Mirakl Introduces New Advanced Features to Industry-Leading Marketplace Platform, Empowering B2C and B2B Enterprises to Accelerate Profitable eCommerce Growth

First-of-its-kind Mirakl Marketplace Platform unites marketplace and dropship models to better serve third-party sellers, partners, and service providers across industries in a single eCommerce solution

BOSTON AND PARIS (May 5, 2021)Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the release of new features for its industry-leading Mirakl Marketplace Platform (MMP), enabling enterprises to fully integrate and manage both dropship and marketplace activities in a single, cloud-native solution. Bolstered by AI and seamlessly integrating marketplace participants, the updated platform includes a host of enterprise-oriented capabilities and features that specifically meet the growing demand for high-performance marketplaces in B2B industries.

Growth in eCommerce has accelerated rapidly since early 2020, marked by an unprecedented increase in online purchases across both B2C and B2B industries. This change has created both enormous opportunity and turmoil for businesses, as everything from evolving buyer expectations to demand spikes and supply chain pressures have stretched traditional approaches to the breaking point. Few technology categories benefited as much from the shift as enterprise marketplaces, which unleash the power of the platform business model to gain the speed, scale, and agility necessary to grow businesses faster online. However, marketplaces have thus far grown in parallel with established dropship models that many enterprises relied on to expand assortment with complementary sellers. According to a 2020 report from Research and Markets, the global dropshipping market is expected to reach $590 billion by 2027, expanding at a compound annual growth rate of 18.3%.

“While marketplace technology has been on a steep growth path for years, the events of the past year in eCommerce have permanently changed the needs of enterprises and raised the bar for marketplace solutions,” said Adrien Nussenbaum, co-founder and CEO of Mirakl. “Mirakl has been fortunate to work closely with leading brands across B2C and B2B industries worldwide to identify these needs early, then partner on developing new capabilities for our platform that fully support the business models they need to drive profitable growth for the new era.”

“Given the increased expectations from customers in both B2C and B2B industries, enterprises require a solution that will allow them to efficiently serve an expanding product assortment and react with agility to changes in the market,” said Philippe Corrot, co-founder and CEO of Mirakl. “The new capabilities of our marketplace platform make it easy for customers to develop, adjust and scale their marketplace and dropship operations on a single instance. With the addition of new B2B features, marketplace operators can now focus entirely on the decisions that drive their business success: identifying the trends and products that will best satisfy their customers.”

New capabilities include:

  • Categorization AI: New products submitted by sellers are analyzed with a new intelligent algorithm to spot potentially miscategorized products using Mirakl Catalog Manager to help marketplace operators grow their assortment faster with higher quality and less manual effort. The system will recommend new categories with a confidence score to choose from, and can optionally apply changes broadly across many similar products.
  • Unified dropship and marketplace operations:  Enterprises can now easily scale dropship and marketplace programs together in a single platform. By combining operations, they can do more business with existing suppliers via dropship, while expanding into new categories by adding new third-party sellers with a marketplace, all managed centrally with the customization and workflow flexibility needed to accommodate multiple models.
  • Streamlined B2B selling: New enhancements such as customer profile management and segmentation allow organizations to streamline B2B selling, drive adoption, and scale business growth. Additionally, the recently-announced partnership with PunchOut2Go enables buyers to connect their eProcurement systems to the marketplace, increasing access to B2B digital buyers and improving purchase experiences.
  • Alerts and dashboards: Seller performance monitoring has been enhanced with advanced alerting and suspension rules to help enforce quality control when sellers fall out of compliance. The updated Mirakl Marketplace Platform features completely new dashboards for marketplace operators, and sellers, providing an at-a-glance view and helps to streamline operations for fast and efficient growth.
  • Fulfillment capabilities: Mirakl’s new fulfillment capabilities allow marketplaces to partner with eCommerce fulfillment solutions and 3PL (third-party logistics partners) to enhance delivery quality of service for their end customers, reducing delivery time and costs. As an operator, using eCommerce 3PL solutions brings non-domestic seller inventory closer to customers.

Building Strong Marketplace Momentum

The announcement of these new features builds on the company’s momentum including two significant financial milestones. In September 2020, Mirakl closed $300 million in Series D funding, placing the company’s valuation at over $1.5 billion. The company also achieved a record 110% year-over-year growth in gross merchandise value in 2020. With $3.1B transacted on Mirakl-powered Marketplaces last year, Mirakl continues to demonstrate its unique ability to enable the world’s leading organizations to seize the platform opportunity.

Mirakl is poised to continue to capitalize on the growth in eCommerce with the recent addition of Isabelle Bénard as chief product officer. Isabelle joins the company following successful tenures developing eCommerce solutions for Amazon, Global Fashion Group, and Lightspeed, and she will oversee B2C and B2B product development as Mirakl leads the next phase of the marketplace era.

“ABB launched our global marketplace strategy with Mirakl because we recognized the tremendous potential of the marketplace model, and we needed a SaaS platform that was purpose-built to deliver on that potential,” said Samer Shehadeh, Global eCommerce & Innovation Director, Electrification Business Area, ABB. “Only Mirakl offers the features and functionality that ABB needs to truly seize the marketplace opportunity, and their new B2B enhancements will accelerate our digital transformation even further.”

