Addition of a Marketplace to an existing E-commerce website
Background and Objectives :
Mistergooddeal.com (Bertelsmann Group) is part of the top 10 French e-commerce website. It specializes on electronic products and home furnishing. In the current climate of fierce competition online, inventory cost increase, and profitability slump, Mistergooddeal opted for the Marketplace model to insure its growth.
The website will be able to leverage third party sellers inventory to widen its product offer and diversify to new categories. It aims to mutualize costs and optimize profitability while giving a better service to its customers.
To rapidly launch a Marketplace that enables the broadening and diversification of product offers and particularly expanding into new areas – taking into account that the customer relies on having a significant number of external providers.
What Mirakl’s teams achieved :
- Mirakl Marketplace Platform© provision
- Strategic workshops with directors to devise project planning
- Structuring of a Planning study to ensure identification of integration points
- Coordination of business and functionality workshops ahead of the development phase
- Project and integrators’ support
- Extended offer in specific categories
- Marketplace opened to professional sellers
- Multiple offers per product
- Standardization of seller information for data consistency
The Marketplace is opened! Please have a look: