Platform Pioneer Executive Symposium on November 18th: Creating a Shopping Experience Your Customers Will Love With an Online Marketplace

Secure your spot for our upcoming Platform Pioneer Executive Symposium on November 18th.

In this live Platform Pioneer Executive Symposium, WW (Weight Watchers), the pioneering wellness program provider, will deep dive on the ways they have used the enterprise marketplace model to deliver on these rising expectations with WW Shop. Samantha Rapoport, Senior Director, eCommerce, WW International will share how they’re partnering with trusted third-party retailers and brands to offer a marketplace that delivers greater value to customers and powers WW’s eCommerce growth.

During this live session, you’ll come away with:

  • A complete picture of the ways online marketplaces can forge new pathways for growth within your business
  • Techniques to develop an online marketplace strategy that creates a shopping experience your customers will love
  • The key considerations for creating strong partnerships between marketplace operators and sellers so that your marketplace not only supports, but enhances, your business

Register today to learn more about why the world’s most trusted brands are rethinking how they approach eCommerce – and in the process, deepening their relationships with their customers. 

Platform Pioneer Executive Symposium on August 26th: The 11 Essential Lessons for Launching & Scaling a Successful Enterprise Marketplace

Secure your spot for our upcoming Platform Pioneer Executive Symposium on August 26th.

In this live Platform Pioneer Executive Symposium, guest speaker Nigel Fenwick, Vice President and Principal Analyst at Forrester, will set the stage on the current state of eCommerce and the role that enterprise marketplaces are playing in eCommerce growth. You’ll also hear from Nick Ostergaard of Toyota Material Handling and Joseph Bevilacqua of Fanatics as part of a panel discussion where they’ll share the playbook that has guided them and others among the most successful marketplaces in the world. Drawing on their own real-world experiences, they’ll cover everything from initial concept to launch, scale, and optimization, leaving you with a blueprint for creating an online marketplace that can accelerate digital growth. 

During this session you’ll learn:

  • How to use an enterprise marketplace to unlock innovative growth opportunities and improve customer experience
  • The key business considerations to address, starting from concept through launch, to maximize marketplace success
  • Tips for seamlessly extending your existing channels with marketplace
  • Practical advice for powering through key decisions like curation at scale, avoiding cannibalization and ensuring your differentiation shines through

Register today to hear the stories and lessons of leading companies who have launched and scaled enterprise marketplaces of their own. 

B2B Platforms Masterclass June 8, 2021 | The Role and opportunities of B2B Marketplaces in a Digital-First World

Secure your spot for our upcoming B2B Platforms Masterclass on June 8th 2021.


2021 has brought the B2B digital opportunity – and its challenges – into sharp focus. As a consequence, online tech-giants build on their best-in-class services and processes to enter the B2B commerce market.

In our next B2B Masterclass on June 8th at 10:30 am CET, we bring together Roland Berger and  pioneers of the B2B marketplace model, Maykers and Turner price, who will discuss why now is the right time to bring your sales strategy to the next level to strengthen your community and better respond to your customers’ needs.

Explore the agenda and register here:

Platform Pioneer Summit May 5, 2021 | Now or Never: The eCommerce Marketplace Imperative

Secure your spot for our upcoming Platform Pioneer Summit on May 5th 2021.


In 2020, marketplaces grew at double the rate of overall eCommerce. Now, the choice for organizations across all industries is imminent: proactively leverage the marketplace opportunity – or lose out to the forward thinkers and digital natives who already have.

Ready to rise to the challenge and accelerate your digital growth?

Join us at the Platform Pioneer Summit on May 5 to discover the inspiration, motivation, and strategies you need to seize the marketplace opportunity. During this half-day event, more than a dozen Platform Pioneers will take the virtual stage to share tangible lessons about how they’ve used their marketplaces to transform the way they do business, deliver more to customers, and strengthen the bottom line – without compromising on their brand DNA.This year, the Platform Pioneer Summit by Mirakl will be hosted in two convenient time zones:
  • Americas – Wednesday May 5th 1pm EDT / 11am PDT
  • EMEA – Wednesday May 5th 1oam CEST / 9am BST
Explore the agenda here:

Platform Pioneer Executive Symposium on March 3rd: Quantifying the Real Impact of an Enterprise Marketplace ft. Best Buy Canada, Madewell, & Maisons du Monde

Secure your spot for our upcoming Platform Pioneer Executive Symposium on March 3rd.