To learn why the world’s most trusted brands choose Mirakl visit www.mirakl.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Contacts:

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
844-264-7255

Oriental Trading Company to Launch Marketplace this Summer

First-of-its-kind marketplace in the celebration, education, and craft retail market

OMAHA, Neb.–(June 8, 2021) – Oriental Trading Company, Inc., the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys, novelties, and school supplies, today announced that it will expand its e-commerce presence through a third-party seller marketplace powered by Mirakl.

“Oriental Trading will be the first company in the celebration, education, and craft retail space to provide a marketplace of this scale to online customers,” said Steve Mendlik, President and CEO of Oriental Trading Company. “Our company’s vision is about making life more fun and that’s exactly what we’re building for our customers with this new solution. By creating this robust marketplace, customers can easily get everything they need, at the prices they want and in one place.”

“We are thrilled to play a part in helping Oriental Trading launch the first marketplace in their retail space,” said Adrien Nussenbaum, Mirakl U.S. CEO and co-founder. “As a leader in the industry, this marketplace fits perfectly into Oriental Trading’s long-term strategy, allowing them to disrupt the market and strengthen their position as a solution company by leveraging their assortments and value platforms.”

Oriental Trading currently offers over 50,000 products across categories like party supplies, events, toys and games, arts and crafts, teaching supplies, wedding, faith, and home décor. With the marketplace set to launch this summer, Oriental Trading plans to add millions of curated products to its core product categories from selected brands and sellers. Brand owners, or their authorized resellers, with quality products and competitive pricing in these categories, are encouraged to email their profile to otcplusseller@oriental.com. Oriental Trading’s marketplace team will work with selected sellers to determine product catalog and onboarding to Mirakl’s platform. Oriental Trading looks to quickly expand the seller universe in its existing and growth categories.

For more than 85 years, Oriental Trading has been a leader in helping children and families celebrate, express creativity and bring fun into their lives. The marketplace launch will help solidify their spot as an e-commerce leader and a brand that customers will continue to know and love for years to come.

About Oriental Trading Company (A Berkshire Hathaway company)

Oriental Trading Company is the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of school supplies and affordable home décor and giftware. Recognized as one of the Top 100 Online Retailers, Oriental Trading Company employs approximately 1,800 employees and offers more than 50,000 products to individuals, teachers, schools, churches, businesses, and not-for-profit organizations. From pink flamingos and party supplies to holiday decorations and crafts, Oriental Trading Company makes life more fun! www.orientaltrading.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media contact
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

SalonCentric to Offer Dedicated Online Marketplace for Salon Professionals Powered by Mirakl

SalonCentric, A Subsidiary of L’Oréal USA, Leverages Mirakl’s B2B Marketplace Platform with a One-Stop Shop for Wholesale Salon and Beauty Supply Distribution

BOSTON, ST. PETERSBURG (June 2, 2021) – Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced that SalonCentric, L’Oréal USA’s salon professional distribution operation, will launch one of the salon industry’s first dedicated professional beauty products marketplace on the Mirakl Marketplace Platform. Building on SalonCentric’s fast-growing eCommerce business, the B2B marketplace will offer a one-stop destination where salons and stylists will get even more convenience and value, reducing the time and money spent purchasing supplies and stocking shelves.

Facing temporary closures, capacity restrictions, and sanitation requirements, salons and stylists were under tremendous pressure to adapt to new customer behaviors while protecting their bottom line. However, current procurement options are fractured and inefficient, without a trusted, reliable online source for quality products, resulting in beauty professionals wasting time and value through fragmented and dispersed offers. Salon and spa owners urgently need an efficient, convenient channel to obtain professional products at competitive prices.

With the launch of its marketplace, SalonCentric will solidify its position as one of the largest wholesale salon & beauty suppliers in the industry, offering a vastly expanded assortment of men’s and women’s hair care, color and styling products, nail care, tools and accessories from curated third-party vendors. Through the marketplace, SalonCentric will also expand into new categories, including salon equipment, hair extensions, salon software and services, among others, to become a true one-stop shop for professional beauty supplies for beauty professionals.

“In the current economic climate, increased efficiency and cost savings are vital to success for the salon owners and beauty professionals that SalonCentric serves. With this marketplace, SalonCentric is embracing innovation in service of our customers’ success, offering them immediate access to the widest selection of products and brands with a seamless eCommerce experience,” said Bertrand Fontaine, President of SalonCentric. “Mirakl’s platform and outstanding track record of enabling B2B marketplace success at scale made them the ideal partner for this crucial marketplace initiative.”

The marketplace, expected to launch in the second half of 2021, will triple SalonCentric’s product selection online with the addition of 350+ third-party vendors, in addition to its current 150 vendors, on SalonCentric.com. By selling directly to SalonCentric customers through the marketplace, leading beauty and salon brands will gain a powerful way to grow their business.

A key factor in SalonCentric’s decision to launch with Mirakl is the Mirakl Marketplace Connector for Salesforce Commerce Cloud, which will make integration with the company’s current Salesforce Commerce Cloud eCommerce site simple and accelerate time to market.

“Building relationships and knowing your customer is key to the success of any commerce business,” said Lidiane Jones, EVP & GM, Salesforce Commerce Cloud. “For many customers, this requires a suite of integrations made possible by our partners. With the Mirakl Marketplace Connector for Salesforce Commerce Cloud, companies will be able to benefit from more convenience and value, while reducing the time and money spent purchasing supplies and stocking shelves.”

