is attracting an increasing amount of attention from brands, retailers and B2B online sellers, especially in verticals such as manufacturing, healthcare, chemical, life science, retail and CPG. It is gaining momentum as more organizations try to transform their business models by creating digital business ecosystems.”

The Enterprise Marketplace business model has a “high” benefit rating in the 2019 Hype Cycle for Digital Commerce. The report adds, “When done right, there are many benefits. It helps enterprises enrich product offerings, reduce selling or procurement costs, test new items or categories before adding them to the product catalog, and improve the customer experience by making the process more transparent and efficient. Marketplaces can also be integrated to buyers’ internal procurement systems, thus offering buyers a single source for many products.”

Further, a Total Economic Impact report conducted by Forrester Consulting found that Mirakl Marketplaces can deliver a significant 162% return on investment within three years and drive revenue up by $412 million over three years. The study also found that Mirakl customers experienced a 15% increase in average order size and a 7% increase in physical store sales.

Mirakl’s innovative, market-leading marketplace technology has helped more than 200 companies globally. Mirakl counts many notable B2C companies among its customers, including Walmart (Mexico), Best Buy (Canada), and Urban Outfitters and a diverse set of B2B clients across a range of use cases including Toyota Material Handling and Siemens.

“Last year, buyers spent $1.8 trillion globally on online marketplaces. We created Mirakl to help these companies capitalize on this significant opportunity, and have seen first-hand the dramatic impact of a marketplace for our customers, ” said Adrien Nussenbaum, co-founder and U.S. CEO of Mirakl. “We are thrilled to have been included as a Sample Vendor for marketplace operation applications within the Enterprise Marketplace, and that the Enterprise Marketplace was awarded a high benefit rating in Gartner’s Hype Cycle for Digital Commerce, 2019.  To us, this is yet another sign that now is the time to seize the marketplace opportunity.”


1Gartner, Hype Cycle for Digital Commerce, 2019, Dayna Ford, 5 August 2019 (Gartner subscribers may access the report)

2Gartner, Create Enterprise Marketplaces to Accelerate Digital Business, Sandy Shen, Jason Daigler, 5 July 2019 (Gartner subscribers may access the report)

Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com

Media Contact:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

Toyota Material Handling USA, Inc. Chooses Mirakl Marketplace Platform to Power New B2B Parts & Equipment Online Store

No. 1-Selling Forklift Brand in North America Deploys Mirakl’s Turnkey Solution to Launch Online Marketplace for Genuine OEM Parts, Accessories & Equipment

Boston – June 12, 2019 – Mirakl, the leading global marketplace solutions provider, announced today Toyota Material Handling USA, Inc. has launched its new B2B parts online marketplace built on the Mirakl Marketplace Platform.

The MyToyota Store now offers one-stop shopping convenience for Toyota customers with equipment in the field, offering hundreds of thousands of Toyota OEM forklift parts and select equipment models online.

Leveraging Mirakl’s complete turnkey marketplace, parts and equipment available on the MyToyota Store are offered, sold, and fulfilled by Toyota’s network of authorized material handling dealers. The MyToyota Store is the only online source for real Toyota Genuine Forklift Parts, making it a superior service over online third party suppliers.

Toyota, the No. 1 selling brand of forklifts in North America, debuted the new B2B online marketplace at the 2019 ProMat Expo in Chicago.

Toyota chose the Mirakl Marketplace Platform to expedite the development of an online marketplace that meets growing demand for online availability of service parts. Toyota is also attracting the next generation of B2B buyers to the Toyota Material Handling USA, Inc. brand with the MyToyota Store.

“Our mission with MyToyota Store is to accelerate our digital transformation and eCommerce strategy with our dealers and offer an alternative, digital sales channel to our customers,” said Toyota Material Handling USA, Inc.’s Nick Ostergaard, Manager of E-Commerce Sales & Operations and Marketing Systems. “It was critical for our authorized dealers to join us online in an effort to upgrade the customer experience in the material handling industry. The marketplace model provides the perfect solution.’

“Partnering with Mirakl enabled us to get this project off the ground and running quickly, to meet our customers’ growing expectations for 24/7/365 access to the products and solutions they need to keep their business moving forward.”

The MyToyota Store promises fast delivery with next day shipping options across the lower-48 United States. Toyota dealers interact with Mirakl’s seller interface to manage online orders, messages, and customer service.

