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Mirakl Announces New Marketplace Platform for Services at Shoptalk 2017

The Mirakl Marketplace Platform for Services allows marketplace operators to offer services to complement their brand. 

LAS VEGAS – March 20, 2017 Mirakl, the leading global marketplace solutions provider, today announced the revolutionary Mirakl Marketplace Platform for Services at Shoptalk 2017. Mirakl’s platform dramatically enhances marketplaces by uniquely offering both products and services to customers in a single transaction. The solution enables multi-channel retailers, pureplay eCommerce providers and B2B organizations with the power to create a stand-alone services marketplace, or enhance their product marketplaces with add-on services from select sellers.

With the emergence of platform business models offering local services across a variety of industries, the availability of services is poised to be an important part of the online shopping experience, giving brands and retailers a unique opportunity to differentiate themselves from the competition. With the Mirakl Marketplace Platform for Services, retailers can now offer customer experiences beyond the web page and the product purchase by allowing sellers to package complementary products and services into one shopping experience. For example, consumers could purchase a product online and schedule the installation or future repair of that product, giving the retailer more control over the customer’s current and future experience.

“In the same way that Mirakl has standardized the experience for retailers and sellers on marketplaces, Mirakl Marketplace Platform for Services will introduce a new standard for businesses launching a services marketplace,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We have taken our experience in product marketplaces and applied it to services, allowing businesses to seamlessly offer any combination of products and services to customers to match their lifestyles and needs.”

The Mirakl Marketplace Platform for Services offers features and functions built to make the purchasing of both services and products simple and straightforward. The platform makes it easy, not only for a marketplace operator to sell additional services and products, but also allows service provider users to easily manage their offerings within the marketplace, such as quickly adding to an experience, changing prices or communicating with customers.

The Mirakl Marketplace Platform for Services includes:

  • Mirakl Service Provider User InterfaceOffers service providers the ability to seamlessly manage the services they are able to offer each customer. This is critical, as services differ from product SKUs in many ways and this feature allows Mirakl’s platform to be the catalog management tool for service providers.
  • Book and pay features for services – Allows shoppers to book and pay for services at the time of purchase. For retailers with products, this provides the connected shopping experience that the customer expects around the product purchase.
  • Calendar scheduling functionality – Permits service providers to manage their availability, and shoppers to book a specific time with a service professional directly on the website, eliminating the need for extra phone calls or emails.
  • Standalone or hybrid service marketplaces – Enables merchants to have a standalone services marketplaces, offer services as an a la carte purchase or pair services with specific products.
  • Category management – Lets consumers find service providers easily by managing a taxonomy of provider types.
  • Tailored service definition – Supports unlimited attributes so that complex service listings can be flexible and dynamic.
  • Mirakl Quality Control – Ensures that service providers adhere to quality service levels and that customers are satisfied with the service received.
  • Cross-sell and upsell – Links products and services together in the platform, allowing retailers to provide them as a joint offering at the point of checkout.

To learn more about the Mirakl Marketplace Platform for Services, please stop by Shoptalk kiosk #PK20 for a demo or visit https://www.mirakl.com/services-marketplace/


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GameSeek to shake up online retail for specialist gamers with Mirakl Marketplace Platform – and that is just the start

LONDON, UK – May 2nd 2017 –  GameSeek, has chosen the Mirakl B2C Marketplace Platform to be a key component in its vision to build the biggest and best consumer marketplace for gaming, electronics, books, clothing and toys/gadgets.

With over two million page views a month, in terms of views GameSeek is already the number two specialist game retailer in the UK and is the largest independent online game retailer.  GameSeek has devised a marketplace that will allow the company to continue exciting customers with new category offerings, and grow by taking advantage of opportunities it believes other online retailers have missed.

As Founder Stephen Staley explains, “Taking a marketplace approach has always been in our grand plan as the way to become a central hub where consumers want to shop. We’ve been watching the market and believe we can utilise our vast experience, talents and technology in a way that is meaningful to consumers, and fair to our partners on the marketplace.  Any supplier will be able to ‘win’ the Buy Box on GameSeek if they have the right offer, regardless of our own stock levels of an item.  Equally, regardless of whichever supplier the customer buys from, they will earn the same points as part of a new Loyalty Scheme.  We want everyone to be a winner.”

Because a marketplace was always on the agenda for GameSeek, it was simply a case of whether to build it in-house or invest in an established platform technology.  In the end, deciding to invest in established technology gave GameSeek the best value for money, with the excellent access to proven technology and expertise.  In the case of Mirakl those are brought together in a way that ensures rapid time to market.  Mirakl is not simply a technology platform; consultant expertise helps companies explore and refine every process in their business, as well assist with establishing commission models and marketing to potential suppliers.  This end-to-end approach lowers the risks for marketplace owners, decreases time to market, and ensures the marketplace is as friction free as possible, retaining and gaining momentum after launch.

Staley adds, “We’ll be able to work with new categories that we would not have experimented with in the past such as Sports or Hobbies & Crafts, because it is will be low risk and cost for us as the retailer, while creating a new outlet for marketplace partners. Categories such as large electrical items which we could not have held stock for can now be delivered directly by the supplier once live on the store.  This means we can keep our customers excited, seeing GameSeek as a place to purchase from a wide range of categories.

With these new categories giving us a low-risk way of exploring new sales streams, we feel it is important to offer the same peace-of-mind and reduced risk to our selling partners. This is why we are offering the opportunity for partners to put their products in front of millions of new people, yet charging no set-up fees or monthly membership fees. If you don’t sell, there’s nothing to pay. ”

Mirakl’s tight integration with the best aggregators across the world was also cited as one of the reasons for its selection, quickly opening new opportunities for suppliers that join the marketplace. Global expansion is also a key component of GameSeek’s future plans – the localisation features in the Mirakl Marketplace Platform and ability to rapidly scale into new territories, means the company can seize new opportunities quickly, with minimum risk for them and their partners.

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.  Organisations can use marketplaces to retain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free.  Ultimately this keeps customers excited about a brand and generates repeat business.

Eric Chemouny, Senior Vice President for EMEA at Mirakl concluded, “GameSeek has chosen a strategy that will not only offer the best customer experience but will also provide the best environment for their sellers.  This combination will give them the best opportunity to make their marketplace a huge success. This strategy will see them differentiate from their competition and offer a unique platform to their customers. We’re really enjoying being a key partner in bringing GameSeek’s vision to life and look forward to seeing the response from their happy customers!”

About GameSeek

Founded in 2000, based in Cheshire, UK; GameSeek is  the largest fully independent retailer in their field, selling a variety of products including Video Games, Computers, Electronics and Toys. With over 2 million customers and years of experience dealing world-wide in different sectors; they have brought together all of their knowledge to build a marketplace platform that will be unique in its operation. For more information: http://marketplace.gameseek.co.uk/

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B2B Manufacturers Use Marketplaces To Reap Benefits Of Direct Selling Without Channel Conflict

Mirakl and SAP Hybris study finds B2B manufacturer’s adoption of online marketplaces coincides with significant improvement in eCommerce confidence

BOSTON – March 9, 2017 Mirakl, a leading global marketplace solutions provider, today released the results of a new study, titled “Manufacturers Reap Benefits From Selling Direct,” conducted by Forrester Consulting. The study, commissioned by Mirakl and SAP Hybris, evaluates the current state of B2B manufacturers’ adoption of hosted online marketplaces and the associated benefits. Notably, the study found that manufacturers exposed to online marketplace selling are much more confident than others about their ability to manage the online buy flow.

B2B manufacturers recognize the importance of connecting directly with customers, but while they are looking to explore online selling opportunities, a majority of respondents reported they are stuck selling through online intermediaries or channel partners. The study reflects how manufacturers have only taken minimal steps in direct eCommerce due to “concerns over lack of experience with eCommerce; costs associated with building the required technology and potentially alienating their distributors; or channel conflict.”

The study highlights how the online marketplace model, where a B2B manufacturer showcases and sells inventory available through third-party channel partners, allows manufacturers to embrace eCommerce while mitigating concerns about channel conflict. Notable findings include:

  • Manufacturers understand the need to connect directly with end consumers, but lack confidence doing so. Only 35% of respondents stated they are “very confident” in their ability to convert site visitors to buyers, and only 34% said they were “very confident” they could properly manage their customers’ final purchase stages.
  • Manufacturers have taken half steps toward enabling eCommerce for end consumers. The study revealed that 53% of companies say they are selling on third-party marketplaces or through channel partners, but relying on third-party channel partners interferes with the business’ control of the customer experience and reaping valuable customer data and insights.
  • Manufacturers with marketplaces say they are “more confident” in their abilities to execute critical functions through direct marketplaces.

Manufacturers reported they felt 10% “more confident” at converting visitors to buyers through an online marketplace and 9% “more confident” at managing the final stages of purchase fulfillment through a direct online marketplace.

“Manufacturers must quickly create direct relationships with customers, or risk falling behind and losing control of the customer experience altogether,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “Direct online marketplaces help manufacturers approach these critical abilities more effectively while preserving a partner-centric selling ecosystem.”

Direct online marketplaces help B2B manufacturers mitigate channel conflict concerns by creating a new sales channel where manufacturers and distribution partners can better connect to end consumers during the purchase cycle. This helps manufacturers reduce friction for customers by enabling purchase and fulfillment directly on a manufacturer’s site, eliminating obstacles to completing a purchase and creating a more consistent customer experience.

To download the study commissioned by Mirakl and SAP Hybris, “Manufacturers Reap Benefits From Selling Direct,” visit: http://info.mirakl.com/website-forrester-manufacturers-reap-benefits

To attend the webinar reviewing the results of this study and featuring Forrester Research’s Andy Hoar along with Mirakl and SAP Hybris, visit: http://info.mirakl.com/webinar-forrester-tap.

Study Methodology

For this profile study, Forrester conducted a custom survey of 125 eCommerce and marketing decision-makers from medium and large B2B and B2B2C manufacturers in the U.S., U.K., France and Germany. Survey respondents included 70% final decision-makers in their company’s eBusiness strategy and 30% strategy team.

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Casa del Libro launches its new online Marketplace with 2,8 million products

Spain’s leading bookstore chain Casa del Libro has implemented a new marketplace platform to support its growth strategy.


Madrid, March 1st 2017: Mirakl, the global leader in online Marketplace solutions, has announced that Casa del Libro, the bookstore chain owned by Grupo Planeta, has implemented a new Marketplace platform relying on its solution. By replacing its custom-built Marketplace platform with the Mirakl Marketplace Platform solution, Casa del Libro improves its Marketplace offering by both diversifying and expanding the number of products and categories, and by enabling an international deployment.


During the last 4 years, as the Casa del Libro Marketplace grow more successful; the necessity to upgrade the existing platform to reach the company’s growth objectives became more apparent. Moreover, with the intensification of competition in the Latin American market – mainly represented by Amazon arriving in Mexico – Casa del Libro has become aware of the need to use a more agile solution to optimize the management of its online activities.
The replacement of the existing platform with the Mirakl Marketplace Platform ™ is part of the three main axes of Casa del Libro’s strategy to accelerate:


  • Growth: with the ability to quickly recruit and integrate new sellers, both individuals and professionals, national and international, and therefore add new offers to its website.


  • Diversification: with the ability to add new categories, including school supplies, stationery, and a selection of accessories to provide better service and a better purchasing experience to its customers.


  • Internationalization: the marketplace is currently open only to the domestic market, but thanks to Mirakl’s currency and tax-management features, Casa del Libro can rapidly expand its activity to 7 new Latin American countries.


“Casa del Libro’s ambition is to be a leader in the books and cultural products business both online and in physical stores in the Spanish and Latin American markets. We have invested heavily in the strategic development of our marketplace to successfully offer 2.8 million products currently on our website” said Emiliano Ayala GALIAN, CEO of Casa del Libro.


“In order to offer the same quality and assortment in other Latin American markets, we needed to invest in a more flexible and modern solution. Mirakl provides us with the technology and expertise to succeed in this new stage in Casa del Libro’s Marketplace”.


Today, around 550,000 products sold by Casa del Libro are offered by some of its 19,000 marketplace sellers. By launching its marketplace platform with Mirakl, Casa del Libro expects to achieve an exponential increase in the number of sellers and products offered throughout the world.


We are pleased to contribute to this new initiative for Casa del Libro,” explains Philippe Corrot, CEO and co-founder of Mirakl. “Casa del Libro has been an e-commerce pioneer in Spain for more than 20 years, and already had the ambition to develop its own marketplace four years ago.