“B2B leaders across industries are embracing digital innovation by launching online marketplaces, giving buyers the convenient, efficient online experience that they expect,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “With SalonCentric’s marketplace, L’Oréal USA is leading the pack in beauty, investing in the online experience that will soon become table stakes for B2B wholesalers of all kinds.”

Mirakl’s flexible, feature-rich marketplace solution is built on global expertise amassed over 300+ successful marketplace launches, including ABB, Hewlett Packard Enterprise, and Toyota Material Handling. Mirakl’s comprehensive customer success services, including marketplace strategy development, technical implementation, business planning, and best practices, enable any size business to accelerate digital transformation by quickly launching and scaling an online marketplace.

To learn more about how the Mirakl Marketplace Platform can accelerate B2B marketplace success, visit www.mirakl.com.

Salesforce, Commerce Cloud, and others are among the trademarks of salesforce.com, inc.

About SalonCentric 

SalonCentric, headquartered in St. Petersburg, Fla., is the premier distributor of salon professional products in the U.S. Created by L’Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 550 sales consultants, 585 SalonCentric stores and 260 State and RDA stores. SalonCentric’s vision is to be an inspirational force in the development and success of beauty professionals by providing the best brands, the best education, the best technology and the best business-building support. Our commitment to the industry also extends to proactively fighting diversion, and protecting authorized channels of distribution. Brands distributed by SalonCentric include: AIR, Alterna, Amika, Authentic Beauty Concept, Bioelements, Bio Ionic, BosleyMD, Creative Nail Design, Design.ME, Dermalogica, Fatboy, FHI, Hempz, Kenra, L’ANZA, L’Oréal Professionnel, Matrix, Mizani, Moroccanoil, Olaplex, Pravana, Product Club, Prolific, Pulp Riot, Pureology, Redken 5th Avenue NYC, Sam Villa, Sebastian, Sexy Hair, Surface, Tressa, and many other fine brands. For more information, visit www.saloncentric.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media contact
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

La Redoute Selects Mirakl to Accelerate the Development of its Marketplace

With Mirakl, French retail marketplace leader will extend assortment and invest in international expansion to achieve even greater scale.

Paris (27 April 2021) Today Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, announced La Redoute, French leader in eCommerce in fashion and home decoration, has chosen Mirakl to accelerate its marketplace initiative. By transitioning the marketplace business onto the Mirakl Marketplace Platform, La Redoute will strengthen the development of the brand in France through laredoute.fr, accelerate its international presence, and improve the user experience of sellers.

La Redoute is building a profitable growth strategy based on its omnichannel approach to eCommerce. With 12 million unique visitors to its website, La Redoute now generates 90% of its sales from digital. The marketplace, which launched originally in 2010, has enabled La Redoute to expand its lifestyle offering in home fashion and decoration, in addition to its own collections, and a large selection of brands. By replatforming to Mirakl, La Redoute will be able to achieve a new level of operational efficiency and scale with the marketplace, strengthening its leadership in France and accelerating its international presence, particularly in the United Kingdom, Belgium, Switzerland, Spain, Portugal, Italy, and Russia.

Laredoute.fr is now opening to new partner brands and professional sellers that have been carefully selected by the La Redoute team for their alignment with the brand’s lifestyle, accessibility, and quality-focused values. These new brands will span fashion and home categories, as well complementary product categories such as watches, jewelry, IT and connected devices. This offer expansion will accelerate La Redoute’s marketplace growth by significantly increasing website traffic and boosting awareness of the La Redoute brand.

The most selective marketplace on the market

La Redoute has a community of more than 600 sellers present on laredoute.fr, and carries out a rigorous selection process to ensure a consistent, high-quality experience. This new technological evolution of the marketplace will allow for its accelerated development and make it easier to welcome additional sellers to the platform in order to expand La Redoute’s offering.

A quality experience for sellers

La Redoute is committed to ensuring its partners provide a high level of customer service and works with marketplace sellers to ensure that customers always have a positive experience on laredoute.fr. The brand also takes every possible step to guarantee seamless transactions and secure payments for shoppers. Through the marketplace, sellers can access the customer base of the leading French fashion and home decoration eCommerce site. The platform also allows for a simple and fluid sales experience.

“At La Redoute, we have long been aware of the power of the marketplace model to quickly and securely extend our offer and as a result better meet the new expectations of our customers. With this new technological partnership with Mirakl, we want to go a step further. By further expanding our offer and improving the buying and selling experience, our ambition is to strengthen and consolidate our position as the preferred fashion and decoration lifestyle platform of families in France and Europe,” said Nathalie Balla and Eric Courteille, Co-CEOs of La Redoute.

“We greatly appreciate the confidence La Redoute, the largest clothing and decoration marketplace in France, has placed in us. La Redoute has long chosen to place its marketplace at the heart of its digital transformation, making it one the main engines of its growth and success. We are very proud that La Redoute has chosen Mirakl to be its new technological platform. This project will allow the company to further accelerate its development and growth through a marketplace with very rigorously selected sellers and a large extension of referenced products,said Philippe Corrot, Co-founder & CEO of Mirakl.

La Redoute will also speak about the positive impact the marketplace is having on their business at the upcoming Platform Pioneer Summit on May 5th. Register at www.miraklsummit2021.com.

