Bluefly, Pioneer in Online Fashion, Partners with Mirakl to Revamp Marketplace Business

Bluefly selected the Mirakl Marketplace Platform to increase the retailer’s seller network from 250 to 1,000 partners

BOSTON – June 28, 2018 – Mirakl, the leading global marketplace solutions provider, today announced that Bluefly, a highly-curated fashion marketplace for the style-obsessed, has selected the Mirakl Marketplace Platform to increase its marketplace seller network and operational agility, while decreasing seller on-boarding time for third-party brands.

In 2017, Bluefly decided to exit the owned inventory, drop ship and consignment business and become a pure marketplace proved to be a successful way to scale online sales. With Mirakl’s out of the box solution, Bluefly aims to grow and expand their marketplace seller network from 250 partners to 1,000 over the next 18-24 months.

“I’ve known the Mirakl team for many years and I’m excited to finally work with them to take our marketplace to the next level,” said Yann Tanini, president, Bluefly. “As we explored options to advance our business and e-commerce offering, it was very clear that Mirakl’s out-of-the-box marketplace solution, combined with their expertise, offered Bluefly the best possible solution to grow and scale our marketplace.”

After looking at various options, Bluefly’s forward-thinking management team chose to work with a best of breed vendor and selected Mirakl for its established partner ecosystem, speed-to-market, and ability to streamline their marketplace operations.

“We’re honored to be working with an innovative and long-standing e-commerce retailer like Bluefly,” said Adrien Nussenbaum, co-founder and U.S. CEO, Mirakl. “As one of the early leaders in e-commerce, the brand is no stranger to innovation and pioneering best practices in order to be successful. Bluefly’s executive team shares Mirakl’s vision of what a marketplace is, and we’re excited to accelerate their platform business strategy.”

About Bluefly
Headquartered in New York City’s fashion district, Bluefly is the original online fashion retailer. Today, Bluefly is a fast growing, fashion marketplace offering 3,000+ brands across shoes, handbags, dresses, sportswear, cashmere and even diamonds. Bluefly’s curated events bring you the best of the splurge and the steal all in one place and all at compelling discounts. We are the online shopping destination for the style obsessed looking for coveted finds from brands including Prada, Gucci, Valentino, Alice and Olivia, Parker, Vintage Chanel, and thousands more. And now, building upon our success in the US, we are expanding our ecommerce operations internationally! At Bluefly, find what you seek.

About Mirakl
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:
Adrienne Newcomb/Greg Earl
Ketner Group Communications (for Mirakl)
miraklpr@ketnergroup.com
512-794-8876