Custom-built platforms offer fewer capacities to manage the assortment expansion and require a lot of resources for their maintenance. These resources are generally consumed instead of being used to innovate and develop new features. At Mirakl, we are proud to have designed a safe and reliable solution to provide Casa del Libro with all the features and innovations required to support this new historic step of its activity.


About Casa del Libro

Founded in 1923, Casa del Libro S.L. is Spain’s leading bookstore chain, with 39 physical stores. In 1992, the company was integrated into Grupo Planeta, a multimedia group based in Barcelona and operating in the publishing, audiovisual and communication sectors in Spain, France, Portugal and the Americas. In 1996, Casa del Libro distinguished itself as a pioneer in the digital market, inaugurating casadellibro.com, the leading online bookstore in Spanish.

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Mamaspace.com joins forces with Mirakl Marketplace and aims for pan-European partners

Mamaspace, a start-up aiming to disrupt the mother market by launching a marketplace with Mirakl to offer products and services before, during and after pregnancy.


Feb. 22 2017 – Mirakl, the leading global marketplace solutions provider, today announced that Mamaspace.com, the lifestyle and shopping universe with everything a mother needs before, during and after pregnancy, has selected the Mirakl B2C Marketplace Platform to build an online experience that will give mothers access to the best and most exciting products, from supplies large and small.


Mamaspace recently launched in Denmark and aiming for pan-European partnerships as part of its expansion across Europe, with a vision to become the go to marketplace serving mothers all over the world.  Mamaspace will also provide a range of in-country services to support mothers through their pregnancy and motherhood journey, as well as local customer service teams as part of its franchisee business model.


Marc Jeilman, Chairman and investor at Mamaspace.com said, “The marketplace will offer a unique end-to-end experience. We’re currently looking for prospective master franchisees, who are motivated to develop a local mamaspace.com presence in their respective countries. We are being very selective in terms of finding the right partners, wanting experienced and passionate people who understand what it takes on the ground to service a market. Mamaspace.com is an opportunity to offer a B2C platform with hundreds of Nordic brands, and partners can freely onboard local kids brands with an innovative shop-in-shop experience”.


Mirakl has been selected as a strategic technology partner of Mamaspace.com because the Mirakl Marketplace Platform enables the company to scale at speed into new countries, quickly onboard suppliers and categories, and simplifying the localisation of content, pricing and shipping. In addition, the marketplace will provide a rich level of customer data that will allow Mamaspace.com to tailor its offerings as mothers and children grow and develop.


Marc Jeilman added, “The marketplace strategy is optimal for all involved parties. It dramatically lowers operational costs and working capital, allowing us to be nimble and profitable. Mamaspace.com can focus on the job of exciting and delighting customers, rather than managing an eCommerce platform and logistics operation. By being that focused we earn the brand loyalty and trust of our mothers wherever they are on their pregnancy journey.”


The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.  Organisations can use marketplaces to retain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free.  Ultimately this keeps customers excited about a brand and generates repeat business.


Eric Chemouny, Senior Vice President for EMEA at Mirakl concluded, “Mamaspace.com is an exciting company working to bridge the gap between the product and services that mothers seek. Its founders have recognised that the Mirakl Marketplace Platform and a business model fundamentally based on using technology to drive scale and agility online will see them grow and win over customers across Europe.  The marketplace model means that the right products will be at the fingertips of their customers, when and where they need them.  It is exciting for us to work with companies that share our values and belief in the power of marketplaces to be a platform for the future for site owners, suppliers and most importantly, customers.  It’s incredible to think that a business like this would not have even been possible a few years ago without the adoption of a marketplace model.  This is an exciting glimpse into how, we believe, marketplaces will continue to evolve.”