The launch of MyToyota Store positions Toyota Material Handling USA, Inc. at the forefront of the B2B marketplace revolution, which is quickly gaining momentum, driven by B2B sellers’ desire to cultivate a more direct relationship with buyers. According to Gartner analyst Jason Daiger, writing in Gartner’s Hype Cycle for Digital Commerce, 2018, “For B2B sellers, the interest often stems from the need to more fully serve their customers and offer them a single online source for more products and services, while increasing loyalty from partners (suppliers and distributors).”

Forrester predicted the B2B online commerce market would reach $9 trillion in the U.S. last year*, and nearly 90 percent of business buyers already make B2B purchases through an online marketplace.

“Toyota Material Handling USA, Inc. is clearly an innovative brand that understands the value of delivering a customer-centric experience,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “Toyota’s marketplace approach is truly unique in the material handling industry, and we’re extremely pleased to provide the platform and tools they need to deliver the sleek, on-demand experience B2B customers expect.”

To learn how the Mirakl marketplace platform can deliver over 160 percent ROI and help drive millions of dollars in new revenue for your business, visit www.mirakl.com.

*Mapping The $9 Trillion US B2B Online Commerce Market, Forrester Research, Inc., April 13, 2018

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About Mirakl

Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace operators who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com.

About Toyota Material Handling

Toyota Material Handling USA, Inc. offers a full line of material handling products proudly assembled in the United States, including forklifts, reach trucks, order pickers, pallet jacks, container handlers, automated guided vehicles, and tow tractors, along with aerial work platforms, fleet management services, and advanced automation engineering and design. Toyota’s commitment to quality, reliability and customer satisfaction, the hallmark of the Toyota Production System, extends throughout more than 230 locations across North America. For more information, visit ToyotaForklift.com.

Media Contact:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

New ‘Mirakl Connect’, The Global Marketplace Ecosystem, Accelerates Growth in Booming Platform Economy

First-of-its-Kind Networking Platform Brings Together Marketplace Industry Key Players to Fuel Revenue Growth

Paris, Boston, London, Munich – June 5, 2019 – Mirakl, the leading SaaS marketplace platform, today launched Mirakl Connect, The Global Marketplace Ecosystem, the first digital platform connecting marketplace operators with sellers and partners, to accelerate the launch and growth of new platform strategies.

An online marketplace brings third-party sellers together into a single eCommerce platform, allowing consumers to shop from multiple sellers through a single portal with unified checkout. The model is quickly gaining traction: Forrester data shows that marketplace sales already account for more than 50% of online transactions, with a growth trajectory that’s on track to reach nearly 70% by 2022. And according to Gartner, by 2023, the majority of online sellers will list their products with marketplaces.

Mirakl’s SaaS marketplace platform is the industry’s most advanced, providing a turnkey solution that enables B2C and B2B companies like Best Buy Canada, Walmart, Siemens, Carrefour and Toyota Material Handling to quickly launch and easily run a lucrative marketplace business. However, achieving success in the booming marketplace industry depends upon first having the best technology as a foundation, and secondly on finding and connecting with the right partners and sellers. This is where Mirakl Connect comes in, bringing together, in a single platform, a global marketplace community of:

  • Mirakl-powered marketplace operators
  • Top marketplace sellers
  • Partners offering services and technology solutions with experience in the marketplace space

“Mirakl is leading the marketplace revolution, essentially giving any online business the ability to leverage the same strategy and technology that has turned Amazon into the world’s biggest online retailer,” said Antonio Parisi, Marketplace Director at UBALDI. “With Mirakl Connect, they’re making it even easier for companies to accelerate by effectively removing the biggest barrier to entry and growth—finding partners that meet our marketplace requirements in terms of product categories and geography.”

Mirakl Connect accelerates interactions between marketplace players, allowing them to:

  • Promote their business to increase visibility in the marketplace industry;
  • Make new connections and engage with potential marketplace business partners all in one place; and
  • Accelerate the launch and growth of their marketplace activity.

Mirakl Connect is free and provides key features that help platform members accelerate and succeed in their marketplace business, including:

  • A curated marketplace community with access to global players in a single platform;
  • A company profile that allows members to create and manage a profile to promote their business;
  • Search capabilities that help members easily and quickly find new prospects with filters like product category or geography; and
  • Built-in chat function, allowing members to conveniently engage and discuss new opportunities with one another.

“Mirakl Connect is bridging the gap between operators, sellers and third-party partners, enabling the kind of partnerships that allow everyone to capitalize on the huge marketplace business opportunity,” said Mirakl U.S. CEO and co-founder Adrien Nussenbaum. “Whether you’re just getting started or looking to expand your current marketplace business, this platform will connect you with the right suppliers, the right partners, and the right Mirakl-powered marketplace operators to achieve your growth goals.”

To learn more about how to get onboard with Mirakl Connect, visit www.MiraklConnect.com.

About Mirakl

Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling, and Walmart Mexico. For more information: www.mirakl.com

Media Contact:
Maya Pattison
Senior Director Marketing, Americas
maya.pattison@mirakl.com
+1-844-264-7255

Mirakl Report Finds ⅔ B2B Companies Plan To Expand Third-Party Partner Ecosystem To Improve Customer Experience

Mirakl, SAP, WBR Insights, and B2B Online report dives into the present and future of B2B commerce

Paris, Boston, London, Munich – April 25, 2019 – Mirakl, the leading global marketplace solutions provider, released a report with SAP, WBR Insights, and the B2B Online 2019 event series today titled: “B2B Value Chains: Who Will Own the Experience Economy?” The report takes a deep dive into how top B2B multinational companies are reimagining B2B digital commerce and the role of marketplaces in the age of Amazon. It found that 66% of companies are planning to build a larger ecosystem of third-party partners and products to offer their customers more and improve customer experience. In addition, 50% of manufacturers are planning to launch an online marketplace and invite channel partners to be sellers to avoid channel conflict.

B2B digital commerce hit over $1 trillion in the United States in 2018, leading Forrester to predict that by 2023 the US B2B digital commerce market will be $1.840 trillion. In anticipation of the dramatic growth, manufacturers and distributors are getting ready to capture their piece of the pie while better serving customers. To determine the state of B2B digital commerce maturity and plans for growth, researchers interviewed 240 B2B enterprise manufacturers and distributors across 8 industries: Life sciences, automotive, high tech, food, industrial, energy & utilities, aerospace & defense, and oil & gas. Specific topics explored were digital maturity, channel conflict concerns, and how these businesses plan to grow by using online marketplaces.

The report concluded that digital commerce maturity is generally low among manufacturers and there’s still a fear of channel conflict, which prohibits many companies from selling direct. However, for B2B businesses that are slow to reimagine digital commerce, the consequences are clear—the inability to direct relationships, lack of access to customer data, and continued low conversions through “dealer locator” experiences. As a result, many B2B manufacturers are planning to grow their partner ecosystems to become more customer-centric and improve their customer experience.

Other key findings include:

  • In two years, 46% of B2B companies will employ cloud-based technologies for 61% – 100% of their digital commerce solutions
  • 85% of companies claim most (61% – 80%) if not all (81% – 100%) digital commerce buyers will buy directly from manufacturers in the next two years.
  • To address channel conflict concerns, 56% of distributors are planning to add more products to their range to become more competitive

“B2B companies know that today’s customers have greater expectations for online buying and are seeking an Amazon-like buying experience,” said Adrien Nussenbaum, CEO of Mirakl. “Manufacturers and distributors are working hard to create a battle plan so they can better compete. This report provides valuable insights, from a wide range of perspectives, into the challenges and opportunities for B2B companies so they can make more informed decisions moving forward.”
You can download the full report here or stop by Mirakl’s booth #301 at B2B Online starting April 29th for a copy.

Additionally, Mirakl’s Co-Founder & CEO Adrien Nussenbaum will be moderating a panel at B2B Online on “Driving Disruption, Harnessing Platform Models to Capitalize on Growth.” During this discussion, platform leaders will share success stories on how they’ve driven their business forward by leveraging the platform and marketplace business models. Panelists include:

  • Toyota Material Handling USA, Inc: Nick Ostergaard, Manager, eCommerce Sales & Operations and Marketing Systems
  • Siemens AG: Joachim Leistner-Weisgerber, Commercial Head of Spare Parts Rolling Stock
  • Hewlett Packard Enterprise: Christopher Shen, Senior eCommerce Manager

The panel will take place on April 29th from 11:25 – 11:55am. For more information, visit: https://b2bmarketing.wbresearch.com/

About Mirakl

Mirakl is powering the platform economy by providing the technology and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more, and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling, and Walmart Mexico. For more information: www.mirakl.com