About La Redoute 

Multi-specialist in ready-to-wear and decoration, La Redoute is the only eCommerce player in France with the know-how to create, distribute and deliver in France and internationally, by offering a high quality customer experience. La Redoute.fr is the leading clothing and decoration shopping site in France, with an average of over 12 million unique visitors per month. Internet sales represents more than 90% of the brand’s turnover in France, while the brand is also present on smartphone applications and social networks. With more than 10 million active customers worldwide, La Redoute is present in more than 20 countries. More information at La Redoute-corporate.com

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media contacts

Maya Pattison

Vice President, Corporate Marketing

maya.pattison@mirakl.com 

+1-844-264-7255

UNFI Launches First Wholesale Food Industry Marketplace in North America, Powered by Mirakl

Community Marketplace by UNFI will enable UNFI to extend product range, improve customer experience and streamline vendor onboarding

BOSTON (April 7, 2021) –Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced that United Natural Foods, Inc. (UNFI) has launched Community Marketplace by UNFI, the first wholesale food marketplace in North America. Powered by the Mirakl Marketplace Platform, the new marketplace strengthens UNFI’s position as North America’s premier food wholesaler by increasing scale, reach and selection, with a unique focus on hyperlocal producers and products.

UNFI is the largest publicly traded wholesale distributor of natural, organic and specialty foods in the U.S. and Canada, and curates and supplies more than 250,000 items to 30,000 retailers. With the sharp acceleration of eCommerce over the last year, wholesalers like UNFI have worked overtime to support suppliers and retailers in the rapidly evolving foodscape. The company saw significant growth in 2020, due in large part to growth in demand for healthy food products, and the marketplace launch is well-timed to further address and meet those demands. The new wholesale food marketplace will uniquely position UNFI through eCommerce and the underlying power of Mirakl’s technology to expand their customer base and product offerings, meet existing customers’ needs through wider assortments, and ultimately increase gross merchandise value (GMV).

“The past year has underscored the importance of expanding product offerings online and creating new ways to meet evolving consumer trends and demands,” said Tom Kraus, vice president of e-commerce at UNFI. “With the scale, agility and operational efficiencies that businesses need to expand product offerings and meet consumer needs, Mirakl will be indispensable as UNFI looks to provide more hyperlocal products online faster to the retailers using our platform.”

Community Marketplace by UNFI will be integrated into UNFI’s existing eCommerce website, UNFI EasyOptions, to increase overall product assortments and improve customer experience, while also maximizing analytics and operational intelligence capabilities. UNFI’s expanded marketplace will feature the streamlined vendor onboarding required to open up opportunities for emerging and hyperlocal small- and medium-sized business (SMB) suppliers. On the back end, the improved marketplace will streamline administration and technological processes to make operations more efficient for supplier management teams.

“The grocery and wholesale industry has been a focal point of the seismic digital and eCommerce evolutions of the past year, and leading companies like UNFI have been working overtime to stay ahead of the curve when it comes to eCommerce offerings,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl.  “As the first major North American food wholesaler to offer such a marketplace, we’re excited to help UNFI set the standard for marketplace operations, not just in grocery and wholesale, but across the eCommerce landscape.”

Strategic commerce agency McFadyen Digital served as the systems integration partner on the Community Marketplace by UNFI, working closely with Mirakl to ensure on time development and rapid deployment of the large-scale wholesale food marketplace.

“Through our partnership with Mirakl, we’ve been able to combine our industry expertise to deliver a world-class enterprise platform that helps marketplaces like UNFI’s launch, scale, and evolve,” said Tom McFadyen, president and CEO of McFadyen Digital. “It’s always exciting to work with innovative organizations and we look forward to seeing how this new UNFI marketplace connects their communities and customers in new ways.”

The latest marketplace insight and views can be found on the Mirakl blog. For more business developments and updates, follow Mirakl on LinkedIn,  Twitter, and YouTube.

About United Natural Foods, Inc.
UNFI is North America’s premier food wholesaler delivering the widest variety of products to customer locations throughout North America including natural product superstores, independent retailers, conventional supermarket chains, eCommerce retailers, and food service customers. By providing this deeper ‘full-store’ selection and compelling brands for every aisle, UNFI is uniquely positioned to deliver great food, more choices, and fresh thinking to customers everywhere. Today, UNFI is the largest publicly-traded grocery distributor in America. To learn more about how UNFI is Moving Food Forward, visit www.unfi.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media Contacts
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
844-264-7255

Tom Hannigan
Bateman Agency for Mirakl
mirakl@bateman.agency 
857-526-6636

Mirakl and PunchOut2Go Announce Partnership to Offer Industry-First Comprehensive B2B Enterprise Marketplace Solution for Procurement

Strategic partnership will streamline procurement and reduce costs for B2B marketplace operators via integration of punchout functionality with eProcurement and ERP platforms

BOSTON AND CHARLOTTESVILLE, Va. (March 30, 2021)Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, and PunchOut2Go, an agnostic Integration Platform as a Service (iPaaS) that transforms data interchange between eCommerce and eProcurement technologies, today announced a strategic partnership to pair PunchOut2Go’s eProcurement and B2B automation with Mirakl’s best-of-breed enterprise marketplace technology. Through the partnership, B2B marketplace operators can incorporate punchout catalog functionality into Mirakl-powered Marketplaces, enabling the seamless integration of eProcurement and enterprise resource planning (ERP) platforms to increase access to B2B digital buyers and improve purchase experiences.

Last year saw B2B eCommerce adoption accelerate by 10 years in a matter of months, further solidifying B2B buyers’ expectations for a digital-first purchasing experience. Moreover, a Q4 2020 survey from McKinsey found that 90 percent of B2B decision-makers expect the dominance of digital sales to persist after the COVID-19 pandemic. In this new world of B2B purchasing, the online marketplaces that can easily integrate into eProcurement processes will quickly become the new leaders.

Using the PunchOut2Go cloud integration platform, Mirakl-powered Marketplace operators can support and embrace functionality such as punchout catalogs, purchase order automation, and electronic invoicing. B2B buyers can integrate marketplaces with their eProcurement and ERP platforms, and B2B sellers can offer more personalized purchasing methods to buyers with eProcurement platforms to digitally transform how they procure. For example, in wholesale industrial supply, one marketplace may be serving multiple customer segments with unique catalogues and pricing tiers. Through this integration, customers can quickly and easily find the products they want at their negotiated prices – optimizing their productivity while delivering a seamless experience.

“This integration unlocks an essential growth channel in B2B eCommerce, simplifying and enabling the procurement process for B2B marketplace operators, buyers, and sellers alike,” said, Brady Behrman, CEO, PunchOut2Go. “By combining forces with Mirakl, we’re offering the only comprehensive solution for businesses that want to take full advantage of the B2B marketplace opportunity, empowering procurement users to procure the goods necessary to run their business as they are digitally transforming how they purchase. As the first and most advanced enterprise marketplace technology on the market, there was no question that PunchOut2Go would choose to partner with Mirakl, also commerce agnostic.”

This partnership announcement follows a record-breaking year of 110 percent revenue growth for Mirakl-powered Marketplaces, which saw a total of $3.1B transacted through the marketplaces in 2020. In that time, Mirakl also supported the launch of 55 enterprise marketplaces, including Global 2000 B2Bs such as ABB, Airbus Helicopters, Thales, and Z-Tech (part of ABInBev).

“The B2B enterprise marketplace opportunity is nearly boundless, but for these marketplaces to deliver on their promise, they have to be aligned to the way that B2B buyers and sellers operate today,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “This partnership with PunchOut2Go represents one of the essential investments that Mirakl will make in 2021 as we continue to develop the industry’s best and most advanced marketplace solution for B2B organizations.”

To learn more about the Mirakl Marketplace Platform, visit www.mirakl.com. For more about PunchOut2Go, visit www.punchout2go.com/punchout-catalogs/punchout2go-mirakl-b2b-marketplaces/.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

About PunchOut2Go
PunchOut2Go is a global B2B integration company specializing in connecting commerce business platforms with eProcurement spend management and enterprise resource planning applications, allowing companies around the world to streamline purchasing processes and transact electronically. Harnessing the power of the cloud, PunchOut2Go’s flexible iPaaS technology seamlessly links business applications to automate the flow of purchasing data and reduces integration complexities for PunchOut catalogs, electronic purchase orders, eInvoices, and other B2B sales order automation documents in order to accelerate business results. Learn more at https://www.punchout2go.com

Contacts:

For Mirakl
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
844-264-7255

For PunchOut2Go
Kari Cress
Vice President, Partnerships
kari.cress@punchout2go.com
888-623-2374

Hudson’s Bay Delivers a Digital Game-Changer With Thousands of New Products and Expanded Category Focus on New Marketplace

TORONTO – Canadians will find more to love on thebay.com as Hudson’s Bay announces the launch of its online Marketplace. Hudson’s Bay Marketplace will bring more than 500 new sellers to thebay.com by the end of 2021, and introduce new and significantly-expanded category offerings including sports and recreation, tech, pets, health and wellness, and even vintage designer handbags and watches to the brand’s assortment. The fully-integrated Marketplace will provide Canadians with a seamless shopping experience to discover even more new and exciting products on thebay.com, beginning today.

“As part of our digital-first strategy, the launch of Marketplace catapults Hudson’s Bay to the forefront of eCommerce in Canada,” said Iain Nairn, President and CEO of Hudson’s Bay. “We now have the ability to add millions of products to our offering, quickly adapting to customer demand. The response from the seller community has been extraordinarily positive as more and more brands seek to join this modern and convenient shopping experience.”

With hundreds of new brands being added through Marketplace at launch, Canadians will find products to enrich quality experiences that make life more colourful. Some of the newest offerings include outdoor gear, computers, sports nutrition and equipment, and gourmet and specialty food items, to name a few.

Supported by Mirakl’s best-in-class marketplace solution, Hudson’s Bay can react to consumer trends, expand its assortment and onboard quality sellers from around the world in a matter of days, versus weeks or months needed with a traditional eCommerce model, offering critical scalability at a time when online shopping has more than doubled in Canada over the past year.

“With the launch of its online marketplace powered by Mirakl, Hudson’s Bay is creating an expanded, seamless shopping experience that customers will love,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “Mirakl is proud to support Hudson’s Bay in this new and innovative growth plan that will benefit millions of Canadian shoppers.”

The marketplace is fully integrated so that customers will have the same exceptional experience they are accustomed to on thebay.com and the Hudson’s Bay App, including the ability to earn and redeem Hudson’s Bay Reward points on all marketplace items.

About Hudson’s Bay

Hudson’s Bay is a digital-first purpose-driven retailer helping Canadians live their best style of life. As one of the country’s most iconic brands, Hudson’s Bay operates 88 full-line locations and thebay.com featuring Marketplace — the 5th largest e-commerce business in Canada. Hudson’s Bay has established a reputation for quality and style through an unrivalled assortment including fashion, designer, home, beauty, food concepts and more. The Hudson’s Bay Rewards program is ranked second in department store loyalty programs in Canada.

Hudson’s Bay operates under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Contacts:

Hudson’s Bay
Tiffany Bourré
DVP, Communications & PR
tiffany.bourre@hbc.com
416-571-1301

Lauren Polyak
Manager, Public Relations
lauren.polyak@hbc.com
647-926-2463

Mirakl
Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
844-264-7255

Mirakl Listed as a Representative Vendor in Gartner’s First Market Guide for Marketplace Operation Applications

PARIS, BOSTON (March 3, 2021)Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today announced that it has been identified as a Representative Vendor in the Gartner “Market Guide for Marketplace Operation Applications” report. Published by the world’s leading research and advisory company, the guide states that, “Marketplace operation applications (MOAs) provide the technology to enable enterprise marketplaces by allowing marketplace operators to manage seller onboarding, product catalogs, order routing and management, and seller compliance with marketplace policies.”

Over 300 leading companies work with Mirakl to launch and scale their enterprise marketplaces, making Mirakl the world’s most widely adopted enterprise marketplace vendor. Currently experiencing tremendous growth globally with a wide geographic commercial presence, top-tier enterprise client base, and robust and growing set of capabilities, Mirakl recently announced 110% increase in gross merchandise value and over $3.1 billion transacted on the company’s B2B and B2C Marketplace Platforms in 2020. Additionally, the World Economic Forum in 2020 named Mirakl as a Technology Pioneer for the company’s “contributions to the digitization of businesses as they prepare to survive and thrive through the Fourth Industrial Revolution.”

“We believe the release of Gartner’s first Market Guide for Marketplace Operation Applications validates the growing importance of marketplace platforms as businesses work to navigate their digital transformations,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We are committed to supporting our 300+ industry leading customers including ABB, Airbus Helicopters, Best Buy Canada, and Kroger by continuing to offer the world’s most secure, reliable and advanced enterprise marketplace platform,” added Nussenbaum.

According to Gartner, “By 2023, 30 percent of enterprise marketplaces will transition into a majority third-party seller model for better profitability.” The report also notes the impact of COVID-19 on the growth of the market for marketplace operations applications: “The enterprise marketplace business model was growing in popularity even prior to the onset of the COVID-19 pandemic, and growth continued in 2020 as many companies increased their investment in digital commerce technologies. For many Gartner clients, adopting a marketplace model was initially on their roadmap for 2021 or beyond, but they pulled those plans forward in 2020 when their existing business models were disrupted due to COVID-19.”

Gartner clients can download the full “Market Guide for Marketplace Operation Applications” report on the Gartner website, www.gartner.com.

1 Gartner, “Market Guide for Marketplace Operation Applications,” Jason Daigler, Sandy Shen, 22 February 2021.

Gartner Disclaimer:

Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media Contact:

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

2021 Enterprise Marketplace Index by Mirakl Reveals Marketplaces Grew at More than Double the Rate of Overall eCommerce in 2020

enterprise marketplace index

First-of-its-kind research analyzed data from 60+ third-party marketplaces to quantify impact of seller and assortment expansion on rising gross merchandise value (GMV), overall site traffic, and bottom-line revenue.

PARIS, BOSTON (March 3, 2021)Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, today released the 2021 Enterprise Marketplace Index by Mirakl, the largest and most comprehensive analysis of third-party marketplace data in the industry. The 2021 Enterprise Marketplace Index (“the Index”) shows that marketplaces grew by more than 80 percent year-over-year in the fourth quarter of 2020, more than double the rate of overall eCommerce growth.

The Index analyzes the benchmark metrics that leading retailers are reporting as they roll out and expand online marketplaces, quantifying the impact of the strategic, operational, and merchandising initiatives that marketplace operators are using to drive growth and profitability. The data represents more than 60 global retailer marketplaces, generating billions of dollars in gross merchandise value (GMV) across more than 50,000 sellers offering over 60 million products.

“Every retailer needs a strong grasp on marketplace strategies to compete in today’s digital-first economy, and the Index provides them with a blueprint to do just that,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “For example, data found in the Index clearly demonstrates that retailers can simultaneously increase marketplace sales and lift overall eCommerce traffic by expanding their sellers and assortment – refuting fears of cannibalization. Insights like these are vital to marketplace success.” 

Key findings include:

  • Enterprise marketplaces grew at more than double the rate of overall eCommerce. 

Amidst an unprecedented acceleration of digital transformation, enterprise marketplace growth far outpaced the growth rate of traditional eCommerce models. In the fourth quarter of 2020, marketplaces grew by 81% year-over-year, more than double the rate of overall eCommerce. This surge is a strong indication that retailers with marketplaces are becoming true shopping destinations, with a growing volume of shoppers seamlessly browsing marketplace offerings alongside first-party product selection.