About Mamaspace.com

Mamaspace.com is owned by the private equity and venture capital fund LesET. The fund recently acquired the mommy-portal “min-mave.dk” in Denmark and is in negotiations with similar forums in Europe. LesET is a fund entirely focused on making it possible for companies within the baby and children industry to achieve their goals. All the while shaping the future generation. LesET provides capital, professional consultancy, and tailored services to develop and empower small, early-stage and emerging companies targeting children and mothers. LesET believes that the future lies within innovation and in the hands of our youth, and therefore encourages the development of innovative products and services for this segment. For more information: www.leset.dk

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Mirakl Announces Record Growth, Continued International Expansion

Platform drives marketplace adoption and higher profit margin for leading global retailers and B2B organizations

Paris, Boston, London, Munich – Jan. 26, 2017Mirakl, the leading global marketplace solutions provider, today announced record customer, revenue and organizational growth. Mirakl is dedicated to helping multi-channel retailers, pureplay eCommerce providers, and B2B organizations, build a highly profitable new sales channel by deploying the marketplace model.

The close of 2016 marked the 16th consecutive quarter of customer and revenue growth for Mirakl. In addition, Mirakl experienced:

  • 77% year-over-year customer count increase, with 110 customers operating marketplaces in over 40 countries and 20,000 sellers on the Mirakl Marketplace Platform.
  • 100% year-over-year bookings increase.
  • Most notably, customers who deployed the Mirakl’s Marketplace Platform in both 2015 and 2016 experienced 500% year-over-year revenue growth.

Mirakl continues to see record revenue and profit margin growth for customers who continue to invest in their marketplace strategy, add more sellers and expand their offerings.

Fueling Mirakl’s growth is the increased understanding by retail and B2B executives of the marketplace model and its importance to their omni-channel customer experience. While giants like Amazon, Alibaba and eBay have captured the lion’s share of eCommerce growth, Mirakl customers, including Best Buy Canada and Halfords, have seen the power of the marketplace model and are deploying it as part of their strategy.

“Digital commerce has a profound effect on in-store experiences,” said Régis Schultz, CEO, Monoprix, and former CEO, Darty. “Beyond the revenue contribution, I see the need to embrace the dramatic impact the online channel has on consumer expectations offline. The marketplace is a strategic investment in any omni-channel effort because it delivers incremental free traffic, it adds more customer value creating an endless aisle and fast introduction of new products which can then be brought into your owned inventory, and the marketplace is highly profitable which helps absorb the fixed costs of eCommerce – creating a revenue stream for innovation and improving the customer experience. The Mirakl team and solution have been exceptionally valuable – thanks to their unmatched expertise and innovative platform.”

Underpinning the success of these marketplace strategies is the Mirakl Marketplace Platform that saw significant product innovation in 2016, including:

  • Omni-channel enablement features for operators. Mirakl launched two core features – integration with click and collect, enabling operators to use the expanded online portfolio to drive in-store foot traffic, and pay on delivery in-store – further encouraging buyers to collect goods in-store.
  • Easy internationalization for operators. Mirakl launched comprehensive internationalization features including pricing and shipping management, and international seller quality assurance standards, allowing operators to easily enter new territories without the cost and overhead of establishing a local presence.
  • Comprehensive promotion and pricing tools for sellers. Mirakl launched a promotion engine that gives sellers greater ability to showcase offers and control price, such as amount reduction, percentage reduction, and free item offers.
  • Streamlined onboarding experience for sellers. Already a core strength of the Mirakl platform, Mirakl launched several enhancements to the Mirakl Catalog Integrator. New features include more formats for catalog import, auto-mapping for categories and stock synchronization between multiple shops.
  • Complex order and quote management for B2B manufacturers and distributors. Mirakl launched a quotation system that allows custom quotes to be provided at scale. This embraces the traditional B2B selling model of providing highly customized quotes, and order management is streamlined with invoice and credit management features.

To ensure customer success, Mirakl’s invested significantly in its alliance program, with over 50 partners involved in Mirakl’s BLINK partner program. Highlights include the joint launch of a Marketplace-as-a-Service offering with Accenture Digital in France, the release of Mirakl’s certified connector for SAP Hybris Commerce, and the announcement of a strategic partnership with ChannelAdvisor.

Additionally, Mirakl was recognized by Forrester Research as one of 20 Startups All Retail eBusiness Executives Should Know in 2016. To support this massive growth, Mirakl doubled its employee headcount to 105 total in 2016. Strategic executive hires included Jessica Iandiorio, SVP, Global Marketing, and Art Boyd, VP, Global Channels and Alliances. Mirakl also bolstered its advisory board with the addition of top retail industry veterans Sucharita Mulpuru, Chief Retail Strategist, Shoptalk, and Ed Coke, SVP, DigitasLBi.