In our upcoming executive symposium, we will be releasing the results from the first-ever Enterprise Marketplace Index by Mirakl, the largest and most comprehensive analysis of third-party marketplace data in the industry. Using data from 60 global retailer marketplaces, generating billions in GMV across more than 50,000 sellers offering nearly 70 million products, the Enterprise Marketplace Index benchmarks the state of enterprise marketplaces today.

The marketplace model is behind the exponential growth of some of the world’s largest and most successful eCommerce giants, driven by consumers seeking greater selection, convenience, and competitive pricing. In this new era of eCommerce, leading retailers and brands are rising to the challenge, launching enterprise marketplaces of their own to deliver on customers’ rising expectations. They’re also gaining the benefits of scale and agility, ultimately driving real growth for their businesses.

Join our upcoming Platform Pioneer Executive Symposium on Wednesday, March 3rd at 11 am ET / 8 am PT / 5 pm CET to be the first to discover the numbers behind the exponential growth of enterprise marketplaces. You will also hear Marie-Laure Cassé, Chief Digital and Marketing Officer at Maisons du Monde, and Thierry Hay-Sabourin, SVP eCommerce, Marketplace & Technology at Best Buy Canada and Derek Yarbrough, Chief Marketing & Digital Officer at Madewell, share how the marketplace model has affected their business.

You can secure your spot here.

Platform Pioneer Executive Symposium on Dec 9th: How 3M & Z-Tech (Part of AB InBev) Transformed B2B eCommerce with a Marketplace

Secure your spot for our upcoming Platform Pioneer Executive Symposium on December 9th!

Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models.

Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience.

Join our upcoming Platform Pioneer Executive Symposium on Wednesday, December 9th, to hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, share how they are leading the next generation of B2B eCommerce with a marketplace.

You can secure your spot here.


B2B Platform Masterclass Day on Nov 19th: Digitally Transforming Your B2B Business with the Platform Model

Register to our upcoming B2B Platform Masterclass Day on November 19th!

2020 has brought the B2B digital opportunity – and its challenges – into sharp focus. In a digital-first economy, leaders in manufacturing, distribution and group purchasing are all experiencing fast-growing pressure to dominate the digital sphere, staring down a critical question: how do you realize the full potential of your business in the digital age, while maintaining the competitive differentiation that has brought you to this point?

Join us for our Platform Masterclass day on November 19th, focusing on the B2B platform model and hear from key industry leaders who will share how they’re leveraging the platform model to solve key B2B challenges and bring new levels of flexibility to their channels & ecosystems.

You can access the agenda here.


NRF: January 11-14, 2020 – New York, NY

Join Us at NRF in January!

Last year, buyers spent $1.8 trillion globally on online marketplaces, and Gartner has predicted that, by 2020, more than 60% of online sellers will adopt a marketplace or include third-party sellers in their eCommerce ecosystems.

Are you prepared to compete in the new platform economy? Schedule a meeting today with Mirakl’s marketplace experts at NRF to take the lead.

Will you be in New York City? Stop by and visit us at Booths #835, 1034 & 4626 to learn more about our marketplace solutions.

B2B Online: Nov. 11-13, 2019 – Miami, FL

We’re “taking our talents to South Beach” for B2B Online Miami from Nov. 11-13, 2019. B2B Online is where the top manufacturers and distributors meet, collaborate, and learn about the newest innovative strategies to bring your customers the best online experience.

Want to set up a personal meeting to talk marketplaces, our B2B solutions, and the future of B2B eCommerce? Contact one of our marketplace experts here: We hope to see you in Miami!

B2B Next: Sept. 30-Oct. 2, 2019 – Chicago, IL

We’re headed to Chicago for B2B Next from September 30-October 2, 2019. Stop by and visit us at Booth #908 to learn more about our B2B solutions.

Our CEO, Adrien Nussenbaum, will be participating as an Expert Advisor on Monday and Tuesday in the following sessions:

  1. Monday: 2:30-3:45pm: Collaborating to Win: The Marketplace Opportunity for B2B
  2. Monday: 4:15-5:30pm: Regaining Brand Control on Amazon while Maximizing Revenue and Profit
  3. Tuesday: 2:00-3:00pm: Winning the Amazon Wars

Want to set up a personal meeting to talk marketplaces and the future of B2B eCommerce? Contact one of our marketplace experts here: