Carrefour Taiwan to Expand Assortment and Increase Customer Loyalty with an Online Marketplace Powered by Mirakl

The leading grocery player in Taiwan is partnering with Mirakl to grow its product assortment and better serve its customer thanks to an online marketplace

Paris, December 18th, 2018 – Carrefour Taiwan, the local subsidiary of the Carrefour group, is the leading food retailer in Taiwan and includes no less than 85% of the Taiwanese population in its loyalty program. In the midst of a very competitive environment, the retailer’s ambition is two-fold; to encourage current members to shop more with them, and to attract new members into the loyalty program. To serve this ambition and meet customer’s growing expectations, Carrefour Taiwan set out to find a model that would allow it to expand its product assortment without investment in additional stock or logistics, in order to attract more customers with an endless aisle.

Carrefour Taiwan therefore selected the marketplace model and is aiming to extend its range and sell new products in new categories by relying on third-party sellers. Initially, the marketplace will mostly focus on products that are easier to sell online, like white goods and electronics. Then, their goal is to extend their business to additional non-food products and services helping them to stand out as the dominant eCommerce player at a national level.

The marketplace model will ensure that the business remains competitive while the assortment expands – by relying on specialized and carefully selected vendors who are able to offer competitive prices to the customers along with a great quality of service. And for their network of third-party sellers, this new platform introduces an easy digital onboarding experience which gives fast access to Carrefour Taiwan’s immense customer base. But ultimately, the goal remains to keep current customers happy and encourage potential customers to join the loyalty program by offering the products and services they demand.

To achieve those ambitions, Carrefour Taiwan has selected Mirakl’s solution in order to go faster to market and ensure a great experience for all of its ecosystem, from customers to partners and suppliers.

KC Chu, Marketplace, Digital and E-Commerce Director at Carrefour Taiwan explains “In Taiwan, all the major players have developed their own marketplace platforms in-house. Carrefour Taiwan is the first one to use a turnkey solution, and we did it because it will save us a lot of time allowing us to focus on growing our business. We selected Mirakl for their strong expertise, solid references and robust platform, most especially for their state-of-the-art vendors portal that will ensure a better engagement with our own vendors.”

We have a very special partnership with Carrefour and are proud to extend our support to help Carrefour Taiwan achieve their ambitions,” said Philippe Corrot, CEO of Mirakl. “They want to go fast and have impressive strategic goals, for which I strongly believe the marketplace will be a powerful asset: it will enable them to better serve their customers, increase their loyalty and attract new customers, in the face of intense competition. All our team is happy to be on their side and provide the technology and expertise they will need.”

Carrefour Taiwan’s marketplace will launch in March 2019.

To learn more about Mirakl’s solution for B2C distributors, click here. 

About Carrefour Taiwan:

Carrefour is a France multinational retailer, which opened its first Hypermarket store in 1963 in Paris. Until now, Carrefour operates in more than 30 countries in Europe, the Americas, Asia and Africa: it is one of the largest Hypermarket chains in the world with 12,300 stores. In Taiwan, Carrefour is the leading Hypermarket with 126 stores in total, and the only hypermarket penetrating in all major cities island-wide. Carrefour Taiwan also offer consumers omnichannel experience with supermarket & Ecommerce.