“Today, companies need to become platform businesses – building networks of buyers and sellers – to earn new digital revenue,” said Philippe Corrot, CEO, Mirakl. “At Mirakl, we believe in a world where every retailer and brand can build and operate networks, capitalizing on their core DNA and brand value, to bring even more value to their customers. Our vision is to provide companies with a platform to help build networks of sellers, easily connecting more customers with more products in a highly profitable way. We believe deploying the marketplace model gives customers a new path to profitability and future-proofs their businesses. We’re so proud of our growth after only five years in business, and our critical investments in 2016 poise us for massive growth in 2017.”

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Le Duff chooses Mirakl to launch its international B2B marketplace

The first online French food marketplace for food industry professionals

Paris, 24 January 2017: Le Duff, a pioneering and long-standing player in the agrifood industry, is launching Gourming, the first online French food marketplace for food industry professionals. This new B2B marketplace enables French food producers and suppliers to sell their products internationally, with an easy-to-use system and secure payment. At the same time, food industry specialists can source products via a single order placed directly with producers.

Gourming was launched in Paris on 18 January at a ceremony attended by Jean-Yves Le Drian, French Defence Minister and President of the Regional Council of Brittany; Axelle Lemaire, Secretary of State for Digital Affairs and Innovation; and Matthias Fekl, Secretary of State for the Promotion of Tourism and French Nationals Abroad.

Gourming is the only online platform in the world that connects French producers with food industry professionals in countries across Europe. It is a timely development and offers three key benefits:

  • Easy access to high-quality French products for food industry professionals.
  • Greater international visibility for producers and suppliers, thanks to the platform’s high profile.
  • Interface between small producers and food industry professionals for Le Duff.

Selling via the Gourming marketplace allows producers and suppliers to focus on their core business, rather than devoting time and resources to the administrative, logistical and regulatory aspects of exports, since these are managed by the operator.

Mirakl develops software solutions that enable companies to launch and operate their own marketplaces. To support Le Duff with the rollout of its B2B platform, Mirakl teamed with partners that include Webhelp, specialists in outsourced payment processing.

“We’re proud to be supporting Le Duff with the rollout of this innovative and ambitious marketplace. Mirakl is the ideal partner to ensure the success of this digital transformation, both operationally, thanks to our Mirakl Marketplace Platform and its wide-ranging functionality dedicated to the B2B sales process, and strategically, with expert support throughout the project,” says Philippe Corrot, Mirakl co-founder and CEO.

Mirakl has provided Le Duff with all the tools it needs to act as intermediary between the major players in the agrifood industry and the small specialist producers, with a focus on ease-of-use and efficiency.

“Thanks to its SaaS platform, Mirakl is assisting us with all the routine technical and operational aspects of the marketplace. Mirakl’s expertise and credentials make it the developer of choice for the launch of a marketplace like ours, which is particularly complex. We’re really proud of Gourming, and its launch has only been possible because of operators like Mirakl, who believed in our project and have been there to support us. The project goes live today with over 250 partner producers,” says Anne-Laurence Velly, Digital & Innovation Director for Le Duff.

Through this new B2B platform, Le Duff is promoting French products in the wider world and making it easy for professionals in the food, hotel and catering industries to source unique, high-quality products for delivery in their countries of business. Gourming is an ambitious project that reflects the growing recognition that B2B professionals need to offer innovative solutions to meet the evolving needs and expectations of consumers today.

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Mirakl Accelerates Online Marketplace Adoption With SAP® Hybris® Commerce

Mirakl’s SAP-Certified Extension for SAP Hybris Commerce Allows Brands, Manufacturers and Retailers to Rapidly Grow Assortment and Profit Margin

Boston, Paris, London, Munich – December 8, 2016Mirakl, a leading global marketplace solutions provider, today announced the availability of its SAP-certified extension for the SAP® Hybris® Commerce solution. Designed to speed the time-to-market for companies to launch their own online marketplaces, the extension makes it faster and easier to integrate the Mirakl Marketplace Platform™ with SAP Hybris Commerce to onboard external vendors and sync critical product and commerce components. This new extension, which is featured in the Hybris Extend Marketplace, completes the majority of the integration work required to connect the Mirakl Marketplace Platform with SAP Hybris Commerce. As a result, customers are better able to focus on their marketplace strategy rather than the integration effort.

In 2015, nearly a third of all U.S. ecommerce sales were completed on the top 10 marketplaces, according to research released by Retail Touchpoints. The online marketplace model, pioneered by Amazon.com, eBay and Alibaba, has taken both B2C and B2B ecommerce by storm. According to a study conducted by Forrester Consulting, commissioned by Mirakl, 89% of global consumers agree that marketplaces offer convenience; 90% said they would shop with same marketplace again when purchasing a similar product. To help them meet consumer expectations for greater choice, competitive prices and service experience, Mirakl gives manufacturers and retailers the solution and expertise they need to launch their own online marketplace. Customers such as Outiz, a major brand of Saint-Gobain Retail Building France, and Galeries Lafayette, rely on SAP Hybris Commerce and Mirakl to offer their B2C and B2B customers a smooth omni-channel experience.

The Mirakl Marketplace Platform integration for SAP Hybris Commerce:

  • Helps retailers drive more traffic and sales with more SKUs at a higher margin, without inventory investment.
  • Helps B2B distributors rapidly introduce new products and subsidiaries into their B2B ecommerce catalog, while reducing long tail inventory costs.
  • Helps B2B manufacturers increase sales through distribution partners while improving the brand experience for customers.

“We are excited to work with SAP Hybris and offer customers an efficient way to integrate our solutions, speeding time-to-market for marketplace projects,” said Philippe Corrot, Mirakl CEO. “Mirakl has been recognized for pioneering and streamlining the development of marketplaces, an area of keen importance to global brands. Our industry-leading solutions are recognized for the security, reliability, and robust features that modernize and improve our customer’s digital experience. Through this integration, we seek to accelerate the deployment of marketplaces on SAP Hybris Commerce.”

“At SAP Hybris, we believe the path to providing the greatest customer value is by offering a flexible, extensible platform to drive digital business,” said Marcus Ruebsam, senior vice president, Global Head Solution Management, SAP Hybris. “The Mirakl Marketplace Platform solution and the Mirakl extension help accelerate customer value for our B2B and B2C customers globally, who are investing in marketplace capabilities.”

The Mirakl Marketplace Platform™ makes it easier for commerce and marketing teams to enrich the customer experience by quickly scaling product assortment, without overhead. Bringing more product selection through easily managed external vendors helps increase the brand footprint, making it easier to acquire new customers and retain current customers.

About Mirakl
Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online Marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations, large and small, including Best Buy Canada, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives Marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com

SAP, Hybris and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See http://www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.

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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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Coolshop Chooses Mirakl’s Marketplace Solution as The ‘Natural Way to Grow’ Its Online Retail Business

London, 21 November 2016 – Mirakl, a leading global Marketplace solutions provider, has announced today that Coolshop, one of Europe’s fasting growing online video game and accessories stores, is using Mirakl’s B2C SaaS Marketplace platform as a foundation for future growth and expansion.

Operating from stores in seven countries (UK, Germany, Sweden, Norway, Finland, Netherlands and Denmark), Coolshop has served over 1.6 million customers since its foundation in 2003.  Originally focused on computer games, the business has expanded to sell across 22 categories, giving customers the highest quality products and value for money.

The success of Coolshop has meant that space in its warehouses and stores has come under a lot of pressure.  Coupled with plans to continue expanding, the company needed to find a solution that would support controlled online expansion into new countries and categories, such as domestic appliances, without requiring a substantial investment in warehousing or infrastructure.

Jacob Risgaard, CEO at Coolshop said, “We fundamentally believe that a Marketplace is the natural way to grow Coolshop and means less risk or investment than other routes.  Mirakl Marketplace will allow us to more quickly on-board suppliers and expand categories without needing to hold stock.  Customers order from us, but items are shipped directly from the supplier through the Mirakl platform.  The flexibility of Mirakl will also mean that we can expand into new countries at speed and localise our site for language, pricing, and which products should be available.  What really attracted us to Mirakl, was not just the platform, but the support and expertise that we knew we would receive throughout the implementation, we did not feel that other providers could deliver the same value added services that would get us to market faster.”