  • Marketplace sellers form the foundation of overall marketplace growth.

Marketplace retailers rapidly expanded their network of sellers by an average of 46% in the past year, while at the same time GMV per seller increased by 24%. This concurrent rise in seller count and GMV per seller shows that sellers do not cannibalize each others’ growth. In fact, the Index found that the addition of new sellers leads to incremental growth for every seller – including retailers’ owned product offerings.

  • Responding to demand, retailers grew product assortment – and saw even larger gains in overall GMV. 

Shopper needs became more urgent in 2020, leading to runs on critical categories like personal protective equipment, groceries, and sporting goods. As shoppers hunted for in-stock products, the retailers that could fulfill their needs immediately were rewarded. The Index shows that marketplace operators were primed to win in this environment, responding with a 32% increase in product assortment on average. As a result, these retailers benefited from an even larger gain of 81% in overall GMV.

  • Marketplaces contribute to site traffic growth. 

Marketplaces offer a “boost effect” to retailers’ entire eCommerce sites by contributing more product selection and improving the freshness and quality of content. According to the Index, retailers that leverage the marketplace model saw a 34% lift in overall organic site traffic, benefiting from additional demand and relevance without additional marketing spend.

  • Marketplace sellers drive bottom-line growth. 

The clearest measure of the direct impact of marketplaces is their contribution to revenue. The Index found that, with a GMV contribution of $109,766 per seller factored by marketplace commission rates, retailers saw a revenue net contribution of nearly $15,000 per seller, providing direct benefit to the bottom line.

“In the first year that our marketplace was live, we tripled the number of offers on BestBuy.ca,” said Thierry Hay-Sabourin, SVP eCommerce, Marketplace & Technology, Best Buy Canada. ”This growing volume of relevant products boosted our results from SEO, leading to considerable year-over-year growth in organic traffic to the website during Year 1. Our marketplace has played an essential role in our SEO strategy ever since.”

“The sellers on Catch’s marketplace are the fuel powering our astronomical marketplace growth,” said Pete Sauerborn, Managing Director, Catch. “This combination of sourcing new trusted sellers and ensuring that every one of our sellers has the data and support they need to grow are the key to Catch’s success.”

Learn more about the Enterprise Marketplace Index by Mirakl and download the complete report at: mirakl.com/enterprise-marketplace-index/

Media Assets

To download graphs and visuals from the Enterprise Marketplace Index, visit: info.mirakl.com/media-kit-enterprise-marketplace-index

The Enterprise Marketplace Index Methodology

The Enterprise Marketplace Index is a set of aggregated and anonymized insights of business-to-consumer (B2C) marketplaces powered by Mirakl’s platform, generating billions of dollars in GMV, 50,000 sellers, 60 million products, and 100 million offers.

Strict aggregation measures are employed to ensure customer anonymity. These measures include requirements on comparison set size, diversity, and consistency, in order to present credible and reliable information that is insulated from concentration risk, and cannot be reverse-engineered to identify any specific customer or marketplace.

To qualify for inclusion in the analysis set, a marketplace must have transacted throughout the entire analysis period, in this case Q4 2019 through Q4 2020. Additional data hygiene factors are applied to ensure accurate metric calculation.


About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media Contact:

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255

Mirakl Achieves Record 110% Year-over-Year GMV Growth, With Over $3.1B Transacted on Mirakl-Powered Marketplaces

Extending Mirakl’s sizable lead in the enterprise marketplace category, 2020 was marked with 73 new customers, 55 marketplace launches, and $300M series D funding

PARIS, BOSTON, LONDON, MUNICH, BARCELONA, SÃO PAULO (January 28, 2021) – Mirakl, the only enterprise marketplace SaaS platform that empowers both B2B and B2C organizations to launch and grow a marketplace at scale, today announced 110% GMV growth and over $3.1B transacted on Mirakl-powered Marketplaces. In addition, in 2020, Mirakl closed $300M in series D funding led by Permira which placed the company’s valuation over $1.5 billion. This success is evidence of Mirakl’s undisputed leadership and unique ability to enable the world’s leading organizations to seize the platform opportunity.

eCommerce accelerated dramatically in 2020, with marketplaces capturing a disproportionate share of that growth. In order to capitalize on the significant eCommerce opportunity, leading enterprises chose Mirakl for its best-of-breed SaaS solution, expertise, and Mirakl Connect ecosystem. As a result, Mirakl signed a record 73 new customers, including numerous Global 2000 companies, while launching 55 new marketplaces. Over the Black Friday sales period, Mirakl-powered Marketplaces generated $160M, a 60% year-over-year increase, and as orders surpassed 1.6 million, The Mirakl Marketplace Platform maintained 100% uptime proving the stability and scalability of the Mirakl platform even under unprecedented demand.

“ABB Electrification is truly a global business line. Mirakl provides the technology stack and expertise that ABB Electrification needed to address the immediate opportunity for B2B eCommerce and to grow on a global scale,” said Samer Shehadeh, Global eCommerce & Innovation Director, Electrification Business at ABB.

“Leveraging Mirakl’s best-in-class marketplace solution, we are broadening Kroger’s ship-to-home capabilities by offering more relevant products for our customers through exciting new partnerships with reputable third-party sellers,” said Jody Kalmbach, Group Vice President, Product Experience at the Kroger Co.