The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel.  Organisations can use marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free.  Ultimately this keeps customers excited about a brand and generates repeat business.Commenting on Coolshop’s go live, Eric Chemouny, Senior Vice President for EMEA at Mirakl said, “Coolshop has seen the opportunity Marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals.  As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”

Commenting on Coolshop’s go live, Eric Chemouny, Senior Vice President for EMEA at Mirakl said, “Coolshop has seen the opportunity Marketplaces offer for low risk revenue growth and offer expansion, and moved quickly in its market to implement the Mirakl solution, which has consistently proven itself to help retailers meet these goals.  As Coolshop continues to excite its customers with new categories and reach out into new territories we look forward to Mirakl playing a key part in the company’s continued success.”

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Mirakl Announces Top Retail Industry Leaders to Join Advisory Board

Sucharita Mulpuru, chief retail strategist for Shoptalk, and Ed Coke, senior vice president at DigitasLBi, have joined Mirakl’s advisory board

BOSTON – Oct. 20, 2016Mirakl, the leading marketplace platform provider, today announced the addition of two retail thought leaders to its advisory board: Sucharita Mulpuru and Ed Coke. Mirakl believes in surrounding its team with the most respected and knowledgeable experts, and Mulpuru and Coke represent the best and brightest. The new advisors will counsel Mirakl on continued enhancement of the Mirakl Marketplace Platform and how to raise the visibility of Mirakl’s unique solution.

Sucharita Mulpuru, recently announced as Chief Retail Strategist for Shoptalk, was previously a Vice President & Principal Analyst with Forrester Research for more than a decade. At Mirakl, Mulpuru will bring her deep experience in retail and e-commerce to guide the company on how to help retailers reimagine their business, build profitable growth, and embrace the marketplace model. Her specialization in multichannel customer acquisition and retention, and knowledge of evolving consumer habits, will provide Mirakl with an enhanced perspective of current conversations within the retail industry.

“The digital marketplace model continues to disrupt the retail industry more than ever before, influencing large retailers such as Wal-Mart to change their e-commerce strategies,” said Mulpuru. “As an analyst I saw hundreds of e-commerce vendors on a yearly basis, and believe Mirakl offers a unique solution to the most challenging issue retailers face today: falling profit margins. I believe every retailer should have their own marketplace, and I am excited to join Mirakl’s advisory board and advise the team.”

Ed Coke, who currently serves as senior vice president at DigitasLBi, has built a successful career helping leading brands and retailers adopt e-commerce technology. In his previous roles as VP, Global Omni-Channel Strategy, Retail Business Unit at Oracle, and Group Vice President at ATG, Ed has seen hundreds of e-commerce projects deployed, and many competitors in his sales process. Ed will be a key advisor to the Mirakl team on their customer experience and growth strategies.

“In my experience, there is a specific path that software vendors with disruptive solutions must take to win customers and educate the market,” said Coke. “It is exciting to lend my know-how to a company with such a compelling and innovative solution that addresses the major challenges facing retailers today.”

“At Mirakl, we’re helping companies rethink the traditional retail and distribution value chain to meet today’s consumer need for greater assortment, competitive prices, and a better experience. Our goal is to provide a superior marketplace platform that allows retailers to improve their customer experience and bottom line,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “We are excited to bring renowned industry leaders like Sucharita and Ed to our advisory board to continue strategically evolving our solution and the value to our customers.”

To learn more about Mirakl’s advisory board, visit: https://www.mirakl.com/investors-advisors/

About Mirakl

Mirakl provides a state-of-the-art software solution that allows B2C and B2B organizations to launch and operate an online marketplace. The Mirakl Marketplace Platform makes it easy for operators to onboard vast numbers of vendors in a single platform to drastically increase their product selection, competitive prices, and a superior shopping experience. Mirakl helps some of the world’s leading organizations large and small, including Best Buy Canada, Woolworths, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Oclio, The Beautyst and Truffaut to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives marketplace projects in more than 20 countries around the world and closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com

Media Contacts
Ketner Group PR + Marketing (for Mirakl)
Adrienne Newcomb/Mariana Fischbach, 512-794-8876