Further, in just 6 months, Mirakl doubled the size of its Mirakl Connect global marketplace ecosystem, becoming the world’s only independent network of curated, high-quality marketplace sellers and value-added services & solutions. Mirakl Connect ensures Mirakl-powered Marketplaces launch faster and grow bigger across industries. In 2020 operators who accessed Mirakl Connect saw up to 30% increase in their marketplace GMV.

“Joining Mirakl Connect has allowed us to significantly accelerate seller recruitment with over 50% of our sellers now sourced through the platform,” said David Gomez, Head of Marketplace at Leroy Merlin France, the leading home improvement retailer in the country. “We have total confidence using Mirakl Connect because the platform has fully vetted the quality of the sellers. Finding the right sellers is very important in creating the best experience for our customers on our marketplace, and Mirakl Connect helps us to keep that promise.”

Other major Mirakl business highlights for 2020 include:

  • Signing several marquee global brands across industries including BayWa AG, Galeria Inno, La Redoute, Musgraves, SalonCentric, TradeInn, UNFI and many more.
  • Launching new marketplaces, including:
    • In B2B: ABB, Airbus Helicopters, Maykers, TetraPak, Thales, and Z-Tech (part of ABInBev).
    • In B2C: Carrefour France, Changi Airport, Decathlon Belgium, H&M Home, La Poste, Leroy Merlin France, Maisons du Monde, The Kroger Co., and Verishop.
  • Securing $300M series D funding led by Permira, with participation from long-term investors 83North, Bain Capital Ventures, Elaia Partners, and Felix Capital, bringing total capital raised to $400 million and placing the company’s valuation over $1.5 billion.
  • Launching, in under 48 hours, a B2B marketplace, StopCovid19.fr in response to French President Macron’s “Tech for Good” initiative, resulting in the first and only COVID-focused marketplace providing critical protective and sanitation supplies to address shortages and resolve supply chain issues. Since launch, the site has delivered over 125 million masks, more than 1 million liters of hand sanitizer, 13 million gloves and 80,000 antigenic tests to over 6,135 healthcare facilities and 23,170 enterprises.
  • Accelerating Mirakl’s global growth by adding new partners: Acando and Paragaia in the Nordics, ACCT and Compasso in Brazil, and Jakala in Italy,  as well as extending our global partnerships with Accenture, Kearney, Merkle and Deloitte to Southeast Asia and Australia.

The company extended the lead of its industry-leading SaaS platform with advancements in key areas including:

  • Continuously adding to Mirakl’s product capabilities to further expand and grow B2B Enterprise Marketplaces. This includes enhancements to help operators comply with new tax regulations, connect their large customers’ eProcurement systems, and offer products with pricing per unit of weight, volume, or length.
  • Launching a new Payment Service Provider (PSP) certification, which empowers Mirakl customers to leverage best-of-breed PSPs to accelerate and streamline new marketplace launches.
  • Achieving ISO 27001 and SOC 2 Type II certification as further proof that Mirakl is constantly focused on staying at the forefront of compliance. As the best-of-breed marketplace solution, Mirakl is deeply committed to investing in enterprise-grade security and compliance that platform operators can trust.

To support its accelerating growth, Mirakl expanded its global team with 270 new hires in 2020 and announced plans to hire 1,000 employees over the next 3 years. The company made key strategic hires across marketing, people operations, sales, and solution engineering, bringing on executives from leading eCommerce brands and software providers. Mirakl also opened a new office for the rapidly growing Mirakl Labs technology team in Bordeaux and hired regional experts to support the rapid growth of its global footprint in Latin America, Australia, DACH, Italy, the Netherlands and the Nordics.

A testament to the company’s broader impact, Mirakl’s innovation and momentum have also been recognized globally. The company earned prestigious global recognition as a Technology Pioneer by the World Economic Forum for empowering B2B and B2C organizations to disrupt traditional industries and thrive in the digital age by platforming their businesses. The company has also earned accolades for its engaging employee culture, being named one of Built in Boston’s 2020 Best Places to Work with special recognition as Best Midsize Company and Best Paying Company. In September, Mirakl was awarded the “Stronger than Covid” Talent Award at the 2020 France Digital Day and in November the BFM Award for International Performance.

“2020 was the ultimate test that proved the resilience and agility of the platform model, and through it all, Mirakl’s best-of-breed marketplace solution rose to the challenge,” said Philippe Corrot, co-founder and CEO, Mirakl. “We remain committed to offering the most advanced, reliable, and secure enterprise marketplace platform on the market, so that every one of our customers continues to thrive.”

“Our customers, who we celebrate as Platform Pioneers, are redefining go-to-market strategies to lead in this digital-first economy, achieving remarkable growth in one of the most challenging economic environments in recent memory,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “We’re proud to stand alongside them and celebrate their successes – and to those who have yet to start their platform journey, there’s no better time to get on board.”

For more information about Mirakl and the Mirakl Marketplace Platform, please visit www.mirakl.com.

About Mirakl

Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organizations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them. As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch Group, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, Tetra Pak, and Toyota Material Handling gain the speed, scale and agility to win in the changing eCommerce landscape. For more information: www.mirakl.com.

Media Contact

Maya Pattison
Vice President, Corporate Marketing
maya.pattison@mirakl.com
+1-844-264-7255